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| doctor of strategic communication: The Handbook of Strategic Communication Carl H. Botan, 2021-04-27 Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume: Challenges common assumptions about the narrowness of strategic communication Highlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields Discusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication Examines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication Explores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields. |
| doctor of strategic communication: The ABC's of Strategic Communication M. Larry Litwin, 2007-12 This Book portrays God's calling of an Afro-American lad from the segregated Southern USA, in 1957, and elevated him and his wife, Dorothy, to become two of the most outstanding Black Pioneer Missionaries in World Missions, today! They have evangelized and planted churches in over 95 countries, and even more extensively, in the 23 countries where Christians in Action Missions has ministries. You will experience glimpes of fifty years of the Taylor's life and ministry, beginning with Elgin's call to missions in 1957, while in the USMarines. It Moves to their service as the First Black Missionaries to Japan, 1959-64; Elgin Pastored, studied Japanese, and attended The University of Maryland, earned his BA degree, and later earned his MTh in California. Dorothy, a high school teacher, taught at Okinawa Christian School and ran the youth ministry. They transferred to Nigeria, Africa, but due to a civil war, were evacuated to London, England, where they founded a Bible College, an Evangelical Church, and directed CinA's Europe, Africa, and India Ministries for 15 years. Returning to America,1980, they worked at the US Center for World Missions, Pasadena, CA with Dr Ralph Winters. In 1982, Elgin was elected CEO of CinA Missions International, (the only known Afro-American Director of a multi-ethnic, international, cross curtural ministry during this time). The book closes, with the spotlight on their present involvement in Ghana, West Africa, where they lead medical/outreach teams, build churches and schools, bore fresh water wells, and hold leadership seminars.They were appointed Chief and Queen Mother in the Broang Ahafo Region by the King, Ohmahene Okatakayie Kodom IV, in 2001. Today, they are blessed with much remaining fruit, in both the low places of the streets, to the palaces of Kings, to God be the Glory! |
| doctor of strategic communication: Principles of Strategic Communication Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka, 2021-07-08 Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316. |
| doctor of strategic communication: Strategic Communication Kevin Marsh, 2017-11-24 A handbook for the study of strategic communication in the fields of politics, diplomacy and civill society. Contains theory, practice and case studies. |
| doctor of strategic communication: The Routledge Handbook of Strategic Communication Derina Holtzhausen, Ansgar Zerfass, 2014-11-20 The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience. |
| doctor of strategic communication: Strategic Communication Jesper Falkheimer, Mats Heide, 2018-01-19 Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions. |
| doctor of strategic communication: Strategic Communication in Context: Theoretical Debates and Applied Research Sara Balonas, Teresa Ruão, María-Victoria Carrillo, 2021-07-30 Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary. |
| doctor of strategic communication: Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations Normore, Anthony, Javidi, Mitch, Long, Larry, 2019-03-08 As communication and leadership skills are both essential for personal and organizational success, new approaches and management styles are continuously being sought. Emerging technologies, automation opportunities, and a diverse workforce are just a few of the challenges business professionals must be prepared for in today’s workplace environment. The Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations provides emerging research exploring the theoretical and practical aspects of managing and solving conflicts, and introduces updated approaches for refining communication and leadership skills. Featuring coverage on a broad range of topics such as emotional intelligence, organizational crises, and virtual team management, this book is ideally designed for professionals, leaders, managers, and human resource specialists seeking current research on developing the skills and consciousness needed to effectively communicate, negotiate, and collaborate in diverse organizations. |
| doctor of strategic communication: Strategic Communication James Mahoney, 2023-06-20 Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication. |
| doctor of strategic communication: Research Handbook on Strategic Communication Jesper Falkheimer, Mats Heide, 2022-12-13 Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field. |
| doctor of strategic communication: Engaging Employees through Strategic Communication Mark Dollins, Jon Stemmle, 2021-10-01 Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications. |
| doctor of strategic communication: Strategic Communication for Organizations Sara LaBelle, Jennifer H. Waldeck, 2020-02-11 Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences. |
| doctor of strategic communication: Strategic Communications in Africa Hugh Mangeya, Isaac Mhute, Ernest Jakaza, 2021-12-24 Strategic communication is a pre-requisite for the achievement of organisational goals, and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the West may not necessarily be best suited for the sub-Saharan Africa reality, where many organisations lack adequate financial resources to develop and implement an effective strategic communication plan. This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture. It packages inspiring debates, experiences and insights relating to strategic communication in all types of institutions, including private and public sector organisations, governmental organisations and NGOs, political parties as well as social movements in the sub-Saharan context. It explores how culture is integral to the attainment of strategic communication goals, and diverse case studies across socio-economic contexts offer insights into the successes of organisations across Africa, including Zimbabwe, Tanzania, Lesotho and Nigeria. This unique edited collection is a valuable resource for worldwide scholars, researchers and students of strategic communication and organisational studies, as well as related fields including public relations, advertising, political and health communication and international studies. |
| doctor of strategic communication: Strategic Communication in a Global Crisis Ralph Tench, Juan Meng, Ángeles Moreno, 2022-10-20 This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies. In the second half of 2020, a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries, representing Europe, Africa, Latin America, North America, South America, and Asia. The results presented in this book provide a compelling, current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant successes and failures of pandemic communication and specific learning from the 2020–2021 crises. By emphasising the discussion on key communication channels, sources of information, facts and concerns as related to the COVID-19 pandemic, the editors call for actions to develop effective strategies within unique national contexts, which can shed light on global expectations on necessary public health responses and communication. This book is written for scholars, educators and professionals in communication, public relations, strategic communication and corporate communication. It is also appropriate to use this book as a supplementary text for advanced undergraduate and graduate courses on relevant courses. |
| doctor of strategic communication: How Strategic Communication Shapes Value and Innovation in Society Betteke van Ruler, Iekje Smit, Øyvind Ihlen, Stefania Romenti, 2017-11-03 Let’s Talk Society – and the society we ́re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers. |
| doctor of strategic communication: Handbook of Pragmatics Jan-Ola Östman, Jef Verschueren, 2022-04-15 This encyclopaedia of one of the major fields of language studies is a continuously updated source of state-of-the-art information for anyone interested in language use. The IPrA Handbook of Pragmatics provides easy access – for scholars with widely divergent backgrounds but with convergent interests in the use and functioning of language – to the different topics, traditions and methods which together make up the field of pragmatics, broadly conceived as the cognitive, social and cultural study of language and communication, i.e. the science of language use. The Handbook of Pragmatics is a unique reference work for researchers, which has been expanded and updated continuously with annual installments since 1995. Also available as Online Resource: https://benjamins.com/online/hop |
| doctor of strategic communication: Strategic Communication for Sustainable Organizations Myria Allen, 2015-07-16 This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research. |
| doctor of strategic communication: Strategic Communication and the 2022 Australian Federal Election Campaign James Mahoney, 2023-10-13 This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice. Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting. It will be of interest to scholars and students of Australian politics, public relations, and communication studies. |
| doctor of strategic communication: Strategic Communications in Russia Katerina Tsetsura, Dean Kruckeberg, 2020-09-07 This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations and advertising, rather than investigating all areas of communication in Russia. Within the context of Russia’s history, culture, and ideology, the book begins by tracing the development of communication as a field, as a discipline, and as a social institution in Russia. It then samples current studies in Russian strategic communications, examining this professional specialization’s current state and likely future directions. The book’s authors are mostly Russians who are experts in their specializations. Chapters are predicated upon the premise that this is an exciting time of great opportunity for Russian strategic communications. However, in Russia, exploiting such opportunities for strategic communications scholarship, education, and professional practice presents challenges within the context of that nation’s cultural, historical, and ideological heritage that presently may be unique. The book concludes with a prognosis of the future of Russian strategic communications. The book is recommended reading for a worldwide audience of strategic communications scholars, educators, students, and practitioners. Such readers will find the book of interest and of unique value as the book will help them to better understand, appreciate, and respect Russian strategic communications, its genesis, and present state. |
| doctor of strategic communication: Strategic Communication Jane Johnston, Leanne Glenny, 2020-09-28 Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations. |
| doctor of strategic communication: Positioning Theory and Strategic Communication Melanie James, 2014-06-13 In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners. |
| doctor of strategic communication: Mission in Context: In Search of Asian Strategic Communication of the Gospel Thang Deih Lian Davidlianno, 2018-05-09 There is a profusion of missional issues emerging in the Asian fields that call Christ's followers to actively witnessing the Truth. Missionaries from different continents have come to serve the Asian nations, and yet, these God's loving missionaries' effectiveness often seem to have left in the shade by some damaging fruits and (sometimes) being too much of Westernness stemming from a diversity of lacking knowledge particularly the local contexts to contextualize, and lack of preparation. The irrefutable finding is appealing within the Asian mission study in regard to the essentiality in equipping the Christians so that the ministries in Asia will experience the effectiveness in cultivating the diverse contexts (cultures) with the text (Scripture) they have. Many principles and practical information from this book grew out of the authors' experiences and the reflection of Missiologists and scholars such as Andrew Walls, Christopher Wright, Kazoh Kitamori, Paul Hiebert, etc. |
| doctor of strategic communication: Health Communication and Mass Media Rukhsana Ahmed, Benjamin R. Bates, 2016-04-22 Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields. |
| doctor of strategic communication: Strategic Communication and AI Simon Moore, Roland Hübscher, 2021-09-09 This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies. |
| doctor of strategic communication: Understanding Media Psychology Gayle S. Stever, David C. Giles, J. David Cohen, Mary E. Myers, 2021-09-28 Understanding Media Psychology is the perfect introductory textbook to the growing field of media psychology and its importance in society, summarizing key concepts and theories to provide an overview of topics in the field. Media is present in almost every area of life today, and is an area of study that will only increase in importance as the world becomes ever more interconnected. Written by a team of expert authors, this book will help readers to understand the structures, influences, and theories around media psychology. Covering core areas such as positive media psychology, the effects of gaming, violence, advertising, and pornography, the authors critically engage with contemporary discussions around propaganda, fake news, deepfakes, and the ways media have informed the COVID-19 pandemic. Particular care is also given to addressing the interaction between issues of social justice and the media, as well as the effects media has on both the members of marginalized groups and the way those groups are perceived. A final chapter addresses the nature of the field moving forward, and how it will continue to interact with closely related areas of study. Containing a range of pedagogical features throughout to aid teaching and student learning, including vocabulary and key terms, discussion questions, and boxed examples, this is an essential resource for media psychology courses at the undergraduate and introductory master’s level globally. |
| doctor of strategic communication: 21st Century Communication: A Reference Handbook William F. Eadie, 2009-05-15 Highlights the most important topics, issues, questions, and debates affecting the field of communication in the 21st Century. |
| doctor of strategic communication: Handbook of Research on Connecting Philosophy, Media, and Development in Developing Countries Okocha, Desmond Onyemechi, Onobe, Melchizedec J., Alike, Mirian Ngozi, 2022-05-13 Developing nations have been experimenting with different models and theories in their quest for development for decades but are missing some critical elements when mirrored or judged via a Westernized lens. In order for these countries to successfully establish their identity and address issues that have held them back in the past, further study on the use of media and philosophy in correlation with development must be conducted. The Handbook of Research on Connecting Philosophy, Media, and Development in Developing Countries examines how media can be utilized to bridge the gap between the past and the future for developing countries and drive sustainable development. The book also seeks to reimagine development within developing regions through the prism of their unique cultures, religions, media, and philosophies so they can take hold of their identity and portrayals within the international arena. Covering topics such as human development, new media, language, and culture, this major reference work is ideal for government officials, policymakers, scholars, researchers, academicians, practitioners, instructors, and students. |
| doctor of strategic communication: Communication Skills for Surgeons Benjamin Patel, Abhay Rane, 2022-09-28 Historically, communication was described as a secondary, or ‘soft skill’ for surgeons. Now, astute communication, both with patients and with colleagues, forms a fundamental element of holistic surgical practice and comprises a core component of the ‘Non-Technical Skills for Surgeons’ that are increasingly recognised in modern surgical practice. Good communication is required during each patient interaction: history taking, explanation, consent, breaking bad news, and managing difficult encounters such as the demanding or angry patient. Good communication with patients improves patient trust, compliance and overall satisfaction, reduces complaints and malpractice claims. High quality communication is also fundamental when interacting with colleagues: in theatre, on the ward, whilst making referrals and organising special tests. In the busy schedules of medical professionals, such communication must be succinct and relevant. Team structures must empower all members to speak up, so as to prevent harm being done. Suboptimal communication is a root cause for the majority of serious adverse events. Furthermore, good communication reduces job stress and enhances satisfaction for the surgeon. Good communication is not an inborn behaviour; it is a learned skill that is based on key principles. Studies have clearly demonstrated that education in communication improves patient outcomes and satisfaction. Several frameworks have been described, to facilitate good communication in certain scenarios: SPIKES for breaking bad news, SBAR for handover, surgical briefs and de-briefs, to name a few. This textbook will be aimed towards medical students, surgical trainees and surgical consultants internationally. It is relevant to every-day practice, examinations and OSCEs, such as medical finals, MRCS, FRCS and international equivalents, and interviews where role play is often featured. |
| doctor of strategic communication: Worse Than Ignorance Peter J. Schulz, Kent Nakamoto, 2024-05-17 This Element considers health misinformation and the problems it presents. The evolving communication context-changing doctor-patient relationships and developments in information technology-presents patients with a vastly enriched information landscape and new challenges to patients navigating it. These challenges are magnified as growing patient empowerment and autonomy have increased expectations for patient involvement in medical decisions. In this context, the ways people approach presented information, learn from it, understand it, and use it, exacerbate the risk that they become misinformed-believing things that are inimical to improved health. Moreover, these same processes make it difficult to correct such beliefs. Approaches building on trust between patient and professional exemplify improved communication to increase accurate patient knowledge and understanding in the service of better health. This title is also available as Open Access on Cambridge Core. |
| doctor of strategic communication: Mixed Methods Perspectives on Communication and Social Media Research Reynaldo Gacho Segumpan, Joanna Soraya Abu Zahari, 2022-07-29 Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media (CommSocMed). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed. Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. The third section is a concluding segment which synthesises all the scholarly contributions in this volume. This book will serve as an authoritative reference for mixed methods research in CommSocMed and will be highly relevant reading for academics, researchers, postgraduate students and undergraduates in communication (for example, instructional communication, marketing communication, organisational communication, political communication, strategic communication), social media, and social sciences. |
| doctor of strategic communication: Handbook of Research on Emerging Technologies for Effective Project Management Jamil, George Leal, Ribeiro, Fernanda, Malheiro da Silva, Armando, Maravilhas Lopes, Sérgio, 2019-09-13 Driven by such tools as big data, cognitive computing, new business models, and the internet of things, the overall demand for innovation is becoming more critical for competitiveness and emerging technologies. These technologies have become real alternatives for the market and offer new perspectives for modern project management applications. The Handbook of Research on Emerging Technologies for Effective Project Management is an essential research publication that proposes innovations for firms and markets through the exploration of project management principles and methods and the effective integration of knowledge and innovation. It encompasses academic and scientific propositions, reviews for conceptual bases, applications of theories in new market solutions, and cases of successful insertion of disruptive technologies and business models in new competitive market offers. Featuring a range of topics such as innovation management, business administration, and marketing, this book is ideal for project managers, IT specialists, software developers, executives, practitioners, managers, marketers, researchers, and industry professionals. |
| doctor of strategic communication: Skilled Interpersonal Communication Owen Hargie, 2004-06 Previous editions ('Social Skills in Interpersonal Communication') have established this work as the standard textbook on communication. Directly relevant to a multiplicity of research areas and professions, this thoroughly revised and updated edition has been expanded to include the latest research as well as a new chapter on negotiating. Key examples and summaries have been augmented to help contextualise the theory of skilled interpersonal communication in terms of its practical applications. Combining both clarity and a deep understanding of the subject matter, the authors have succeeded in creating a new edition which will be essential to anyone studying or working in the field of interpersonal communication. |
| doctor of strategic communication: De-neocolonizing Africa Unwana Samuel Akpan, |
| doctor of strategic communication: The Handbook of Financial Communication and Investor Relations Alexander V. Laskin, 2017-09-07 The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fields—including public relations, corporate communications, finance, and accounting— this volume in the critically acclaimed “Handbooks in Communication and Media” seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world. The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and future of investor relations and financial communications as a profession. It identifies the central issues of contemporary investor relations and financial communications practice, including financial information versus non-financial information, intangibles, risk, value, and growth. Authors address key topics of concern to contemporary practitioners, such as socially responsible investing, corporate governance, shareholder activism, ethics, and professionalism. In addition, the book arms readers with metrics and proven techniques for reliably measuring and evaluating the effectiveness of investor relations and financial communications. Bringing together the most up-to-date research on investor relations and financial communication and the insights and expertise of an all-star team of practitioners, The Handbook of Financial Communication and Investor Relations: Explores how the profession is practiced in various regions of the globe, including North America, South America, Europe, the Middle East, India, Australia, and other areas Provides a unique look at financial communication as it is practiced beyond the corporate world, including in families, the medical profession, government, and the not-for-profit sector Addresses “big-picture” strategies as well as specific tactics for financial communication during crises, the use of social media, dealing with shareholder activism, integrated reporting and CSR, and more This book makes an ideal reference resource for undergrads and graduate students, scholars, and practitioners studying or researching investor relations and financial communication across schools of communication, journalism, business, and management. It also offers professionals an up-to-date, uniquely holistic look at best practices in financial communication investor relations worldwide. |
| doctor of strategic communication: Eastern European Perspectives on the Development of Public Relations T. Watson, 2014-08-19 The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe. |
| doctor of strategic communication: Advertising Account Planning Sarah Turnbull, Larry Kelley, Donald Jugenheimer, 2023-09-20 This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics. Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES. Online resources include PowerPoint slides and a test bank. |
| doctor of strategic communication: Strategic Communication in Business and the Professions Dan O'Hair, Gustav Friedrich, Lynda Dee Dixon, 2005 Designed for introductory business and organizational communication classes, this text focuses on teaching students to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. Basic communication contexts--interpersonal, group, and public speaking--are applied to the business setting.The Fifth Edition addresses current challenges to business communication presented by new technology, the global marketplace, and diversity within the workforce.Real-World Applications: Practicing Business Communication boxes examine communication practies in a wide range of businesses.Strategic Skills give students tools they will need as they transition from the classroom to a business setting.Ethical Issues boxes challenge students to think critically about the role ethics takes in business communication. |
| doctor of strategic communication: Communication and Social Structure David R. Maines, Carl J. Couch, 1988 |
| doctor of strategic communication: How to Be a Spin Doctor Paul Richards, 2016-06-02 Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world. Essential reading for anyone who wants a career in communications or is intrigued by what keeps the cogs turning behind Parliament, How to Be a Spin Doctor covers all the essential skills, such as: Snagging positive media coverage Creating eye-catching news releases and photo opportunities Avoiding the endless traps set by journalists Paul Richards challenges the increasingly negative connotations of spin, arguing that it is neither a dishonourable practice nor a new one; it's simply the most practical way to convey information or make a point. The truth of the matter is that the spin doctor's trade secrets can be useful to anyone trying to promote a company, client or cause: to protect reputations, get messages across and win public support. So it's time to start reading and get spinning. |
| doctor of strategic communication: Yearbook of Experts, Authorities and Spoke Mitchell P. Davis, 2006-02 The purpose of the Yearbook of Experts is to provide bona fide interview sources to working members of the news media--Page 2 |
为什么英语中，医生叫doctor，博士也叫doctor？ - 知乎
1、doctor的本意是“讲授者”。过去几乎所有的自然学科和人文学科都叫philosophy，所以学问最高者被称为doctor of philosophy，这bai也是博士Ph.D的来历。但是医学不属于刚才说 …
Prof. Dr. 与 Prof.有什么区别？ - 知乎
Dr.是doctor的简写，即博士（最高学位。且必须是取得该头衔后才能称呼。在读博士是 Doctoral Candidate）。 by the way：博士后不是学位的一种，只是在某处工作的博士的类职称而已。 …
为什么博士叫PhD？ - 知乎
博士（Doctor）学位意味着能独立完成研究任务。 （科学网-博士究竟和硕士有何不同——重申陈式兔子定理-陈安的博文） 如那张图和许多人所说，博士能够创造新的知识。 许多人没有博士 …
请问MD PhD PharmD 等等这些，各代表哪种医学学历? - 知乎
DO Doctor of Osteopathic 也是医学博士，美国开设医学院校中有部分是DO院校，比MD多学习一些正骨医学，鄙视链低于上面。 MBBS Bachelor of Medicine and Bachelor of Surgery我国（ …
研究生，硕士，博士，phd等这些学历分别是什么？ - 知乎
博士拿的是博士学位，硕士拿的是硕士学位。博士还可以分为PhD、DBA、DD等，国外分的正式一点，国内目前图一乐。“博士”或者“Doctor”这个头衔一般授予拥有博士学位的人。 所以每次有 …
为什么说一天一个苹果不生病，an apple a day, keep doctor away?
"An apple a day keeps the doctor away" 一天一个苹果，医生离你远 这句谚语出现在1913年杂志封面上 19世纪，疾病的治疗效果没有并没有现在好，对疾病的了解还停留在表面，当时普通人 …
有哪些下载ed2k的软件？ - 知乎
都是一些无良的推荐，上面问可以下载ed2k的软件，你们回答问题之前都试了吗？推荐 BitComet 比特彗星、 Motrix 、qBittorrent、uTorrent、BitComet，文件蜈蚣
求《神秘博士》的官方观看顺序！？ - 知乎
我看完了第二季，rose和doctor分开了。所以我接下来得看剧场版,特别篇，还是什么？同时，能跟我解释下那…
请问专业博士和学术博士有什么区别？对以后的工作有什么影响？
专业/授课博士，英语名称professional/ taught doctorate，最后学位是doctor of+具体专业。 学术/哲学博士，英语名称research doctorate/doctor of philosophy，最后学位是doctor of …
“工学硕士”和“工程硕士”分别该如何翻译？ - 知乎
A Master of Science in Engineering can require completion of a thesis and qualifies the holder to apply for a program leading to a Doctor of Philosophy (PhD) in engineering. A Master of …
Effective risk communication for environment and health
• Risk communication for EH includes addressing both acute risks such as industrial accidents and long-term chronic risks such as air pollution. While the same communication theories and …
Behaviour Change Communication in Health Promotion: …
public health campaigns, health education, and between doctor and patient. The purpose of disseminating health ... (BCC) is the strategic use of communication to promote positive health …
Doctor of Philosophy (Ph.D) in Strategic Management
The program, Doctor of Philosophy in Strategic Management is unique in providing professionally qualified Strategic management experts, academics, top class strategic decision makers for …
DIMENSIONS OF STRATEGIC INTENT EXECUTION AND …
their strategic intent into deliverable results Performance of Universities Non-financial results of the achievement of university goals as measured in terms of research, teaching quality, and …
Project Management Communication Strategies to Engage …
or apply incomplete or ineffective communication with the stakeholders, it could lead to project failures (Storey et al., 2017). Effective communication management is a strategic tool for …
An Introduction to Strategic Communication
Several definitions of strategic communication have surfaced, and like the myriad of definitions associated with the terms “strategy” and “communication,” we do not expect that a singular …
A strategic communication framework to manage the effect …
A strategic communication framework to manage the effect of user-generated content on consumer-based brand equity of major retailers in the Cape Metropole by Terence William …
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Advisor, Doctor of philosophy Program in Development Administration, Graduate School, Suan Sunandha Rajabhat University . Journal of the Association of Researchers ... Strategic …
STRATEGIC CONSTRUCTION AND CONSEQUENT …
STRATEGIC CONSTRUCTION AND CONSEQUENT INTERACTIONS O F KENYA ¶S STATE HOUSE TWEETS BETWEEN 2013 AND 2022 by Dennis Danson Oketch 18-0431 A Doctoral …
ACADEMIC REGALIA - Chapman University
Jan 23, 2024 · The doctor’s degree is further distinguished by the panels on the sides of the hood, the gold tassel on the cap, and the velvet trim on the gown. ... Health and Strategic …
Communication Strategies Used To Improve Employee …
purpose of this qualitative multiple case study was to explore the communication strategies top-level managers in the communication sector use to improve employee performance in a …
TUITION FEES | PG | International
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STRATEGIC COMMUNICATION IN COUNTER TERRORISM
Strategic Communication in Counter Terrorism COE-DAT 9 COMMUNICATION AND COUNTERTERRORISM IN THE DIGITAL AGE: OVERCOMING OUTDATED APPROACHES …
Four Essays on Strategic Communication - Academic …
Four Essays on Strategic Communication Uliana Loginova This dissertation studies patterns of strategic communication in cases, in which the involved parties disagree in their preferences or …
Stragegic Planning for Public Relations - ResearchGate
strategic communication. It is intended for people serious about entering a pro-fession that is rapidly changing, shedding a past that often involved merely performing
2021-2022 TROY UNIVERSITY ROY Publication 384-340 …
DOCTOR OF PHILOSOPHY IN GLOBAL LEADERSHIP STRATEGIC COMMUNICATION Degree Plan 63 Semester-Hour Program . 2021-2022 Name: Student ID#: Campus: ... COM …
THE STRATEGIC NATURE OF POLITICS A Dissertation MARK …
DOCTOR OF PHILOSOPHY Approved by: Chair of Committee, David A.M. Peterson Committee Members, Patricia A. Hurley ... over several key issues regarding the relationship between …
GRADUATE EIT SWISS GERMAN UNIVERSITY SCHOOL MBA
Business and Communication Doctor in Banking and Finance from Universitas Indonesia Research Area : Banking Performance and Risk, Liquidity Creation and Digitalization in …
Meeting of Experts on Doctor-Patient Relationship
effective communication was a necessary prerequisite. Any breakdown in . Meeting of Experts on Doctor-Patient Relationship 2 ... a draft strategic framework for strengthening doctor-patient …
A Model for Clinical Partnering: How Nurse and Physician …
− Good communication/ model partnership − Spend time together − Strategic influencing/ seen as jointly leading − Share success and failures − Present a united voice − Conflict engagement …
Strategic Communication: An Integral Component of
Strategic Communication: An Integral Component of ... doctor who examines a patient regularly in order to provide preventive medicine, we need better mechanisms to monitor cultural and …
Strategic Plan 2023 2027 -FV-4pages - globalfamilydoctor.com
STRATEGIC PLAN. MISSION: To improve the quality of life of the peoples of the world. GOAL 1: ADVANCING FAMILY MEDICINE. GOAL 2: ONE UNIFIED VOICE. GOAL 3: …
2020-2025 Strategic plan - World Medical Association
Strategic Plan 2020 –2025 adopted by the WMA General Assembly, Tbilisi 2019. ... Health and health care require communication. We aim to improve and innovate the communication …
Politeness and Discourse Functions in Doctor-Patient Verbal ...
Abstract: Doctor-patient verbal interactions face some communication challenges as a result of the sensitive nature of communication in medical contexts. A number of discourse-analytic …
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F: 906-466-0307; Instructions: Application must be complete to be given consideration. Please PRINT all information. A copy of any degrees, certificates, and/or licenses should accompany …
Pharmacist-Physician Communication 1 Running Head: …
doctor is, the message deflects responsibility from the doctor and diffuses the implication that the doctor is incompetent or stupid, thereby paying respect for the doctor’s positive face wants. ...
IMPLEMENTING THERAPEUTIC COMMUNICATION …
DOCTOR OF NURSING PRACTICE . In the Graduate College . THE UNIVERSITY OF ARIZONA . ... communication as a palliative intervention and showcase the most common therapeutic …
UNIVERSITY OF KWAZULU-NATAL Bridging the Gap between …
Strategic management is defined as the set of decisions and actions resulting into the formulation and implementation of strategic plans intended to realize organizational strategic objectives …
PII S0277-9536(00)00351-8 Elsevier Enhanced Reader
medical care? A qualitative study of doctor—patient communication in general practice ... Communication Strategic, distorted. Deception & manipulation SYSTEM social world. In …
What is Strategic Communication - Columbus State University
What is Strategic Communication? • Strategic communication is an essential aspect of any large organization – from corporations and businesses to non-profit organizations and educational …
THE STRATEGIC NATURE OF POLITICS A Dissertation MARK …
DOCTOR OF PHILOSOPHY Approved by: Chair of Committee, David A.M. Peterson Committee Members, Patricia A. Hurley ... over several key issues regarding the relationship between …
Politeness in Doctor-Patient Communications: A Pilot Study
In the light of maintaining good communication inPoliteness Theory and Face-Threatening Acts: doctor-patient communication, researchers such as Politeness is the strategic behaviour of an …
GRADUATE - catalog.jefferson.edu
2 Graduate •Health Care Education (MSED) (https://catalog.jefferson.edu/course-descriptions/graduate/msed/) •Health Communication Design (HCMD) (https://
HANDBOOK FOR DEVELOPING A COMMUNICATIONS …
Communication of national statistics is essential. It helps the public to understand the neutrality and independence of national statistical offices (NSOs), and the value of national statistics as …
The US Army War College Quarterly: Parameters
Successful strategic communication assumes a defensible policy, a respectable identity, a core value. In commercial marketing, the product for sale must be well-made and desirable. The …
PHCC HEALT H CENTER MAP
2 3 4 5 6 7 8 9 14 13 12 15 16 1 17 19 31 30 27 2922 21 23 10 24 2628 phcc healt h center map western region northern region central region 1 2 3 4 5 6 7 8 9 10 11 a ...
Provisional Configuration: December 2023 Graduation …
Jun 15, 2023 · Doctor of Philosophy 2 Wednesday 13 December 2023 6pm Graduate School of Education Graduate Certificate in Tertiary Teaching ... Master of Strategic Communication …
Doctor of Philosophy in Agricultural Leadership, Education …
• The Doctor of Philosophy in Agricultural Leadership, Education and Communication is a 45-credit hour doctoral degree. • Graduate instruction and research may be undertaken in the …
A Guide to Maximizing Physician Referral Strategies | AMA
a doctor or health care provider through online channels, such as review sites, social media, and other online platforms. Potential patients and referral sources often rely on these online …
Strategic Information Transmission
strategic communication is a possibility. Example applications include business partnerships, doctor-patient and lawyer-client relationships, and oligopoly (see Novshek and Sonnenschein …
Writing a communications strategy - University of Oxford
Sainsbury’s To be the most trusted retailer where people love to work and shop. Cancer Research UK To accelerate progress and see three-quarters of people surviving the disease within the …
Dr. Robert S. Pope - DTRA
Directorate of Strategic Communication, Office of the Secretary of the Air Force in the Pentagon, ... a Doctor of Philosophy in Physics from the Air Force Institute of Technology, and a Master of …
Accueil de DSpace
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WHO MALAWI COUNTRY OFFICE - WHO | Regional Office for …
HSSP Health System Strategic Plan IDSR Integrated Disease Surveillance and Response IEC Information, Education, and Communication IHR International Health Regulations JICA Japan …
College of Applied Health Sciences Depart of Speech and …
STRATEGIC PLAN (FY24-2028) GOALS, METRICS, AND INITIATIVES . Mission . Enhancing communication across the lifespan by integrating research and clinical practice from the …
ENC 3252 Writing for Strategic Communication || Semester
Strategic communication entails identifying a specific audience in a relationship to an organization (business, non -profit, school, etc .) and crafting a message using the media ... your instructor …
DOCTORAL DISSERTATION UNDERSTANDING THE …
doctoral dissertation understanding the dynamics of youth development and socio-economic empowerment: a study on social policy and strategic responses for improving youth …
Communicating for health impact - World Health Organization
Communication, when used strategically, can change people’s attitudes and behaviours and empower them to protect and improve their health and that of their family and community. …
Analysing National and Institutional Doctoral Regulations
leading to the degree of doctor. Training programme Programme involving, among others, courses relevant to the subject of the doctoral research, methodological skills training, …
the THE STRATEGIC MINDSET - Strategic Thinking Institute
FIGURE 6: STRATEGIC COMMUNICATION AT OUR ORGANIZATION Managers can articulate the objective, scope and advantage of the business in a single statement ... Strategic thinking …
