Finish Line Motorsports Marketing

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  finish line motorsports marketing: Marketing Communications , 1985
  finish line motorsports marketing: All about Motor Sports David A. Taube, Dave Taube, 1996-08 The race fan and beginner's complete guide.
  finish line motorsports marketing: Adweek , 1985-07
  finish line motorsports marketing: Marketing in the 21st Century Bruce D. Keillor, 2007-07-30 Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, marketing is one of the core areas of study in the hundreds of business schools and MBA programs around the world, and a vital department of virtually every business. This dynamic set showcases the most current trends, issues, ideas, and practices in marketing, especially as the field evolves in the context of globalization and advances in technology. From branding to public relations, e-tailing to customer-retention strategies, overseas expansion to promoting sports products, Marketing in the 21st Century covers the full spectrum of marketing-related issues, in their business and cultural contexts. Written by leading academic thinkers and business practitioners, the four volumes highlight emerging and innovative practices, illustrated through examples from around the world. Volume 1, New World Marketing, provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe. Volume 2, Interactive and Multi-Channel Marketing, explores the impact of new technologies on acquiring and retaining customers, including discussion of direct and interactive marketing techniques, customer data analysis, and ethics in marketing. Volume 3, Company and Customer Relations, deals with such issues as reputation and trust building, relationship marketing, sales management, and customer privacy. Volume 4, Integrated Marketing Communication, covers consumer demographics, multi-media communication strategies, and micromarketing. Collectively, these volumes represent the state of the art in the field. They are an essential resource for anyone studying, teaching, researching, or practicing the art and science of marketing.
  finish line motorsports marketing: The Legend of the First Super Speedway Mark Dill, 2020-11-09 The Legend of the First Super Speedway, is a gritty tale punctuated by humor that chronicles the hero's journey through the pioneering age of American auto racing. It is a factual, previously untold story that must be read for a thorough understanding of auto racing history.
  finish line motorsports marketing: F & S Index United States Annual , 2006
  finish line motorsports marketing: Kar-Kraft Charlie Henry, 2017-06-15 The story of Kar-Kraft began, as did many others in the automotive industry, with an axe to grind. In 1963, Ford was seriously interested in purchasing Ferrari. Ferrari was a legendary brand with considerable success in racing, and Ford saw the acquisition as a great way to be instantly successful in the racing arena. When Enzo Ferrari realized that Ford would not give him complete control of the racing program, he backed out of the deal late in the process. Ford had spent millions in vetting and audits, which then set in motion a vengeful response against Ferrari. The result was the unthinkable: Ford beat Ferrari at Le Mans. Ford wanted to become competitive quickly, but it did not have the race history or resources in house. To remedy the situation, Ford searched the U.K. for an independent company to help accelerate its race car development. It first settled on Lola Cars and set up Ford Advanced Vehicles. Later, Ford brought its LeMans effort to the U.S. and the Kar-Kraft relationship was established. Although Kar-Kraft was technically an independent company, it really only had one customer: Ford Special Vehicles. Kar-Kraft's story doesn't begin and end with the GT 40 that took the win away from Ferrari at Le Mans. Ford expanded upon the program and organized an all-out assault on racing in general. Cars were prepared for Trans-Am, NASCAR, NHRA, and Can-Am competition. Street versions of the Boss 429 were assembled under its roof. And fabled prototypes including the LID Mustang, Boss 302 Maverick, and Mach 2C were all assembled in Ford's contracted race shop. And then, out of the blue, its doors closed for good on a cold day in 1970. History tells us that Ford won Le Mans, the Daytona 500, and the Trans-Am championship. But it doesn't tell us how this was accomplished. Author Charlie Henry (a former Kar-Kraft employee) has enlisted the help of many of his former co-workers to bring you the very first book ever published on Ford's all-encompassing special projects facility, Kar-Kraft. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial}
  finish line motorsports marketing: American Motorcyclist , 1993-05 American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
  finish line motorsports marketing: Ebony , 1998-08 EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
  finish line motorsports marketing: Plunkett's Apparel & Textiles Industry Almanac 2007: Apparel & Textiles Industry Market Research, Statistics, Trends & Leading Companies Plunkett Research Ltd, 2007-04 The apparel and textiles industry involves complex relationships that are constantly evolving. This book covers different trends in apparel and textile supply chains, manufacturing, design, women's fashions, men's fashions, children's fashions, shoes, accessories, retailing, distribution, technologies and fabrics of all types.
  finish line motorsports marketing: American Motorcyclist , 1993-04 American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
  finish line motorsports marketing: From Moonshine to Madison Avenue Mark D. Howell, 1997 Howell (cultural history, Michigan State U.) describes the features, activity, and impact of the annual 32-race, 10-month stock car competition. He focuses on the role of corporate sponsors in transforming the sport from an amateur pastime to a big-money media event. Paper edition (unseen), $21.95. Annotation copyrighted by Book News, Inc., Portland, OR
  finish line motorsports marketing: The American Story David M. Rubenstein, 2019-10-29 Co-founder of The Carlyle Group and patriotic philanthropist David M. Rubenstein takes readers on a sweeping journey across the grand arc of the American story through revealing conversations with our greatest historians. In these lively dialogues, the biggest names in American history explore the subjects they’ve come to so intimately know and understand. — David McCullough on John Adams — Jon Meacham on Thomas Jefferson — Ron Chernow on Alexander Hamilton — Walter Isaacson on Benjamin Franklin — Doris Kearns Goodwin on Abraham Lincoln — A. Scott Berg on Charles Lindbergh — Taylor Branch on Martin Luther King — Robert Caro on Lyndon B. Johnson — Bob Woodward on Richard Nixon —And many others, including a special conversation with Chief Justice John Roberts Through his popular program The David Rubenstein Show, David Rubenstein has established himself as one of our most thoughtful interviewers. Now, in The American Story, David captures the brilliance of our most esteemed historians, as well as the souls of their subjects. The book features introductions by Rubenstein as well a foreword by Librarian of Congress Carla Hayden, the first woman and the first African American to lead our national library. Richly illustrated with archival images from the Library of Congress, the book is destined to become a classic for serious readers of American history. Through these captivating exchanges, these bestselling and Pulitzer Prize–winning authors offer fresh insight on pivotal moments from the Founding Era to the late 20th century.
  finish line motorsports marketing: American Motorcyclist , 1993-03 American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
  finish line motorsports marketing: Ford GT Preston Lerner, 2015-09-10 Get the whole story on the car built to beat the world--Ford's GT. Henry Ford II, the Deuce, wanted a race car capable of winning top-flight sports car events in Europe. Specifically, he wanted to win Le Mans. Ford learned that Enzo Ferrari would consider selling his company and negotiations quickly ensued. But after Ford spent considerable time and money reviewing Ferrari's operations and negotiating with Enzo, Ferrari abruptly backed out of the talks. The Deuce took Ferrari's actions as a personal insult. Word was sent down from on high: beat Ferrari. Ford settled on UK-based Eric Broadley's Lola GT, a cutting-edge car that featured a mid-engine chassis and small-block Ford V-8 power. The Lola GT would morph into the Ford GT. Carroll Shelby helped shape it into the Mark II GT40. The result was one of the most legendary wins in racing history: Ford's 1-2-3 sweep of Le Mans in 1966. Ford GT celebrates the 50th anniversary of Ford's iconic victory, providing the detailed back story leading to that historic win, as well as the follow-up win in 1967. The GT40's last two competitive seasons in 1968 and 1969 are also covered, for a complete view of this remarkable era in racing. Author Preston Lerner details the ups and downs of Ford's GT program, accompanied by Shelby American photographer Dave Friedman's historic images. Come re-live one of the most exciting stories in all of racing history!
  finish line motorsports marketing: Proceedings of ... National Convention of the American Legion American Legion. Annual National Convention, 2007
  finish line motorsports marketing: Standard Directory of Advertising Agencies National Register Publishing, National Register Publishing Co. Staff, 1996-07
  finish line motorsports marketing: JAY-Z Michael Eric Dyson, 2019-11-26 NOW A NEW YORK TIMES, USA TODAY, AND PUBLISHER'S WEEKLY BESTSELLER Dyson writes with the affection of a fan but the rigor of an academic. ... Using extensive passages from Jay-Z’s lyrics, 'Made in America' examines the rapper’s role as a poet, an aesthete, an advocate for racial justice and a business, man, but devotes much of its energy to Hova the Hustler. —Allison Stewart, The Washington Post Dyson's incisive analysis of JAY-Z's brilliance not only offers a brief history of hip-hop's critical place in American culture, but also hints at how we can best move forward. —Questlove JAY-Z: Made in America is the fruit of Michael Eric Dyson’s decade of teaching the work of one of the greatest poets this nation has produced, as gifted a wordsmith as Walt Whitman, Robert Frost and Rita Dove. But as a rapper, he’s sometimes not given the credit he deserves for just how great an artist he’s been for so long. This book wrestles with the biggest themes of JAY-Z's career, including hustling, and it recognizes the way that he’s always weaved politics into his music, making important statements about race, criminal justice, black wealth and social injustice. As he enters his fifties, and to mark his thirty years as a recording artist, this is the perfect time to take a look at JAY-Z’s career and his role in making this nation what it is today. In many ways, this is JAY-Z’s America as much as it’s Pelosi’s America, or Trump’s America, or Martin Luther King’s America. JAY-Z has given this country a language to think with and words to live by. Featuring a Foreword by Pharrell
  finish line motorsports marketing: Sport Finance Gil Fried, Timothy D. DeSchriver, Michael Mondello, 2013 Sport Finance, Third Edition, allows students to grasp fundamental concepts in sport finance, even if they have not previously studied finance. The text engages students with a practical approach to traditionally difficult financial skills and principles.
  finish line motorsports marketing: Marketing in the 21st Century Bruce David Keillor, 2007 A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.
  finish line motorsports marketing: Linda Vaughn Rob Kinnan, Linda Vaughn, 2016-10-14 Perhaps the most photographed personality in automotive and motorsports history, Linda Vaughn has entertained fans and has been a premier marketer of automotive goods for more than 55 years. From her first days as Miss Atlanta Raceway, coming of age while representing Hurst, through her annual appearances at America's top automotive and racing events, Linda continues to engage fans, drawing long lines whenever she makes an appearance. At her peak, Linda attended more than 100 events annually, year after year, and she still attends more than 25 events each year. The only entity that's probably seen as many events as Linda is Goodyear! For the first time ever, Linda Vaughn allows her fans a behind-the-scenes look at her career in motorsports and promotion through her personal photographic archive and other photos. Through captions, Linda tells the story of individual images recounting countless stories from her photographic memory, with no detail left unshared. She recounts events with racing personalities and automotive icons from George Hurst to Richard Petty to Mario Andretti to Don Garlits. Nobody is left out as Linda tells stories about the photos chronicling her career in Motorsports. Linda Vaughn: The First Lady of Motorsports is the most comprehensive gathering of imagery ever assembled on Linda Vaughn. Through her 50-plus years in Motorsports, Linda has lived it all, been everywhere, and met everyone. Whether you are simply a fan of Linda or a collector of Linda Vaughn memorabilia, this will be the premier piece in your collection!
  finish line motorsports marketing: Proceedings of the 1995 World Marketing Congress K. Grant, I. Walker, 2015-06-29 This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
  finish line motorsports marketing: Racing in The 906 Joe Verdegan, 2019-12-07 An overview of the history of auto racing in Upper Michigan.
  finish line motorsports marketing: American Motorcyclist , 1992-11 American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
  finish line motorsports marketing: Plunkett's Entertainment & Media Industry Almanac 2000-2001 , 2000
  finish line motorsports marketing: 5-10-32 - Mcbride, Parker, Anvelink Joe Verdegan, 2021-12-04 Author Joe Verdegan tells the stories of three of the best wheel men to emerge from the Northeastern Wisconsin dirt track scene.M.J. McBride. Pete Parker. Terry Anvelink. A trio of late model drivers with three distinct personalities. These three dominated action at Shawano Speedway from 1980-2000 winning all but two track titles. The three scooped up hundreds of feature wins and multiple track championships along the way.Verdegan interviews nearly 100 drivers and former car owners who raced against these three legends and even beat them on occasion.Soft cover, color and black & white photos
  finish line motorsports marketing: IMSA 50 Years Mitch Bishop, Mark Raffauf, 2019-01-27 In this behind the scenes book, Mitch Bishop and Mark Raffauf tell the inside story of how IMSA became a global powerhouse in just a few short years. It covers John Bishop's early life, his years at the SCCA and tells the story of how IMSA grew from humble beginnings in 1969 into the Camel GT Series, a circuit that became the most popular form of professional sports car racing in the world. This book is a must-read, for those interested in how it all happened and in learning critical management lessons still applicable in today's motor racing world.
  finish line motorsports marketing: Slow Car Fast Ryan K. ZumMallen, Slow Car Fast: The Millennial Mantra Changing Car Culture for Good explores the changing tides of car culture and re-examines the meaning of being a “car guy” in 2020. Veteran automotive journalist Ryan K. ZumMallen parses this world through the drivers, tuners and designers that live and breathe it against the fertile backdrop of Southern California. How did horsepower and speed get so out of control? Do young people still like cars? Who are the automotive icons that will shape car culture for years to come? Slow Car Fast offers answers to the questions on the mind of every kid who grew up with a poster on their wall and dreamed of owning their dream car one day, ferreted out through first-hand reporting on the ground. ZumMallen goes inside the automotive zeitgeist to explain how modern car culture came to be, from the old-school (massive improvements in engineering and technology) to the new-school (the rise of video games and social media). Featuring interviews with dozens of influential voices and ride-alongs in today's automotive unicorns, Slow Car Fast is a must-have eBook for anyone who knows that getting behind the wheel is only the beginning.
  finish line motorsports marketing: The Last Open Road Bert Levy, 1998 A year out of high school in the early 1950s, New Jersey mechanic Buddy Palumbo falls in love with two things at once: race car driving with its speed and adventure, and his boss' niece, Miss Julie Finzio
  finish line motorsports marketing: Ford GT Preston Lerner, 2015-11-09 Ford GT40 tells the history of Ford's historic racing program of the mid-twentieth century that challenged real racers and established a racing dynasty for the American manufacturer--
  finish line motorsports marketing: Jet , 2001-04-02 The weekly source of African American political and entertainment news.
  finish line motorsports marketing: Racing Classic Motorcycles Andy Reynolds, 2021-09-06 The life of a classic motorcycle racer, who was fortunate enough to ride the best classic machines between 1976 & 2016 at the highest level, and on some of the best-known courses in the world. Told in his own words, this book recounts his successes, friendships, and hardships, and gives great insight into the world of motorcycle racing.
  finish line motorsports marketing: Sports Market Place , 2008
  finish line motorsports marketing: Ebony , 2001-05 EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
  finish line motorsports marketing: Yachting , 2006-06
  finish line motorsports marketing: Sun Magazine , 1988
  finish line motorsports marketing: Jeff Gordon Jeff Gordon, 2008-06-30 Jeff Gordon's long-awaited racing memoir -- an unprecedented and thrilling look inside the life of a NASCAR champion. It didn't matter that Jeff Gordon hailed from California -- hardly a fountain of stockcar pedigree -- or that they said he was too small to race with the big boys on the dirt tracks and ovals of his youth. It didn't matter that Dale Earnhardt called this upstart Wonderboy -- no one raced the legendary Earnhardt harder, and no two drivers had more respect for each other. And it didn't matter that the racing world said Gordon was finished with the breakup of the crew on the #24 car and the departure of Ray Evernham, his crew chief, in 1999 -- he came back two seasons later to win a record-equaling fourth Winston Cup, this time with Robbie Loomis as crew chief. In the end, all that matters is that Jeff Gordon is the greatest living NASCAR champion, and it only remains to be seen just how many championships he can win. But what's it really like to climb into a stockcar every weekend and challenge for a championship? Offering a never-before-seen entry into the thrilling world of NASCAR racing, Jeff Gordon takes us into the cockpit of the #24 DuPont Chevrolet car; right into the garages where his cars are made; and inside the lives and efforts of his extraordinary team, the Rainbow Warriors. Just how does his car get built, tested, and driven, and how do these personalities mesh into a championship team? Along the way we find out what he thinks of life as both a NASCAR champion and a never-left-alone celebrity, where he came from and to whom he owes all his successes, and above all, what it takes to be a champion in one of the most dangerous and thrilling sports of all. Jeff Gordon: Racing Back to the Front -- My Memoir is a pit pass all its own, giving passionate NASCAR fans unique access into the life and career of one of the most storied champions in the sport.
  finish line motorsports marketing: American Motorcyclist , 1993-02 American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
  finish line motorsports marketing: Sports on Film Johnny D. Boggs, 2021-10-11 Sports on Film takes readers behind the scenes of how movies get made and puts them in the stands for some of the key moments in sports in America. Sports on Film documents key events in American sports history through the films that depict them, starting with the integration of major-league baseball when Jackie Robinson signed with the Brooklyn Dodgers. Other significant events and personalities examined include the college basketball point-shaving incident of the 1950s; journalist George Plimpton's attempt to go through the Detroit Lions' NFL training camp in the early 1960s; the originations and popularity of rodeo; the brief run of women's professional baseball during World War II; the underdog racehorse Seabiscuit during the Great Depression; the rise of African American boxer Muhammad Ali; the unique 1970s Battle of the Sexes tennis event between Bobby Riggs and Billie Jean King; and Ford Motor Company's run in the 1960s to take motorsports to Europe's premier event in Le Mans, France.
  finish line motorsports marketing: Ellison "Tarzan" Brown Michael Ward, 2006-07-05 Ellison Tarzan Brown was one of America's premier marathon runners during the 1930s and 1940s. This volume tells the story of his life from the beginning of his budding career in the early 1930s through his untimely death in 1975. With his unorthodox approach to the sport and his spectacular finishes, Tarzan Brown quickly became something of a legend in racing. Inevitably, he became the subject of stories that were not always entirely factual--and sometimes not very flattering. This biography seeks to present an accurate, unbiased account of Brown's life. The reminiscences of his close friends, family and even his rivals paint a vivid picture of the man and his career. The book covers in considerable depth events such as Brown's trip to the 1936 Olympic Games in Nazi Germany and his role in the naming of the infamous Heartbreak Hill on the course of the Boston Marathon. Completing the picture is a look at the more personal aspects of Brown's life, such as his struggle to support his young family, and an examination of his Narragansett Indian heritage. The final chapter discusses the misconceptions surrounding Brown's accidental death outside a bar in 1975.
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