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| dog training marketing ideas: How to Run a Dog Business Veronica Boutelle, 2014-04-02 Veronica Boutelle, the industry’s top consultant, writes for the non-business savvy dog pro, sharing the detailed information you need to start, operate, and prosper in the dog world in clear, easy-to-read language. This second edition, incorporating Veronica’s ten years of experience helping dog pros succeed, included additional advice on packaging services, setting policies, and avoiding burnout, an expanded marketing chapter and resources section, and two entirely new chapters covering online marketing and developing the perfect staff. |
| dog training marketing ideas: Minding Your Dog Business Veronica Boutelle, Rikke Jorgensen, 2010 Setting up and running a successful dog-related business is an achievement in itself ... but the real test is to build success and growth for the long haul --Publisher's description. |
| dog training marketing ideas: How to Help Gun Dogs Train Themselves Joan Bailey, 2008 |
| dog training marketing ideas: Canine Enrichment for the Real World Allie Bender, Emily Strong, 2019-11-08 In the world of dogs, there is now more awareness than ever of the need to provide enrichment, especially in shelters. But what exactly is enrichment? The concept is pretty straightforward: learn what your dog’s needs are, and then structure an environment and routine that allows them to engage in behaviors they find enriching. To truly enrich your dog’s life, you should offer them opportunities to engage in natural or instinctual behaviors. Aside from the limitations we have to place on a dog in today’s modern, busy world, the biggest constraint to enriching your dog’s life is your imagination! What the experts say about Canine Enrichment: Don’t let the word “enrichment” in the title fool you into thinking that the scope of this book is too narrow or not something you will find valuable. It focuses comprehensively on meeting your dog’s needs and is written in a holistic, science-based, practical, straightforward, and easy-to-understand way. I love this book! Ken Ramirez, author of Animal Training: Successful Animal Management Through Positive Reinforcement Canine Enrichment is a deep dive into what dogs really need and how we can provide it. It’s a great book for dog lovers who want to go beyond the standard superficialities of “dogs need exercise.” Just the chapter on agency is worth the price of the book! Patricia McConnell, Ph.D., CAAB Emeritus, author of The Other End of the Leash and The Education of Will The scope of this book is ambitious and the authors deliver, navigating the subject of enrichment with depth and relevance. Caregivers will gain critically important perspectives and practical information to improve the lives of their animals. Susan G. Friedman, Ph.D., Professor Emeritus, Utah State University, and founder of Behavior Works, LLC |
| dog training marketing ideas: Off Leash Dog Play: A Complete Guide to Safety and Fun Bennett Robin K., 2007 Learn how to read canine body language in groups of dogs, manage off-leash play, identify signs of trouble and much more. For pet professionals who work with groups of dogs in daycares, boarding facilities and dog training classes and serious pet-parents. |
| dog training marketing ideas: 200 Marketing Ideas for Your Website Henriette Martel-Lawson, 2004 Do you need new ideas for your website? '200 Marketing Ideas for Your Website' is a practical and concise guide that contains ideas extracted from over 2,000 websites reviewed especially for this book. It explains the marketing benefits of the selected ideas, includes tips and guidelines and refers to 262 web examples, including 50 screenshots, to demonstrate their application. '200 Marketing Ideas for Your Website' focuses on website content. It is a guide that will stimulate your thinking and encourage you to experiment. This no-hype book is written by Henriette Martel-Lawson, a qualified marketer, consultant and speaker who gives seminars on website strategies. |
| dog training marketing ideas: Conversations with Raika Denise Fenzi, 2020-09-15 The story of Raika begins several years after she retired from a noteworthy career in the world of competitive dog sports. Now that Raika and her owner no longer spent hours a week training, playing and traveling, she was left with relatively little to do. As a result, her life transitioned from one of working to one of eating, and eat Raika did! Unfortunately, all of that eating led to a serious weight problem, and she wasn't about to take responsibility for her mom's guilt-driven negligence: In the process of losing that weight through long daily walks, we find ourselves privy to Raika thoughts on everything from the weather to human frailty to the importance of living life to the fullest. While mom is initially unable to hear Raika's thoughts, she slowly comes to appreciate life through the eyes of her elderly dog. She also comes to accept that time is short. Raika, last night I had a dream. In my dream, you were trying to talk to me?.it was so clear what you were trying to say...No amount of walking, or changing of diets, or listening...could make you young again?.You wanted me to let you go...I know that your time will come. It is inevitable. And so begins the second part of the story as the pair begin to engage in dialogue. Raika presents her perspective on the irrational nature of human behavior and emotion with a blunt matter of factness that startles...and then thoroughly charms, with her sense of humor and keen awareness of the human condition. The reader is held with a deep and growing affection for the pair, even as the inevitable effects of aging take their toll and we work our way closer to the end of Raika's life. Here we have a uniquely memorable story that leaves the reader with a sense of acceptance on the topics of life, aging, and death. A reader can find comfort and wisdom in the face of deep loss and grief, laughing through their tears all the way to the end. |
| dog training marketing ideas: The Human Half of Dog Training Risë VanFleet, 2012-10 Most dog trainers have a strong desire to help dogs learn appropriate behaviors and solve the kinds of problems that most dogs experience or create. It is why they get into the business in the first place and it is what they are trained to do. What is challenging for so many trainers is that their success in working with dogs ultimately depends on the cooperation, understanding and follow-through of the people who bring their dogs to them to be trained. Failure to work with people often leads to failure with the dogs. In The Human Half of Dog Training, author Risë VanFleet draws upon her years of experience of working with people as a child and family psychologist to teach dog trainers how take a collaborative approach with clients to help insure the best possible outcomes for their dogs. |
| dog training marketing ideas: Puppy Start Right Kenneth M. Martin, Debbie Martin, 2011 With almost 200 pages, corresponding photos, and step-by-step instructions, Puppy Start Right is the ideal book for fostering and enhancing a “parenting relationship” among people and their dogs! This book is a great resource for all dog parents, dog trainers, puppy socialization class instructors, shelters, and adoption agencies. Whether you are raising a new puppy, have recently adopted an adolescent dog, or are living with an adult dog, Puppy Start Right is the book for you. This book sets the foundation for a lifelong partnership between you and your dog based on a mutual understanding and trust. Puppy Start Right is more than a puppy book about socialization; it’s a positive approach to problem solving, prevention, and training, all without the use of force. Problem-solving topics address common behaviors of adolescent dogs, including mouthing/biting, jumping, chewing, digging, counter surfing, and stealing objects. Prevention topics include confinement/independence training, food bowl exercises, handling and restraint, and more. The book also includes: • The Developmental Life Stages of Dogs • Domestication, Social Behavior, How Dogs Perceive the World, and Canine Communication • How Dogs Learn • Positive Socialization and What to do if Your Dog is Frightened? • Applying the Problem-Solving Model to Prevent Common Behavior Problems • House Training in 5 Easy Steps • Foundation Training Exercises |
| dog training marketing ideas: Off-The-Wall Marketing Ideas Nancy Michaels, Debbi J. Karpowicz, 1999-11-01 Off-The-Wall Marketing Ideas is a gold mine of valuable, no-cost, and low-cost marketing secrets. In no time at all you will be creating your own make-or-break marketing techniques for business success on a shoestring budget. Included are hundreds of ideas culled from small business owners from all walks of life. You will also find inspiring examples of what now famous big business leaders did, when they were small and unknown, like Estee Lauder, The Hair Replacement Specialist, Sy Sperling, and the rent- a-car wiz, Warren Avis! |
| dog training marketing ideas: Side Business Ideas for Pet Lovers , Turning Furry Friends into Fortune: An Introduction Discover how to transform your love for pets into a thriving business with Turning Furry Friends into Fortune. This comprehensive guide is packed with innovative ideas and practical tips for starting a pet-centric venture on a budget. Whether you're an aspiring entrepreneur or a passionate pet lover, this book reveals how to capitalize on your passion without breaking the bank. Inside, you'll learn how to identify your niche, launch a successful business, and grow your venture from a modest start to a booming enterprise. Explore creative avenues like crafting custom pet products, offering pet photography services, and starting a pet blog. Uncover the secrets to building a pet-friendly café, offering pet training services, and developing unique pet apps. With actionable strategies for scaling your business, this guide will help you navigate the pet industry’s exciting opportunities and challenges. Whether you dream of launching a pet subscription box, organizing pet events, or creating innovative pet products, Turning Furry Friends into Fortune is your ultimate resource for turning your pet passion into profit. Chapters Include: Turning Furry Friends into Fortune: An Introduction Paws and Profits: Why Pet Businesses Are Booming The Pet Lover’s Guide to Finding Your Niche From Passion to Payday: Launching a Pet-Centric Venture Crafting Custom Pet Products: A Crafty Entrepreneur’s Dream Pet Photography: Capturing Moments for Cash Grooming and Spa Services: Pamper Pets and Profit Pet Sitting and Dog Walking: Turning Your Love into a Business Pet Training Services: Teaching Skills and Earning Thrills Pet-friendly Cafés and Shops: Where Pets and People Meet Online Pet Product Retailing: Building Your E-Commerce Empire Pet Blogging and Vlogging: Sharing Passion, Earning Cash Creating Pet Subscription Boxes: Monthly Treats and Profits Pet Events and Parties: Organizing Fun and Making Money Pet Health and Wellness: Products and Services that Heal Mobile Pet Grooming: Convenience and Cash Flow Pet Fitness: Exercise and Nutrition for Furry Clients Developing Pet Apps: Tech Solutions for Pet Lovers Pet Rescue and Adoption Services: Merging Compassion and Business Pet Training Tools and Toys: Designing for Demand Personalized Pet Accessories: Unique Products for Special Pets Pet Travel Services: From Pet-Friendly Accommodations to Tours Pet Portraits and Artwork: Artistic Ventures with a Pet Twist Innovative Pet Products: Trends and Ideas to Watch Scaling Your Pet Business: Growth Strategies and Success Tips |
| dog training marketing ideas: Dog Treat Business: Zero Cost Marketing for Beginners Mary Hunziger, 2014-08-29 In this second compilation of more profitable dog stories, Mary Kay Hunziger shares some exciting from dog passion to profit journeys to some very profitable six figure dog businesses. One of them started with a measily $22 sale on sites like Amazon in 2007 and today they lead a dynamic team and have a thriving online business that authors and authorities like Jim Cockrum, Brad Gosse, Seth Godin, and Tim Ferriss are calling the true virtual empire. The stories reveal some powerful zero cost marketing strategies and reveal the true power of how multiple streams of income really work. This compilation of more profitable dog stories is chock full of even more unique, easy to apply, and most effective dog passion to profit techniques, know-how, and resources used by today's From Passion To Profit Dogs Elite. The people who are making the big bucks with their love for dogs have been secretly guarded this information. They have kept this information to themselves over many years before allowing the public to read about these insider stories. Finally, they have allowed Mary Kay Hunziger to share these powerful secret ingredients that are critical to run a successful from passion into profit business with dogs. It is even a smarter idea to set up these income streams based on your dog passions and hobbies because guess what? You already love what you do with your dogs, right! Talking about bending all the benefit totally to your advantage! There is absolutely no other way that is easier and more fun to apply. Use this compilation of stories to create your own sustainable business for yourself & become financially independent with your love for dogs! Go ahead and get started digging through more of these enjoyable compilation of dog stories & become financially independent with what you love! Who knows you might even become the next dog celebrity & authority in your own from passion to profit niche. Profit from the experiences taught in these amazing stories... |
| dog training marketing ideas: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal Oren Klaff, 2011-02-18 Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book “Fast, fun and immensely practical.” —JOE SULLIVAN, Founder, Flextronics “Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.” —JOSH WHITFORD, Founder, Echelon Media “What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.” —RALPH CRAM, Investor “Pitch Anything offers a new method that will differentiate you from the rest of the pack.” —JASON JONES, Senior Vice President, Jones Lang LaSalle “If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.” —STEVEN WALDMAN, Principal and Founder, Spectrum Capital “Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.” —LOUIE UCCIFERRI, President, Regent Capital Group “I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.” —TAYLOR GARRETT, Vice President, White Cap “A counter-intuitive method that works.” —JAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a Decision One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours. Apply the tactics and strategies outlined inPitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible. |
| dog training marketing ideas: Juvenile Delinquent Dogs Sue Brown, 2012-04-23 ANY OF THESE BEHAVIORS SOUND FAMILIAR? - Jumping on people - Nipping, especially when excited - Stealing food off counters - Chewing shoes and other items - Darting out the door - Barking at everything - Lunging and barking at other dogs - Pulling on the leash - Not coming when called - Not listening You love your dog, and he does behave well some of the time. But at times your patience and sanity are put to the test! Your dog is not a bad dog, but he can behave like a juvenile delinquent at times. While we think of juvenile delinquents as adolescents or teenagers, juvenile delinquent dogs can be any age: puppies, adolescents, adults and sometimes even seniors. Whether your dog is an adolescent or just an adolescent at heart, this book is for you. YOUR WILL LEARN HOW TO: - Develop and monitor realistic expectations with our Goals and Expectations Worksheet - Determine whether your dog’s needs are being met - Use management to prevent bad behaviors - Most effectively communicate with and train your dog so he listens to you - Get a well-behaved dog who makes good choices - Properly socialize your dog - Resolve ANY behavior problem by using our Problem Solving Model along with detailed instructions for 24 of the most common dog behavior problems BOOK OWNERS - ADDITIONAL CONTENT AVAILABLE! As a book owner, you will be able to register online for access to the member area for Juvenile Delinquent Dogs Book Owners, which includes additional articles and videos to supplement the book content. |
| dog training marketing ideas: My Dog-Walking Business Patrick Jones, 2014-12-15 Working with data is a foundational concept not only for mathematics, but also for understanding the world around us. Readers will gain exposure to principles of measurement, such as measuring length and using it to perform operations, while other narratives introduce concepts of money and time. Bright visuals help make math not only concrete, but also fun. Readers learn to solve word problems involving money as they see how much fun it is to start a business in their neighborhood. This volume meets CCSS Math Standard 2.MD.C.8. |
| dog training marketing ideas: How Stella Learned to Talk Christina Hunger, 2021-05-04 INSTANT NEW YORK TIMES BESTSELLER An incredible, revolutionary true story and surprisingly simple guide to teaching your dog to talk from speech-language pathologist Christina Hunger, who has taught her dog, Stella, to communicate using simple paw-sized buttons associated with different words. When speech-language pathologist Christina Hunger first came home with her puppy, Stella, it didn’t take long for her to start drawing connections between her job and her new pet. During the day, she worked with toddlers with significant delays in language development and used Augmentative and Alternative Communication (AAC) devices to help them communicate. At night, she wondered: If dogs can understand words we say to them, shouldn’t they be able to say words to us? Can dogs use AAC to communicate with humans? Christina decided to put her theory to the test with Stella and started using a paw-sized button programmed with her voice to say the word “outside” when clicked, whenever she took Stella out of the house. A few years later, Stella now has a bank of more than thirty word buttons, and uses them daily either individually or together to create near-complete sentences. How Stella Learned to Talk is part memoir and part how-to guide. It chronicles the journey Christina and Stella have taken together, from the day they met, to the day Stella “spoke” her first word, and the other breakthroughs they’ve had since. It also reveals the techniques Christina used to teach Stella, broken down into simple stages and actionable steps any dog owner can use to start communicating with their pets. Filled with conversations that Stella and Christina have had, as well as the attention to developmental detail that only a speech-language pathologist could know, How Stella Learned to Talk will be the indispensable dog book for the new decade. |
| dog training marketing ideas: PX This. - the Revised Edition Abbe Diaz, 2010-05-20 PX This. (diary of the 'Maître d' to the Stars'), by Abbe Diaz, is the witty, irreverent (star-studded) four-year diary of a struggling commercial-artist/fashion-designer moonlighting as a maître d' at some of Manhattan's most renowned restaurants. It is a humorous, poignant, and uniquely insightful romp through the nightly playgrounds of some of New York's (and Hollywood's) most glamorous and elite, as viewed from the front podium. You'll laugh! You'll cry! It's 'the bible of the [NYC fine-dining Food and Beverage] industry.''Restaurateur Jean-Georges Vongerichten is so annoyed by the success of his former Maitre D' Abbe Diaz's new tell-all book, he is forcing his employees to sign confidentiality agreements. They were also banned from discussing [the book] at work.' ' The New York Post |
| dog training marketing ideas: The Big Book of Tricks for the Best Dog Ever Larry Kay, Chris Perondi, 2019-03-19 A step-by-step guide to more than 100 dog tricks, specially designed for effective training, for pure fun, and even for turning your dog into a YouTube star, from the coauthor of the tremendously successful and much-praised Training the Best Dog Ever and the genius behind The Stunt Dog Show, which performs more than 1,000 shows a year. |
| dog training marketing ideas: Prosperous Pet Business Kristin Morrison, 2016-07-22 Got a pet sitting, dog walking or dog training business? 20 experts share their secrets for pet business (and life) success. Each chapter is filled with tips and tools to run your pet business effectively. Kristin Morrison interviewed pet business and mind/body/spirit experts about the most important topics for new and experienced pet business owners. In the interviews, the experts held nothing back - each interview uncovered insights that can help your pet business become more profitable, enjoyable, and rewarding. |
| dog training marketing ideas: How to Start a Home-based Dog Training Business Peggy O. Swager, 2012-11-06 The demand for skilled dog trainers has never been greater. To succeed in one of this field, you'll need more than dog expertise you'll need business savvy as well. Written for the non-business person, this book provides the information you need to start, operate, and prosper in your chosen field of dog training. Beginning with an overview of the different areas to create a dog training business, the book provides what it takes to break into and succeed in the top dog training fields. Readers learn what associations they need to become a part of as well as how to build counsel, structure, and support. Marketing information helps people expand and grow their business. Tips from a variety of established dog trainers gives this book an edge above the competition. |
| dog training marketing ideas: Clicker Training for Dogs Hannah Richter, 2021-06-15 Clicker train your dog in just 15 minutes a day with this easy-to-use guide Clicker training uses positive reinforcement to teach your dog new skills and behaviors—just command, click, reward, and repeat! Clicker Training for Dogs makes training easy for both you and your canine friend, with short, targeted lessons that teach everything from basic cues to fun tricks. You'll also learn how to use clicker training for dogs to solve common behavioral problems, including barking for attention and pulling on the leash. Clicker Training for Dogs includes: Brief bursts of training—Short sessions—just 15 minutes a day—make it easy to find time for consistent dog training while being brief enough to keep your pup engaged. Step-by-step instructions—Find clear directions that break down each training lesson into small steps so you can feel confident that you're teaching each concept correctly. Pro tips—Get pointers that help you make the most out of each training session and troubleshoot potential setbacks, such as your dog getting confused. Improve your pup's behavior and build a stronger bond with Clicker Training for Dogs. |
| dog training marketing ideas: Social Marketing in Action Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D. Basil, 2019-05-24 This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book. |
| dog training marketing ideas: Treating Separation Anxiety In Dogs Malena DeMartini-Price, CTC, 2014-04-21 <strong>Committed trainers and owners can solve this problem!</strong><br> Treating separation anxiety in dogs is not quick or easy—but it can be done. The successful ingredients are cooperation, commitment and time on the part of the dog trainer and the owners. In this important new book, author Malena DeMartini-Price shares her 5 Phase Treatment Protocol and related strategies to help dogs overcome the fear of being left alone and addresses the trauma it can inflict on both the dog and their owners. Trainer handouts, detailed step-by-step training tips and a sample initial interview questionnaire are included.<br><br> <strong>Learn about:</strong><br> • The critical role that “suspending absences” plays in the early part of the treatment plan and how owners and trainers can make this more manageable.<br> • How dog trainers can make the treatment of separation anxiety in dogs a specialized business.<br> • The role that management techniques and medications can play to help support the recommended behavior modification strategies.<br> • How technology, including remote feeding devices and web cams, can be used to monitor a dog’s progress in overcoming his fear of being left alone.<br><br> |
| dog training marketing ideas: The Good Dog Way Sean O'Shea, 2020-12-21 |
| dog training marketing ideas: Six-Figure Pet Sitting Kristin Morrison, 2010-12-28 This revolutionary book shows you how to turn your struggling pet sitting business into a lucrative, stress-free enterprise. You will learn how to: create the foundation to build a six-figure pet sitting business ; ensure business success from the beginning ; create the one-hour business plan: plan your work, work your plan ; understand your commitment and value in business ; remove the blocks to let financial abundance in ; work with business financials ; advertise and sell to generate results ; find, work with and keep great staff members ; set goals to achieve pet sitting business success ; and more -- P. [4] of cover. |
| dog training marketing ideas: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| dog training marketing ideas: Marketing Outrageously Redux Jon Spoelstra, 2011-02-16 Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company. |
| dog training marketing ideas: Let Dogs Be Dogs Monks of New Skete, Marc Goldberg, 2017-09-12 America's foremost authorities on dog care and training distill decades of experience in a comprehensive foundational guide for dog owners. No matter what training method or techniques you use with your dog, the training is unlikely to be optimally successful unless it is predicated on an understanding of the dog's true nature. Dogs need food, water, exercise and play, rest, veterinary care -- the basics. But since dogs naturally want to be led, they also need focused and compassionate guidance. Through abundant stories and case studies, the authors reveal how canine nature manifests itself in various behaviors, some potentially disruptive to domestic accord, and show how in addressing these behaviors you can strengthen the bond with your dog as well as keep the peace. The promise of this book is that, especially in an ever-accelerating world filled with digital distractions, you can learn from your dog's example how to live in the moment, thereby enriching your life immeasurably. |
| dog training marketing ideas: Training the Best Dog Ever Larry Kay, Dawn Sylvia-Stasiewicz, 2012-09-25 Training the Best Dog Ever, originally published in hardcover as The Love That Dog Training Program, is a book based on love and kindness. It features a program of positive reinforcement and no-fail techniques that author Dawn Sylvia-Stasiewicz used to train the White House dog, Bo Obama, and each of Senator Ted Kennedy’s dogs, among countless others. Training the Best Dog Ever relies on trust and treats, not choke collars; on bonding, not leash-yanking or reprimanding. The five-week training program takes only 10 to 20 minutes of practice a day and works both for puppies and for adult dogs that need to be trained out of bad habits. Illustrated with step-by-step photographs, the book covers hand-feeding; crate and potty training; and basic cues—sit, stay, come here—as well as more complex goals, such as bite inhibition and water safety. It shows how to avoid or correct typical behavior problems, including jumping, barking, and leash-pulling. Plus: how to make your dog comfortable in the world—a dog that knows how to behave in a vet’s office, is at ease around strangers, and more. In other words, the best dog ever. |
| dog training marketing ideas: Animal Training John G. Shedd Aquarium, 1999 |
| dog training marketing ideas: The New Rules of Marketing and PR David Meerman Scott, 2009 Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing. |
| dog training marketing ideas: The Forever Dog Rodney Habib, Karen Shaw Becker, 2024-09-10 #1 New York Times Bestseller In this pathbreaking guide, two of the world's most popular and trusted pet care advocates reveal new science to teach us how to delay aging and provide a long, happy, healthy life for our canine companions. Like their human counterparts, dogs have been getting sicker and dying prematurely over the past few decades. Why? Scientists are beginning to understand that the chronic diseases afflicting humans--cancer, obesity, diabetes, organ degeneration, and autoimmune disorders--also beset canines. As a result, our beloved companions are vexed with preventable health problems throughout much of their lives and suffer shorter life spans. Because our pets can't make health and lifestyle decisions for themselves, it's up to pet parents to make smart, science-backed choices for lasting vitality and health. The Forever Dog gives us the practical, proven tools to protect our loyal four-legged companions. Rodney Habib and Karen Becker, DVM, globetrotted (pre-pandemic) to galvanize the best wisdom from top geneticists, microbiologists, and longevity researchers; they also interviewed people whose dogs have lived into their 20s and even 30s. The result is this unprecedented and comprehensive guide, filled with surprising information, invaluable advice, and inspiring stories about dogs and the people who love them. The Forever Dog prescriptive plan focuses on diet and nutrition, movement, environmental exposures, and stress reduction, and can be tailored to the genetic predisposition of particular breeds or mixes. The authors discuss various types of food--including what the commercial manufacturers don't want us to know--and offer recipes, easy solutions, and tips for making sure our dogs obtain the nutrients they need. Habib and Dr. Becker also explore how external factors we often don't think about can greatly affect a dog's overall health and wellbeing, from everyday insults to the body and its physiology, to the role our own lifestyles and our vets' choices play. Indeed, the health equation works both ways and can travel up the leash. Medical breakthroughs have expanded our choices for canine health--if you know what they are. This definitive dog-care guide empowers us with the knowledge we need to make wise choices, and to keep our dogs healthy and happy for years to come. |
| dog training marketing ideas: Gamify Your Dog Training Terry Ryan, 2017-01-12 |
| dog training marketing ideas: Positive Herding 101: Dog-friendly Training Barbara Buchmayer, 2021-08-13 Positive Herding 101 is the first in a set of two books that cover training herding using positive reinforcement. Marker or clicker training is started in a house or small yard with cones, treats, and toys with no livestock present. |
| dog training marketing ideas: The Dogist Elias Weiss Friedman, 2015-01-01 When Friedman moved to New York City, he missed the dogs that had surrounded him growing up. He began photographing dogs on the street, and posting them on his blog, The Dogist. Whether because of the look in a dog's eyes, its innate beauty, or even the clothes its owner has dressed it in, every portrait in this book tells a story and explores the dog's distinct character and spirit. |
| dog training marketing ideas: Social Media Is Bullshit B. J. Mendelson, 2012-09-04 A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of social media first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media success, and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand. |
| dog training marketing ideas: Start Your Own Pet Business and More Entrepreneur Press, 2009-03-01 Are you a pet lover? Fascinated by all things furred, feathered and finned? Why not turn your passion for pets into a profitable business! A fast-growing market, the multibillion-dollar pet industry offers a world of business opportunities for entrepreneurs like you! From hands-on pet care to specialty pet products like toys, food, and treats, Entrepreneur covers the cat’s meow of pet-related businesses. Providing insider advice, tips, and tricks along the way, our experts take you step by step and show you how to discover your specialty, legally and financially establish your business, manage day-to-day operations, and so much more! • Choose from five hot areas of interest—pet sitting/dog walking, dog training, pet grooming, pet food/treats, upscale pet products • Equip yourself with the right tools • Set competitive fees • Efficiently manage inventory and supplies for easy order fulfillment • Use effective marketing and advertising tools to get the word out • Build positive customer and vendor relationships • Plan for future growth • And more Let America’s pampered pets help your profits— start your pet business today! |
| dog training marketing ideas: Sporting Dog and Retriever Training: The Wildrose Way Mike Stewart, Paul Fersen, 2012-09-11 A comprehensive guide to transforming your dog into a valuable wing-shooting companion in the field and at home. Created by Mike Stewart of Wildrose Kennels, the Wildrose Way is a unique, low-force, positive training method that is field-proven for upland and waterfowl gundogs. The training prepares dogs for versatility—any game, any terrain, any destination—and makes them desirable companions for any situation. Now, for the first time, Stewart’s methods are compiled in one indispensable reference book, fully illustrated with photographs and diagrams. Containing chapters on establishing essential behaviors, the core skills of the hunting retriever, and waterdog finishing work, as well as sidebars on such topics as breed selection and effective canine leadership, this step-by-step book is designed specifically for wing-shooters who want to transform their pup into a gentleman’s gundog. |
| dog training marketing ideas: 101 Best Businesses for Pet Lovers Joseph Nigro, 2007 If there is nothing you love more than animals, then 101 Best businesses for pet lovers will help you turn this love into a real money-maker. Whatever your special talents, monetary circumstances, or dreams for the future, this book will give you the information you need to start your own successful pet business--Back cover. |
| dog training marketing ideas: Don't Shoot the Dog! Karen Pryor, 2002 Includes a new section on clicker training. |
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