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| ebook download landing page: Landing Page Optimization Tim Ash, Maura Ginty, Rich Page, 2012-03-29 A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits. |
| ebook download landing page: Ebook Marketing Warfare Young Akpasubi, 2023-07-01 “Ebook Marketing Warfare: 20 Battle-Tested Tactics” is a must-have resource for authors and publishers seeking to maximize the success of their ebooks in today's competitive digital landscape. This comprehensive guide offers a treasure trove of proven strategies, innovative techniques, and expert advice to help you navigate the intricacies of ebook marketing with confidence and achieve optimal results. In the first section, you'll discover a plethora of digital marketing strategies tailored specifically for ebooks. From harnessing the power of social media platforms and email marketing campaigns to leveraging influencer collaborations and search engine optimization (SEO) techniques, this guide provides practical step-by-step instructions on how to implement each strategy effectively. You'll learn how to build an engaged audience, increase your ebook's visibility, and ultimately boost sales. The second section delves into creative promotional tactics designed to captivate readers and drive engagement. From creating visually stunning book trailers and graphics to organizing exciting contests and giveaways, you'll find a treasure trove of ideas to generate buzz and attract new readers. The guide also explores the power of guest blogging, podcast interviews, and collaborations with complementary authors, offering valuable insights on how to leverage these opportunities to expand your reach and connect with your target audience. Finally, the guide wraps up with invaluable tips on utilizing self-publishing platforms, obtaining influential reviews, and exploring the realm of offline marketing through industry conferences and book fairs. With practical examples, real-world case studies, and thoughtful guidance, “Ebook Marketing Warfare: 20 Battle-Tested Tactics” equips you with the knowledge and tools necessary to navigate the dynamic world of ebook marketing and achieve sustainable success. Whether you're a seasoned author or a budding writer, this guide will empower you to stand out in the digital marketplace, increase your ebook's visibility, and build a loyal reader base. With its comprehensive approach, actionable insights, and innovative strategies, “Ebook Marketing Warfare: 20 Battle-Tested Tactics” is your roadmap to achieving ebook marketing success in the ever-evolving digital age. |
| ebook download landing page: Finding Gold in Colorado - Prospector's Edition Kevin Singel, 2018-05-26 Travel guide book inspired by the gold prospecting origin of Colorado. Includes touring information on all the major towns founded as gold mining camps as well as summaries of each town's origin story. Includes reviews and recommendations on historic districts to visit, mines to tour, driving tours of ghost towns and places to gold pan. Includes information on 16 historic districts, 31 museums, 18 mines, 186 gold panning sites across the state of Colorado. Thoroughly researched to confirm public access to the panning sites (no private property or areas subject to mining claim has been included - unlike other books.)Written by a long-time Colorado resident and gold prospector. Based on years of research and field work.Get your share of the gold by prospecting for it in historic, urban, and remote locations across the gold districts of Colorado. |
| ebook download landing page: Give Up the Ghost Megan Crewe, 2009-09-15 Cass McKenna much prefers ghosts over breathers. Ghosts are uncomplicated and dependable, and they know the dirt on everybody...and Cass loves dirt. She's on a mission to expose the dirty secrets of the poseurs in her school. But when the vice president of the student council discovers her secret, Cass's whole scheme hangs in the balance. Tim wants her to help him contact his recently deceased mother, and Cass reluctantly agrees. As Cass becomes increasingly entwined in Tim's life, she's surprised to realize he's not so bad—and he needs help more desperately than anyone else suspects. Maybe it's time to give the living another chance.... |
| ebook download landing page: The Free Ebook Formula Sam Choo, Unlock the power of free ebooks to grow your business, generate leads, and turn readers into loyal, paying customers! In The Free Ebook Formula, Sam Choo, a seasoned ghostwriter and publishing expert, reveals the step-by-step strategies to create compelling ebooks that attract, engage, and convert. Whether you're an aspiring entrepreneur or an established business owner, this book shows you how to leverage free ebooks as a powerful marketing tool. Learn how to: * Choose the perfect ebook topic that resonates with your audience. * Craft an irresistible offer that turns readers into subscribers and customers. * Use automation tools to effortlessly scale your ebook marketing. * Build an engaged online community and nurture lasting relationships. * Maximize conversions with upsell, cross-sell, and product bundling strategies. Packed with real-life case studies and actionable insights, The Free Ebook Formula is your guide to transforming free content into long-term business success. Whether you're just starting out or looking to scale, this book will help you unlock the full potential of free ebooks. |
| ebook download landing page: A Mortal Song Megan Crewe, 2016-09-13 When the heir to a spirit kingdom discovers she is a human changeling raised as a decoy, she must adapt to her sudden loss of power and fight against horrific odds to save her home. |
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| ebook download landing page: Digital Minds (2) WSI, 2015-11-25 The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin. In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind. |
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| ebook download landing page: Content Rules Ann Handley, C. C. Chapman, 2012-05-22 The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a voice, including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic voice and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules. |
| ebook download landing page: Sorted Gillian Perkins, 2016-05-14 Whether you realize it or not, your home, schedule, and mind are filled with clutter. Perhaps you wonder why you often feel stressed, even if though your life seems tidy. Why do there never seem to be enough hours in a day? That's clutter at work. Clutter is hiding in your home, confusing your schedule, and stressing your mind and body. You need to clear away the clutter and create a more organized life so that you are not constantly being distracted by all that stuff. You need to stop letting clutter waste your time and energy, so that you can instead use these resources to live and enjoy life! It's time to once and for all reclaim that time as your own. SORTED is your guide to a beautiful destination: a place where you have the time and space you need to think clearly, discover meaning, and embrace life. SORTED is the detailed system that will enable you to finally achieve order for your schedule, home, and future plans. SUMMON ORDER RECLAIM TRANSFORM ENJOY DETERMINE |
| ebook download landing page: Visme Marketing Playbook Farzad Rashidi, 2019-12-03 At Visme, we are on a mission to help businesses and individuals create branded content they can be proud of, in minutes. Over 2 million people flow through our website every single month with little to no advertising. Not having multi-million dollar marketing budgets did not stop Visme from achieving consistent growth year after year. That’s why our team spent over 450 hours, documenting every single strategy we’ve used to grow our software-as-a-service (SaaS) company in a step-by-step format. |
| ebook download landing page: Start with Why Simon Sinek, 2011-12-27 The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. |
| ebook download landing page: Website Launch for Startups Aman Tandon, 2016-11-20 You get around 6 seconds of someone’s valuable time before they either decide to look more deeply into your website or move on to something more visually appealing, or more exciting. So, if you want to get the business for yourself, you must make sure that you get the basics right, first time. Website Launch for Startups is a new book which acts as a basic framework for young startups, bloggers and entrepreneurs. Inside the pages of this book you will discover 99 chapters on the vital components like; Getting the right Domain Name, The optimum time to launch your website, Elevator pitches, Social media strategy, Hosting, Google alerts, Landing pages And much, much more... Website Launch for Startups is unlikely to fill your bank account or make you rich, but it will provide those crucial first steps towards success, even if your website is just operational. The chapters are all bite-sized and easy to read, providing just the right amount of information without overloading your senses and the book is written in such a way that you can pick it up wherever you choose and use it as a handy reference guide. Website Launch for Startups is simple, effective and the only book on the subject that you are likely to need when starting your business. Get your copy today! |
| ebook download landing page: Nineteen eighty-four George Orwell, 2022-11-22 This is a dystopian social science fiction novel and morality tale. The novel is set in the year 1984, a fictional future in which most of the world has been destroyed by unending war, constant government monitoring, historical revisionism, and propaganda. The totalitarian superstate Oceania, ruled by the Party and known as Airstrip One, now includes Great Britain as a province. The Party uses the Thought Police to repress individuality and critical thought. Big Brother, the tyrannical ruler of Oceania, enjoys a strong personality cult that was created by the party's overzealous brainwashing methods. Winston Smith, the main character, is a hard-working and skilled member of the Ministry of Truth's Outer Party who secretly despises the Party and harbors rebellious fantasies. |
| ebook download landing page: Sell Like Crazy Sabri Suby, 2019-01-30 In this groundbreaking book, Sabri Suby, the founder of Australia's #1 fastest growing digital marketing agency, reveals his exclusive step-by-step formula for growing the sales of any business, in any market or niche! The 8 phase 'secret selling system' detailed in this book has been deployed in over 167 industries and is responsible for generating over $400 million dollars in sales. This isn't like any business or marketing book you've ever read. There's no fluff or filler - just battle-hardened tactics that are working right now to rapidly grow sales. Use these timeless principles to rapidly and dramatically grow the sales for your business and crush your competition into a fine powder. |
| ebook download landing page: From Containers to Kubernetes with Node.js Kathleen Juell, 2020-05-08 This book is designed to introduce you to using containers and Kubernetes for full-stack development. You'll learn how to develop a full-stack application using Node.js and MongoDB and how to and manage them using Docker, then Docker Compose, and finally Kubernetes. |
| ebook download landing page: Landing Pages: How To Create High Converting Landers Brent Dunn, If you're an internet marketer in 2015 and don't know how to make a landing page..... ...then your chances of seeing a successful campaign are very slim. This isn't a best practices blog post... The truth is, once something becomes best practice, it tends to lose its competitive advantage as more people implement it. Online marketing is all about competitive advantages. A landing page is your chance as a marketer to gain that advantage. It's incredible how many large companies I see on a daily basis spending massive amounts of money sending traffic to their.... ..Homepage Then ask me, why doesn't this campaign work!?!! Linking to your homepage and sending traffic to it may have worked a few years ago. |
| ebook download landing page: APPLICATION OF DIGITAL MARKETING FOR LIFE SUCCESS IN BUSINESS Abhishek Das, 2018-06-02 The book describes: Digital Marketing Applications concept and techniques. Value Chain of Digital Marketing Process and Operations. Why Digital Marketing is useful for each and every Business. Basis picture of what will a business miss out on if they don't market their products/services online. Technological edge for a venture when they implement digital marketing well in their firm. Branding with the help of Digital Marketing Tools. Financial payment methods to help determine annual budget for Digital Marketers. Determine a bid strategy based on your goals. Social Media Advertisement Platforms. What are some of the best ways to integrate email marketing with social media participation? Digital marketing and measurement model. How do you use Web Analytics effectively to make most out of it for your business? Future Evolution of Digital Marketing and Role of WordPress in it. Digital Marketing- A Great Tool for Market research. Copywrites- An Art or Science Copyright- A Globally Practiced Method to Prevent Plagiarism and Control Data Duplicity. How a Business Can Convert its Visitors into Qualified Business Leads Using CRM/AI. How an Entrepreneur setup an Online Store for Their Online Business (Including- Business Case-I & II). |
| ebook download landing page: The Business Blog Handbook Kathryn Aragon, 2017 This book was written for anyone who is responsible for the performance of a business blog. Packed with pro tips and guidelines, The Business Blog Handbook will arm you with smart strategies not only to publish a blog but to get measurable business results. |
| ebook download landing page: The Remodeler Marketing Blueprint Spencer Powell, 2021-01-19 The way people shop and buy has evolved . . . has your marketing strategy? The way people shop and buy remodeling services has evolved. Has your marketing strategy kept up? In today’s modern, data-driven world dominated by social media, the most successful and profitable companies understand that great marketing is more than just ads. It’s about content that will attract and retain clients. In The Remodeler Marketing Blueprint, inbound marketing expert Spencer Powell shows that it is possible to create an education-driven marketing strategy that your clients and target audience will actually enjoy. In this foundational guide for remodeling and custom building companies, Spencer shares his expertise to help builders, remodelers, and contractors harness the most powerful tool you have—the internet—to generate leads and close more sales by using the power of your companies’ website to increase valuable web traffic. Easy-to-follow explanations and guided templates provide vital information on harnessing search engine optimization, gaining traction on social media, creating a repeatable and profitable system, and growing your brand. With educational, tactical, and entertaining tools, you will learn how to stop creating ads and instead create content that will transform the way you and your clients think about your marketing. This is the blueprint to drive your business into the future. |
| ebook download landing page: Lose It for Life Stephen Arterburn, Linda Mintle, 2011 Lose It for Life was developed by best-selling author and radio personality Stephen Arterburn, who lost sixty pounds twenty years ago and has kept it off. He and Dr. Linda Mintle, who is known for her clinical work regarding weight issues, will help you accomplish what you desire most: permanent results. |
| ebook download landing page: Dotcom Secrets Russell Brunson, 2020-04-07 Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another how-to book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a funnel problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online. |
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| ebook download landing page: Digital Marketing Answer Book David Obatomi, 2024-08-31 As digital technology advances so also is a move from traditional marketing to what is today known as internet marketing or digital marketing. Marketing is all about reaching your target audience at the right place and at the right time. Digital marketing is an all-inclusive term for marketing products and services online using various methods such as websites, email, social media, and online advertising. This book is a collection of everything you need to know about digital marketing with materials provided carefully researched and with balanced arguments to support all the topics covered in the book. I highly recommend it to everyone, as I believe it will be a valuable and convenient resource for building the skills, knowledge, and confidence needed to become a capable and qualified digital marketing executive. |
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| ebook download landing page: Content Marketing Joe Wilson Schaefer, 2018-11-13 Would you like your business to hit its Online Marketing goals and profit margins this year? Would you like to know a special marketing approach that's built strategically to boost today's business? If yes, read on... Studies have shown that in just the first 60 seconds of your day, Facebook receives over 4 million likes and about 350,000 tweets are posted on Twitter. That's how big content is being consumed each minute, hour and day of our lives. As the saying goes: Content is King. And yet what businesses often fail to acknowledge is that content can actually be leveraged so that one's products and services can be promoted using the strategic marketing approach known as Content Marketing. But how can this be achieved and how can we actually monetize content? It is important to find a reliable resource which would show you every step of the way how to better understand the strategies in order to drive profitable customer action. In this complete step-by-step guide, Content Marketing: Essential Guide to Learn Step-by-Step the Best Content Marketing Strategies to Attract your Audience and Boost Your Business, you will discover: - Eight proven ways on how to effectively monetize the content that you use when promoting your products and services - How to dramatically shift your thinking into the right Content Marketing mindset in properly leveraging its advantages to get ahead in your business - A comprehensive list of more than 40 website links and video resources to get you started right way with Content Marketing - Six reasons why Content Marketing is critical to your business or company's success - A step-by-step plan on how to connect your target niche with your Content Marketing for business success - How to effectively learn about your target audience for better Content Marketing - Nine strategic places to place your content online for your target audience to easily access - A comprehensive Content Marketing Plan for Successful Campaigns outlined in easy steps and complete detail Additional information that you'll discover: - Five Content Marketing Strategies for better customer reach and bigger profit opportunities - Seven critical mistakes to avoid in Content Marketing in order to save you time, money and online resources - Eight Secret Strategies on What Makes Great Content which leads to profit ...and much, much more! Added BONUS: - Includes a Bonus Chapter: Integrating Content Marketing with Social Media Marketing With easy-to-follow techniques and step-by-step details on each chapter to help you get results - even if you have basic knowledge of Content Marketing or Online Marketing or have never sold a product or service before using this approach, you will find strategies in this book that are both simple and practical to do to help your business or company reach that next level to achieve marketing success and increased profits. So if you want to promote your products and services using this effective Online Marketing approach that leverages content and aims to boost your business today, simply click on the Buy Now button to get started. |
| ebook download landing page: Code Talker Joseph Bruchac, 2006-07-06 Readers who choose the book for the attraction of Navajo code talking and the heat of battle will come away with more than they ever expected to find.—Booklist, starred review Throughout World War II, in the conflict fought against Japan, Navajo code talkers were a crucial part of the U.S. effort, sending messages back and forth in an unbreakable code that used their native language. They braved some of the heaviest fighting of the war, and with their code, they saved countless American lives. Yet their story remained classified for more than twenty years. But now Joseph Bruchac brings their stories to life for young adults through the riveting fictional tale of Ned Begay, a sixteen-year-old Navajo boy who becomes a code talker. His grueling journey is eye-opening and inspiring. This deeply affecting novel honors all of those young men, like Ned, who dared to serve, and it honors the culture and language of the Navajo Indians. An ALA Best Book for Young Adults Nonsensational and accurate, Bruchac's tale is quietly inspiring...—School Library Journal |
| ebook download landing page: Training Guide Mitch Tulloch, 2014 Fully updated for Windows Server 2012 R2! Designed to help enterprise administrators develop real-world, job-role-specific skills - this Training Guide focuses on deploying and managing core infrastructure services in Windows Server 2012 R2. Build hands-on expertise through a series of lessons, exercises, and suggested practices - and help maximize your performance on the job. This Microsoft Training Guide: Provides in-depth, hands-on training you take at your own pace Focuses on job-role-specific expertise for deploying and managing core infrastructure services Creates a foundation of skills which, along with on-the-job experience, can be measured by Microsoft Certification exams such as 70-410 Topics include: Preparing for Windows Server 2012 R2 Deploying servers Server remote management New Windows PowerShell capabilities Deploying domain controllers Active Directory administration Network administration Advanced networking capabilities |
| ebook download landing page: Snapshot Brandon Sanderson, 2017-02-17 |
| ebook download landing page: Finn and the Fianna Daniel Allison, 2021-02-19 The stories of Finn MacCoull and his warriors were once told at every fireside in Scotland and Ireland. After centuries in obscurity, this collection brings the tales soaring to life again. Here you will find Diarmuid, whom no woman can help but fall in love with, and Ossian, a warrior-poet raised in the woods by a wild deer. There is Grainne, ancient ancestor of Iseult and Guinevere, and Finn himself, whose name was once a byword for wisdom, generosity and beauty. Enter a world of feasting and fighting, battles and poetry, riddles and omens; join Finn and the Fianna on their never-ending quest to drink deeper and deeper of the cup of life. |
| ebook download landing page: Lead Generation For Dummies Dayna Rothman, 2014-03-07 Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is hot. Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace. |
| ebook download landing page: Digital Marketing Ira Kaufman, Chris Horton, Mariusz Soltanifar, 2023-06-29 Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose. Introduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders. Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities. Demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders. Highlights the concept of network thinking, as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks. Presents critical insights on the importance of using data analytics to inform and drive digital activities. Incorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experience. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website also offers instructors a richer set of support material, including a test bank. |
| ebook download landing page: Digital Minds WSI World, 2020-03-04 In today's marketing world, it isn't a question of whether you're doing digital marketing; it's a question of whether you're doing it better than your competitors! Over the years, digital marketing has become more and more complex and competitive. If you want to generate more leads and sales, expand your brand awareness, and build a loyal customer base, average digital marketing won't cut it. You need a plan that will outperform the competition and resonate with your target audience. If your digital strategy isn't bringing you the results you want, it may need some fine-tuning. In this book, some of WSI's most experienced thought-leaders will walk you through the 12 key components of an effective digital strategy. You'll learn how to leverage competitive research and well-defined buyer personas to compose a marketing plan that makes sense for your business. As well as marketing best practices on digital advertising, chatbots, video marketing, SEO, social, and lead nurturing that you can implement right away. |
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