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| ebook landing page design: Landing Page Optimization Tim Ash, Maura Ginty, Rich Page, 2012-03-29 A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits. |
| ebook landing page design: Give Up the Ghost Megan Crewe, 2009-09-15 Cass McKenna much prefers ghosts over breathers. Ghosts are uncomplicated and dependable, and they know the dirt on everybody...and Cass loves dirt. She's on a mission to expose the dirty secrets of the poseurs in her school. But when the vice president of the student council discovers her secret, Cass's whole scheme hangs in the balance. Tim wants her to help him contact his recently deceased mother, and Cass reluctantly agrees. As Cass becomes increasingly entwined in Tim's life, she's surprised to realize he's not so bad—and he needs help more desperately than anyone else suspects. Maybe it's time to give the living another chance.... |
| ebook landing page design: Web Design Playground Paul McFedries, 2019-04-26 Summary Web Design Playground takes you step by step from writing your first line of HTML to creating interesting and attractive web pages. In this project-based book, you'll use a custom online workspace, the book's companion Playground, to design websites, product pages, photo galleries, and more. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology How do top designers learn to create beautiful web pages and intuitive user experiences? Great examples, expert mentoring, and lots of practice! Written by web designer and master teacher Paul McFedries, this unique book shapes and sharpens your skills in HTML, CSS, and web page design. About the Book Web Design Playground takes you step by step from writing your first line of HTML to creating interesting, attractive web pages. In this project-based book, you'll use a custom online workspace to design websites, product pages, photo galleries, and more. Don't worry about setting up your own servers and domain names—the book comes with a free playground which lets you experiment without any of that! You can concentrate on core skills like adding images and video and laying out the page, plus learning typography, responsive design, and the other tools of the web trade. What's inside Getting started with HTML, CSS, and web design A free, fully interactive web design workspace Working with images, color, and fonts Full-color illustrations throughout About the Reader If you can use a browser, you're ready to create web pages! About the Author Paul McFedries has written nearly 100 books, which have sold over four million copies world-wide. Table of Contents PART 1 - GETTING STARTED WITH HTML AND CSS Getting to Know HTML and CSS Building Your First Web Page Adding Structure to Your Page Formatting Your Web Page Project: Creating a Personal Home Page PART 2 - WORKING WITH IMAGES AND STYLES Adding Images and Other Media Learning More About Styles Floating and Positioning Elements Styling Sizes, Borders, and Margins Project: Creating a Landing Page PART 3 - LAYING OUT A WEB PAGE Learning Page Layout Basics Creating Page Layouts with Flexbox Designing Responsive Web Pages Making Your Images and Typography Responsive Project: Creating a Photo Gallery PART 4 - MAKING YOUR WEB PAGES SHINE More HTML Elements for Web Designers Adding a Splash of Color to Your Web Designs Enhancing Page Text with Typography Learning Advanced CSS Selectors Project: Creating a Portfolio Page |
| ebook landing page design: Broke Millennial Erin Lowry, 2017-05-02 WASHINGTON POST “COLOR OF MONEY” BOOK CLUB PICK Stop Living Paycheck to Paycheck and Get Your Financial Life Together (#GYFLT)! If you’re a cash-strapped 20- or 30-something, it’s easy to get freaked out by finances. But you’re not doomed to spend your life drowning in debt or mystified by money. It’s time to stop scraping by and take control of your money and your life with this savvy and smart guide. Broke Millennial shows step-by-step how to go from flat-broke to financial badass. Unlike most personal finance books out there, it doesn’t just cover boring stuff like credit card debt, investing, and dealing with the dreaded “B” word (budgeting). Financial expert Erin Lowry goes beyond the basics to tackle tricky money matters and situations most of us face #IRL, including: - Understanding your relationship with moolah: do you treat it like a Tinder date or marriage material? - Managing student loans without having a full-on panic attack - What to do when you’re out with your crew and can’t afford to split the bill evenly - How to get “financially naked” with your partner and find out his or her “number” (debt number, of course) . . . and much more. Packed with refreshingly simple advice and hilarious true stories, Broke Millennial is the essential roadmap every financially clueless millennial needs to become a money master. So what are you waiting for? Let’s #GYFLT! |
| ebook landing page design: A Mortal Song Megan Crewe, 2016-09-13 When the heir to a spirit kingdom discovers she is a human changeling raised as a decoy, she must adapt to her sudden loss of power and fight against horrific odds to save her home. |
| ebook landing page design: Laying the Foundations Andrew Couldwell, 2019-10-16 Laying the Foundations is a comprehensive guide to creating, documenting, and maintaining design systems, and how to design websites and products systematically. It's an ideal book for web designers and product designers (of all levels) and especially design teams. Paperback ISBN: 9780578540030 This is real talk about creating design systems and digital brand guidelines. No jargon, no glossing over the hard realities, and no company hat. Just good advice, experience, and practical tips. System design is not a scary thing — this book aims to dispel that myth. It covers what design systems are, why they are important, and how to get stakeholder buy-in to create one. It introduces you to a simple model, and two very different approaches to creating a design system. What's unique about this book is its focus on the importance of brand in design systems, web design, product design, and when creating documentation. It's a comprehensive guide that’s simple to follow and easy on the eye. |
| ebook landing page design: Finding Gold in Colorado - Prospector's Edition Kevin Singel, 2018-05-26 Travel guide book inspired by the gold prospecting origin of Colorado. Includes touring information on all the major towns founded as gold mining camps as well as summaries of each town's origin story. Includes reviews and recommendations on historic districts to visit, mines to tour, driving tours of ghost towns and places to gold pan. Includes information on 16 historic districts, 31 museums, 18 mines, 186 gold panning sites across the state of Colorado. Thoroughly researched to confirm public access to the panning sites (no private property or areas subject to mining claim has been included - unlike other books.)Written by a long-time Colorado resident and gold prospector. Based on years of research and field work.Get your share of the gold by prospecting for it in historic, urban, and remote locations across the gold districts of Colorado. |
| ebook landing page design: Ebook Marketing Warfare Young Akpasubi, 2023-07-01 “Ebook Marketing Warfare: 20 Battle-Tested Tactics” is a must-have resource for authors and publishers seeking to maximize the success of their ebooks in today's competitive digital landscape. This comprehensive guide offers a treasure trove of proven strategies, innovative techniques, and expert advice to help you navigate the intricacies of ebook marketing with confidence and achieve optimal results. In the first section, you'll discover a plethora of digital marketing strategies tailored specifically for ebooks. From harnessing the power of social media platforms and email marketing campaigns to leveraging influencer collaborations and search engine optimization (SEO) techniques, this guide provides practical step-by-step instructions on how to implement each strategy effectively. You'll learn how to build an engaged audience, increase your ebook's visibility, and ultimately boost sales. The second section delves into creative promotional tactics designed to captivate readers and drive engagement. From creating visually stunning book trailers and graphics to organizing exciting contests and giveaways, you'll find a treasure trove of ideas to generate buzz and attract new readers. The guide also explores the power of guest blogging, podcast interviews, and collaborations with complementary authors, offering valuable insights on how to leverage these opportunities to expand your reach and connect with your target audience. Finally, the guide wraps up with invaluable tips on utilizing self-publishing platforms, obtaining influential reviews, and exploring the realm of offline marketing through industry conferences and book fairs. With practical examples, real-world case studies, and thoughtful guidance, “Ebook Marketing Warfare: 20 Battle-Tested Tactics” equips you with the knowledge and tools necessary to navigate the dynamic world of ebook marketing and achieve sustainable success. Whether you're a seasoned author or a budding writer, this guide will empower you to stand out in the digital marketplace, increase your ebook's visibility, and build a loyal reader base. With its comprehensive approach, actionable insights, and innovative strategies, “Ebook Marketing Warfare: 20 Battle-Tested Tactics” is your roadmap to achieving ebook marketing success in the ever-evolving digital age. |
| ebook landing page design: Lead Generation For Dummies Dayna Rothman, 2014-03-07 Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is hot. Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace. |
| ebook landing page design: Hello Web Design Tracy Osborn, 2017-10-17 |
| ebook landing page design: Your Customer Creation Equation Brian Massey, 2012-07-01 Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka customer creation equations-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a digital conversion lab, and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere. |
| ebook landing page design: Website Launch for Startups Aman Tandon, 2016-11-20 You get around 6 seconds of someone’s valuable time before they either decide to look more deeply into your website or move on to something more visually appealing, or more exciting. So, if you want to get the business for yourself, you must make sure that you get the basics right, first time. Website Launch for Startups is a new book which acts as a basic framework for young startups, bloggers and entrepreneurs. Inside the pages of this book you will discover 99 chapters on the vital components like; Getting the right Domain Name, The optimum time to launch your website, Elevator pitches, Social media strategy, Hosting, Google alerts, Landing pages And much, much more... Website Launch for Startups is unlikely to fill your bank account or make you rich, but it will provide those crucial first steps towards success, even if your website is just operational. The chapters are all bite-sized and easy to read, providing just the right amount of information without overloading your senses and the book is written in such a way that you can pick it up wherever you choose and use it as a handy reference guide. Website Launch for Startups is simple, effective and the only book on the subject that you are likely to need when starting your business. Get your copy today! |
| ebook landing page design: Conquering UI Design Ruben Cespedes, I wrote this book with the goal of helping thousands of designers and non-designers understand how to use the fundamentals of design. Nowadays we see many designs that lack design principles and the main reason why these designs are bad is due to the simple fact that some designers do not apply design fundamentals. I want to do my bit to help elevate their design skills. You'll learn and be able to think in the language of a UI pro. You'll be able to work with the key design elements to create better interfaces for your projects. After reading this book, color schemes, picture and text alignments, and the layout on a website or mobile app will mean so much more to you than just aesthetics. This eBook is for you, if: You want to become a better designer; You want to level up your design skills; You want to learn how to make better design decisions; You need to practice design fundamentals; You want to improve your design projects; You want to gain confidence as a designer; You desire to get paid more for your work; You want to start your design career the right way. Conquering UI Design is an eBook written by Ruben Cespedes, a senior product designer with 16+ years of experience. |
| ebook landing page design: Building a StoryBrand Donald Miller, 2017-10-10 More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. |
| ebook landing page design: How to Write a Good Advertisement Victor O. Schwab, 2015-10-28 In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results. |
| ebook landing page design: a tumblr book Allison McCracken, Alexander Cho, Louisa Stein, Indira N Hoch, 2020-10-26 This book takes an extensive look at the many different types of users and cultures that comprise the popular social media platform Tumblr. Though it does not receive nearly as much attention as other social media such as Twitter or Facebook, Tumblr and its users have been hugely influential in creating and shifting popular culture, especially progressive youth culture, with the New York Times referring to 2014 as the dawning of the “age of Tumblr activism.” Perfect for those unfamiliar with the platform as well as those who grew up on it, this volume contains essays and artwork that span many different topics: fandom; platform structure and design; race, gender and sexuality, including queer and trans identities; aesthetics; disability and mental health; and social media privacy and ethics. An entire generation of young people that is now beginning to influence mass culture and politics came of age on Tumblr, and this volume is an indispensable guide to the many ways this platform works. |
| ebook landing page design: Softwar Matthew Symonds, 2013-04-30 In a business where great risks, huge fortunes, and even bigger egos are common, Larry Ellison stands out as one of the most outspoken, driven, and daring leaders of the software industry. The company he cofounded and runs, Oracle, is the number one business software company: perhaps even more than Microsoft's, Oracle's products are essential to today's networked world. But Oracle is as controversial as it is influential, as feared as it is revered, thanks in large part to Larry Ellison. Though Oracle is one of the world's most valuable and profitable companies, Ellison is not afraid to suddenly change course and reinvent Oracle in the pursuit of new and ever more ambitious goals. Softwar examines the results of these shifts in strategy and the forces that drive Ellison relentlessly on. In Softwar, journalist Matthew Symonds gives readers an exclusive and intimate insight into both Oracle and the man who made it and runs it. As well as relating the story of Oracle's often bumpy path to industry dominance, Symonds deals with the private side of Ellison's life. From Ellison's troubled upbringing by adoptive parents and his lifelong search for emotional security to the challenges and opportunities that have come with unimaginable wealth, Softwar gets inside the skin of a fascinating and complicated human being. With unlimited insider access granted by Ellison himself, Symonds captures the intensity and, some would say, the recklessness that have made Ellison a legend. The result of more than a hundred hours of interviews and many months spent with Ellison, Softwar is the most complete portrait undertaken of the man and his empire -- a unique and gripping account of both the way the computing industry really works and an extraordinary life. Despite his closeness to Ellison, Matthew Symonds is a candid and at times highly critical observer. And in perhaps the book's most unusual feature, Ellison responds to Symonds's portrayal in the form of a running footnoted commentary. The result is one of the most fascinating business stories of all time. |
| ebook landing page design: Value Proposition Design Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, 2015-01-28 The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models. |
| ebook landing page design: Wait, Blink Gunnhild Øyehaug, 2018-06-05 [A] novel of interwoven stories following a group of artistic women pursuing their ambitions despite endless distractions and disappointments. |
| ebook landing page design: The Business Blog Handbook Kathryn Aragon, 2017 This book was written for anyone who is responsible for the performance of a business blog. Packed with pro tips and guidelines, The Business Blog Handbook will arm you with smart strategies not only to publish a blog but to get measurable business results. |
| ebook landing page design: Human Dimension and Interior Space Julius Panero, Martin Zelnik, 2014-01-21 The study of human body measurements on a comparative basis is known as anthropometrics. Its applicability to the design process is seen in the physical fit, or interface, between the human body and the various components of interior space. Human Dimension and Interior Space is the first major anthropometrically based reference book of design standards for use by all those involved with the physical planning and detailing of interiors, including interior designers, architects, furniture designers, builders, industrial designers, and students of design. The use of anthropometric data, although no substitute for good design or sound professional judgment should be viewed as one of the many tools required in the design process. This comprehensive overview of anthropometrics consists of three parts. The first part deals with the theory and application of anthropometrics and includes a special section dealing with physically disabled and elderly people. It provides the designer with the fundamentals of anthropometrics and a basic understanding of how interior design standards are established. The second part contains easy-to-read, illustrated anthropometric tables, which provide the most current data available on human body size, organized by age and percentile groupings. Also included is data relative to the range of joint motion and body sizes of children. The third part contains hundreds of dimensioned drawings, illustrating in plan and section the proper anthropometrically based relationship between user and space. The types of spaces range from residential and commercial to recreational and institutional, and all dimensions include metric conversions. In the Epilogue, the authors challenge the interior design profession, the building industry, and the furniture manufacturer to seriously explore the problem of adjustability in design. They expose the fallacy of designing to accommodate the so-called average man, who, in fact, does not exist. Using government data, including studies prepared by Dr. Howard Stoudt, Dr. Albert Damon, and Dr. Ross McFarland, formerly of the Harvard School of Public Health, and Jean Roberts of the U.S. Public Health Service, Panero and Zelnik have devised a system of interior design reference standards, easily understood through a series of charts and situation drawings. With Human Dimension and Interior Space, these standards are now accessible to all designers of interior environments. |
| ebook landing page design: Field Guide to Human-Centered Design IDEO (Firm), IDEO.org, 2015-03-15 |
| ebook landing page design: SharePoint 2013 Branding and UI Design eBook and SharePoint-videos.com Bundle Randy Drisgill, John Ross, Paul Stubbs, Asif Rehmani, 2014-03-10 |
| ebook landing page design: Building a Second Brain Tiago Forte, 2022-06-14 Building a second brain is getting things done for the digital age. It's a ... productivity method for consuming, synthesizing, and remembering the vast amount of information we take in, allowing us to become more effective and creative and harness the unprecedented amount of technology we have at our disposal-- |
| ebook landing page design: An Unwanted Guest Shari Lapena, 2018-08-07 AN INSTANT NEW YORK TIMES BESTSELLER! Another thrilling domestic suspense novel from the New York Times bestselling author of The Couple Next Door and Not a Happy Family “A gripping mystery perfect for fans of Agatha Christie.” –Good Housekeeping “Another nail-biter perfect for an all-nighter.” –Entertainment Weekly A weekend retreat at a cozy mountain lodge is supposed to be the perfect getaway . . . but when the storm hits, no one is getting away It's winter in the Catskills and Mitchell's Inn, nestled deep in the woods, is the perfect setting for a relaxing--maybe even romantic--weekend away. It boasts spacious old rooms with huge woodburning fireplaces, a well-stocked wine cellar, and opportunities for cross-country skiing, snowshoeing, or just curling up with a good murder mystery. So when the weather takes a turn for the worse, and a blizzard cuts off the electricity--and all contact with the outside world--the guests settle in and try to make the best of it. Soon, though, one of the guests turns up dead--it looks like an accident. But when a second guest dies, they start to panic. Within the snowed-in paradise, something--or someone--is picking off the guests one by one. And there's nothing they can do but hunker down and hope they can survive the storm--and one another. |
| ebook landing page design: Design Your Life Erifili Gounari, 2024-10-03 We don't have to conform to traditional ways of working. Uncover how to build a successful career on your own terms and develop the skills you need for the future with Design Your Life. Why settle with a conventional career path when you can build a future on your own terms? With innovations such as side gigs and personal branding, you can craft your own, authentic future. Design Your Life uncovers the key skills and strategies that will allow you to build a successful career as a young professional. In this book, Gen Z business leader and expert Erifili Gounari draws upon original research and first-hand interviews to uncover how you can thrive and find success in this new world of work, creating a career with flexibility and ownership. |
| ebook landing page design: Segregation by Design Jessica Trounstine, 2018-11-15 Segregation by Design draws on more than 100 years of quantitative and qualitative data from thousands of American cities to explore how local governments generate race and class segregation. Starting in the early twentieth century, cities have used their power of land use control to determine the location and availability of housing, amenities (such as parks), and negative land uses (such as garbage dumps). The result has been segregation - first within cities and more recently between them. Documenting changing patterns of segregation and their political mechanisms, Trounstine argues that city governments have pursued these policies to enhance the wealth and resources of white property owners at the expense of people of color and the poor. Contrary to leading theories of urban politics, local democracy has not functioned to represent all residents. The result is unequal access to fundamental local services - from schools, to safe neighborhoods, to clean water. |
| ebook landing page design: Always Be Testing Bryan Eisenberg, John Quarto-vonTivadar, 2009-12-30 Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line. |
| ebook landing page design: They Ask, You Answer Marcus Sheridan, 2019-08-06 The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. |
| ebook landing page design: Elantris Brandon Sanderson, 2005-05 Fantasy roman. |
| ebook landing page design: Write Useful Books: A Modern Approach to Designing and Refining Recommendable Nonfiction Rob Fitzpatrick, 2021-06-16 This guide contains everything I know about how to design, test, and refine nonfiction that is able to endure for years, get recommended, and grow on its own. Whether you're aiming for this guide can help you get there. |
| ebook landing page design: Unconverted Todd Brown, 2018-01-29 |
| ebook landing page design: Living Forward Michael Hyatt, Daniel Harkavy, 2016-03-01 Each of us has but one life to live on this earth. What we do with it is our choice. Are we drifting through it as spectators, reacting to our circumstances when necessary and wondering just how we got to this point anyway? Or are we directing it, maximizing the joy and potential of every day, living with a purpose or mission in mind? Too many of us are doing the former--and our lives are slipping away one day at a time. But what if we treated life like the gift that it is? What if we lived each day as though it were part of a bigger picture, a plan? That's what New York Times bestselling author Michael Hyatt and executive coach Daniel Harkavy show us how to do: to design a life with the end in mind, determining in advance the outcomes we desire and path to get there. In this step-by-step guide, they share proven principles that help readers create a simple but effective life plan so that they can get from where they are now to where they really want to be--in every area of life. |
| ebook landing page design: Ecommerce Evolved Tanner Larsson, 2016 Introduction -- The 12 core principles of ecommerce -- pt. I: Evolved strategy : Funnel-based ecommerce ; Recurring income core -- Think before you sell ; Conversion tricks, sales boosts, and profit maximizers -- pt. II: Evolved intelligence : Your target market ; Your competition ; Exploit your data -- pt. III: Evolved marketing : Advertising channels ; Front-end marketing ; Back-end marketing-- Final thoughts. |
| ebook landing page design: Digital Minds (2) WSI, 2015-11-25 The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin. In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind. |
| ebook landing page design: Ebook Riches RD king, Want to finally make money online? Discover How To Create Your Very Own eBook From Scratch And Start Making Passive Income Online! If you want to make money online, then selling an ebook has to be one of the very best strategies there is. When you sell an ebook, you are selling your own product which right away helps you to maximize profits. You’re not an affiliate or an advertiser; you’re now right at the top of the pyramid as far as selling goes and you don’t have to share your profits with anyone. At the same time, when you sell an ebook, you keep people more attached to your brand. When you advertise, you are essentially being paid to send your visitors away from your pages. When you sell a product of your own conversely, the visitors are engaging with your brand much more and seeing even more evidence of your authority. If you sell an ebook and it’s good, then you’ll find it’s even easier to sell more ebooks and other products in the future! And as though that wasn’t enough, ebooks also have the significant benefit of being completely free to produce and having no overheads or ‘COGS’ (Cost of Goods Sold). That means that all the revenue you generate from your ebooks will be 100% profit and it means that you won’t lose any money if the book turns out not to sell! This is a completely risk-free business model with the lowest barrier to entry around. And as an added bonus, creating an ebook is something that anyone can do without needing any specialist skills or tools. If you know how to write and you have a basic word processor on your computer, then this is something you can build! |
| ebook landing page design: The Last Moriarty Charles Veley, 2015-05-19 On a cold November morning, a young American actress visits 221B Baker Street, desperate for Sherlock Holmes to protect her from the threats of a mysterious, menacing man who has recently appeared in her life. Holmes agrees to help, even though he has just promised the Prime Minister to solve the murder of John D. Rockefeller's security agent before the incident can derail an upcoming British-American summit. To find the agent's killer'and help the young actress?Holmes will need all his talents for both deduction and deception. But when another lovely woman, this one from Holmes's past, reappears and clues to the murder point to the late Professor Moriarty, the famously analytical detective must also look inward. Can Holmes prevent chaos on both sides of the Atlantic and unmask his newest client's shadowy antagonist? For Holmes and Watson, this is the case that will change everything. |
| ebook landing page design: Web Design Playground, Second Edition Paul McFedries, 2024-03-05 Enter the Web Design Playground and start experimenting with all aspects of creating a web page—from design, to development, to publishing—in an easy-to-use free online workspace. This exciting second edition of Web Design Playground is fully updated with new technologies and thoughtful approaches for building modern websites. You’ll have a blast experimenting with a landing page, photo gallery, portfolio site, and more while you learn important web design skills. In Web Design Playground, Second Edition you’ll learn essential tools of the web design trade, such as: Structuring a web page with HTML Styling a web page with CSS Modern page layout techniques Using colors in web design Making text look awesome with typography HTML, CSS, and the principles of good web design are all you need to build something beautiful! You’ll find them all inside this one-of-a-kind guide. Best of all, this book gives you free access to a custom online workspace, the “playground!” You can concentrate on core skills like page layout and adding images and video, as well as learning typography, responsive design, and the other modern web design techniques. About the technology If you can use a web browser, you can create a web site! Web Design Playground, Second Edition shows you how, progressing step by step through fun and engaging projects. You learn the basics of HTML, CSS, and other important web skills. With its unique online “playground,” the book helps you build a landing page, a photo gallery, a portfolio site, and more, all from scratch. No prior experience or knowledge of special tools is required. About the book Web Design Playground, Second Edition takes a creative, visual approach and clear explanations of the components, concepts, and of each step you’ll need to build your own web pages. You’ll become a confident web designer as you practice each new skill in the Playground. The many small projects introduce everything from page layout basics to new tags and features like Flexbox and CSS Grid—all presented in author Paul McFedries’s inimitably friendly style. Don’t worry about setting up your own servers and domain names—the book comes with a free online “playground” to experiment with and get creative. You can concentrate on core skills like page layout and adding images and video, as well as learning typography, responsive design, and the other modern web design techniques. Before you know it, you’ll be ready to create gorgeous pages that reflect your creativity and style. About the reader No web design experience required. About the author Paul McFedries has written more than 100 books, which have sold over four million copies worldwide. Table of Contents PART 1 GETTING STARTED WITH HTML AND CSS 1 Getting to Know HTML and CSS 2 Building Your First Web Page 3 Adding Structure to Your Page 4 Formatting Your Web Page 5 Project: Creating a Personal Home Page PART 2 WORKING WITH IMAGES AND STYLES 6 Adding Images and Other Media 7 Learning More About Styles 8 Floating and Positioning Elements 9 Styling Sizes, Borders, and Margins 10 Project: Creating a Landing Page PART 3 LAYING OUT A WEB PAGE 11 Learning Page Layout Basics 12 Creating Page Layouts with Flexbox 13 Creating Page Layouts with Grid 14 Designing Responsive Web Pages 15 Project: Creating a Photo Gallery PART 4 MAKING YOUR WEB PAGES SHINE 16 More HTML Elements for Web Designers 17 Adding a Splash of Color to Your Web Designs 18 Enhancing Page Text with Typography 19 Learning Advanced CSS Selectors 20 Project: Creating a Portfolio Page Appendix A From Playground to Web: Getting Your Pages Online |
| ebook landing page design: The Freelance Content Marketing Writer Jennifer Goforth Gregory, 2018-05-20 Earn six figures as a freelance content marketing writer with this comprehensive how-to-guide. Jennifer shares her proven ideas, step-by-step processes and templates for writers of all career stages. Hundreds of writers (including Jennifer, herself) have used these methods to find high-paying clients, increase their income and create businesses they truly love. |
| ebook landing page design: The Human Centered Brand Nela Dunato, 2018-10-04 Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your ideal clients truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com |
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