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| ecommerce competitor analysis template: UX Strategy Jaime Levy, 2015-05-20 User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics |
| ecommerce competitor analysis template: The SEO Blueprint David Krevitt, Ryan Stewart, 2020-02-26 Rank in Position 1, Increase Revenue, Crush CompetitionIf you can rank your website 1st in Google, your business make more money.But you already know that...otherwise you wouldn't be here.We've been in the same spot as you, when we've done everything we can to rank well, but there always a few sites that we just can't seem to outrank.What if you knew exactly what you needed to do to beat them? How can we promise you these amazing results?After 10 years of doing SEO for clients, author Ryan Stewart's agency (WEBRIS) was acquired.Why?The agency was an attractive asset because of its uncanny ability to deliver the highest quality SEO services across hundreds of websites and get results every time.Read that last sentence again...GET RESULTS EVERY TIME.And in The SEO Blueprint, he's literally giving you their success formula!Here's what you'll learn inside The SEO Blueprint: The types of keywords you should try to rank first (follow this and you'll make money faster) How competitors can help any page rank for MORE keywords The type of page you should NEVER build links to (this will save you money, and possibly avoid disaster!) How to know exactly what type of content to write so that search engines love every time page you write How to audit your site for hidden problems & what to do when you find them Why Google may never rank your content (even though it's brilliant!) Which of your site's pages have the most potential (& which you shouldn't waste your time on) The 15 errors that can ruin any chance of your site seeing page 1, and how to fix them fast How to know if a keyword is worth going after (this will save you tons of lost time, effort & money) How to structure your website properly (this will help you win those massive head keywords) And much more! Plus a FREE goody bag with everything you need to run a website like a boss!Aside from the years of SEO experience packed into this book, you'll also get free access (FOREVER) to the tools & templates we use to make SEO campaigns so much easier to run.Imagine how much of an edge over your competitors all this will give you...Take action to start ranking your site better today, scroll up, and buy The SEO Blueprint now! Editorial reviewsI've been working in the SEO industry for 10+ years - this is by far the best book on subject that I've read.Brent Carnduff, Amazon.com This guy is legit. Save yourself 1000 hrs of study by picking up this gem.Cole L, Amazon.com What Ryan has created is a step by step no nonsense process on how to do SEO from the ground up. I already knew how to do SEO in bits and pieces, but Ryan really helped me to put everything together.Stephen, Amazon.com Easy read, well written and insightful. I don't have a ton of SEO experience so this book has been helpful.Pamela P, Amazon.com This book isn't all talk - there are real actionable processes and templates.Trevor Stolber, Amazon.com |
| ecommerce competitor analysis template: Conversion Optimization Khalid Saleh, Ayat Shukairy, 2010-11-01 How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love.--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex) |
| ecommerce competitor analysis template: E-commerce Concepts Carol M. Cram, 2001 E-Commerce Concepts Illustrated Introductory is all about opportunity. I have tried to present every concept, issue, and technical term in a way that encourages you to think of ways you can use it to develop your own e-solutions. Think of E-Commerce Concepts Illustrated Introductory as your comprehensive base for future explorations. You can gain an overview of the concepts related to e-commerce and then you can find the areas that intrigue you the most. - Note from the author. |
| ecommerce competitor analysis template: Quotations from Chairman Mao Tse-Tung Mao Tse-Tung, Mao Zedong, 2013-04-16 Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung. |
| ecommerce competitor analysis template: Small Business Vishal K. Gupta, 2021-07-14 Small Business: Creating Value Through Entrepreneurship offers a balanced approach to the core concepts of starting, managing, and working in a small business. An ideal textbook for undergraduate courses in small business management and entrepreneurship, the book offers a student-friendly pedagogical framework that blends foundational research on small business with the real-world practice of business ownership. Relevant examples are provided throughout the text, bringing key concepts to life while providing a realistic view of what it takes to create a successful and sustainable small business. Organized into five streamlined sections—a small business overview, paths to small business ownership, financial and legal issues, ways to grow a small business, and discussion of the “Entrepreneur’s Dilemma”—the text offers a diverse range of relatable examples drawn from both actual businesses and from depictions of entrepreneurship in popular media. Each clear and accessible chapter features discussion questions, mini-case studies, further reading lists, and color visual displays designed to enhance the learning experience and strengthen student engagement and comprehension. |
| ecommerce competitor analysis template: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| ecommerce competitor analysis template: Management Information Systems Kenneth C. Laudon, Jane Price Laudon, 2004 Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases. |
| ecommerce competitor analysis template: Digital Marketing Excellence Dave Chaffey, PR Smith, 2022-07-22 Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises. |
| ecommerce competitor analysis template: E-commerce User Experience Jakob Nielsen, 2001 Lien |
| ecommerce competitor analysis template: E-business 2.0 Ravi Kalakota, Marcia Robinson, 2001 This title seeks to explain how to choose and implement the right e-business infrastructure and how to deliver the strategies you have created. It uses case studies to illustrate the successes and failures of e-business initiatives. |
| ecommerce competitor analysis template: Product-Led Growth Bush Wes, 2019-05 Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done. - Nir Eyal, Wall Street Journal Bestselling Author of Hooked |
| ecommerce competitor analysis template: Applied Corporate Finance Aswath Damodaran, 2014-10-27 Aswath Damodaran, distinguished author, Professor of Finance, and David Margolis, Teaching Fellow at the NYU Stern School of Business, has delivered the newest edition of Applied Corporate Finance. This readable text provides the practical advice students and practitioners need rather than a sole concentration on debate theory, assumptions, or models. Like no other text of its kind, Applied Corporate Finance, 4th Edition applies corporate finance to real companies. It now contains six real-world core companies to study and follow. Business decisions are classified for students into three groups: investment, financing, and dividend decisions. |
| ecommerce competitor analysis template: Dietary Supplements United States. Federal Trade Commission. Bureau of Consumer Protection, 1998 |
| ecommerce competitor analysis template: eMarketing eXcellence PR Smith, Dave Chaffey, 2012-10-12 'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design. |
| ecommerce competitor analysis template: E-commerce Kenneth C. Laudon, Carol Guercio Traver, 2016 For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business. |
| ecommerce competitor analysis template: SPIN® -Selling Neil Rackham, 2020-04-28 True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance. |
| ecommerce competitor analysis template: User Story Mapping Jeff Patton, Peter Economy, 2014-09-05 User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why. Get a high-level view of story mapping, with an exercise to learn key concepts quickly Understand how stories really work, and how they come to life in Agile and Lean projects Dive into a story’s lifecycle, starting with opportunities and moving deeper into discovery Prepare your stories, pay attention while they’re built, and learn from those you convert to working software |
| ecommerce competitor analysis template: Competitive Strategy Michael E. Porter, 1998 In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development. |
| ecommerce competitor analysis template: The Pan-Industrial Revolution Richard D'Aveni, 2018-10-16 The acclaimed author of Strategic Capitalism presents a provocative new vision of global industry in the age of 3-D printing: “essential business reading” (Kirkus, starred review). With books like Hypercompetition and Strategic Capitalism, Richard D’Aveni has established himself as a business strategist of uncanny prescience. In The Pan-Industrial Revolution, he demonstrates how the advent of industrial‑scale 3‑D printing is already happening under the radar, and that it will have a far‑reaching impact that most corporate and governmental leaders have yet to anticipate or understand. 3-D printing, now called additive manufacturing, has moved far beyond a desktop technology used by hobbyists to churn out trinkets and toys. In this eye-opening account, D’Aveni reveals how recent breakthroughs have been secretly adapted by Fortune 500 companies to revolutionize the manufacture jet engines, airplanes, automobiles, and so much more. D’Aveni explains how this technology will transform the landscape of manufacturing, and the dramatic effect this change will have on the world economy. A handful of massively powerful corporations—what D’Aveni calls pan‑industrials—will become as important as any tech giant in re-structuring the global order. |
| ecommerce competitor analysis template: E-business and E-commerce Management Dave Chaffey, 2007 Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links. |
| ecommerce competitor analysis template: Beloved Brands Graham Robertson, 2018-01-06 Beloved Brands is a book every CMO or would-be CMO should read. Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book. Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential. |
| ecommerce competitor analysis template: Business Analysis and Valuation Sue Joy Wright, Michael Bradbury, Philip Lee, Krishna G. Palepu, Paul M. Healy, 2014 Business Analysis and Valuation has been developed specifically for students undertaking accounting Valuation subjects. With a significant number of case studies exploring various issues in this field, including a running chapter example, it offers a practical and in-depth approach. This second edition of the Palepu text has been revitalised with all new Australian content in parts 1-3, making this edition predominantly local, while still retaining a selection of the much admired and rigorous Harvard case studies in part 4. Retaining the same author team, this new edition presents the field of valuation accounting in the Australian context in a clear, logical and thorough manner. |
| ecommerce competitor analysis template: Ecommerce Evolved Tanner Larsson, 2016 Introduction -- The 12 core principles of ecommerce -- pt. I: Evolved strategy : Funnel-based ecommerce ; Recurring income core -- Think before you sell ; Conversion tricks, sales boosts, and profit maximizers -- pt. II: Evolved intelligence : Your target market ; Your competition ; Exploit your data -- pt. III: Evolved marketing : Advertising channels ; Front-end marketing ; Back-end marketing-- Final thoughts. |
| ecommerce competitor analysis template: Strategies for eCommerce Success Fazlollahi, Bijan, 2001-07-01 Annotation Examining key components and concepts in e-commerce, this study identifies critical factors relating to success in the global business environment. It also describes the economics of e-commerce and the practical issues concerning its application. Specific chapters discuss privacy, structure, policy concerns, customer loyalty, trust, internal audits, payment mechanisms, mobile communications, and costs. Contributors include scholars from North America, Europe, Saudi Arabia, and China. Annotation c. Book News, Inc., Portland, OR (booknews.com). |
| ecommerce competitor analysis template: Digital Body Language Steven Woods, 2009 Woods helps B2B marketing professionals understand the new dynamics of marketing complex products and services. He walks through the new tools available to buyers, and explains how to read digital body language and respond most effectively. |
| ecommerce competitor analysis template: Competitive Intelligence, Analysis and Strategy Sheila Wright, 2014-07-10 The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCA© through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage. This book was originally published as two special issues of the Journal of Strategic Marketing. |
| ecommerce competitor analysis template: HBR Guide to Managing Strategic Initiatives Harvard Business Review, 2020-02-11 This big initiative could make or break this fiscal year--or your career. Managing a successful strategic initiative may be the key to transforming your company--and propelling your career forward. Yet running a cross-functional team on a high-profile project can present a multitude of challenges and risks, causing even the most experienced manager to struggle. The HBR Guide to Managing Strategic Initiatives provides practical tips and advice to help you manage all the stages of an initiative's life cycle, from buy-in to launch to scaling up. You'll learn how to: Win--and keep--support for your new initiative Move rapidly from approval to implementation Assemble transformative, high-performing initiative teams Maintain the confidence of sponsors and stakeholders Stay on schedule and within budget Avoid initiative overload by killing projects that aren't meeting business needs Keep multiple initiatives in strategic alignment Arm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges. |
| ecommerce competitor analysis template: The Luxury Strategy Jean-Noël Kapferer, Vincent Bastien, 2012-09-03 Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy. |
| ecommerce competitor analysis template: A Basic Guide to Exporting Jason Katzman, 2011-03-23 Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs. |
| ecommerce competitor analysis template: E-Business and E-Commerce Management Dave Chaffey, Raymond Frost, Judy Strauss, 2003-09-11 This is a great value multipack consisting of Chaffey: E-Business and E-Commerce ISBN: 0273651889 and Strauss: Building Effective Websites ISBN: 0130932884 |
| ecommerce competitor analysis template: Understanding Michael Porter Joan Magretta, 2012 A guide to Michael Porters thinking on competition and strategy, classic and current. |
| ecommerce competitor analysis template: LinkedIn for Business Brian Carter, 2012-07-23 Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways! Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you’re an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn offers you far more power than you may realize--and this book will help you leverage all of it! YOU’LL LEARN HOW TO Identify the fastest, easiest ways to profit from LinkedIn Apply today’s 15 most valuable Internet marketing principles to your LinkedIn presence Network for dollars, with this book’s proven six-step relationship-building process Find hot prospects through quick LinkedIn prospecting and introductions Use LinkedIn as a “passive prospecting platform”: Generate more leads without more work! Attract “mega-leads” through LinkedIn Answers, Events, and Groups Strengthen brand awareness and spread key messages Leverage content marketing (infographics and more) to boost brand awareness and generate more leads Accelerate your sales cycle with LinkedIn Improve your lead funnel and ensure that prospects are qualified before they talk to salespeople Establish efficient weekly LinkedIn marketing routines Optimize LinkedIn ad campaigns to maximize clicks, leads, and sales |
| ecommerce competitor analysis template: Designing Ecommerce Websites Matt Isherwood, 2019-02-11 Does your ecommerce site attract visitors but fail to convert enough of them into paying customers? Are your sales numbers not where you want? Have you got an ecommerce site but not yet spent any time on improving the design? If it's time to upgrade your website's user experience then Designing Ecommerce Websites is the only book to tell you exactly how to do it. It provides you with 66 guidelines on how to best use every element on each page of an ecommerce website. This book contains the results of a decade's worth of UX design experience, and several years spent consulting with a wide range of different ecommerce startups. It is based on knowledge learned from user behaviour data and running many different usability tests. It tells you what works in reality, not in theory. The book itself was born from teaching the principles in workshops for over four years. These are principles that are useful to a range of job roles (not just designers) and no matter what your experience level. This book will take you step by step through the ecommerce funnel that applies to almost all ecommerce sites via scannable text and simple illustrations. It's a reference book that is designed to be easy to pick up and quickly learn from. Design LANDING pages that stop users from being confused and bouncing; Create LISTINGS that help your users find a product they actually want to buy; Design PRODUCT pages that don't leave the users with any fears about buying from you; Develop a CHECKOUT flow that results in more successful payments; And learn MORE advice about the other key pages on an ecommerce site. This is the second edition of the book and it features completely rewritten and updated advice for 2019, 15 totally new guidelines, and links to further reading for every guideline (so you can learn even more). The first edition was an Amazon Kindle bestseller in the ecommerce and technology business categories. |
| ecommerce competitor analysis template: Continuous Discovery Habits Teresa Torres, 2021-05-19 If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success. - Marty Cagan How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love-that also deliver business results-this book is for you. |
| ecommerce competitor analysis template: They Ask, You Answer Marcus Sheridan, 2019-08-06 The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. |
| ecommerce competitor analysis template: Basic Marketing Mccarthy E. Jerome, William D. Perreault, Jr., 1987-02-01 |
| ecommerce competitor analysis template: Secrets of Electronic Commerce , 2009 Part of Internatonal Trade Centre's (ITC's) Trade Secrets series, this book provides extensive information, resources and advice on electronic commerce. The guide's question and answer format allows users to focus on areas of particular interest, while at the same time covering the myriad issues linked to selling and buying via the Internet. |
| ecommerce competitor analysis template: The Ultimate Marketing Plan Dan S. Kennedy, 1992 |
| ecommerce competitor analysis template: The Mongrel Method Steve de Mamiel, 2017-05-05 Clients today are halfway through their buying journey before even speaking with a salesperson, and this new era requires new methods. There are so many places to engage with customers online, offline, and on their phones that you cannot focus on just one spot. You need to mix it up. Fortunately, Steve de Mamiel and his dog, a mixed-breed named Samuel, are here with a simplified approach for these complex times. Inspired by Steve's years of experience coaching this subject-and his dog-The Mongrel Method uses anecdotes about Samuel, as well as real-life examples, to guide you through Steve's mixed-tactics approach to sales and marketing. Steve explores the importance of today's techniques like big data, analytics, personas, micro-moments and automation. He demonstrates how shifting your focus to client intent, social listening and community marketing will help build understanding of your customers' needs. A purebred, or one-sided, approach to sales and marketing won't help you achieve success. A mixed approach is best. With the tips and strategies in this book, including Samuel Says wisdom nuggets and Best in Show chapter takeaways, you will avoid common roadblocks and enhance daily practices. Most importantly you will find that success comes when you stop selling and start solving for your clients. |
40 Free Competitor Analysis Templates (Excel & Word)
Oct 15, 2022 · Assessing the strengths and weaknesses of other businesses in the same areas is a must. Download these competitor analysis templates today.
How to Do a Competitive Analysis (with FREE Template)
Nov 15, 2024 · Identifying your competitors, and opportunities means your e-commerce business can develop effective strategies to gain a competitive advantage. Download your FREE …
Competitive Analysis: 18 Downloadable Templates & Examples
May 17, 2025 · To help you get started, use this competitive analysis report template to identify the strengths, weaknesses, opportunities and threats of the product or service
How to Do a Competitive Analysis [Template Included]
Finally, if you want to keep a neatly organized list of competitors for hot-key references, we made a simple competitor analysis template. It’s a good starting point for ecommerce brands who want …
The Only Competitor Analysis Template You Need to Dominate
May 30, 2024 · Download our free competetive analysis template and gain an edge over the competition. But first, let’s very quickly recap what a comprehensive eCommerce competitive …
How Do You Conduct An Ecommerce Competitive Analysis?
Mar 26, 2025 · Learn what an ecommerce competitive analysis is, its benefits, and how to perform one with our free template.
How to Do A Competitor Analysis for Ecommerce (Plus A Free Template …
Feb 11, 2025 · In this article, we’ll go into detail about why competitive analysis is beneficial to any business and how to conduct competitive analysis for your ecommerce brand. We’ll also suggest …
Free Competitor Analysis Template + Examples | Get Started …
May 30, 2025 · In this post, you’re given a template for competitor analysis that’s fast, free, and easy to use — perfect whether you’re a solo entrepreneur or part of a growing team. Here, you’ll …
E-Commerce Competitive Analysis Template
Get to create a competitive analysis that contains the specific details you need using our E-commerce Competitive Analysis Template. Packed with sample contents useful to you to help …
How to Use Competitor Analysis Template for Ecommerce …
Oct 23, 2024 · Here’s a breakdown of a comprehensive competitor analysis template specifically tailored for e-commerce brands. This template is designed to be actionable, allowing you to …
6-Step SEO Competitor Analysis [+ Template Examples]
An SEO competitor analysis is the process of identifying and evaluating your top-ranking competitors in search engine results to understand why they rank well. It typically involves …
Competitive Analysis Templates Ready-to-Use & How to Build …
Dec 6, 2021 · There are great, inexpensive resources and online tools for checking up on your competitors and easing the data collection mission of your competitive audit, and making your …
The Ultimate e-Commerce Competitor Analysis Template for
Sep 14, 2023 · Discover the ultimate e-Commerce competitor analysis template. Learn how to evaluate competitors and gain insights to refine your strategy and boost sales.
How to Conduct a Competitive Analysis: Guide & Template - Elogic
May 9, 2022 · In this blog post, we cover what ecommerce competitive analysis is and give you a free competitive analysis example template to do it quickly.
Competitive analysis template | Mural
A competitive analysis template is your secret weapon. By diving deep into what other businesses are doing — how they’re winning customers, where they’re falling short, and the strategies …
Ecommerce Competitive Analysis: Quick & Easy Path to Growth
Jun 12, 2023 · eCommerce Competitive Analysis Template An eCommerce competitive analysis template provides a framework for evaluating the strengths and weaknesses of your competitors …
Your Competitive Analysis Template - Ecommerce DTC …
Have a headstart on your competition with our free competitive analysis template. You'll find data points on how to analyze your competition and how to use these insights to improve your own …
E-commerce competitor analysis: 7 Powerful Steps for Success …
May 16, 2025 · E-commerce competitor analysis made easy—learn proven steps, tools, and tactics to boost your online store’s growth in 2024.
How To Conduct A Competitor Analysis: A Full Template | DMC
How to conduct a competitor analysis for your online business. Download the full competitor analysis template to help you in 2020.
5 Free Competitor Analysis Templates + Examples - Startups.co.uk
5 days ago · 3. Competitor analysis template: Smartsheet (best for interpreting data) Smartsheet is a powerful, spreadsheet-based tool that specialises in translating sophisticated data into legible …
How to do a Competitor Analysis Pitch Deck + Templates
3 days ago · What is competitor analysis in a pitch deck. Competitor analysis in a pitch deck shows investors where you fit in the market and why you'll beat the competition. It's 2-4 slides that …
Competitor analysis guide – with FREE template - DHL
This article explores why competitor analysis is so important to e-commerce businesses, and how to conduct one, step by step. Plus, we’ve included a free competitor analysis template to help you …
How to Run a Competitor Analysis (+ Competitive Analysis Template)
Aug 19, 2024 · Learn the steps of running a competitor analysis and download a convenient competive analysis template to benchmark your brand.
Competitive Analysis Tool for Social Media - Hootsuite
Competitive analysis on social media is the process of monitoring, evaluating, and benchmarking your competitors’ performance across social platforms. It involves analyzing their content …
10 Best Competitor Analysis Tools for Real Time Insights
May 21, 2025 · Discover 10 best competitor analysis tools to monitor SEO, social, PR, and product performance. Ideal for marketers, agencies, and brand teams. ... MetricsCart is an e-commerce …
Confluence Templates - Atlassian
Creating a template for Porter's Five Forces strengthens your project management approach and eliminates the guesswork in competitive analysis. Instead of relying on hunches, you get a …
Porter's 5 Forces Template - Stanford Snipe Hub
Dec 16, 2024 · Discover the ultimate Porter's 5 Forces Template: a comprehensive guide to analyzing industry competition. Uncover key insights, strategies, and a powerful tool to assess …
40 Free Competitor Analysis Templates (Excel & Word)
Oct 15, 2022 · Assessing the strengths and weaknesses of other businesses in the same areas is a must. Download these competitor analysis templates today.
How to Do a Competitive Analysis (with FREE Template)
Nov 15, 2024 · Identifying your competitors, and opportunities means your e-commerce business can develop effective strategies to gain a competitive advantage. Download your FREE …
Competitive Analysis: 18 Downloadable Templates & Examples
May 17, 2025 · To help you get started, use this competitive analysis report template to identify the strengths, weaknesses, opportunities and threats of the product or service
How to Do a Competitive Analysis [Template Included]
Finally, if you want to keep a neatly organized list of competitors for hot-key references, we made a simple competitor analysis template. It’s a good starting point for ecommerce brands who …
The Only Competitor Analysis Template You Need to Dominate
May 30, 2024 · Download our free competetive analysis template and gain an edge over the competition. But first, let’s very quickly recap what a comprehensive eCommerce competitive …
How Do You Conduct An Ecommerce Competitive Analysis?
Mar 26, 2025 · Learn what an ecommerce competitive analysis is, its benefits, and how to perform one with our free template.
How to Do A Competitor Analysis for Ecommerce (Plus A Free Template ...
Feb 11, 2025 · In this article, we’ll go into detail about why competitive analysis is beneficial to any business and how to conduct competitive analysis for your ecommerce brand. We’ll also …
Free Competitor Analysis Template + Examples | Get Started …
May 30, 2025 · In this post, you’re given a template for competitor analysis that’s fast, free, and easy to use — perfect whether you’re a solo entrepreneur or part of a growing team. Here, …
E-Commerce Competitive Analysis Template
Get to create a competitive analysis that contains the specific details you need using our E-commerce Competitive Analysis Template. Packed with sample contents useful to you to help …
How to Use Competitor Analysis Template for Ecommerce Growth?
Oct 23, 2024 · Here’s a breakdown of a comprehensive competitor analysis template specifically tailored for e-commerce brands. This template is designed to be actionable, allowing you to …
6-Step SEO Competitor Analysis [+ Template Examples]
An SEO competitor analysis is the process of identifying and evaluating your top-ranking competitors in search engine results to understand why they rank well. It typically involves …
Competitive Analysis Templates Ready-to-Use & How to Build …
Dec 6, 2021 · There are great, inexpensive resources and online tools for checking up on your competitors and easing the data collection mission of your competitive audit, and making your …
The Ultimate e-Commerce Competitor Analysis Template for
Sep 14, 2023 · Discover the ultimate e-Commerce competitor analysis template. Learn how to evaluate competitors and gain insights to refine your strategy and boost sales.
How to Conduct a Competitive Analysis: Guide & Template - Elogic
May 9, 2022 · In this blog post, we cover what ecommerce competitive analysis is and give you a free competitive analysis example template to do it quickly.
Competitive analysis template | Mural
A competitive analysis template is your secret weapon. By diving deep into what other businesses are doing — how they’re winning customers, where they’re falling short, and the strategies …
Ecommerce Competitive Analysis: Quick & Easy Path to Growth
Jun 12, 2023 · eCommerce Competitive Analysis Template An eCommerce competitive analysis template provides a framework for evaluating the strengths and weaknesses of your …
Your Competitive Analysis Template - Ecommerce DTC …
Have a headstart on your competition with our free competitive analysis template. You'll find data points on how to analyze your competition and how to use these insights to improve your own …
E-commerce competitor analysis: 7 Powerful Steps for Success …
May 16, 2025 · E-commerce competitor analysis made easy—learn proven steps, tools, and tactics to boost your online store’s growth in 2024.
How To Conduct A Competitor Analysis: A Full Template | DMC
How to conduct a competitor analysis for your online business. Download the full competitor analysis template to help you in 2020.
5 Free Competitor Analysis Templates + Examples - Startups.co.uk
5 days ago · 3. Competitor analysis template: Smartsheet (best for interpreting data) Smartsheet is a powerful, spreadsheet-based tool that specialises in translating sophisticated data into …
How to do a Competitor Analysis Pitch Deck + Templates
3 days ago · What is competitor analysis in a pitch deck. Competitor analysis in a pitch deck shows investors where you fit in the market and why you'll beat the competition. It's 2-4 slides …
Competitor analysis guide – with FREE template - DHL
This article explores why competitor analysis is so important to e-commerce businesses, and how to conduct one, step by step. Plus, we’ve included a free competitor analysis template to help …
How to Run a Competitor Analysis (+ Competitive Analysis Template)
Aug 19, 2024 · Learn the steps of running a competitor analysis and download a convenient competive analysis template to benchmark your brand.
Competitive Analysis Tool for Social Media - Hootsuite
Competitive analysis on social media is the process of monitoring, evaluating, and benchmarking your competitors’ performance across social platforms. It involves analyzing their content …
10 Best Competitor Analysis Tools for Real Time Insights
May 21, 2025 · Discover 10 best competitor analysis tools to monitor SEO, social, PR, and product performance. Ideal for marketers, agencies, and brand teams. ... MetricsCart is an e …
Confluence Templates - Atlassian
Creating a template for Porter's Five Forces strengthens your project management approach and eliminates the guesswork in competitive analysis. Instead of relying on hunches, you get a …
Porter's 5 Forces Template - Stanford Snipe Hub
Dec 16, 2024 · Discover the ultimate Porter's 5 Forces Template: a comprehensive guide to analyzing industry competition. Uncover key insights, strategies, and a powerful tool to assess …
