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| food marketing to children: Food Marketing to Children and Youth Institute of Medicine, Board on Children, Youth, and Families, Food and Nutrition Board, Committee on Food Marketing and the Diets of Children and Youth, 2006-05-11 Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy. |
| food marketing to children: Challenges and Opportunities for Change in Food Marketing to Children and Youth Institute of Medicine, Food and Nutrition Board, Standing Committee on Childhood Obesity Prevention, 2013-05-14 The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled New Challenges and Opportunities in Food Marketing to Children and Youth. |
| food marketing to children: Preventing Childhood Obesity Institute of Medicine, Board on Health Promotion and Disease Prevention, Food and Nutrition Board, Committee on Prevention of Obesity in Children and Youth, 2005-01-31 Children's health has made tremendous strides over the past century. In general, life expectancy has increased by more than thirty years since 1900 and much of this improvement is due to the reduction of infant and early childhood mortality. Given this trajectory toward a healthier childhood, we begin the 21st-century with a shocking developmentâ€an epidemic of obesity in children and youth. The increased number of obese children throughout the U.S. during the past 25 years has led policymakers to rank it as one of the most critical public health threats of the 21st-century. Preventing Childhood Obesity provides a broad-based examination of the nature, extent, and consequences of obesity in U.S. children and youth, including the social, environmental, medical, and dietary factors responsible for its increased prevalence. The book also offers a prevention-oriented action plan that identifies the most promising array of short-term and longer-term interventions, as well as recommendations for the roles and responsibilities of numerous stakeholders in various sectors of society to reduce its future occurrence. Preventing Childhood Obesity explores the underlying causes of this serious health problem and the actions needed to initiate, support, and sustain the societal and lifestyle changes that can reverse the trend among our children and youth. |
| food marketing to children: Food advertising to children Anna Lena Hallmann, 2013-10-21 Bachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,1, Berlin School of Economics and Law, language: English, abstract: With increasing levels of child obesity, the food industry and its advertising techniques are ever more in the centre of public and academic discussion. While such discussion is complicated by the subjectivity of ethical understanding, the existing body of research also lacks evidence for the actual effects of child-directed advertising. In order to advance a solution in the persisting conflict, this paper critically examines public, governmental and corporate responsibilities. A reflection of theoretical and empirical research is therefore complemented by the collection of primary data – drawn from qualitative interviews with children and their parents. As means of implications for practice, the author drafts an organisational concept for the responsible use and creation of children’s food advertising. |
| food marketing to children: Kid Food Bettina Elias Siegel, 2019 In Kid Food, nationally recognized food writer Bettina Elias Siegel (New York Times, The Lunch Tray) explores the cultural delusions and industry deceptions that have made it all but impossible to raise a healthy eater in America. Combining first-person reporting with the hard-won understanding of a food advocate and parent, it presents a startling portrayal of the current food landscape for children -- and the role of individual parents in navigating it. |
| food marketing to children: Eat This! Andrea Curtis, 2016-02-15 A provocative follow--up to the bestselling What's for Lunch?, Eat This! Focuses on the impact on children of fast food advertising -- an immense industry worth billions of dollars. Andrea Curtis shows how corporations who market to kids embed their sales pitches in all sorts of media to persuade young consumers that they have to have the foods they are manufacturing. Of course, most of this food has the potential to negatively impact the health and well--being of children. The author explains what advertising is, discusses product placement, the use of video games to sell food, the use of cartoon characters to sell products as well as acting as agents for apparently charitable fundraising ventures. In each page spread, Andrea Curtis provides insights that come from research into all aspects of the fast food industry and in the end suggests ways in which young people can push back. |
| food marketing to children: Happiness Management: a Lighthouse for Social Wellbeing, Creativity and Sustainability Rafel Ravina, Luis Bayardo Tobar Pesántez, José Marchena Dominguez, 2019 The mystery of happiness has occupied human beings from ancient times until the present day. In this regard, the group of researchers from six countries present their fourth joint work in this new book titled »Happiness Management: A Lighthouse for Social Wellbeing, Creativity and Sustainability«. |
| food marketing to children: Marketing Nutrition Brian Wansink, 2010-10-01 Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing. |
| food marketing to children: TV, Food Marketing and Childhood Obesity Jason Y. Cartere, 2009 Obesity has become a major health concern in the U.S. and other countries as overweight and obesity rates have increased markedly since the early 1980s. The rise in children's obesity is a particular concern, because overweight children are more likely to become overweight adults, and because obese children are likely to suffer from associated medical problems earlier in life. Food marketing is among the postulated contributors to the rise in obesity rates. Food marketing to children has come under particular scrutiny because children may be more susceptible to marketing and because early eating habits may persist. Some researchers report that children's exposure to television advertising has been increasing along with the rise in children's obesity rates. This book presents a comprehensive analysis of the exposure of children to television advertising. |
| food marketing to children: Consuming Kids Susan Linn, 2005 Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children. |
| food marketing to children: Grub Anna Lappé, Bryant Terry, 2006 A practical guide to organic eating for readers who live in urban environments challenges popular misconceptions about organic foods in today's grocery stores, shares advice on how to create an organic kitchen, and provides seasonal recipes. |
| food marketing to children: Marketing Food to Children and Adolescents Nicoletta A. Wilks, 2009 This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives. |
| food marketing to children: Food Marketing to Children and Youth Institute of Medicine (U.S.). Committee on Food Marketing and the Diets of Children and Youth, 2006 |
| food marketing to children: Hope's Edge Frances Moore Lappe, Anna Lappe, 2003-04-28 Journey to five continents and see the world of sustainability and conscious eating with new eyes--featuring 100 pages of plant-based recipes to better nurture ourselves and the planet Thirty years ago, Frances Moore Lappé started a revolution in the way Americans think about food and hunger. Now Frances and her daughter, Anna, pick up where Diet for a Small Planet left off. Together they set out on an around-the-world journey to explore the greatest challenges we face in the new millennium. Traveling to Asia, Africa, Latin America, and Europe, they discovered answers to one of the most urgent issues of our time: whether we can transcend the rampant consumerism and capitalism to find the paths that each of us can follow to heal our lives as well as the planet. Featuring nearly seventy recipes from celebrated vegetarian culinary pioneers-including Alice Waters, Mollie Katzen, Laurel Robertson, Nora Pouillon, and Anna Thomas-Hope's Edge highlights true trailblazers engaged in social, environmental, and economic transformations. |
| food marketing to children: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| food marketing to children: Diet for a Hot Planet Anna Lappe, 2010-04-23 Forty years after her mother's work changed the way we eat, Anna Lappé's Diet for a Hot Planet changed the way we think about food production and global warming. Fifty years ago, Frances Moore Lappé's Diet for a Small Planet sparked a revolution in thinking about the social and environmental impact of what we eat. Ten years ago, her daughter, Anna Lappé, controversially picked up the conversation with Diet for a Hot Planet, examining another hidden cost of our food choices: the climate crisis. Lappé predicted that food system-related greenhouse gas emissions would be catastrophic unless we radically shifted the trends of what we ate and how we produced it. She exposed the political interests with a stake in our food system, and foresaw the spin food companies would use to avoid system-wide reform. She visited the pioneering farmers of a future food system where good could outweigh harm, demonstrating the potential of sustainable farming. She also offered six eternal principles for a climate friendly diet. This measured and intelligent call to action is the perfect companion to the fiftieth anniversary edition of Diet for a Small Planet; like her mother before her, Lappé reminds us that food, and our perilously large food system, is still a powerful access point for solutions to the climate crisis. |
| food marketing to children: Progress in Preventing Childhood Obesity Institute of Medicine, Food and Nutrition Board, Committee on Progress in Preventing Childhood Obesity, 2007-03-22 The remarkable increase in the prevalence of obesity among children and youth in the United States over a relatively short timespan represents one of the defining public health challenges of the 21st century. The country is beginning to recognize childhood obesity as a major public health epidemic that will incur substantial costs to the nation. However, the current level of investment by the public and private sectors still does not match the extent of the problem. There is a substantial underinvestment of resources to adequately address the scope of this obesity crisis. At this early phase in addressing the epidemic, actions have begun on a number of levels to improve the dietary patterns and to increase the physical activity levels of young people. Schools, corporations, youth-related organizations, families, communities, foundations, and government agencies are working to implement a variety of policy changes, new programs, and other interventions. These efforts, however, generally remain fragmented and small in scale. Moreover, the lack of systematic monitoring and evaluation of interventions have hindered the development of an evidence base to identify, apply, and disseminate lessons learned and to support promising efforts to prevent childhood obesity. Progress in Preventing Childhood Obesity: How Do We Measure Up? examines the progress made by obesity prevention initiatives in the United States from 2004 to 2006. This book emphasizes a call to action for key stakeholders and sectors to commit to and demonstrate leadership in childhood obesity prevention, evaluates all policies and programs, monitors their progress, and encourages stakeholders to widely disseminate promising practices. This book will be of interest to federal, state, and local government agencies; educators and schools; public health and health care professionals; private-sector companies and industry trade groups; media; parents; and those involved in implementing community-based programs and consumer advocacy. |
| food marketing to children: Early Childhood Obesity Prevention Policies Institute of Medicine, Committee on Obesity Prevention Policies for Young Children, Early Childhood Obesity Prevention Policies, 2011-10-31 Childhood obesity is a serious health problem that has adverse and long-lasting consequences for individuals, families, and communities. The magnitude of the problem has increased dramatically during the last three decades and, despite some indications of a plateau in this growth, the numbers remain stubbornly high. Efforts to prevent childhood obesity to date have focused largely on school-aged children, with relatively little attention to children under age 5. However, there is a growing awareness that efforts to prevent childhood obesity must begin before children ever enter the school system. Early Childhood Obesity Prevention Policies reviews factors related to overweight and obese children from birth to age 5, with a focus on nutrition, physical activity, and sedentary behavior, and recommends policies that can alter children's environments to promote the maintenance of healthy weight. Because the first years of life are important to health and well-being throughout the life span, preventing obesity in infants and young children can contribute to reversing the epidemic of obesity in children and adults. The book recommends that health care providers make parents aware of their child's excess weight early. It also suggests that parents and child care providers keep children active throughout the day, provide them with healthy diets, limit screen time, and ensure children get adequate sleep. In addition to providing comprehensive solutions to tackle the problem of obesity in infants and young children, Early Childhood Obesity Prevention Policies identifies potential actions that could be taken to implement those recommendations. The recommendations can inform the decisions of state and local child care regulators, child care providers, health care providers, directors of federal and local child care and nutrition programs, and government officials at all levels. |
| food marketing to children: The Food Babe Way Vani Hari, 2015-02-10 Eliminate toxins from your diet and transform the way you feel in just 21 days with this national bestseller full of shopping lists, meal plans, and mouth-watering recipes. Did you know that your fast food fries contain a chemical used in Silly Putty? Or that a juicy peach sprayed heavily with pesticides could be triggering your body to store fat? When we go to the supermarket, we trust that all our groceries are safe to eat. But much of what we're putting into our bodies is either tainted with chemicals or processed in a way that makes us gain weight, feel sick, and age before our time. Luckily, Vani Hari -- aka the Food Babe -- has got your back. A food activist who has courageously put the heat on big food companies to disclose ingredients and remove toxic additives from their products, Hari has made it her life's mission to educate the world about how to live a clean, organic, healthy lifestyle in an overprocessed, contaminated-food world, and how to look and feel fabulous while doing it. In The Food Babe Way, Hari invites you to follow an easy and accessible plan that will transform the way you feel in three weeks. Learn how to: Remove unnatural chemicals from your diet Rid your body of toxins Lose weight without counting calories Restore your natural glow Including anecdotes of her own transformation along with easy-to-follow shopping lists, meal plans, and tantalizing recipes, The Food Babe Way will empower you to change your food, change your body, and change the world. |
| food marketing to children: Advertising to Children M. Carole Macklin, Les Carlson, 1999-07-16 Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption. |
| food marketing to children: Legal Strategies in Childhood Obesity Prevention Institute of Medicine, Food and Nutrition Board, Standing Committee on Childhood Obesity Prevention, 2011-08-08 Since 1980, childhood obesity rates have more than tripled in the United States. Recent data show that almost one-third of children over 2 years of age are already overweight or obese. While the prevalence of childhood obesity appears to have plateaued in recent years, the magnitude of the problem remains unsustainably high and represents an enormous public health concern. All options for addressing the childhood obesity epidemic must therefore be explored. In the United States, legal approaches have successfully reduced other threats to public health, such as the lack of passive restraints in automobiles and the use of tobacco. The question then arises of whether laws, regulations, and litigation can likewise be used to change practices and policies that contribute to obesity. On October 21, 2010, the Institute of Medicine (IOM) held a workshop to bring together stakeholders to discuss the current and future legal strategies aimed at combating childhood obesity. Legal Strategies in Childhood Obesity Prevention summarizes the proceedings of that workshop. The report examines the challenges involved in implementing public health initiatives by using legal strategies to elicit change. It also discusses circumstances in which legal strategies are needed and effective. This workshop was created only to explore the boundaries of potential legal approaches to address childhood obesity, and therefore, does not contain recommendations for the use of such approaches. |
| food marketing to children: Strategies to Reduce Sodium Intake in the United States Institute of Medicine, Food and Nutrition Board, Committee on Strategies to Reduce Sodium Intake, 2010-11-14 Reducing the intake of sodium is an important public health goal for Americans. Since the 1970s, an array of public health interventions and national dietary guidelines has sought to reduce sodium intake. However, the U.S. population still consumes more sodium than is recommended, placing individuals at risk for diseases related to elevated blood pressure. Strategies to Reduce Sodium Intake in the United States evaluates and makes recommendations about strategies that could be implemented to reduce dietary sodium intake to levels recommended by the Dietary Guidelines for Americans. The book reviews past and ongoing efforts to reduce the sodium content of the food supply and to motivate consumers to change behavior. Based on past lessons learned, the book makes recommendations for future initiatives. It is an excellent resource for federal and state public health officials, the processed food and food service industries, health care professionals, consumer advocacy groups, and academic researchers. |
| food marketing to children: Taking action to protect children from the harmful impact of food marketing World Health Organization, United Nations Children's Fund, 2023-07-07 |
| food marketing to children: Food and Addiction Kelly D. Brownell, Mark S. Gold, 2012-08-30 Can certain foods hijack the brain in ways similar to drugs and alcohol, and is this effect sufficiently strong to contribute to major diseases such as obesity, diabetes, and heart disease, and hence constitute a public health menace? Terms like chocoholic and food addict are part of popular lore, some popular diet books discuss the concept of addiction, and there are food addiction programs with names like Food Addicts in Recovery Anonymous. Clinicians who work with patients often hear the language of addiction when individuals speak of irresistible cravings, withdrawal symptoms when starting a diet, and increasing intake of palatable foods over time. But what does science show, and how strong is the evidence that food and addiction is a real and important phenomenon? Food and Addiction: A Comprehensive Handbook brings scientific order to the issue of food and addiction, spanning multiple disciplines to create the foundation for what is a rapidly advancing field and to highlight needed advances in science and public policy. The book assembles leading scientists and policy makers from fields such as nutrition, addiction, psychology, epidemiology, and public health to explore and analyze the scientific evidence for the addictive properties of food. It provides complete and comprehensive coverage of all subjects pertinent to food and addiction, from basic background information on topics such as food intake, metabolism, and environmental risk factors for obesity, to diagnostic criteria for food addiction, the evolutionary and developmental bases of eating addictions, and behavioral and pharmacologic interventions, to the clinical, public health, and legal and policy implications of recognizing the validity of food addiction. Each chapter reviews the available science and notes needed scientific advances in the field. |
| food marketing to children: Marketing Food to Children Corinna Hawkes, World Health Organization, 2004 This report is a review of the global regulatory environment that surrounds the marketing of food (including non-alcoholic beverages) to children. It covers regulation of television advertising, in-school marketing, sponsorship, product placement, Internet marketing, sales promotions, and United Nations codes applicable to the regulation of marketing to children. The report concludes with a summary of key issues, knowledge gaps, and questions to guide future research and policy development. |
| food marketing to children: Kids as Customers James U. McNeal, 1992 An indispensable guide for companies marketing to four-to twelve-year-olds. |
| food marketing to children: The Case For Make Believe Susan Linn, 2009-07-01 In The Case for Make Believe, Harvard child psychologist Susan Linn tells the alarming story of childhood under siege in a commercialized and technology-saturated world. Although play is essential to human development and children are born with an innate capacity for make believe, Linn argues that, in modern-day America, nurturing creative play is not only countercultural—it threatens corporate profits. A book with immediate relevance for parents and educators alike, The Case for Make Believe helps readers understand how crucial child's play is—and what parents and educators can do to protect it. At the heart of the book are stories of children at home, in school, and at a therapist's office playing about real-life issues from entering kindergarten to a sibling's death, expressing feelings they can't express directly, and making meaning of an often confusing world. In an era when toys come from television and media companies sell videos as brain-builders for babies, Linn lays out the inextricable links between play, creativity, and health, showing us how and why to preserve the space for make believe that children need to lead fulfilling and meaningful lives. |
| food marketing to children: Public Health Nutrition Mark Lawrence, Tony Worsley, 2020-08-04 A ground breaking text in the developing field of public health nutrition.' from the foreword by Basil S. Hetzel At last! A book that approaches public health nutrition in a scholarly, scientific and evidence based manner that at the same time delivers the practical competencies and skills required by the professional Public Health Nutritionist.' Elizabeth Belton, Senior Lecturer, School of Life Sciences, The Robert Gordon University. How can the nutritional health of populations be improved through action at local, national and global levels? The work of public health nutritionists is to bring population-wide perspectives to the relationship between food and health. Systematically drawing on international research, in Public Health Nutrition leading international practitioners present both the theoretical underpinnings and applied nature of the field of public health nutrition. The book is peer reviewed and divided into four sections: * Principles - presents conceptual frameworks, solutions, responsibilities and outcome measures, philosophical and evidential dimensions, standards and dietary guidelines. * Populations - explores groups for whom nutrition is especially relevant, providing analysis of the food and health relationship from physiological, social, cultural, political and economic perspectives. * Priorities - examines key issues including vulnerable populations, obesity, indigenous nutrition, international nutrition, the nutritional transition, food system trends and sustainability. * Practices - covers professional skills for public health practitioners including monitoring the food and nutrition situation of populations, physical activity, research skills, project management, professional practice, health promotion and communication, policy and politics. Public Health Nutrition is an essential resource for public health practitioners, researchers and administrators, as well as students of nutrition, dietetics and public health wishing to obtain advanced and specialised competencies. |
| food marketing to children: Children’s Food G. Smith, 2012-12-06 The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. The book begins by setting the scene and looking at the way children influence food choices within the family and the role advertising is thought to play in driving those choices. Professor Stratton of The Psychology Business (Department of Psychology, Leeds University) has world renowned expertise in the methodology of researching family dynamics and he shows which are the prime influences on the family diet. J.W. Thompson Advertising Board Director Jane Mathews then evaluates what constitutes effective advertising and reveals enduring themes within the children's marketplace. In Chapter 3, Dr Kathryn O'Sullivan of the Kellogg's company examines the nutritional importance of food under the title 'Starting the day right'. She demonstrates her expertise for introducing young taste buds to products which 'Break the fast'. Simon Lang, Senior Consultant at the Henley Centre follows by examining not only why food tastes change in children but also why family eating is itself changing and the implications for the future. |
| food marketing to children: The Phantom of the Opera , 2005-06 12 songs from the hit motion picture arranged for easy piano. |
| food marketing to children: Nutrition Standards for Foods in Schools Committee on Nutrition Standards for Foods in Schools, Food and Nutrition Board, Institute of Medicine, 2007-08-28 Food choices and eating habits are learned from many sources. The school environment plays a significant role in teaching and modeling health behaviors. For some children, foods consumed at school can provide a major portion of their daily nutrient intake. Foods and beverages consumed at school can come from two major sources: (1) Federally funded programs that include the National School Lunch Program (NSLP), the School Breakfast Program (SBP), and after-school snacks and (2) competitive sources that include vending machines, a la carte sales in the school cafeteria, or school stores and snack bars. Foods and beverages sold at school outside of the federally reimbursable school nutrition programs are referred to as competitive foods because they compete with the traditional school lunch as a nutrition source. There are important concerns about the contribution of nutrients and total calories from competitive foods to the daily diets of school-age children and adolescents. Nutrition Standards for Foods in Schools offers both reviews and recommendations about appropriate nutrition standards and guidance for the sale, content, and consumption of foods and beverages at school, with attention given to foods and beverages offered in competition with federally reimbursable meals and snacks. It is sure to be an invaluable resource to parents, federal and state government agencies, educators and schools, health care professionals, food manufacturers, industry trade groups, media, and those involved in consumer advocacy. |
| food marketing to children: Food Marketing to Children and Adolescents Oscar C. Thomas, 2013 This report from the Federal Trade Commission provides the results of a comprehensive study of food and beverage industry marketing expenditures and activities directed to children and teens. It gauges the progress the industry has made since first launching self-regulatory efforts to promote healthier food choices to kids. The study serves as a follow-up to the Commission's 2008 report on food marketing requested by Congress. Also included in the report is a detailed analysis of the nutritional profile of foods marketed to youth. |
| food marketing to children: Consumer Psychology in a Social Media World Claudiu V. Dimofte, Curtis P. Haugtvedt, Richard F. Yalch, 2015-09-16 Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns. Consumer Psychology in a Social Media World will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today’s economy. |
| food marketing to children: Adult Children Adult Children of Alcoholics (Association), 2006 This is the official ACA Fellowship Text that is Adult Children of Alcoholics World Service Organization (ACA WSO) Conference Approved Literature. Adult Children of Alcoholics/Dysfunctional Families (ACA) is an independent 12 Step and 12 Tradition anonymous program. |
| food marketing to children: Food Fight Kelly Brownell, Katherine Battle Horgen, 2003-09-22 Advance Praise for Food Fight “Food Fight is a blueprint for the nation taking action on the obesity crisis. In his analysis, Brownell is balanced but bold, courageous and creative. A public health landmark.” --David A. Kessler, M.D., Dean, Yale School of Medicine, Former Commissioner of the Food and Drug Administration “We are indeed involved in a food fight. It is a fight for the health of America---especially our children. This book provides much of the necessary ammunition to win this fight.” --David Satcher, M.D., Ph.D., former Surgeon General, Director of the National Center for Primary Care, Morehouse School of Medicine “Provides a compelling approach to reverse the obesity epidemic now gripping our nation. Anyone concerned about this crisis, and that should include all Americans, will find this book enlightening.” --Walter C. Willett, M.D., Dr.P.H., Chair, Department of Nutrition, Harvard School of Public Health “Food Fight is a very informative, provocative, and well-written account of the role of food in the growing public health problem of obesity. I highly recommend it.” --Steven N. Blair, P.E.D., President and CEO, the Cooper Institute “Food Fight rings the alarm to enlist Americans in an effort to protect children from the ‘toxic environment’ that is leading to skyrocketing rates of obesity and other health problems.” --Michael F. Jacobson, Ph.D., Executive Director, Center for Science in the Public Interest “Kelly Brownell and colleagues were among the first to sound the alarm, that an increasingly toxic environment puts everyone, and especially children, at risk for obesity. Food Fight enters the front lines in the battle between public health and private profit.” --David S. Ludwig, M.D., Ph.D., Director, Obesity Program, Children’s Hospital Boston, Harvard Medical School How America is eating itself into a national health crisis and what we can do about it In Food Fight, one of the world's best-known and most respected experts on nutrition, obesity, and eating disorders delivers the sobering message that America is quickly succumbing to a toxic food environment guaranteed to produce obesity, disability, and death. Dr. Kelly D. Brownell goes beyond the bestselling Fast Food Nation to explore the roots of the obesity epidemic and the enormous toll it is taking on the nation's health, vitality, and productivity. And he offers an unflinching assessment of a culture that feeds its pets better than its children, that targets the poor and children as a market for high-calorie, low-nutrition junk food and manipulates children into poor eating habits with toy giveaways and in-school promotions. But Food Fight isn't all bad news. It is also an inspiring call to action from one of the nation's most effective public health advocates. Dr. Brownell suggests bold public policy initiatives for stemming the rising tide of obesity, diabetes, and heart disease, such as imposing taxes on junk food and using the proceeds to make healthy foods more affordable and available. He describes steps individuals can take to help safeguard their and their families' health, including pressuring schools to remove junk food vending machines. And he offers a workable plan for improving individual and family eating and exercise habits. |
| food marketing to children: Weight Bias Kelly D. Brownell, Rebecca M. Puhl, Marlene B. Schwartz, Leslie Rudd, 2005-08-24 Discrimination based on body shape and size remains commonplace in today's society. This important volume explores the nature, causes, and consequences of weight bias and presents a range of approaches to combat it. Leading psychologists, health professionals, attorneys, and advocates cover such critical topics as the barriers facing obese adults and children in health care, work, and school settings; how to conceptualize and measure weight-related stigmatization; theories on how stigma develops; the impact on self-esteem and health, quite apart from the physiological effects of obesity; and strategies for reducing prejudice and bringing about systemic change. |
| food marketing to children: Policies to protect children from the harmful impact of food marketing World Health Organization, 2023-07-03 Children continue to be exposed to powerful food marketing in settings where they gather (e.g. schools, sports clubs), during children’s typical television viewing times or on children’s television channels, on digital spaces popular with young people, and in magazines targeting children and adolescents. Such food marketing predominantly promotes foods that are high in saturated fatty acids, trans-fatty acids, free sugars and/or sodium (HFSS), and uses a wide variety of marketing strategies that are likely to appeal to children, including celebrity/sports endorsements, promotional characters, product claims, promotion, gifts/incentives, tie-ins, competitions and games. Food marketing has a harmful impact on children’s food choice and their dietary intake. It affects their purchase requests to adults for marketed foods and influences the development of children’s norms about food consumption. This WHO guideline provides Member States with recommendations and implementation considerations on policies to protect all children from the harmful impact of food marketing, based on evidence specific to children and to the context of food marketing. |
| food marketing to children: Three Lines in a Circle Michael G. Long, 2021-08-31 One line straight down. One line to the right. One line to the left, then a circle. That was all—just three lines in a circle. This bold picture book tells the story of the peace symbol—designed in 1958 by a London activist protesting nuclear weapons—and how it inspired people all over the world. Depicting the symbol's travels from peace marches and liberation movements to the end of apartheid and the fall of the Berlin Wall, Three Lines in a Circle offers a message of inspiration to today's children and adults who are working to create social change. An author’s note provides historical background and a time line of late twentieth-century peace movements. |
| food marketing to children: Epidemiology of Obesity in Children and Adolescents Luis A. Moreno, Iris Pigeot, Wolfgang Ahrens, 2016-08-23 Despite adults’ best preventive efforts, childhood obesity is on the rise in most areas of the world, and with it the prevalence of Type 2 diabetes, hypertension, cardiovascular disease, and other formerly adult-onset conditions. Epidemiology of Obesity in Children and Adolescents takes the global ecological approach that is needed to understand the scope of the problem and its multiple causes and mechanisms, and to aid in developing more effective prevention and intervention programs. In the book’s first half, experts present a descriptive summary of youth obesity trends in ten world regions, broken down by age group, gender, socioeconomic status, and risk factors. Complementing these findings, part two reviews the evidence base regarding the variables, separately and in combination, having the most significant impact on young people’s development of obesity, including: • Genetic and nutrigenomic factors. • Environmental and psychosocial factors, such as family shopping and eating habits and access to healthful foods. • Neuroendocrine regulation. • Prenatal and neonatal factors (e.g., gestational diabetes of the mother). • Dietary factors, from nutrient content to young people’s food preferences. • Physical activity versus sedentary behavior. Epidemiology of Obesity in Children and Adolescents is necessary reading for the range of professionals involved in curtailing this epidemic, including public health specialists, epidemiologists, pediatricians, nurses, nutritionists, psychologists, health educators, and policymakers. |
| food marketing to children: Advertising to Children M. Blades, C. Oates, F. Blumberg, B. Gunter, 2014-08-29 This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising. |
Food Marketing to Children and Adolescents - Federal Trade Commission
Food Marketing to Children and Adolescents Since 1980, childhood obesity rates have tripled among adolescents and doubled among younger children. While many factors contribute to …
Food Marketing Influences Children’s Attitudes, Preferences and ...
Food marketing involves the use of numerous persuasive techniques to influence children’s food attitudes, preferences and consumption. This systematic review provides a comprehensive …
Food marketing to kids - Center for Science in the Public Interest
Oct 12, 2021 · Food companies market their products to children in a variety of ways. Whether kids see food advertisements on television, in schools, or online, food marketing can impact …
Food marketing to children
Responsible food marketing to children. Food and beverage companies, restaurants, retail stores, schools, broadcasters, and other entertainment companies should market foods responsibly to …
Food and Beverage Marketing to Children, Adolescents, and …
Jan 21, 2025 · protect families from the marketing of foods and beverages that harm their health and prevent the targeted marketing of unhealthy foods to vulnerable populations, including …
WHO recommends stronger policies to protect children from the …
Jul 3, 2023 · Policies to restrict food marketing suggests are shown to be most effective if they: are mandatory; protect children of all ages; use a government-led nutrient profile model to …
MARKETING UNHEALTHY FOODS TO KIDS - Global Food …
Food Marketing Leads to Poor Diet and Obesity • Marketing to children can have lifelong consequences, as childhood eating habits and preferences persist into later life, and the risk of …
Taking Action to Protect Children from the Harmful Impact of Food Marketing
This UNICEF–WHO toolkit - Taking Action to Protect Children from the Harmful Impact of Food Marketing: A Child Rights-based Approach - aims to guide governments and partners to …
Recommendations for Responsible Food Marketing to …
provide a comprehensive set of model definitions for food marketing practices directed to children. These recommendations are intended to provide guidance to a broad range of stakeholders, …
Food marketing to children in the United States: Can industry ...
Dec 1, 2020 · Food marketing is a major contributor to high rates of obesity and diet-related disease among children. Researchers, advocates, and policymakers have called for …
Food Marketing to Children and Adolescents - Federal Trade Commission
Food Marketing to Children and Adolescents Since 1980, childhood obesity rates have tripled among adolescents and doubled among younger children. While many factors contribute to …
Food Marketing Influences Children’s Attitudes, Preferences and ...
Food marketing involves the use of numerous persuasive techniques to influence children’s food attitudes, preferences and consumption. This systematic review provides a comprehensive …
Food marketing to kids - Center for Science in the Public Interest
Oct 12, 2021 · Food companies market their products to children in a variety of ways. Whether kids see food advertisements on television, in schools, or online, food marketing can impact …
Food marketing to children
Responsible food marketing to children. Food and beverage companies, restaurants, retail stores, schools, broadcasters, and other entertainment companies should market foods responsibly to …
Food and Beverage Marketing to Children, Adolescents, and …
Jan 21, 2025 · protect families from the marketing of foods and beverages that harm their health and prevent the targeted marketing of unhealthy foods to vulnerable populations, including …
WHO recommends stronger policies to protect children from the …
Jul 3, 2023 · Policies to restrict food marketing suggests are shown to be most effective if they: are mandatory; protect children of all ages; use a government-led nutrient profile model to …
MARKETING UNHEALTHY FOODS TO KIDS - Global Food …
Food Marketing Leads to Poor Diet and Obesity • Marketing to children can have lifelong consequences, as childhood eating habits and preferences persist into later life, and the risk of …
Taking Action to Protect Children from the Harmful Impact of Food Marketing
This UNICEF–WHO toolkit - Taking Action to Protect Children from the Harmful Impact of Food Marketing: A Child Rights-based Approach - aims to guide governments and partners to …
Recommendations for Responsible Food Marketing to …
provide a comprehensive set of model definitions for food marketing practices directed to children. These recommendations are intended to provide guidance to a broad range of stakeholders, …
Food marketing to children in the United States: Can industry ...
Dec 1, 2020 · Food marketing is a major contributor to high rates of obesity and diet-related disease among children. Researchers, advocates, and policymakers have called for …
