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| earth day marketing campaigns: The Genius of Earth Day Adam Rome, 2013-04-16 The first Earth Day is the most famous little-known event in modern American history. Because we still pay ritual homage to the planet every April 22, everyone knows something about Earth Day. Some people may also know that Earth Day 1970 made the environmental movement a major force in American political life. But no one has told the whole story before. The story of the first Earth Day is inspiring: it had a power, a freshness, and a seriousness of purpose that are difficult to imagine today. Earth Day 1970 created an entire green generation. Thousands of Earth Day organizers and participants decided to devote their lives to the environmental cause. Earth Day 1970 helped to build a lasting eco-infrastructure—lobbying organizations, environmental beats at newspapers, environmental-studies programs, ecology sections in bookstores, community ecology centers. In The Genius of Earth Day, the prizewinning historian Adam Rome offers a compelling account of the rise of the environmental movement. Drawing on his experience as a journalist as well as his expertise as a scholar, he explains why the first Earth Day was so powerful, bringing one of the greatest political events of the twentieth century to life. |
| earth day marketing campaigns: Public Communication Campaigns Ronald E. Rice, Charles K. Atkin, 2012-03-06 In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. |
| earth day marketing campaigns: Sustainable Marketing Robert Dahlstrom, Jody Crosno, 2024-01-22 Formerly published by Chicago Business Press, now published by Sage Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing. |
| earth day marketing campaigns: New Trends in Earth-Science Outreach and Engagement Jeanette L. Drake, Yekaterina Y. Kontar, Gwynne S. Rife, 2013-12-11 Perhaps just as perplexing as the biggest issues at the core of Earth science is the nature of communicating about nature itself. New Trends in Earth-Science Outreach and Engagement: The Nature of Communication examines the processes of communication necessary in bridging the chasm between climate change and natural hazard knowledge and public opinion and policy. At this junction of science and society, 17 chapters take a proactive and prescriptive approach to communicating with the public, the media, and policy makers about the importance of Earth science in everyday life. Book chapters come from some 40 authors who are geophysical scientists, social scientists, educators, scholars, and professionals in the field. Bringing diverse perspectives, these authors hail from universities, and research institutes, government agencies, non-profit associations, and corporations. They represent multiple disciplines, including geosciences, education, climate science education, environmental communication, and public policy. They come from across the United States and around the world. Arranged into five sections, the book looks at geosciences communication in terms of: 1) Education 2) Risk management 3) Public discourse 4) Engaging the public 5) New media From case studies and best practices to field work and innovations, experts deliver pragmatic solutions and delve into significant theories, including diffusion, argumentation, and constructivism, to name a few. Intended for environmental professionals, researchers, and educators in the geophysical and social sciences, the book emphasizes communication principles and practices within an up-to-the-minute context of new environmental issues, new technologies, and a new focus on resiliency. |
| earth day marketing campaigns: America Goes Green [3 volumes] Kim Kennedy White, 2012-11-12 This three-volume encyclopedia explores the evolution of green ideology and eco-friendly practices in contemporary American culture, ranging from the creation of regional and national guidelines for green living to the publication of an increasing number of environmental blogs written from the layperson's perspective. Evidence of humanity's detrimental impact on the environment is mounting. As Americans, we are confronted daily with news stories, blogs, and social media commentary about the necessity of practicing green behaviors to offset environmental damage. This essential reference is a fascinating review of the issues surrounding green living, including the impact of this lifestyle on Americans' time and money, the information needed to adhere to green principles in the 21st century, and case studies and examples of successful implementation. America Goes Green: An Encyclopedia of Eco-Friendly Culture in the United States examines this gripping topic through 3 volumes organized by A–Z entries across 11 themes; state-by-state essays grouped by region; and references including primary source documents, bibliography, glossary, and green resources. This timely encyclopedia explores the development of an eco-friendly culture in America, and entries present the debates, viewpoints, and challenges of green living. |
| earth day marketing campaigns: Promoting Sustainable Living Justyna Karakiewicz, Audrey Yue, Angela Paladino, 2015-05-01 Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction. Moving away from negative portrayals of sustainability, this book identifies the factors that motivate people to aspire towards sustainable living. It introduces the notion of sustainability as an object of desire that will allow people not to be scared of the future but rather to dream about it and look forward to a better quality of life. Tracing the history of major changes in our society that have dramatically altered our perceptions, beliefs and attitudes about sustainability, the book analyses the role of communications in persuading people of the benefits of sustainable living. It describes our current desires and dreams and explains why we need to change. Finally, the book suggests what could be done to not only make sustainability an object of desire, but also introduce hopes and dreams for a better future into our everyday lives. This inspiring and interdisciplinary book provides innovative insights for researchers, students and professionals in a range of disciplines, in particular environment and sustainability, sustainable marketing and advertising, and psychology. |
| earth day marketing campaigns: Amazon FBA 2025 Jason P Anderson, 2024-10-23 Are you ready to unlock the secrets of thriving in the competitive world of e-commerce? As the landscape of online selling evolves at a breathtaking pace, mastering the nuances of the Amazon FBA system has never been more critical for aspiring entrepreneurs and seasoned sellers alike. This comprehensive guide delves into the latest strategies and tools that will empower you to navigate the complexities of Amazon’s marketplace. Discover how artificial intelligence and automation can streamline your operations, enhance your product listings, and drive sales like never before. With insights on using AI-driven tools for keyword optimization and PPC campaigns, you’ll learn to attract your ideal customers and maximize your return on investment. In a world increasingly focused on sustainability, you’ll find practical advice on ethical sourcing and building a brand that resonates with eco-conscious consumers. Understand how to leverage Amazon's Brand Registry to protect your intellectual property and differentiate your products in a crowded marketplace. Explore the importance of creating a compelling brand narrative that fosters loyalty and encourages repeat business. As competition heats up, this guide provides actionable strategies to differentiate your offerings from Amazon’s private label brands and international sellers. Gain insights into market trends, customer behavior, and how to effectively analyze your performance through Amazon’s analytics tools. With data-driven decisions at your fingertips, you’ll be poised to make informed choices that propel your business forward. Learn about the power of multi-channel selling and how to expand your reach beyond Amazon. Explore opportunities in platforms like Shopify and Walmart, and understand the nuances of engaging with your customers across various channels. Discover how to build a loyal community through effective marketing strategies, including social media engagement and influencer partnerships. If you’re a newcomer looking to establish your presence or an experienced seller aiming to scale your business, this essential resource will equip you with the knowledge and confidence to navigate the future of Amazon FBA. Prepare for the changes ahead and position yourself for success in the evolving e-commerce landscape. With the right strategies, the possibilities are limitless! |
| earth day marketing campaigns: Experience the Message Max Lenderman, 2010-01-05 Finalist for the National Business Book Award. Consumers have changed dramatically in the age of mass media, and the brand world is moving toward guerrilla and viral marketing to cut past the media clutter. In Experience the Message, Max Lenderman explains who the new marketers are, how they work, and why they matter. He guides us through today’s experiential marketing revolution, revealing how companies can interact with consumers in meaningful ways and what consumers can demand and expect. |
| earth day marketing campaigns: Ecocinema Theory and Practice Stephen Rust, Salma Monani, Sean Cubitt, 2013 This is an anthology that offers a comprehensive introduction to the rapidly growing field of eco-film criticism, a branch of critical scholarship that investigates cinema's intersections with environmental understandings. |
| earth day marketing campaigns: Encyclopedia of Major Marketing Campaigns Thomas Riggs, 2000 Other features include photos and illustrations, a chronology that captures key marketing initiatives and a master index. |
| earth day marketing campaigns: Innovations in Social Marketing and Public Health Communication Walter Wymer, 2015-10-06 This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life. |
| earth day marketing campaigns: SAGE Brief Guide to Marketing Ethics SAGE Publications, 2011-03-14 Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners. |
| earth day marketing campaigns: Social Marketing Gerard Hastings, Christine Domegan, 2023-04-20 Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with: Fresh content on climate breakdown, inequality and diversity, public health and poverty The critical capacity to analyse the origins, workings and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understanding This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings. |
| earth day marketing campaigns: The New Rules of Green Marketing Jacquelyn A. Ottman, 2011-02-07 Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting deep green consumers with a save the planet pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the mainstream consumer. Drawing on the latest poll data and incorporating lessons learned from her clients and other leading sustainable brands -- including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart -- Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers such topics as spurring innovation through a proactive approach to sustainability, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of greenwashing, teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more. The New Rules of Green Marketing captures the best of Ottman's two previous groundbreaking books on green marketing and places it within a 21st Century context. Focusing on a new generation of marketers who likely grew up with an appreciation for sustainability, it provides in one place essential strategies, tools, and inspiration for connecting effectively with mainstream consumers. |
| earth day marketing campaigns: Social Marketing to Protect the Environment Doug McKenzie-Mohr, Nancy R. Lee, Philip Kotler, P. Wesley Schultz, 2011-05-11 Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations. |
| earth day marketing campaigns: A Fierce Green Fire Philip Shabecoff, 2012-09-26 In A Fierce Green Fire, renowned environmental journalist Philip Shabecoff presents the definitive history of American environmentalism from the earliest days of the republic to the present. He offers a sweeping overview of the contemporary environmental movement and the political, economic, social and ethical forces that have shaped it. More importantly, he considers what today's environmental movement needs to do if it is to fight off the powerful forces that oppose it and succeed in its mission of protecting the American people, their habitat, and their future. Shabecoff traces the ecological transformation of North America as a result of the mass migration of Europeans to the New World, showing how the environmental impulse slowly formed among a growing number of Americans until, by the last third of the 20th Century, environmentalism emerged as a major social and cultural movement. The efforts of key environmental figures -- among them Henry David Thoreau, George Perkins Marsh, Theodore Roosevelt, Gifford Pinchot, John Muir, Aldo Leopold, David Brower, Barry Commoner, and Rachel Carson -- are examined. So, too, are the activities of non-governmental environmental groups as well as government agencies such as the EPA and Interior Department, along with grassroots efforts of Americans in communities across the country. The author also describes the economic and ideological forces aligned against environmentalism and their increasing successes in recent decades. Originally published in 1993, this new edition brings the story up to date with an analysis of how the administration of George W. Bush is seeking to dismantle a half-century of progress in protecting the land and its people, and a consideration of the growing international effort to protect Earth's life-support systems and the obstacles that the United States government is placing before that effort. In a forward-looking final chapter, Shabecoff casts a cold eye on just what the environmental movement must do to address the challenges it faces. Now, at this time when environmental law, institutions, and values are under increased attack -- and opponents of environmentalism are enjoying overwhelming political and economic power -- A Fierce Green Fire is a vital reminder of how far we have come in protecting our environment and how much we have to lose. |
| earth day marketing campaigns: The Complete Idiot's Guide to Greening Your Business Heather Gadonniex, Trish Riley, 2009-06-02 Green is the color of money! Businesses are always looking to increase their profitability and market share. With rising costs of fuel and consumers targeting environmentally-responsible companies to patronize, businesses have jumped on the green initiative and reaped the financial benefits. The Complete Idiot's Guide® to Greening Your Business provides the most up-to-date, concrete, and practical steps for readers to follow to get rich by going green. *Solid authors with green background *White-hot green market *Comprehensive, practical business approach |
| earth day marketing campaigns: Environmental Education and Awareness - Volume II Bhaskar Nath, 2009-09-23 Environmental Education and Awareness is a component of Encyclopedia of Human Resources Policy, Development and Management which is part of the global Encyclopedia of Life Support Systems (EOLSS), an integrated compendium of twenty one Encyclopedias. The Theme is organized into seven different topics which represent the main scientific areas of the theme: The first topic, Formal Environmental Education at Preschool, Primary and Secondary Levels; important issues of children's formal environmental education are discussed in this topic, considering that as future adults today's children are more likely than not to make adverse impacts on the natural environment and earth's life-support systems through their behavior, life-styles and attitude, the importance of formal environmental education for children as well as of instilling in their consciousness awareness of the natural environment and respect for it cannot be over-stated. The succeeding six topics are Formal Environmental Education at the Undergraduate Level; Formal Environmental Education at the Graduate Level; Modern and Innovative Techniques for Environmental Education; Professional Environmental Education; Continuing Education; The Voluntary Sector and Initiatives in Environmental Education. Each of these consists of a topic chapter emphasizing the general aspects and various subject articles explaining the back ground, theory and practice of a specific type of environmental education and awareness for achieving global sustainable development and global environmental sustainability that are now at the top of international environmental agenda. These two volumes are aimed at the following five major target audiences: University and College Students, Educators, Professional Practitioners, Research Personnel and Policy Analysts, Managers, and Decision Makers and NGOs. |
| earth day marketing campaigns: Save Money and Save the Earth Kathi A. Haas, 1992 |
| earth day marketing campaigns: The Routledge Companion to Advertising and Promotional Culture Emily West, Matthew P. McAllister, 2013-02-11 The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present. |
| earth day marketing campaigns: Google Trends Mastery: Tools and Techniques for Enhanced Market Research Jay Nans, 2024-06-17 Google Trends Mastery: Tools and Techniques for Enhanced Market Research Google Trends Mastery: Tools and Techniques for Enhanced Market Research by Jay Nans is a comprehensive guide designed to help users gain practical skills for data-driven decision-making and strategic business growth. The ebook covers various aspects of using Google Trends, from basic navigation to advanced analysis techniques, making it an invaluable resource for marketers, researchers, and business professionals. The ebook begins with an introduction to Google Trends, explaining its purpose, key features, and benefits. Google Trends is a public web facility provided by Google that shows how often a particular search term is entered relative to the total search volume across various regions. The key features include the search volume index, geographical insights, trending searches, and related queries. The benefits of using Google Trends span market research, content creation, SEO, academic research, and product development. The lessons are structured to build your understanding progressively. Lesson 1 introduces Google Trends, its features, and practical applications through examples. Lesson 2 focuses on navigating the Google Trends interface, including performing searches, interpreting results, and using various tools and filters. Lesson 3 delves into understanding search volume and popularity, teaching you how to interpret data and analyze trends over time and across regions. Comparative analysis of search terms is the focus of Lesson 4, where you learn to compare multiple terms and draw meaningful insights. Lesson 5 explores analyzing trends over time, recognizing seasonal patterns, and interpreting the impact of events on search interest. Lesson 6 provides a deep dive into geographical analysis, helping you interpret search interest by region and compare trends across different areas. In Lesson 7, you learn to identify and interpret related queries and topics, which is crucial for enhancing your research, content creation, and marketing strategies. Lesson 8 covers recognizing seasonal trends and using historical data to predict future search interest, aiding in strategic planning for marketing campaigns, content creation, and product development. Using Google Trends for market research is detailed in Lesson 9, where you learn to analyze market demand, understand consumer behavior, and conduct competitive analysis. Lesson 10 focuses on applying Google Trends data in marketing strategies, optimizing campaigns, and leveraging trends for content marketing and SEO. Content creation and SEO with Google Trends are the subjects of Lesson 11, where you learn to generate content ideas, optimize content for SEO, and develop a content calendar based on search trends. Lesson 12 presents case studies of successful applications of Google Trends, providing real-world examples of how businesses have used the tool to achieve their goals. Lesson 13 explores advanced features and customization options, such as category filtering, search types, and comparing multiple search terms. Integrating Google Trends with other tools, like Google Analytics, social media analytics, SEO tools, and market research platforms, is the focus of Lesson 14, enhancing your data analysis and marketing strategies. The final lesson, Lesson 15, guides you through a comprehensive Google Trends analysis project. This project helps you apply all the skills and knowledge gained throughout the ebook, conducting a detailed analysis, integrating various tools, and presenting your findings with actionable insights. In short, Google Trends Mastery is an essential guide for leveraging Google Trends to drive business growth and make informed decisions. The ebook's structured lessons and practical examples equip you with the knowledge and skills to harness the power of search data effectively. |
| earth day marketing campaigns: Good Works! Philip Kotler, David Hessekiel, Nancy R. Lee, 2012-05-22 Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate causewashers cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success. |
| earth day marketing campaigns: ISO 14000 Perry Johnson, 1997-08-19 ISO 14000 is an environmental management system that controls a company's environmental impact. This book gives executives and managers a clear, detailed understanding of the positive business impact of complying with ISO 14000. |
| earth day marketing campaigns: The Recycling Myth Jack Buffington, 2015-12-14 This book states the harsh truth: that despite best intentions, our current environmental practices are doing more harm than good, and that the solution lies in creating supply chains of the future that design, produce, consume, and reuse materials in a manner that is balanced economically and environmentally. One billion beverage containers are used on a daily basis in the United States, with at least 600 million of them ending up in landfills. Even the 400 million that are recycled—at a great cost—are not accomplishing the task of helping the environment. This economic and environmental catastrophe cannot be solved by recycling programs. From his experience as a leader in the American consumer beverage industry and a researcher in Sweden, author Jack Buffington has developed a transformational solution that seeks to not just mitigate the environmental damage but jumpstart the economy while actually achieving zero waste. The Recycling Myth tells the story of how our current environmental practices are unintentionally doing more harm than good and how we need to create a radically different supply chain of the future that must, as best as possible, copy the natural system of growth, decay, and regrowth, and discontinue a disastrous pattern of material design and use. Backed by irrefutable evidence, the book destroys our comfortable notions of the recycling status quo; explains why recycling will never work in the United States, despite decades of attempts; and introduces a new system that will actually work—without asking consumers to consume less. |
| earth day marketing campaigns: The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs Phil Harris, Alberto Bitonti, Craig S. Fleisher, Anne Skorkjær Binderkrantz, 2022-06-20 The growing need for a concise and comprehensive overview of the world of interest groups, lobbying, and public affairs called for a compendium of existing research, key theories, concepts, and case studies. This project is the first transnational encyclopedia to offer such an interdisciplinary and wide overview of these topics, including perspectives on public relations, crisis management, communication studies, as well as political science, political marketing, and policy studies. It is an interdisciplinary work, which involved an extraordinary pool of contributors made up of leading scholars and practitioners from all around the globe; it is a live and evolving project focused on drawing together grounded international knowledge for our diverse and developing world. The 200+ entries of the Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs (to be found as a live reference work online here, and in two print volumes in 2022) address these research avenues, tackling a growing demand for a comprehensive international reference work regarding key global sectors and policymaking structures, looking beyond the traditional markets of Europe and North America to incorporate practice and research from Asia, Africa, Oceania, and Latin America. This encyclopedia acts as a synthesis of existing research, and aims to aid academics, students, and practitioners navigate their relevant fields around the globe. |
| earth day marketing campaigns: Eco-Innovation and Sustainable Development in Industry 5.0 Atiku, Sulaiman Olusegun, Jeremiah, Andrew, Semente, Efigenia, Boateng, Frank, 2024-06-05 In the era of Industry 5.0, the world faces a critical juncture where technological advancement collides with escalating socio-environmental challenges. Climate change, energy consumption, and threats to public health are exacerbated by the rapid embrace of Industry 4.0 technologies. As businesses pursue efficiency, the compromise on human and social sustainability becomes inevitable. The need for a holistic approach to sustainable development is urgent, where economic growth aligns seamlessly with environmental, social, and human well-being. Eco-Innovation and Sustainable Development in Industry 5.0 serves as a guide in the pursuit of sustainable development within Industry 5.0. This book dissects the intricate challenges posed by socio-environmental issues and seamlessly offers a multidisciplinary approach to achieving sustainable development goals. The detrimental impact of Industry 4.0 on sustainable development necessitates the paradigm shift proposed within the book. Economic pursuits can no longer overshadow the crucial pillars of human, social, and environmental sustainability. The delicate balance required for a sustainable future is at risk, demanding a multidisciplinary approach to reconcile these seemingly conflicting objectives. This book is a call to action, to bridge the knowledge gap and provide tangible solutions for achieving sustainability in Industry 5.0. |
| earth day marketing campaigns: The Art of Environmental Law Benjamin J Richardson, 2019-12-12 Environmental law has aesthetic dimensions. Aesthetic values have shaped the making of environmental law, and in turn such law governs many of our nature-based sensory experiences. Aesthetics is also integral to understanding the very fabric of environmental law, in its institutions, procedures and discourses. The Art of Environmental Law, the first book of its kind, brings new insights into the importance of aesthetic issues in a variety of domains of environmental governance around the world, from climate change to biodiversity conservation. It also argues for aesthetics, and relatedly the arts, to be taken more seriously in the practice of environmental law so as to improve our emotional and ethical capacities to address the upheavals of the Anthropocene. |
| earth day marketing campaigns: The American Adrenaline Narrative Kristin J. Jacobson, 2020-06-01 The American Adrenaline Narrative considers the nature of perilous outdoor adventure tales, their gendered biases, and how they simultaneously promote and hinder ecological sustainability. To explore these themes, Kristin J. Jacobson defines and compares adrenaline narratives by a range of American authors published after the first Earth Day in 1970, a time frame selected as a watershed moment for the contemporary American environmental movement. The forty-plus years since that day also mark the rise in the popularity and marketing of many things as “extreme,” including sports, jobs, travel, beverages, gum, makeovers, laundry detergent, and even the environmental movement itself. Jacobson maps the American eco-imagination via adrenaline narratives, grounding them in the traditional literary practice of close reading analysis and in ecofeminism. She surveys a range of popular and lesser-known primary texts by American authors, including best-selling books, such as Jon Krakauer’s Into Thin Air and Aron Ralston’s Between a Rock and a Hard Place, and lesser-known texts, such as Patricia C. McCairen’s Canyon Solitude, Eddy L. Harris’s Mississippi Solo, and Stacy Allison’s Beyond the Limits. She also discusses such narratives as they appear in print and online articles and magazines, feature-length and short films, television shows, amateur videos, social networking site posts, fiction, advertising, and blogs. Jacobson contends that these stories constitute a distinctive genre because—unlike traditional nature, travel, and sports writing— adrenaline narratives sustain heightened risk or the element of the “extreme” within a natural setting. Additionally, these narratives provide important insight into the American environmental imagination’s connection to masculinity and adventure—knowledge that helps us grasp the current climate crisis and how narrative understanding provides a needed intervention. |
| earth day marketing campaigns: The Public Relations Journal , 1990 |
| earth day marketing campaigns: The Mouse Charmers Anuradha Goyal, 2014-04-24 The advent of Internet has been a significant gamechanger for our generation. Mouse Charmers are a new breed of entrepreneurs in emerging India powered by the Internet and the opportunities that it offers to create new markets and to cater to old markets in new ways. Some of them have already achieved success where they can be called iconic and inspiring while others have powerful ideas that put them on the same path. Anuradha Goyal tells the stories of digital entrepreneurs like Flipkart, Zomato, ImagesBazaar, IndiBlogger; how they started out, the innovations and technologies involved, their business models, and unique marketing strategies. Inspiring and useful, The Mouse Charmers is an essential guide for aspiring entrepreneurs. |
| earth day marketing campaigns: Consumer Culture Theory Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger, 2023-08-19 *NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political theory and sociology to provide new insights into consumers’ relationships to the marketplace and the influence of commercial action on culture. This book, edited by leading scholars in CCT, contains contributions by many of its leading researchers, and distills this interdisciplinary field into a concise accessible overview for students and early career researchers. It describes the key themes, concepts and theoretical areas of CCT; explains why they are useful in understanding consumption and marketplace phenomena; and shows how they can be applied to a wide range of research contexts. Drawing on real-world scenarios, reflective tasks and international case studies to help aid theoretical understanding and critical thinking, the text is designed to support a course in CCT, supplement related study, and guide undergraduate and postgraduate students in writing a CCT-related dissertation/thesis. It is the go-to text for anyone who is curious about, new to CCT, or looking for an integrative compendium of CCT research and its implications. Eric J. Arnould is Emeritus Professor of Marketing at the Aalto University Business School, Finland. Craig J. Thompson is the Churchill-Bascom Professor of Marketing at the University of Wisconsin-Madison, USA. David Crockett is Professor of Marketing at the University of Illinois Chicago, USA. Michelle F. Weinberger is Associate Professor at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, Illinois, USA. |
| earth day marketing campaigns: Cities for Sale Staci M. Zavattaro, 2013-04-29 Today's cities are competing with each other on many levels—for our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promotion to attract many potential stakeholders. In Cities for Sale, Staci M. Zavattaro reveals that cities are increasingly acting like private-sector public relations and marketing firms in scope, value, and practice. To promote their cities, public administrators are embracing tactics such as branding, media relations, in-house publication, and the use of volunteers or outside organizations as PR surrogates. This shift in communication patterns from providing public information to city self-promotion has, Zavattaro argues, both positive and negative implications for democratic governance and citizen participation. |
| earth day marketing campaigns: Advertising in America Danielle Sarver Coombs, 2024-06-27 This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture. |
| earth day marketing campaigns: Graphic Artists Guild Handbook, 16th Edition The Graphic Artists Guild, 2023-10-03 The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features include: More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty. A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more. Current U.S. salary information and freelance rates by discipline. Pricing guidelines for buyers and sellers. Up-to-date copyright registration information. Model contracts and forms to adapt to your specific needs. Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook. |
| earth day marketing campaigns: Trust Inc. Matthew Yeomans, 2018-04-25 We are entering the age of sustainability – a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time companies must meet the demands of consumers as they adjust to this rapidly changing way of life. Supercharging this change in consumer behaviour is social media – a communications revolution that is democratising and disrupting society in ways never seen before. In this book, Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. The book shows how social media has made sustainability a mainstream concern for all society, how it compelled companies to be more authentic and accountable in their actions and how it will continue to shape how companies communicate the importance of sustainability to all of society. This book is a powerful guide for both communication and marketing professionals in business, especially Fortune 500, FTSE 250 companies and agencies, on how to use social media to communicate with their audiences and stakeholders in an authentic way. It is also a guide/text book for the growing field of sustainability communication in higher education. |
| earth day marketing campaigns: The Ecological Rift John Bellamy Foster, Brett Clark, Richard York, 2011-11-01 Humanity in the twenty-first century is facing what might be described as its ultimate environmental catastrophe: the destruction of the climate that has nurtured human civilization and with it the basis of life on earth as we know it. All ecosystems on the planet are now in decline. Enormous rifts have been driven through the delicate fabric of the biosphere. The economy and the earth are headed for a fateful collision—if we don't alter course. In The Ecological Rift: Capitalism’s War on the Earth environmental sociologists John Bellamy Foster, Brett Clark, and Richard York offer a radical assessment of both the problem and the solution. They argue that the source of our ecological crisis lies in the paradox of wealth in capitalist society, which expands individual riches at the expense of public wealth, including the wealth of nature. In the process, a huge ecological rift is driven between human beings and nature, undermining the conditions of sustainable existence: a rift in the metabolic relation between humanity and nature that is irreparable within capitalist society, since integral to its very laws of motion. Critically examining the sanguine arguments of mainstream economists and technologists, Foster, Clark, and York insist instead that fundamental changes in social relations must occur if the ecological (and social) problems presently facing us are to be transcended. Their analysis relies on the development of a deep dialectical naturalism concerned with issues of ecology and evolution and their interaction with the economy. Importantly, they offer reasons for revolutionary hope in moving beyond the regime of capital and toward a society of sustainable human development. |
| earth day marketing campaigns: The Unspoken Truths for Career Success Tessa White, 2023-02-28 A terrific read for the new generations rising in the workforce—and for their leaders. — Stephen M. R. Covey, The New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust and Trust & Inspire STOP SPINNING YOUR WHEELS AND TAKE CONTROL OF YOUR CAREER FUTURE TODAY. Building a successful career in the world of remote work, hybrid schedules, and a lack of work/life balance is not easy. In fact it’s difficult and often seems impossible. But, it doesn’t have to be that way. By confronting the lies we are told about building a career, this book will bring you one step closer to the epiphany that will change your life. This workplace manual lays out the truth behind the lies that are fueling the most common career frustrations, including: The truth about pay. Hard work doesn’t always lead to more money. Learn how to leverage your position to maximize your salary. The truth about promotions. If you want to be considered for a better job title with better pay, you need to be better than your job description. Understand how to build the skills you need to be considered for a promotion. The truth about loyalty. Companies are not designed to return the loyalty you give them. Stop waiting for the praise you’ve earned and start focusing on your future. The truth about burnout. Work/life balance doesn’t have to mean taking a step back. Learn to work with your brain and not against it. The truth about office politics and power. You may hate office politics, but they are in every company in every industry. Learn to use the political landscape of your workplace to your advantage. Master these unspoken truths for greater recognition, increased opportunities for pay and promotions, and to provide a path to greater influence and power. The truth can indeed set you free. |
| earth day marketing campaigns: Reputation Risk and Globalisation Terry O’Callaghan, 2016-10-28 Recently, multinational corporations have begun to reinvent themselves as socially responsible actors, largely in response to anti-corporate activist pressure. The author argues that a concern with corporate reputation is leading to an ideational shift in corporate behaviour – in essence, it is disciplining their behaviour. This innovative exploration of the idea of a self-regulating corporation in an era of globalisation first examines the link between corporate reputation, corporate behaviour and self-regulation, and then goes on to compare and contrast various studies of multinational corporations that have sought to self-regulate. Terry O’Callaghan includes a multifaceted critique of anti-corporate activists. This acknowledges both the dangers that multinational corporations pose to communities, and that anti-corporate activists are the first group to understand the potential risk of targeted campaigns to corporate reputations. He also illustrates his points using three case studies of companies that have attempted to self-regulate: Royal Dutch Shell, the Toyota Motor Corporation and Interface Inc. Undergraduate and postgraduate students of international business, management and business ethics will be interested in the essential topics covered in this book. Academics and practitioners alike will appreciate its accessible lessons about reputational capital and holding multinational corporations accountable. |
| earth day marketing campaigns: Environmental Communication and the Public Sphere Phaedra C. Pezzullo, Robert Cox, 2017-10-24 This is the best undergraduate text devoted to environmental communication. It’s the standard book for an introduction to the field. —Jeffrey L. Courtright, Illinois State University The Fifth Edition of the award-winning Environmental Communication and the Public Sphere remains the most comprehensive introductory text in the growing field of environmental communication. This groundbreaking book focuses on the role that human communication plays in influencing the ways we perceive the environment. It also examines how we define what constitutes an environmental problem and how we decide what actions to take concerning the natural world. In the highly anticipated Fifth Edition, internationally recognized researcher Phaedra Pezzullo and three-time Sierra Club President Robert Cox leverage their vast experience to offer insights into the news media, Congress, environmental conflict, advocacy campaigns, and other real-world applications of environmental communication. This edition also explores recent events—the Trump Administration, wolf conservation, public land milestones, the Flint water crisis, corporate disinformation campaigns, new alliances for a just transition in a growing renewable energy economy, the People’s Climate March, international legal precedents, and more—to illustrate key terms and the significance of environmental communication. |
| earth day marketing campaigns: The Complete Guide to Service Learning Cathryn Berger Kaye, 2010-03-18 The Complete Guide to Service Learning is the go-to resource in the fast-growing field of service learning. It is an award-winning treasury of service activities, community service project ideas, quotes, reflections, and resources that can help teachers and youth workers engage young hearts and minds in reaching out and giving back. Author and internationally known service learning expert Cathryn Berger Kaye presents service learning—its importance, steps, essential elements, and challenges—within a curricular context and organized by theme. This second edition maintains the easy-to-use format of the original and is enhanced with updated information on service learning programs and pedagogy. Benefits include: A blueprint for service learning, from getting started to assessing the experience Integration of K–12 service learning standards Inspiring quotations, background information and resources, preparation activities, real-life examples, and community service project ideas that have worked for other teachers 13 thematic chapters covering topics commonly selected for service learning projects such as animal protection and care, elders, emergency readiness, the environment, hunger and homelessness, literacy, special needs, and more Hundreds of real-life field-tested service learning projects Ideas for fortifying service learning programs by incorporating global literacy and creating a culture of service The online digital content has over 200 pages of forms and bonus materials and includes: All of the planning and tracking forms from the book, many customizable 39 sample planning templates for all service learning themes at each grade level 10 original essays written by experts in the field 22 author interviews, including interviews with authors Laurie David, Cynthia Lord, Jordan Sonnenblick, Kathe Koja, Danica Novgorodoff, Janet Tashjian, Deborah Ellis, Sonia Levitin, Ellen Senisi, and more! More than 300 additional “Bookshelf” recommendations that describe books that offer teachable moments about community service, responsibility, caring, and helping, as well as ways to encourage discussion and combine literature and service learning. Drawing on her years as a classroom teacher and international service learning consultant, trainer, speaker, and program developer, Cathryn Berger Kaye tells you everything you want and need to know about service learning. Recommended for K–12 teachers and administrators, college and university faculty, youth group leaders, government agencies and nonprofits, and after-school programs. Teachers, parents, and group leaders: Use this valuable resource in a classroom or youth-serving organization, after-school program, or as a family. |
Google Earth
Create and collaborate on immersive, data-driven maps from anywhere with the new Google Earth. See the world from above with high-resolution satellite imagery, explore 3D terrain and …
Google Earth
Google Earth Studio is a web-based animation tool for creating 3D and satellite imagery animations using Google Earth's data.
Google Earth
Create and collaborate on immersive, data-driven maps from anywhere with the new Google Earth. See the world from above with high-resolution satellite imagery, explore 3D terrain and …
Google Earth
Google Earth Studio is a web-based animation tool for creating 3D and satellite imagery animations using Google Earth's data.
