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| earth day marketing ideas: Marketing Strategy from the Masters (Collection) Philip Kotler, Nancy Lee, Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein, Larry Light, Joan Kiddon, Monique Reece, 2010-10-19 Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon |
| earth day marketing ideas: Earth Day and the Environmental Movement Christy Peterson, 2020-03-03 On April 22, 1970, an estimated twenty million people held in a teach-in to show their support for environmental protections. This new celebration, Earth Day, brought together previously fragmented issues under the same banner. It was the largest nationwide event ever, and lawmakers took notice. But one day didn't change everything. Fifty years after the first Earth Day, climate change remains a dire concern. The divide between political parties continues to widen, and environmental policy has become an increasingly partisan issue. The spread of disinformation has also made climate change a debatable idea, rather than scientific fact. A new generation of advocates continue the fight to make environmental policy a top priority for the United States and for nations around the globe. Our goal is an environment of decency, quality, and mutual respect for all human beings and all other living creatures . . . Our goal is a decent environment in its broadest, deepest sense.—Gaylord Nelson, Earth Day founder [T]he potential consequences are certainly major in their impact on mankind. Now is the time. The research is clear. It is up to us now to summon the political will.—Robert Walker, US Representative from Pennsylvania There's always a perception that business and industry and conservation groups . . . don't agree on anything. . . . [W]e can come together to demonstrate that we might be looking at it from different sides, but the outcome is the same.—Doug Miell, consultant, Georgia Chamber of Commerce |
| earth day marketing ideas: Public Communication Campaigns Ronald E. Rice, Charles K. Atkin, 2012-03-06 In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. |
| earth day marketing ideas: Marketing in the Public Sector Nancy R. Lee, Philip T. Kotler, 2006-10-16 Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend. |
| earth day marketing ideas: Earth Day John McConnell, 2011-07-22 After a half-century of activism, John McConnell, the true founder of Earth Day, here relates his global promotion of peace, justice, and Earth care. Following the Kennedy assassination, McConnell's Minute for Peace gained worldwide attention. This led to his Earth Day and other initiatives aimed at promoting people and planet. In this book, he shares the views that garnered support during the environmental movement from 1969 onward, and that have inspired followers for forty years at annual Earth Day ceremonies at the UN and cities across the globe. John McConnell coined the term Earth Day in 1968, proposed its celebration on the spring equinox to the City of San Francisco in October 1969, and announced it in November at a UNESCO Conference. The City responded by hosting the first Earth Day on March 21, 1970. Margaret Mead, UN Secretary-General U Thant, President Ford, and thirty-three Nobel laureates supported McConnell's Earth Day, and thirty-six worldwide dignitaries signed McConnell's Earth Day Proclamation, supporting Earth Day on the spring equinox, an annual planetary holiday linking people everywhere without regard to politics, culture, national border, or religion. In 1957, after Sputnik, McConnell promoted the Star of Hope, a satellite devoted to peace. This effort sparked his origination of Earth Day, the Earth Flag, Earth Trustees, and the Earth Magna Charta. He worked with UN officials and other leaders to overcome differences and build common ground for peace, aiming to ensure our planet's future and human survival. This book chronicles his global mission, his life journey, and his unique contributions toward a peaceful and cherished planet. |
| earth day marketing ideas: 200 Marketing Ideas for Your Website Henriette Martel-Lawson, 2004 Do you need new ideas for your website? '200 Marketing Ideas for Your Website' is a practical and concise guide that contains ideas extracted from over 2,000 websites reviewed especially for this book. It explains the marketing benefits of the selected ideas, includes tips and guidelines and refers to 262 web examples, including 50 screenshots, to demonstrate their application. '200 Marketing Ideas for Your Website' focuses on website content. It is a guide that will stimulate your thinking and encourage you to experiment. This no-hype book is written by Henriette Martel-Lawson, a qualified marketer, consultant and speaker who gives seminars on website strategies. |
| earth day marketing ideas: Entering the Shift Age David Houle, 2013-01-18 Praise for David Houle Houle breaks down big ideas into easily digestible, entertaining small bites...Crack this book open whenever globalization's gotten you down.—Slate.com. The Shift Age lifts us out of the rapids of techno-change and helps us see the course of the river we've been rafting on.-Howard Bloom, author of the GOD PROBLEM and GLOBAL BRAIN [The Shift Age] is must read for anyone who is interested in where humanity is headed in coming generations. This book provides an overview of how our progeny will live, work, and play in coming decades.—Bob Citron, Co-Founder and Executive Director, Foundation for the Future David Houle's Shift Age offers an astounding proposition: the Information Age is ending with emergence of an age of constant change. Read this book!—Reese Schonfeld, Cofounder of CNN, CNN Headline News, and Food Network America needs a new educational vision. Shift Ed provides a clear vision that emphasizes the essential ingredients of a twenty-first-century education based upon creativity, collaboration and critical thinking. Houle makes a great case that nothing less than transformation will be enough.—Daniel H. Pink, author of A WHOLE NEW MIND: WHY RIGHT-BRAINERS WILLL RULE THE FUTURE and DRIVE: THE SURPRISING TRUTH ABOUT WHAT MOTIVATES US The New Health Age offer a succinct primer on how we got here and where we should be taking the health of our nation —Mehmet Oz, M.D., host of The Dr. Oz Show The Information Age? Think again. Change is everywhere: how we communicate, what we do for a living, the values we hold, the way we raise our children, even the way we access information. Thanks to a global economy, the force of the Internet, and the explosion of mobile technology, we have—almost imperceptibly—been ushered into a new era, the Shift Age, in which change happens so quickly that it's become the norm. Man-made developments—such as tools, machines, and technology—defined previous ages, but the Shift Age will be defined by our own power of choice. In Entering the Shift Age, leading futurist David Houle argues that we are going through a major collapse of legacy thinking, eroding many of the thought structures that have defined the last two hundred years of humanity. Houle identifies and explains the new forces that will shape our lives—including remote workplaces, the cloud, 24/7 culture, speed-of-light connectivity, creativity, and the influence of Millenials and Digital Natives—for the next twenty years. In this eye-opening book, Houle navigates this pivotal point in human history with clarity and anticipation, focusing on the power of human consciousness and the direct influence we can impart on everything from healthcare to media to education. According to Houle, we are more independent than ever before. We are in control. There's no going back to the way things were. Reality is changing ever faster, and ENTERING THE SHIFT AGE is your guide to keeping up. |
| earth day marketing ideas: Content Marketing like a PRO Clo Willaerts, 2023-06-28 This step-by-step marketing approach makes it ever so easy to apply content marketing concepts. Take your content marketing skills to the next level with this comprehensive handbook. Inside, you'll find everything you need to know to develop and execute a successful content marketing strategy, including identifying your target audience, creating compelling content, and distributing it effectively. Then, with case studies and real-world examples, you'll be equipped to create and distribute content that engages and converts your target audience. |
| earth day marketing ideas: Value Creation for a Sustainable World Laszlo Zsolnai, Thomas Walker, Paul Shrivastava, 2023-10-29 The ecological, social and technological challenges of the Anthropocene require developing and implementing new economic, business, and financial models to create sustainable value for a wide range of stakeholders including nature, society, and future generations. This book defines ‘sustainable value creation’ as bringing forth products, services, organizational forms, processes, actions, and policies which satisfy real social needs and contribute to the ecological regeneration of nature. The book collects and analyzes innovative economic, business, and social models of sustainable value creation globally. It critically examines the existing mainstream models of business and financial value creation. In reviewing both traditional and sustainability-oriented models, it focuses on both the challenges and opportunities inherent in a possible shift from models based on single-stakeholder wealth creation to models that propagate multidimensional value creation. Part of the Palgrave Studies in Sustainable Business in Association with Future Earth series, this book aims to engage academics, and business and civil society practitioners to discuss innovative value creation models for a sustainable world. Interdisciplinary and intercultural exchange will be facilitated to inspire and cross-fertilize different knowledge and action fields as well as to promote intergenerational dialogue about the prospects of the human-earth system. |
| earth day marketing ideas: Social Marketing and Social Change R. Craig Lefebvre, 2013-02-18 How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University |
| earth day marketing ideas: Marketing Strategies for A Tough Environment Peter J. LaPlaca, Newton Frank, 2011-10-15 |
| earth day marketing ideas: The 2009 Weird & Wacky Holiday Marketing Guide Ginger Carter-Marks, 2009-02 |
| earth day marketing ideas: Marketing and Social Media Lorri Mon, Christie Koontz, 2020-12-07 Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading. |
| earth day marketing ideas: The Frugal Book Promoter - 3rd Edition Carolyn Howard-Johnson, 2019-09-01 The Frugal Book Promoter assures your book gets the best possible start in life, whether your publisher assigns zero dollars or thousands to your book’s marketing campaign. A former publicist, the author provides no-nonsense basics to build the essentials you need to build a time-saving social media campaign and knock’em dead lists of influencers that will be more effective than anything you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through extensive (and award-winning) book campaigns of her own. Several will match your pocketbook and personality. The most expensive part of book promotion are the mistakes. This book will save you time and money. --Dan Poynter, legendary author of The Self-Publishing Manual Carolyn Howard-Johnson’s Frugal Book Promoter is... a classic! --Bookbaby.com [Carolyn Howard-Johnson is] an incessant promoter who develops and shares new approaches for book promotion. --Marilyn Ross, founder, Small Publishers of North America and coauthor of The Complete Guide to Self-Publishing. The Frugal Book Promoter has given me ideas that would never have occurred to me and has changed the way I think about book promotion. -- Mark Logie, award-winning poet and short-story writer Carolyn Howard-Johnson (@FrugalBookPromo) is a multi award-winning author of both fiction and nonfiction. She is a former publicist for a New York PR firm and a marketing instructor for the UCLA Extension Writers’ Program. She has appeared on hundreds of TV and radio stations both nationally and locally, and her poetry, essays, columns and stories are published frequently in journals and on the web. She admits to loving marketing almost as much as she loves writing. Learn more at www.HowToDoItFrugally.com From Modern History Press www.ModernHistoryPress.com |
| earth day marketing ideas: Pour Your Heart Into It Howard Schultz, 2012-05-22 In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that has changed everything... from our tastes to our language to the face of Main Street (Fortune). |
| earth day marketing ideas: Marketing the Moon David Meerman Scott, Richard Jurek, 2014-02-28 One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations. |
| earth day marketing ideas: Sustainability Marketing Frank-Martin Belz, Ken Peattie, 2012-10-29 The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com |
| earth day marketing ideas: Understanding Climate Change Sarah Burch, Sara E. Harris, 2021-06-01 Conversations about climate change are filled with challenges involving complex data, deeply held values, and political issues. Understanding Climate Change examines climate change as both a scientific and a public policy issue. Sarah L. Burch and Sara E. Harris explain the basics of the climate system, climate models and prediction, and human and biophysical impacts, as well as strategies for climate change adaptation and mitigation. The second edition has been fully updated throughout, including coverage of new advances in climate modelling and of the shifting landscape of renewable energy production and distribution. A brand new chapter discusses global governance, including the United Nations Framework Convention on Climate Change and the Paris Agreement, as well as mitigation efforts at the national and subnational levels. This new chapter makes the book even more relevant to climate change courses housed in social sciences departments such as political science and geography. An effective and integrated introduction to an urgent and controversial issue, this book is well-suited to adoption in a variety of introductory climate change courses found in a number of science and social science departments. Its ultimate goal is to equip readers with the tools needed to become constructive participants in the human response to climate change. |
| earth day marketing ideas: The Genius of Earth Day Adam Rome, 2013-04-16 The first Earth Day is the most famous little-known event in modern American history. Because we still pay ritual homage to the planet every April 22, everyone knows something about Earth Day. Some people may also know that Earth Day 1970 made the environmental movement a major force in American political life. But no one has told the whole story before. The story of the first Earth Day is inspiring: it had a power, a freshness, and a seriousness of purpose that are difficult to imagine today. Earth Day 1970 created an entire green generation. Thousands of Earth Day organizers and participants decided to devote their lives to the environmental cause. Earth Day 1970 helped to build a lasting eco-infrastructure—lobbying organizations, environmental beats at newspapers, environmental-studies programs, ecology sections in bookstores, community ecology centers. In The Genius of Earth Day, the prizewinning historian Adam Rome offers a compelling account of the rise of the environmental movement. Drawing on his experience as a journalist as well as his expertise as a scholar, he explains why the first Earth Day was so powerful, bringing one of the greatest political events of the twentieth century to life. |
| earth day marketing ideas: Sell More Judy McKay, 2007-09 Sell More, will do for your business what slow motion did for Baywatch; the ideas included will increase interest in your company. This results oriented book is filled with inexpensive techniques designed to attract new customers, entice them to return often and recommend your product or service to everyone they know. Whether you are just opening your business or need to stimulate sales, Sell More provides the remedy for drooping profits. Filled with proven strategies, Sell More is a practical resource to help you customize your sales and marketing plan. Learn how to maximize your visibility, sales and profitability with minimum expense. Judy writes in a fun uncomplicated style. She recognizes the ever-changing challenges that face today's entrepreneurs. She shares proven strategies that can easily be adapted to fit your unique circumstances and budget. The goal of this book is to serve as a tool that will help you achieve the thriving, profitable business you envision. |
| earth day marketing ideas: DIGITAL MARKETING AND E - COMMERCE Dr. Manisha Gupta , 2023-11-22 |
| earth day marketing ideas: Business and Sustainability Mick Blowfield, Michael Blowfield, 2013 Climate change, the resource constrained economy, and sustainability in general are amongst the hottest and most problematic topics for contemporary businesses. This book provides a comprehensive overview of how the world's sustainability challenges are affecting and being affected by business. |
| earth day marketing ideas: Sell Anything Online Anaita Sarkar, 2021-01-10 An actionable digital marketing playbook to help grow e-commerce businesses in Australia |
| earth day marketing ideas: The Complete Guide to Service Learning Cathryn Berger Kaye, 2010-03-18 The Complete Guide to Service Learning is the go-to resource in the fast-growing field of service learning. It is an award-winning treasury of service activities, community service project ideas, quotes, reflections, and resources that can help teachers and youth workers engage young hearts and minds in reaching out and giving back. Author and internationally known service learning expert Cathryn Berger Kaye presents service learning—its importance, steps, essential elements, and challenges—within a curricular context and organized by theme. This second edition maintains the easy-to-use format of the original and is enhanced with updated information on service learning programs and pedagogy. Benefits include: A blueprint for service learning, from getting started to assessing the experience Integration of K–12 service learning standards Inspiring quotations, background information and resources, preparation activities, real-life examples, and community service project ideas that have worked for other teachers 13 thematic chapters covering topics commonly selected for service learning projects such as animal protection and care, elders, emergency readiness, the environment, hunger and homelessness, literacy, special needs, and more Hundreds of real-life field-tested service learning projects Ideas for fortifying service learning programs by incorporating global literacy and creating a culture of service The online digital content has over 200 pages of forms and bonus materials and includes: All of the planning and tracking forms from the book, many customizable 39 sample planning templates for all service learning themes at each grade level 10 original essays written by experts in the field 22 author interviews, including interviews with authors Laurie David, Cynthia Lord, Jordan Sonnenblick, Kathe Koja, Danica Novgorodoff, Janet Tashjian, Deborah Ellis, Sonia Levitin, Ellen Senisi, and more! More than 300 additional “Bookshelf” recommendations that describe books that offer teachable moments about community service, responsibility, caring, and helping, as well as ways to encourage discussion and combine literature and service learning. Drawing on her years as a classroom teacher and international service learning consultant, trainer, speaker, and program developer, Cathryn Berger Kaye tells you everything you want and need to know about service learning. Recommended for K–12 teachers and administrators, college and university faculty, youth group leaders, government agencies and nonprofits, and after-school programs. Teachers, parents, and group leaders: Use this valuable resource in a classroom or youth-serving organization, after-school program, or as a family. |
| earth day marketing ideas: Social Media Marketing Tracy L. Tuten, 2020-11-18 **Winner of the TAA 2017 Textbook Excellence Award** Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users. TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing. |
| earth day marketing ideas: Nursery Manager , 1993 |
| earth day marketing ideas: Marketing Today's Academic Library Brian Mathews, 2009-01-01 Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience. |
| earth day marketing ideas: Ursus , 1998 |
| earth day marketing ideas: Spiritual Politics Corinne McLaughlin, 2009-08-26 Do you need a source of hope for the future? Do you wonder about the hidden, metaphysical causes of crises today? Is there a link between human thought, collective karma and world events such as natural disasters? This groundbreaking book will reveal many of these secrets, including the invisible government, the divine guidance behind America's founding and the soul of each nation. It will give you spiritual tools to create a better world. You’ll find many practical examples of a new evolutionary politics today and innovative public policies –even in Washington D.C.! “A fascinating and involving study of the cosmic, karmic and etheric dimensions of politics, world affairs and current events… Information-intensive and chock full of empowering suggestions, intriguing stories and uplifting examples of how individuals and groups can make an impact, this thought-provoking assemblage is an enriching, mind-opening book for seekers of spiritual wisdom and political solutions.” —Publishers Weekly |
| earth day marketing ideas: The Five Contexts of the Shift Age (Entering the Shift Age, eBook 3) David Houle, 2012-11-01 We are leaving the Information Age and transitioning into the Shift Age, a time of transformation and change that offers both great risk and incredible opportunity. In Entering the Shift Age, David Houle identifies and explains the dynamics and forces that have shaped our world and will continue to reshape our world for the next 20 years. He shows how the Shift Age means a world fully global yet focused on the individual, where the speed of change is so fast that change itself is the new norm. He also comments from the front lines of the Shift Age on issues and topics that affect our lives, from business and technology to environment, media and global culture. eBook 3 introduces the Five Contexts of the Shift Age that will profoundly change humanity over the next 5-20 years. Part 4: The Future of the Shift Age Introduction Chapter 9: The Earth Century Chapter 10: Retrofitting the Twentieth Century Chapter 11: The Concept of Place Chapter 12: Biology and Technology Merge Chapter 13: An Evolutionary Shift in Consciousness |
| earth day marketing ideas: Consumer Activism Eleftheria J. Lekakis, 2022-08-27 A crucial intervention to both critical studies of consumption and research into activism. It authoritatively explores the complex and multiplying links between branding and neoliberal culture, consumer practices and social justice. – Professor Mehita Iqani, Stellenbosch University Eleftheria Lekakis reminds us that as consumers, we can do much more than just buy our way out of social or political problems. – Professor Melissa Aronczyk, Rutgers University Consumption and resistance are entwined. From buying fair-trade, to celebrity advocates for social causes, to subvertising and anti-consumerist grassroots movements, consumer activism is now a key part of our fight for social and environmental justice. This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption. Impassioned and always accessible, Eleftheria Lekakis explores: The media and economic logics which privilege elite activists. The real opportunities to resist and redirect promotional culture. Consumer activism as collective and community-building. The politicisation of celebrity influencers. The centrality of digital media technology. A range of transnational case studies pushing the field beyond the Global North. Consumer Activism: Promotional Culture and Resistance covers the full breadth of theory and practice you need to know. It is an essential resource for understanding, researching and engaging with the global phenomenon of consumer activism. Dr Eleftheria Lekakis is senior lecturer in Media and Communications at the School of Media, Arts, and Humanities at the University of Sussex. |
| earth day marketing ideas: Marketing Strategies for the Home-Based Business , |
| earth day marketing ideas: Fostering Sustainable Behavior Doug McKenzie-Mohr, 2011-02-01 The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation. |
| earth day marketing ideas: Dancing in the Dark Quentin James Schultze, 1991 The authors offer an insightful analysis of the symbiotic relationship between the popular entertainment industry and America's youth, suggest principles for evaluating popular art and entertainment, and propose strategies for rebuilding strong local cultures in the face of global media giants. |
| earth day marketing ideas: Nursery Retailer , 1992 |
| earth day marketing ideas: Contemporary Sustainable Organisational Practices Amin Hosseinian-Far, |
| earth day marketing ideas: Scouting , Published by the Boy Scouts of America for all BSA registered adult volunteers and professionals, Scouting magazine offers editorial content that is a mixture of information, instruction, and inspiration, designed to strengthen readers' abilities to better perform their leadership roles in Scouting and also to assist them as parents in strengthening families. |
| earth day marketing ideas: Rethinking the New Technology of Journalism Seong Jae Min, 2022-03-08 News organizations have always sought to deliver information faster and to larger audiences. But when clicks drive journalism, the result is often simplistic, sensational, and error-ridden reporting. In this book, Seong Jae Min argues in favor of “slow journalism,” a growing movement that aims to produce more considered, deliberate reporting that better serves the interests of democracy. Min explores the role of technology in journalism from the printing press to artificial intelligence, documenting the hype and hope associated with each new breakthrough as well as the sometimes disappointing—and even damaging—unintended consequences. His analysis cuts through the discussion of clickbait headlines and social-media clout chasing to identify technological bells and whistles as the core problem with journalism today. At its heart, Min maintains, traditional shoe-leather reporting—knocking on doors, talking to people, careful observation and analysis—is still the best way for journalism to serve its civic purpose. Thoughtful and engaging, Rethinking the New Technology of Journalism is a compelling call for news gathering to return to its roots. Reporters, those studying and teaching journalism, and avid consumers of the media will be interested in this book. |
| earth day marketing ideas: Promoting Sustainable Living Justyna Karakiewicz, Audrey Yue, Angela Paladino, 2015-05-01 Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction. Moving away from negative portrayals of sustainability, this book identifies the factors that motivate people to aspire towards sustainable living. It introduces the notion of sustainability as an object of desire that will allow people not to be scared of the future but rather to dream about it and look forward to a better quality of life. Tracing the history of major changes in our society that have dramatically altered our perceptions, beliefs and attitudes about sustainability, the book analyses the role of communications in persuading people of the benefits of sustainable living. It describes our current desires and dreams and explains why we need to change. Finally, the book suggests what could be done to not only make sustainability an object of desire, but also introduce hopes and dreams for a better future into our everyday lives. This inspiring and interdisciplinary book provides innovative insights for researchers, students and professionals in a range of disciplines, in particular environment and sustainability, sustainable marketing and advertising, and psychology. |
| earth day marketing ideas: The Unspoken Truths for Career Success Tessa White, 2023-02-28 A terrific read for the new generations rising in the workforce—and for their leaders. — Stephen M. R. Covey, The New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust and Trust & Inspire STOP SPINNING YOUR WHEELS AND TAKE CONTROL OF YOUR CAREER FUTURE TODAY. Building a successful career in the world of remote work, hybrid schedules, and a lack of work/life balance is not easy. In fact it’s difficult and often seems impossible. But, it doesn’t have to be that way. By confronting the lies we are told about building a career, this book will bring you one step closer to the epiphany that will change your life. This workplace manual lays out the truth behind the lies that are fueling the most common career frustrations, including: The truth about pay. Hard work doesn’t always lead to more money. Learn how to leverage your position to maximize your salary. The truth about promotions. If you want to be considered for a better job title with better pay, you need to be better than your job description. Understand how to build the skills you need to be considered for a promotion. The truth about loyalty. Companies are not designed to return the loyalty you give them. Stop waiting for the praise you’ve earned and start focusing on your future. The truth about burnout. Work/life balance doesn’t have to mean taking a step back. Learn to work with your brain and not against it. The truth about office politics and power. You may hate office politics, but they are in every company in every industry. Learn to use the political landscape of your workplace to your advantage. Master these unspoken truths for greater recognition, increased opportunities for pay and promotions, and to provide a path to greater influence and power. The truth can indeed set you free. |
Earth Day toolkit - cacfp.org
Celebrating Earth Day is a fun way to connect students and customers to their food and the environment, while encouraging them to try new things and get the nutrients their bodies need!
2024 Earth Day Campaign Partner Toolkit - ENERGY STAR
Earth Day Campaign Goals/Objectives: • Leverage Earth Day to join with partners to celebrate the clean energy future – Generate excitement about the clean energy transformation – …
3 EARTH DAY ACTION TOOLKIT
It’s easy to start your own Earth Day event! Click on the toolkits below for step-by-step instructions on how to organize an Earth Day activity for your community. PLAN YOUR OWN EVENT
Earth Day Campaign Ideas - spigroup.com
Having an interactive challenge is a great way to share images of how people are participating, to share ideas about how to support Earth Day, and to encourage participation.
Earth Day Toolkit 2024 - Pollinator Partnership
Use #EarthDay2024 for all mentions of Earth Day, events and resources shared. Mention Pollinator Partnership on Facebook, Instagram, and LinkedIn and we may re-share! It’s …
MICHAEL BROTHERS Earth Day Marketing Campaign
Earth Day-themed marketing campaign. As well as inform the public of deals, services, and philanthropy that the Michael Brothers Company is involved in.
Earth Month CAGBN Marketing Toolkit 2022
Earth Month/Day promotional ideas. 1 Marketing your Certified Green Business during Earth Month is a great way to show your customers that you are committed to running a sustainable …
Ideas for EARTH DAY… and EVERY Day! - Green Schools
Ideas for EARTH DAY… and EVERY Day! The following activities can be done with an individual class, or as a booth or workshop at a school-wide Earth Day Fair. With each activity, you can …
Earth Day
EARTH DAY 2024 This year, Earth Day's theme, Planet vs. Plastics, calls on all stakeholders - individuals, businesses, and governments - to unite in combating plastic pollution and …
Earth Day Celebration - marylandpublicschools.org
all subject matters into a service-learning project to celebrate Earth Day. Best Practice 1: What recognized community need was met by your project (e.g. health, education, environmental or …
earth day event ideas 2018 (2) - Practice Greenhealth
Below are a few fun and easy ideas from the Clinics Green Team. Consider sharing these ideas with your team, and ask them how they’d like to celebrate Earth Day at your location. However …
Earth Day Toolkit Now Available - ENERGY STAR
Paid and organic media will connect audiences to our new Earth Day campaign landing page, energystar.gov/CleanEnergyFuture, with information and resources, including links to …
Earth Day toolkit - CACFP
Celebrating Earth Day is a fun way to connect students and customers to their food and the environment, while encouraging them to try new things and get the nutrients their bodies need! …
Earth Day: Guides
This Earth Day, let’s come together to protect our planet! Through this instant meeting, you’ll learn about environmental justice and take action to make the Earth a safe and healthy place for …
Organizers Toolkit - Earth Day
Jan 18, 2019 · join others that organize Earth Day events around the world. In this toolkit, we have included core information about the problem, resources and ideas to help you get organized …
Earth Day Ideas (3) - Green Schools
Ideas for EARTH DAY… and EVERY Day! The following activities can be done with an individual class, or as a booth or workshop at a school-wide Earth Day Fair. With each activity, you can …
Earth Day - Vooks
Every year on April 22, Earth Day marks the anniversary of the birth of the modern environmental movement in 1970. Earth Day 1970 gave a voice to an emerging public consciousness about …
Beauty and wellness marketing dates you can't miss
Key marketing dates and ideas. Easter Sunday Earth Day Marketing idea:Highlight eco-friendly beauty and wellness products, such as vegan or cruelty-free skincare. Social content:Share …
Ideas for Earth Day 2020 at Home
For Earth Day’s 50th anniversary, use these ideas to inspire meaningful actions to show your support for people and the planet. Turn these actions into habits and civic action that last …
Earth Day Worship Resources - ssckc.org
This collection of resources is intended to assist you in making your Earth Day plans. It includes sample sermons, prayers, worship ideas, quotes, scripture suggestions, denominational …
Earth Day toolkit - cacfp.org
Celebrating Earth Day is a fun way to connect students and customers to their food and the environment, while encouraging them to try new things and get the nutrients their bodies need!
2024 Earth Day Campaign Partner Toolkit - ENERGY STAR
Earth Day Campaign Goals/Objectives: • Leverage Earth Day to join with partners to celebrate the clean energy future – Generate excitement about the clean energy transformation – …
3 EARTH DAY ACTION TOOLKIT
It’s easy to start your own Earth Day event! Click on the toolkits below for step-by-step instructions on how to organize an Earth Day activity for your community. PLAN YOUR OWN EVENT
Earth Day Campaign Ideas - spigroup.com
Having an interactive challenge is a great way to share images of how people are participating, to share ideas about how to support Earth Day, and to encourage participation.
Earth Day Toolkit 2024 - Pollinator Partnership
Use #EarthDay2024 for all mentions of Earth Day, events and resources shared. Mention Pollinator Partnership on Facebook, Instagram, and LinkedIn and we may re-share! It’s …
MICHAEL BROTHERS Earth Day Marketing Campaign
Earth Day-themed marketing campaign. As well as inform the public of deals, services, and philanthropy that the Michael Brothers Company is involved in.
Earth Month CAGBN Marketing Toolkit 2022
Earth Month/Day promotional ideas. 1 Marketing your Certified Green Business during Earth Month is a great way to show your customers that you are committed to running a sustainable …
Ideas for EARTH DAY… and EVERY Day! - Green Schools
Ideas for EARTH DAY… and EVERY Day! The following activities can be done with an individual class, or as a booth or workshop at a school-wide Earth Day Fair. With each activity, you can …
Earth Day
EARTH DAY 2024 This year, Earth Day's theme, Planet vs. Plastics, calls on all stakeholders - individuals, businesses, and governments - to unite in combating plastic pollution and …
Earth Day Celebration - marylandpublicschools.org
all subject matters into a service-learning project to celebrate Earth Day. Best Practice 1: What recognized community need was met by your project (e.g. health, education, environmental or …
earth day event ideas 2018 (2) - Practice Greenhealth
Below are a few fun and easy ideas from the Clinics Green Team. Consider sharing these ideas with your team, and ask them how they’d like to celebrate Earth Day at your location. However …
Earth Day Toolkit Now Available - ENERGY STAR
Paid and organic media will connect audiences to our new Earth Day campaign landing page, energystar.gov/CleanEnergyFuture, with information and resources, including links to …
Earth Day toolkit - CACFP
Celebrating Earth Day is a fun way to connect students and customers to their food and the environment, while encouraging them to try new things and get the nutrients their bodies need! …
Earth Day: Guides
This Earth Day, let’s come together to protect our planet! Through this instant meeting, you’ll learn about environmental justice and take action to make the Earth a safe and healthy place for …
Organizers Toolkit - Earth Day
Jan 18, 2019 · join others that organize Earth Day events around the world. In this toolkit, we have included core information about the problem, resources and ideas to help you get organized …
Earth Day Ideas (3) - Green Schools
Ideas for EARTH DAY… and EVERY Day! The following activities can be done with an individual class, or as a booth or workshop at a school-wide Earth Day Fair. With each activity, you can …
Earth Day - Vooks
Every year on April 22, Earth Day marks the anniversary of the birth of the modern environmental movement in 1970. Earth Day 1970 gave a voice to an emerging public consciousness about …
Beauty and wellness marketing dates you can't miss
Key marketing dates and ideas. Easter Sunday Earth Day Marketing idea:Highlight eco-friendly beauty and wellness products, such as vegan or cruelty-free skincare. Social content:Share …
Ideas for Earth Day 2020 at Home
For Earth Day’s 50th anniversary, use these ideas to inspire meaningful actions to show your support for people and the planet. Turn these actions into habits and civic action that last …
Earth Day Worship Resources - ssckc.org
This collection of resources is intended to assist you in making your Earth Day plans. It includes sample sermons, prayers, worship ideas, quotes, scripture suggestions, denominational …
