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| edge active marketing dallas: The Zen of Social Media Marketing Shama Hyder, 2016-08-16 The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named Social media’s zen master of marketing by Entrepreneur magazine and One of LinkedIn's Top Voices in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success |
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| edge active marketing dallas: Prosper (Large Print 16pt) Randy Garn, Ethan Willis, 2012-02 What is true prosperity? Is it simply having enough money? Certainly financial security is necessary for peace of mind. But for many people the pursuit of money stresses and exhausts them so much, it makes peace of mind impossible. And they're always chasing after more - they never feel like they have enough. True prosperity is when there is no conflict between money and happiness - when you don't have to drag yourself out of bed every morning because the way you make a living is true to who you are. And when your way of life is sustainable, you don't fall victim to the boom/crash syndrome that afflicts so many people because you know exactly what you need to be happy and have a plan to achieve it. For the past twelve years Ethan Willis and Randy Garn have helped tens of thousands of people find their own personal path to prosperity. After nearly 11 million hours of personal coaching observation in eighty countries, they've developed six Prosperity Practices that will enable you to create a life that is rich, rewarding, and renewing. You begin by focusing on what you have, not on what you do not - you'll be surprised what you find once you shift your way of thinking. A key part of this process is determining what Willis and Garn call your ''Polaris Point'': a precise description of the life you want and what you need to sustain it. This becomes your own private North Star, guiding all your actions and keeping you from chasing after things you don't really want or need. Then you'll discover how to leverage your passions, experience, and expertise to generate the income you require to reach your Polaris Point. Although you'll find much to reflect on here, Prosper is an action guide - at the end of each chapter, Willis and Garn provide concrete steps you can take to make each of the Prosperity Practices a reality. Soon your life will be aligned with the core of your being, you will have a deep understanding of what you need to be happy, and you'll know how to hold to that vision - and you will truly prosper. |
| edge active marketing dallas: Marketing Performance Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke, 2016-05-26 Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business. |
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| edge active marketing dallas: The Believer's Edge: The Secret to a Healthier, Happier, More Significant Life Owen Phelps, 2005-11-01 The Believer's Edge is a brief parable that illustrates the benefits of religious faith and practice. Scientific research reveals that religiously active people make good neighbors, build better communities, and live happier, healthier lives. But scientific studies are dull. In contrast, The Believer's Edge is a charming parable that tells the story of Derek, a family man who senses that he is losing his way. Then he meets a cast of colorful characters who tell him about the benefits they enjoy by being active in a religious community. In the end Derek has a choice about what to do with that information. Readers who aren't active in any religious organization will find The Believer's Edge intriguing. Readers who are religiously active will find it affirming. Phil Hodges, co-author of The Servant Leader and Leadership by the Book, says The Believer's Edge is ?an engaging, well written guide to timeless truths of Christian life and to the joy and healing power found in faith and communit |
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| edge active marketing dallas: Synthetic Lubricants And High- Performance Functional Fluids, Revised And Expanded Leslie R. Rudnick, Ronald L. Shubkin, 1999-03-10 Offers state-of-the-art information on all the major synthetic fluids, describing established products as well as highly promising experimental fluids with commercial potential. This second edition contains chapters on polyinternalolefins, polymer esters, refrigeration lubes, polyphenyl ethers, highly refined mineral oils, automotive gear oils and industrial gear oils. The book also assesses automotive, industrial, aerospace, environmental, and commercial trends in Europe, Asia, South America, and the US. |
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| edge active marketing dallas: Cutting Edge Advertising Jim Aitchison, 2004 The top global guide to print advertising has been fully updated with breakthrough work and new advice from the world's leading creative agencies in the United States, Britain, Australia, Asia, Europe, and South Africa. The text includes step-by-step techniques for creating brilliant advertising--from research and strategy through concept, design, and copy. |
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| edge active marketing dallas: Consumer Behavior Delbert I. Hawkins, Roger J. Best, Kenneth A. Coney, 2003-03 Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers. |
| edge active marketing dallas: Senior Living Communities Benjamin W. Pearce, 2007-12-10 The demand for residential communities for seniors rises as the U.S. population continues to age. This growth means that new administrators and staff members often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have been plagued by a variety of administrative and financial difficulties. Senior Living Communities remains the definitive guide to managing these facilities. In this thoroughly updated and revised edition, Benjamin W. Pearce offers a wealth of sound advice and practical solutions. He discusses resident relations, operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, and human resources. New chapters address issues particular to dementia care and architecture, and the appendix contains a department-by-department audit of senior living operations. From the front lines to the boardroom, this book should be a part of every decision-making process for improving and maintaining assisted living, congregate, and continuing care retirement communities. |
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| edge active marketing dallas: Log Home Living , 1985 Log Home Living is the oldest, largest and most widely distributed and read publication reaching log home enthusiasts. For 21 years Log Home Living has presented the log home lifestyle through striking editorial, photographic features and informative resources. For more than two decades Log Home Living has offered so much more than a magazine through additional resources–shows, seminars, mail-order bookstore, Web site, and membership organization. That's why the most serious log home buyers choose Log Home Living. |
| edge active marketing dallas: Cutting Edge Advertising Jim Aitchison, 2012-12-11 Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders. |
| edge active marketing dallas: Billboard , 1997-02-01 In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. |
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| edge active marketing dallas: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| edge active marketing dallas: The Alcalde , 2006-07 As the magazine of the Texas Exes, The Alcalde has united alumni and friends of The University of Texas at Austin for nearly 100 years. The Alcalde serves as an intellectual crossroads where UT's luminaries - artists, engineers, executives, musicians, attorneys, journalists, lawmakers, and professors among them - meet bimonthly to exchange ideas. Its pages also offer a place for Texas Exes to swap stories and share memories of Austin and their alma mater. The magazine's unique name is Spanish for mayor or chief magistrate; the nickname of the governor who signed UT into existence was The Old Alcalde. |
| edge active marketing dallas: Computerworld , 1984-08-06 For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network. |
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| edge active marketing dallas: Billboard , 1995-10-07 In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. |
| edge active marketing dallas: Design for Aging Review 13: 25th Anniversary AIA Design for Aging Knowledge Community, The Images Publishing Group, 2016-11-01 This much-anticipated new title forms part of the American Institute of Architect’s esteemed Design for Aging Review program, a joint effort of the AIA Design for Aging Knowledge Community and LeadingAge, which also includes a juried exhibition and education programs. This book celebrates the 25th anniversary of this internationally renowned program and features a selected diverse range of projects. This volume showcases 29 outstanding projects in the areas of architectural innovation and represents the best designs for senior citizens, including nursing homes, dementia care, assisted living, and continuing care retirement communities. Each project is presented with rich, full-color photography, detailed plans, and statistics, illuminating the high level of research, planning and community involvement that goes into these advancements in living environments for seniors. This comprehensive review of architectural design trends in aged-care facilities will appeal to aged-care providers, developers, users, and advocates; architects; and interior, landscape, and other design professionals. |
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| edge active marketing dallas: Billboard , 1982-04-17 In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. |
| edge active marketing dallas: Network World , 2001-10-15 For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce. |
| edge active marketing dallas: Globalization, Planning and Local Economic Development Andrew Beer, Terry L. Clower, 2019-08-21 This textbook looks at economic development at the local, community or regional scale. It provides students with a comprehensive introduction to contemporary thinking about locally-based economic development, how growth can be planned and how that development can be realized. Globalization, Planning and Local Economic Development:• Provides students with a thorough understanding of current debates around local and regional development and how that body of work can assist them in helping communities grow; • Equips students with a ‘toolkit’ of strategies that enable them to both plan for development and deliver that development through their professional lives; • Offers a roadmap for economic development that helps students make sense of place-based development by providing a ‘meta narrative’ of how regions grow and how those processes can be enhanced. This integrating perspective will be organized around the concept of competitiveness and how that concept can be understood and operationalized in various ways; • Introduces students to a range of techniques essential to success in economic development planning. In addition to a wealth of case studies and pedagogical features in the book, this text is also complemented by online resources. In offering a full toolkit of economic development knowledge, techniques and strategies, this text will thoroughly prepare students for a career in urban planning, transport planning, human geography, applied economic analysis, geographic information systems, or work as an economic development practitioner. |
| edge active marketing dallas: InfoWorld , 1990-01-15 InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects. |
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