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| fractional vp of marketing: The Growth Gears Art Saxby, Pete Hayes, 2016-02-18 WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these gears to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth! |
| fractional vp of marketing: The Brand Mapping Strategy Karen Tiber Leland, 2016-06-20 If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform |
| fractional vp of marketing: The Self-Reliant Entrepreneur John Jantsch, 2019-10-22 A guide for creating a deeper relationship with the entrepreneurial journey The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format, and features readings of transcendentalist literature and others. Each of The Self-Reliant Entrepreneur meditations is followed by a reflection and a challenging question from John Jantsch. He draws on his lifetime of experience as a successful coach for small business and startup leaders to offer an entrepreneurial context. Jantsch shows how entrepreneurs can learn to trust their ideas and overcome the doubt and fear of everyday challenges. The book contains: A unique guide to meditations, especially designed for entrepreneurs A range of topics such as self-awareness, trust, creativity, resilience, failure, growth, freedom, love, integrity, and passion An inspirational meditation for each day of the year. . . including leap year Reflections from John Jantsch, small business marketing expert and the author of the popular book Duct Tape Marketing Written for entrepreneurs, as well anyone seeking to find a deeper meaning in their work and life, The Self-Reliant Entrepreneur is a practical handbook for anyone seeking to embrace the practice of self-trust. |
| fractional vp of marketing: The Referral Engine John Jantsch, 2010-05-13 The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the Customer Referral Cycle-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget. |
| fractional vp of marketing: The Art of People Dave Kerpen, 2016-03-15 What does it take to win success and influence? Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who win the day. Those who build the right relationships. Those who truly understand and connect with their colleagues, their customers, their partners. Those who can teach, lead, and inspire. In a world where we are constantly connected, and social media has become the primary way we communicate, the key to getting ahead is being the person others like, respect, and trust. Because no matter who you are or what profession you're in, success is contingent less on what you can do for yourself, but on what other people are willing to do for you. Here, through 53 bite-sized, easy-to-execute, and often counterintuitive tips, you’ll learn to master the 11 People Skills that will get you more of what you want at work, at home, and in life. For example, you’ll learn: · The single most important question you can ever ask to win attention in a meeting · The one simple key to networking that nobody talks about · How to remain top of mind for thousands of people, everyday · Why it usually pays to be the one to give the bad news · How to blow off the right people · And why, when in doubt, buy him a Bonsai A book best described as “How to Win Friends and Influence People for today’s world,” The Art of People shows how to charm and win over anyone to be more successful at work and outside of it. |
| fractional vp of marketing: The Power of Little Ideas David Robertson, 2017-04-11 The logical and enduring way to innovate. Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. Disrupt yourself or be disrupted! is the relentless message company leaders hear. The Power of Little Ideas argues there's a third way that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate. |
| fractional vp of marketing: Data-Driven Marketing Mark Jeffery, 2010-02-08 NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time. |
| fractional vp of marketing: The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value Thomas Barta, Patrick Barwise, 2016-09-22 WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone (V-Zone)--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources. |
| fractional vp of marketing: Effective Sales Enablement Pam Didner, 2018-10-03 Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth. Effective Sales Enablement shows you how to: - Understand trends that impact sales professionals and how to take advantage of them - Become a better marketer with creative ideas on how to support sales - Integrate sales elements into select marketing programmes - and vice versa - Assemble a first-class sales enablement team - Leverage technology to better integrate sales and marketing |
| fractional vp of marketing: Maximize Your Social Neal Schaffer, 2013-09-06 Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right. |
| fractional vp of marketing: Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn Neal Schaffer, 2011-08-07 Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn. |
| fractional vp of marketing: The Fractional CMO Method Casey Stanton, 2022-07 Casey Stanton's brilliant new ebook, The Fractional CMO: Attract, Convert and Serve High-Paying Clients on Your Terms gives you a roadmap for building a Fractional CMO practice that can generate $500,000 a year or more, for less than 40 hours work per week. After building in all the lessons for avoiding problems and for building a hugely successful consultant's marketing business, Stanton wrote all his techniques and processes down and helped several friends achieve his level of success, so he knows it works for others, too. Most importantly, he walks you through the major challengers of marketing consulting --controlling your pipeline (maintaining a steady flow of clients; contracts are short) and producing the exact results each client needs. |
| fractional vp of marketing: The Ultimate Marketing Engine John Jantsch, 2021-09-21 A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth. |
| fractional vp of marketing: Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works Pam Didner, 2014-12-19 Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect dots that others don't see and connect them in ways you never thought of before Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us. -- DOUG KESSLER, Creative Director, Velocity A valuable guide to developing and distributing your global content effectively. -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity This book is the blueprint for engineering a modern scalable content marketing operation. -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level. -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling |
| fractional vp of marketing: Fanatical Prospecting Jeb Blount, 2015-09-29 Ditch the failed sales tactics, fill your pipeline, and crush your number With over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects. Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels. This book reveals the secrets, techniques, and tips of top earners. You’ll learn: Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C’s of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities. In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales. Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good! |
| fractional vp of marketing: Genius! Marketing Stephen Eckert, 2018-04 Do You Want to Be a Marketing Genius? Have a great marketing idea? What if instead you had a great marketing process? Developing a marketing process that integrates with sales is the way to grow sales. And isn't growing sales the whole point of marketing? In Genius! Marketing you'll learn how to build a marketing machine that consistently produces leads and supports sales. You'll learn how to: - Assess the sales process - Determine and communicate the organizational brand - Write your value proposition and sales messages - Develop a realistic budget for marketing - Create the one thing you must do to have ongoing success - Market from an action-based system Plus, you'll learn what to do with all those great marketing ideas you (and others) have for your business. Genius! Marketing is based on a system that has helped companies successfully market their products and services for over 20 years. This field-tested process will change the way you think about, and more importantly, how you plan and execute marketing. Genius! Marketing is for anyone who is ready to get off the marketing merry-go-round of chasing ideas and the latest marketing trends and develop an effective marketing system. |
| fractional vp of marketing: Fractional Leadership Ben Wolf, 2021-10-05 Do you own a small or midsize business? Wish you could find (and afford) game-changing executive talent to take your business to the next level? Now, you can. Fractional Leadership shows you step-by-step how to land the experienced, been-there-done-that executive talent you thought was out of reach. If you're ready to step up your game in marketing, sales, operations, finance, or technology but you can't justify hiring a top-dollar executive full-time, a fractional leader can help you bridge the gap. Through personal stories and real-world examples, you'll learn exactly what fractional leaders are, how business owners use them to break through the ceilings they hit in their business growth, the kinds of problems that are perfect for them, and how to find the right fractional leader for maximum impact and performance. Stop waiting until you can afford a full-time C-level suite. Engage experts who can break through those challenges and take your business to the next level today. |
| fractional vp of marketing: Stop Random Acts of Marketing Karen Hayward, 2019-11-04 Many mid-market companies in today's digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective, not supported by solid marketing plans, lack KPIs, and are frustrated by the lack of ROI on monies spent. Without a systematic roadmap, you can't take your business where it needs to go. Karen Hayward worked in the trenches with Fortune 1000 companies for twenty years. As a consultant, she's used the knowledge gained through experience to help mid-market CEOs see the bigger picture and develop in-house marketing and sales strategies based on the voice of the customer and real market insight. In Stop Random Acts of Marketing, she provides you with the necessary tools for prioritizing, optimizing, and initiating a clear plan for sustainable growth. It's time to stop undervaluing your marketing, delegating your growth strategy to outside agencies or your most junior marketing resource, and relying on sales to understand your customers. It's time to re-architect your company with a new methodology for success. |
| fractional vp of marketing: Bullseye Marketing: How to Grow Your Business Faster Louis Gudema, 2018-06-25 In Bullseye Marketing, Louis Gudema describes an intuitive, three-phase marketing method for companies to grow faster. The book includes hundreds of tips and best practices, and over 100 full-color examples. |
| fractional vp of marketing: Youtility Jay Baer, 2013-06-27 The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: How can we help? Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. |
| fractional vp of marketing: Marketing Power for Financial Advisors Bob Hanson, Shirley Hanson, 2014-10-01 Marketing Power for Financial Advisors helps you avoid common missteps that stunt your growth such as presenting yourself as just another look-alike financial advisor, squandering your resources on trial-and-error marketing, trying to appeal to everyone, being mesmerized by the latest marketing tactic, or falling into the trap of calling on one and only one marketing tactic. Instead, you can gain marketing leverage by following the 3 Ps of growth: Planning -- How to generate your marketing Plan to help you attract a steady stream of qualified prospects. Packaging -- How to communicate your Story to grab your desired audience. Promoting -- How to spread the word about your story through productive Promotions and tactics To experience sustainable growth over a period of years, financial advisors must incorporate Planning, Packaging, and Promoting into their practice. This book nimbly guides you through each of these three essentials with the exact systems and tools youll need to ignite your marketing momentum and realize the success you desire. |
| fractional vp of marketing: The Invisible Organization Mitch Russo, 2015-05-14 Companies all over the world could greatly benefit from moving part of even all their staff to work from home as virtual employees. Using the techniques and strategies inside The Invisible Organization, all that is possible quickly and efficiently. If you are the CEO of a company that could benefit by generating more profits, shedding overhead and thrilling staff, this book is a must read. Penned by former CEO of Tony Robbins and Chet Holmes Business Breakthroughs, International, Russo successfully scaled the company with nearly 100% growth per year, and about 300 remote staff, owning no infrastructure. Russo helps clients create the leadership management strategy as outlined in his book and advises CEOs on moving virtual with confidence. Why is this book different than other books on working virtually? Because it comes from the CEOs perspective as an operating executive; dealing with the strategy of creating momentum around changing the company, slowly at first and then accelerating as results prove viable. The book is more of a blueprint designed to accomplish this singular act of internal revolution. |
| fractional vp of marketing: Startup CEO Matt Blumberg, 2020-08-04 You’re only a startup CEO once. Do it well with Startup CEO, a master class in building a business. —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company. |
| fractional vp of marketing: Post-Acquisition Marketing Shiv Narayanan, 2021-04-27 When you're acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations. In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv's proven framework, you'll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before. |
| fractional vp of marketing: The Age of Influence Neal Schaffer, 2020-03-17 The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology. |
| fractional vp of marketing: Teach and Grow Rich Danny Iny, 2017-01-13 What is the Teach and Grow Rich opportunity, and how does it affect you? In Teach and Grow Rich, entrepreneur and bestselling author Danny Iny reveals the ocean of opportunity for anyone who has useful knowledge and is willing to share it with others. If you've tried to create and sell an online product before and failed, this book will show you a process that will help you succeed at last: co-creation. This updated edition describes co-creation in greater detail. It also tells the stories of many who have learned and executed the process. They're proof that the opportunity to teach and grow rich doesn't favor only those who have specialized expertise, business experience, or vast resources. Almost anyone can seize this opportunity and attain wealth, impact, and lifestyle freedom. To begin, you'll learn how to: Address the common obstacle that keeps others from teaching online: confidence Determine your potential for becoming an online course creator Use co-creation to create an online course people will pay for and that will produce the outcomes they desire Following this blueprint, you'll also learn how to: Find a hyper-narrow and specific topic for your first (pilot) online course and validate it Write a single-page curriculum with the flexibility for co-creating your course with your pilot students Sell your pilot course even before you've built it and even if you don't have an audience Address different learning modalities and deliver an online course Gather meaningful feedback from your students and use them to keep making your courses better Lather, rinse, and repeat the process until you have an Education Empire About Danny Iny Danny Iny is the founder of Mirasee, host of the Business Reimagined podcast, best-selling author of multiple books including Engagement from Scratch!, The Audience Revolution, and the first edition of Teach and Grow Rich. He is also creator of the acclaimed Audience Business Masterclass and Course Builder's Laboratory training programs, which have together graduated over 5,000 value-driven online entrepreneurs. |
| fractional vp of marketing: Unified Marketing Strategy Jimmy LaSalle, 2021-03 |
| fractional vp of marketing: Customers for Life Carl Sewell, Paul B. Brown, 2009-07-01 In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve. |
| fractional vp of marketing: Reel Marketing Julia Carcamo, 2020-08-14 Competition for casino customers is more competitive than ever as marketers look to solidify a customer base for the future. Branding is playing a pivotal role as casino operators - large and small - attempt to differentiate themselves not only from industry competition but from new entertainment options. Julia Carcamo shares decades of executive-level operational experience with some of the world's top casino companies. With her easy to understand Jules Rules, you will change your view of marketing and prepare yourself to build an identity that will resonate with employees, customers, and stakeholders and produce real ROI. Are you ready for the challenge? |
| fractional vp of marketing: UnBranding Scott Stratten, Alison Stratten, 2017-10-09 UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today. |
| fractional vp of marketing: The Search John Battelle, 2005-09-08 What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing. But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. |
| fractional vp of marketing: Duct Tape Marketing John Jantsch, 2011 As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a marketing idea of the week helps small business leaders establish a solid--sticky--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time. |
| fractional vp of marketing: The Content Fuel Framework Melanie Deziel, 2020-02-24 Content Fuel is an exciting, foolproof, and easy-to-use system to help creators, marketers, storytellers, and small business owners unlock their creativity and generate limitless authentic content ideas to build their audience, fill their marketing platforms, and promote their brand. |
| fractional vp of marketing: Leveraged Learning Danny Iny, 2018-10-02 Leveraged Learning is a deep dive into the trends forcing changes in the current educational landscape, and the opportunity that they create for experts with something to teach, and the lifelong learners that they serve. |
| fractional vp of marketing: Nut Job Sonia Hunt, 2021-08-13 Every three minutes, a food allergy reaction sends someone to the emergency room. Each year in the United States, 200,000 people require emergency medical care for allergic reactions to food. Approximately 90% of food allergy reactions occur to one of eight common foods in the U.S. called The Big 8. These foods include Milk, eggs, peanuts, tree nuts, fish, crustacean shellfish, wheat, and soy. And while 1 in 10 adults have a food allergy, nearly twice as many adults think that they are allergic to foods while their symptoms may suggest food intolerance or other food-related conditions. It's time to wake up to the fact that food in the United States is killing us. I am one of over 32 million Americans who suffer from severe food allergies, environmental allergies, and asthma since the age of three. As a first-generation American, I was the broken child of parents from hailed from India and had never heard the words food allergy before. My entire life had been focused on one thing: making sure my body could withstand another attack. Because there is no cure for food allergies in Western medicine, for four decades, I became a test subject, was poked and prodded to determine the best way to manage my allergies. After I found myself almost dead on the emergency room table (for the fourth time) in 2008, I knew that it might be the last chance I would get to find another way. I felt like I was doing everything wrong. I was doing life wrong. Apparently, I wasn't managing my food allergies well because I wouldn't have been back in the hospital. It was yet another traumatic event in my life due to food, and I had officially hit rock bottom. It was during that time that I made a pact: I whispered into the Universe that if it allowed me to survive that day, I would change everything. With a fire finally lit in my soul, I completely dissected and overhauled my life created the Three to Be(TM) Program, a holistic health, and well-being program that guides people with food allergies and food restrictions to Be Healthy, Be Safe + Be Well(TM) (my mantra), in order to thrive. I needed a program that I could follow daily, using small steps to reclaim my health. None of the existing health and wellness programs on the market really catered to someone in my situation, so I created my own having dealt with severe food allergies for four decades. In facing the demons that had been with me for so long, with conviction, I took charge, I worked my program, and I eliminated my food allergies. In reclaiming my health, I transformed my life. And this is how I did it. |
| fractional vp of marketing: Revenue Growth Engine Darrell Amy, 2020-05-11 Would you like to grow revenue faster? Whether you own a company, lead a sales team, or work in marketing, we all share the same goal: revenue growth. Unfortunately, many companies are not growing as fast as they could be. You are running marketing campaigns. Your sales team is making calls. What's keeping you from growing faster? Every company has a Revenue Growth Engine. This is the sum of their sales and marketing efforts. The problem is that most engines are not firing on all cylinders. There may even be important cylinders missing. The good news is that when your Revenue Growth Engine is performing with all cylinders firing, you accelerate revenue growth! In this book, you will quickly discover which parts of your company's growth engine are not performing. You will find a big picture model for aligning marketing and sales to drive growth. Then, Darrell walks you step by step through how to improve each component of your growth engine. |
| fractional vp of marketing: Founder Brand Dave Gerhardt, 2022-02-15 You're part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you've founded a company. Now the challenge of standing out in the crowd begins-and how you differentiate yourself counts. Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it's one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy. You'll learn how social media provides a bridge between you and your customers, the platforms that are appropriate for your business, and how to measure results to truly determine value. This book is the ultimate resource for founders, CEOs, and marketing teams trying to find their company's niche, strategize for the future, and create brand awareness that establishes the credibility and trust your products deserve. |
| fractional vp of marketing: Guerrilla Marketing 101 Lab Jay Conrad Levinson, 2005-01-30 Workbook containing various workshop activities and projects. |
| fractional vp of marketing: The Mackay MBA of Selling in the Real World Harvey Mackay, 2013-04-30 Harvey Mackay is a legend-and now he's back with the sum total of decades of sales know-how, teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include new tips on the Web, LinkedIn and Facebook. As a lifelong student of the sales game, Mackay has spent decades collecting secrets, wisdom, and anecdotes. He features his Mackay Morals-life lessons such as: • Big shots are just little shots who kept shooting. • Helping someone up won't pull you down-and could very easily pull them to your side. • Be like the turtle: If he didn't stick his neck out, he wouldn't get anywhere at all. There is no one better to show you how to be a high-energy, determined, creative sales dynamo than Harvey Mackay. |
| fractional vp of marketing: General Aviation Marketing and Management Alexander T. Wells, Bruce D. Chadbourne, 2003 This is an extensive survey of the role of general aviation in our air transportation system and its impact upon the economy. It is divided into three parts; a historical perspective and general overview, FBO management and, finally, marketing processes as they apply to general aircraft. |
Jeffrey P. Bosworth Outsourced Fractional VP Sales
Outsourced Fractional VP Sales & Marketing Director www.jeffreybosworth.com I work directly with C-Level Executives with the Tools, Training, and Technique for marketing to augment …
GET RESULTS. - tag.coach
Our Fractional VP of Sales, Marketing & Business Development, Sharon Smith, will come alongside you and your team, roll up her sleeves and work with you and for you. A senior-level …
Fractional Launch Navigator - Introworks
You are VP of Marketing for a medical technology startup, leading the product launch that will make or break your company, and you’re feeling the strain. You are overextended and under …
KEY COMPETENCIES VP OF GROWTH | DIRECTOR OF …
Directed a cross-functional team of 9 specialists and strategists in content marketing (SEO), paid ads, digital PR, app marketing (ASO), and marketing operations to expand the firm's visibility …
Rocket Station_VP of Marketing JD
We are seeking a Vice President of Marketing to join our U.S. executive team and drive the next phase of Rocket Station’s growth. As the VP of Marketing, you will be ultimately accountable …
Marketing VP is a Leadership Position - EVG District
Communications, VP of Membership, and Section Leaders are your main source of advertising (promotion) on upcoming singing events and fund raisers. Yes, the VP of M/PR is responsible …
THE BENEFITS OF WORKING WITH A FRACTIONAL CHIEF …
the skills, capabilities, systems and practices of a small marketing team is a big challenge. Adding a fractional CMO to your team is a smart way to tackle these needs in a practical manner. …
Fractional Marketing Director - Livingston James
Optimising and maximising direct marketing function: • Current team of three employees with sales management covered by Commercial Director • Refining our current lead nurturing …
FRACTIONAL CHIEF MARKETING OFFICER (CMO) - Carolyn …
A fractional CMO will provide the following part-time C-level business and marketing support: • Run a deep-dive brand therapy/marketing strategy workshop that helps your organization own …
Rebound’s Fractional Marketing Approach Provides Expertise …
Rebound proposed a fractional marketing team to give Inteliquet the flexibility to access different specialized marketing skills depending on their changing needs. This model also enabled …
for Growth and Mid-Size Companies - chiefoutsiders.com
Leaders who Focus on Marketing All of our CMOs (Chief Marketing Outsiders) have held the title of VP of Marketing or higher at an operating company. They understand the operational and …
Roles and Responsibilities: VP of Marketing, CCO, and CMO
A VP of Marketing is a senior executive responsible for orchestrating a company’s marketing strategies, branding efforts, and market research to drive business growth and enhance brand …
FOR IMMEDIATE RELEASE - Edge Marketing, Inc
Mar 3, 2021 · Edge’s fractional CMO services provide leadership talent for a company’s marketing function on a part-time or short-term consultative basis. Clients can expect that the senior …
5 QUESTIONS TO ASK WHEN CONSIDERING FRACTIONAL …
Sep 5, 2023 · marketing consultant or Fractional CMO would be able to help you apply that budget to greatest effect. Generally speaking, we tell growth-focused companies to budget 5 to …
Fractional Digital Marketing Team Drives Seasonal Online …
Growing any online business is challenging, but for one that is focused on selling individually customized, seasonal gift items, it requires a consistent and deliberate digital marketing …
Partner & CMO - Chief Outsiders
• VP of Marketing, Alacritech • VP of Marketing, Intransa • VP of Switch Products, McDATA • General Manager, Brocade Communications ... Fractional Executives to Accelerate Growth …
Digital marketing governance & fractional CMO advisory …
Our Digital marketing governance & fractional CMO advisory solutions boost marketing effectiveness, drive demand, and ensure compliance, combining strategic insight with …
Fractional CGT Marketing for Max ROI case study
MARKETING IN CGT client B The CGT industry is rapidly growing with advancements that are transforming healthcare. Standing out within this dynamic, complex, yet crowded, industry …
Fractional Chief Marketing Officer Summit Golf & Country Club
Develop a clear brand/value proposition and broader appeal for the golf club. Define a basic profile for membership and activities to deliver/maintain. Design a concerted outreach to attract …
Ed Klein - Chief Outsiders
A former VP Marketing at the Coca-Cola company, independent ad agency principal and marketing/advertising consultancy founder, Ed supports companies with business planning and …
Jeffrey P. Bosworth Outsourced Fractional VP Sales
Outsourced Fractional VP Sales & Marketing Director www.jeffreybosworth.com I work directly with C-Level Executives with the Tools, Training, and Technique for marketing to augment …
GET RESULTS. - tag.coach
Our Fractional VP of Sales, Marketing & Business Development, Sharon Smith, will come alongside you and your team, roll up her sleeves and work with you and for you. A senior-level …
Fractional Launch Navigator - Introworks
You are VP of Marketing for a medical technology startup, leading the product launch that will make or break your company, and you’re feeling the strain. You are overextended and under …
KEY COMPETENCIES VP OF GROWTH | DIRECTOR OF …
Directed a cross-functional team of 9 specialists and strategists in content marketing (SEO), paid ads, digital PR, app marketing (ASO), and marketing operations to expand the firm's visibility …
Rocket Station_VP of Marketing JD
We are seeking a Vice President of Marketing to join our U.S. executive team and drive the next phase of Rocket Station’s growth. As the VP of Marketing, you will be ultimately accountable …
Marketing VP is a Leadership Position - EVG District
Communications, VP of Membership, and Section Leaders are your main source of advertising (promotion) on upcoming singing events and fund raisers. Yes, the VP of M/PR is responsible …
THE BENEFITS OF WORKING WITH A FRACTIONAL CHIEF …
the skills, capabilities, systems and practices of a small marketing team is a big challenge. Adding a fractional CMO to your team is a smart way to tackle these needs in a practical manner. …
Fractional Marketing Director - Livingston James
Optimising and maximising direct marketing function: • Current team of three employees with sales management covered by Commercial Director • Refining our current lead nurturing …
FRACTIONAL CHIEF MARKETING OFFICER (CMO) - Carolyn …
A fractional CMO will provide the following part-time C-level business and marketing support: • Run a deep-dive brand therapy/marketing strategy workshop that helps your organization own …
Rebound’s Fractional Marketing Approach Provides …
Rebound proposed a fractional marketing team to give Inteliquet the flexibility to access different specialized marketing skills depending on their changing needs. This model also enabled …
for Growth and Mid-Size Companies - chiefoutsiders.com
Leaders who Focus on Marketing All of our CMOs (Chief Marketing Outsiders) have held the title of VP of Marketing or higher at an operating company. They understand the operational and …
Roles and Responsibilities: VP of Marketing, CCO, and CMO
A VP of Marketing is a senior executive responsible for orchestrating a company’s marketing strategies, branding efforts, and market research to drive business growth and enhance brand …
FOR IMMEDIATE RELEASE - Edge Marketing, Inc
Mar 3, 2021 · Edge’s fractional CMO services provide leadership talent for a company’s marketing function on a part-time or short-term consultative basis. Clients can expect that the senior …
5 QUESTIONS TO ASK WHEN CONSIDERING FRACTIONAL …
Sep 5, 2023 · marketing consultant or Fractional CMO would be able to help you apply that budget to greatest effect. Generally speaking, we tell growth-focused companies to budget 5 …
Fractional Digital Marketing Team Drives Seasonal Online …
Growing any online business is challenging, but for one that is focused on selling individually customized, seasonal gift items, it requires a consistent and deliberate digital marketing …
Partner & CMO - Chief Outsiders
• VP of Marketing, Alacritech • VP of Marketing, Intransa • VP of Switch Products, McDATA • General Manager, Brocade Communications ... Fractional Executives to Accelerate Growth …
Digital marketing governance & fractional CMO advisory …
Our Digital marketing governance & fractional CMO advisory solutions boost marketing effectiveness, drive demand, and ensure compliance, combining strategic insight with …
Fractional CGT Marketing for Max ROI case study
MARKETING IN CGT client B The CGT industry is rapidly growing with advancements that are transforming healthcare. Standing out within this dynamic, complex, yet crowded, industry …
Fractional Chief Marketing Officer Summit Golf & Country …
Develop a clear brand/value proposition and broader appeal for the golf club. Define a basic profile for membership and activities to deliver/maintain. Design a concerted outreach to …
Ed Klein - Chief Outsiders
A former VP Marketing at the Coca-Cola company, independent ad agency principal and marketing/advertising consultancy founder, Ed supports companies with business planning …
