Email Marketing Law Firms

  email marketing law firms: Marketing the Law Firm Sally J. Schmidt, 1991 Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.
  email marketing law firms: Model Rules of Professional Conduct American Bar Association. House of Delegates, Center for Professional Responsibility (American Bar Association), 2007 The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
  email marketing law firms: The ChatGPT Local SEO Playbook For Black-Owned Law Firms Lee Brookes, 2023-05-15 Is your Black-Owned Law Firm currently ranking on the first page of Google for the most prominent and most competitive keywords in your niche or industry? Do you even know the keywords that you should be ranking for in order to help you attract the most qualified leads for your business? Since 75% of users, don't scroll past the first page for any given search query, it means...that if your business isn't showing up on the first page, you are basically invisible on Google, and thus losing out on hundreds of thousands in potential revenue each month! This also includes any Google Ad campaigns that you may be running for your business as well. But now through the power of ChatGPT, you can build robust Local SEO, or Local Search Engine Optimization campaigns to help you rank first page on Google for your respective keywords, and thus Attract More Clients, Increase 5-Star Reviews, and Generate More Quality Local Leads on a monthly basis. Get Ahead of The Competition Before ChatGPT Becomes Mainstream For All Small Businesses in your niche! Learn The Tools, Tips, and Strategies To Help Your Business Maximize Its Local SEO Results With Open A.I's ChatGPT. Here's What You Learn In This Guide: - Overview of ChatGPT and The Growth Opportunities Available For Your Small Business - Benefits of Using ChatGPT For Local SEO - Mastering Keyword Research and Buyer Personas With ChatGPT - Create An Effective Local SEO Strategy For Your Small Business Using ChatGPT - ChatGPT and On-Page, Off-Page, Local Listings and Social Media Integration - Appendices of Additional A.I Content Creation and Automation Tools ​​​​​​​- Receive an Exclusive Digital Coupon Code To Receive 40% Off Our ChatGPT and A.I Local SEO Mastery Course
  email marketing law firms: The Law Firm of Tomorrow Larry Port, 2012-01-23 Running a law practice today is tough. Economic worries, technological innovations, and traditional marketing are turning legal services upside down. Learn how to take control of this tumultuous environment with The Law Firm of Tomorrow, available for the first time as a single, consolidated volume. Compiled by the creators of Rocket Matter, the leading online legal software in the cloud, The Law Firm of Tomorrow taps into knowledge gained by helping thousands of attorneys run their practices. Marketing, Technology, Business Practices, and Billing are all explored with insight, wit, and simplicity. The Law Firm of Tomorrow will put your firm on the path of increased efficiency and bigger profits in a difficult environment.
  email marketing law firms: The Law Firm Internet Marketing Book Jerry Work, Chris Work, 2008-12 This no-nonsense book explains in detail how to manage an aggressive, effective multi-pronged Internet marketing campaign that will absolutely increase the amount of targeted traffic your web site receives. Don't play second fiddle to your competition...be the firm that EVERYBODY sees when they search for your services!Topics covered include:SEO and PPC keyword research.On-page optimization.Using blogging, content, and social networking sites to promote your web site.Using social bookmarking sites.Using an information hub to guide search engine spiders to find your links.Using XML sitemaps to help the search engines find your web pages.How to manage your pay per click accounts to generate the maximum number of leads for your marketing dollars.How to write winning paid search ads and landing pages.How all the pieces of search engine marketing fit together into a cohesive plan.
  email marketing law firms: Best Practices in Law Firm Business Development and Marketing Deborah Brightman Farone, 2019 Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special Think Pieces from some of the nation's leading experts in legal marketing.
  email marketing law firms: Everyday Public Relations for Lawyers Gina Rubel, 2019-08-31 Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach.
  email marketing law firms: The Lawyer Marketing Book Matt Starosciak, 2017-08-01 The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.
  email marketing law firms: The Role of a CMO at a Law Firm , 2008 The Role of a CMO at a Law Firm is an authoritative, insiders perspective on best practices for successfully marketing lawyers. Featuring marketing executives representing some of the nations top law firms, these experts discuss key strategies for developing a successful marketing team, creating a law firm marketing campaign, executing market research, working with law firm partners, and promoting relationships. These leading executives give tips on establishing benchmarks, developing budgets, and identifying growth strategies. From maximizing client development to executing firm promotions, these experts offer strategies for embracing public relations and corporate communications, understanding the importance of legal insight, and integrating and monitoring practice group priorities. Additionally, these leaders discuss the importance of establishing a market-driven, client focused, and globally competitive firm. The different niches represented and the breadth of perspectives presented enable readers to get inside the minds of some of the great innovative minds of today, as these experienced law firm marketing professionals offer up their thoughts around the keys to navigating an expanding profession.
  email marketing law firms: The Client-Centered Law Firm Jack Newton, 2020-01-28 The legal industry has long been risk averse, but when it comes to adapting to the experience-driven world created by companies like Netflix, Uber, and Airbnb, adherence to the old status quo could be the death knell for today's law firms. In The Client-Centered Law Firm, Clio cofounder Jack Newton offers a clear-eyed and timely look at how providing a client-centered experience and running an efficient, profitable law firm aren't opposing ideas. With this approach, they drive each other. Covering the what, why, and how of running a client-centered practice, with examples from law firms leading this revolution as well as practical strategies for implementation, The Client-Centered Law Firm is a rallying call to unlock the enormous latent demand in the legal market by providing client-centered experiences, improving internal processes, and raising the bottom line.
  email marketing law firms: Law Firm Marketing Ideas Ehsan Zarei, 2014-01-30 Did You Waste A Lot Of Time & Money On Nonsense Marketing ? Are You Looking For An Easy To Follow And Understand Marketing Book For Law firms Do You Want To Learn 50 Explosive Marketing Secrets, Ideas, Tips & Tricks To Blow Your Sales Up ? Look Inside This Book Read The Free Preview To Find Out What These 50 Marketing Secrets, Ideas, Tips & Tricks Are And How They Can Help You Find More Customers If You Love Your Business Spend A Few Hours Only Read This Book, And See How It Will Take Your Entire Business To A New Level. THIS BOOK COMES WITH MONEY A BACK GUARANTEE, That's How Confident We Are About It, So What Are You Waiting For Give It Try There Is Nothing To Lose. This Book Is Publish By DMA4U, Publisher Of More Than 75 Marketing Related Books Visit www.dma4u.co.uk/marketing-books For More Info
  email marketing law firms: Captive Audience Susan Crawford, 2013-01-08 Ten years ago, the United States stood at the forefront of the Internet revolution. With some of the fastest speeds and lowest prices in the world for high-speed Internet access, the nation was poised to be the global leader in the new knowledge-based economy. Today that global competitive advantage has all but vanished because of a series of government decisions and resulting monopolies that have allowed dozens of countries, including Japan and South Korea, to pass us in both speed and price of broadband. This steady slide backward not only deprives consumers of vital services needed in a competitive employment and business market—it also threatens the economic future of the nation. This important book by leading telecommunications policy expert Susan Crawford explores why Americans are now paying much more but getting much less when it comes to high-speed Internet access. Using the 2011 merger between Comcast and NBC Universal as a lens, Crawford examines how we have created the biggest monopoly since the breakup of Standard Oil a century ago. In the clearest terms, this book explores how telecommunications monopolies have affected the daily lives of consumers and America's global economic standing.
  email marketing law firms: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
  email marketing law firms: Marketing Rebellion Mark W. Schaefer, 2019-02 Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results
  email marketing law firms: Fireproof Mike Morse, John Nachazel, 2020-06-23 Skilled lawyers who open their own firms can quickly find their dream career turning into a nightmare. When the firm doesn't grow as fast as you expected, the money doesn't come like you'd hoped despite working long hours, and your less-capable peers are passing you by, it can be demoralizing and deeply frustrating. Mike Morse has been there. The change he made that transformed both his personal life and his professional future was running his law firm like a business. Now, along with John Nachazel, Mike has written the book he wishes he had twenty years ago. In Fireproof, the duo lay out a roadmap of business principles to help you sort out what's missing from your firm. By running your firm like a business, you are free to work in your sweet spot, doing what you love to do every day. You'll attract more clients, make more money, and enjoy newfound freedom. As your firm grows, you'll enjoy peace of mind knowing it'll bring more profitability-not more problems.
  email marketing law firms: Legal Ethics and Professional Responsibility Ross Cranston, 1995 Among members of the legal profession and judiciary throughout the world, there is a genuine concern with establishing and maintaining high ethical standards. It is not difficult to understand why this should be so. Nor is it difficult to see the professional standards are not completelydivorced from ordinary morality. Indeed, legal ethics and professional responsibility are more than a set of rules of good conduct; they are also a commitment to honesty, integrity, and service in the practice of law. In order to ensure that the standards established are the right ones, it isnecessary first of all to examine important philosophical and policy issues, such as the need to reconsider the boundaries between, on the one hand, a lawyer's obligation to a client and, on the other, the public interest. It is also to be appreciated that conflicts of interest are pervasive andthat all too often they are so common that they are not recognized as such. Yet rarely is public policy clearly cut. The underlying themes of this book are: * that the move to more definite rules is not only inevitable but also desirable * that existing codes of professional practice cannot simply be treated as a system of specific rules * that the current set of ethical rules is contestable and requires further refinement, perhaps even radical surgery * and that legal ethics must be conceived in the more general area of professional responsibility The wider ethical issues of the operation of the legal profession as a whole are now firmly on the agenda. Both law schools and law professionals have a role to play in developing acceptable standards in this area and it is therefore appropriate that the essays in this volume are written by adistinguished group of law teachers and practitioners together with senior members of the judiciary. The book opens with an overview chapter, followed by three chapters analysing the ethical rules pertaining to the judiciary, the Bar, and solicitors, written by, respectively, the Master of the Rolls, Anthony Thornton, and Alison Crawley and Christopher Bramall. The following three chapters lookat the specific issues of confidentiality (Michael Brindle and Guy Dehn) and the particular ethical problems in the family and criminal law jurisdictions (Sir Alan Ward and Professor Andrew Ashworth respectively). Chapter 8, by Sir Alan Paterson, discusses the teaching of legal ethics, whilstChapters 9 and 10, by Marc Galanter, Thomas Palay, and Cyril Glasser put the subject in its wider social and professional context. The book finishes with a chapter which examines what lawyers may learn from looking at the study of medical ethics.
  email marketing law firms: The Ultimate Law Firm Associate's Marketing Checklist Fishman Ross, Ross Fishman Jd, 2016-09-20 Do you want to be a rainmaker and control your own destiny? Are you an associate who wants to maximize your chances of developing clients or making partner in a prestigious firm? Or perhaps you're a marketer who wants to help your lawyers succeed. In this unique guidebook, Ross Fishman, a lawyer and award-winning legal marketer, details the tactics to accomplish your goals, step by step, year by year. Using stories, humor, and practical, time-tested tips, Ross shows precisely how associates can build a successful, rewarding career. In these pages you'll discover: * How to become a celebrated market leader, not an anonymous generalist,* The most-efficient path to client development,* How to target clients who share your passions and interests* How to use social media efficiently and effectively* The Top Five things clients want from their lawyers today* How to have more fun throughout your entire career. TESTIMONIALS: Essential reading for every associate at any point in their career! This checklist holds all the secrets; it is marketing nirvana. -Nat Slavin, Principal, Wicker Park Group; Past President, Legal Marketing Association (LMA) This book needs to be in the hands of every associate who wants a successful, rewarding career. Just follow the suggested steps to become the top-tier rainmaker in your firm. This should be a 'best seller.' -Ron Henry, The Garver Group; Past President, Association of Legal Administrators (ALA)
  email marketing law firms: Email Marketing By the Numbers Chris Baggott, 2011-01-11 Praise for EMAIL MARKETING by the NUM8ERS At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results. —Anne Holland, President, MarketingSherpa Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book. —Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers. —Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology. —Scott Burkey, Business Development Executive, Definition 6 Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small. —Scott Maxwell, founder, OpenView Venture Partners
  email marketing law firms: The Moral Molecule Paul J. Zak, 2013-11-26 Philosophy, economics, and biology have rarely been so entertaining.—Matt Ridley, author of Genome Paul J. Zak's proclivity for taking blood samples has earned him a nickname as the vampire economist. But his sanguinary habit is backed by his scientifi­c quest: What if there was a master switch for human behavior? On, and people are loving and generous. Off, and they revert to violence and greed. By studying thousands of blood samples, Zak has pinpointed just such a switch: a brain chemical called oxytocin. Sprinting around the globe and into the human brain, ­The Moral Molecule is a dazzling narrative as erudite and entertaining as bestsellers like Flow, Drive, and Why We Love.
  email marketing law firms: Law Firm Marketing Ehsan Zarei, Are you looking for a complete guide to law firm marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your law firm marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your law firm marketing to the next level.
  email marketing law firms: Generating Business Referrals Without Asking Stacey Brown Randall, 2018-07-03 “Clear, creative, compelling . . . This book is a must read for anybody who wants to power their business through high-octane referrals.” —Ken Samuelson, Principle, The Morehead Group Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let’s face it. Asking for referrals can be awkward. And asking is often ineffective. That’s why Stacey Brown Randall developed a method of getting referrals—without asking. In her book Generating Business Referrals Without Asking, she shares her system for revolutionizing any business. Her structured approach reduces the hustle and increases productivity and profit. With Randall’s system, you can stop wasting time and money marketing to cold leads and stalking would-be clients on social media. And you can start doing what you love most—providing the excellent service that made you go into business in the first place. In Generating Business Referrals Without Asking, you’ll get Randall’s five steps to steady business growth, case studies from business professionals, and a step-by-step roadmap that even the busiest business owner can implement. “Stacey shows you how to unleash a referral explosion by turning your referral strategy on its head . . . You will also learn the steps on how to build a referral generation plan that you can follow for years to come, bringing in more referrals than you can imagine.” —Pat Hiban, New York Times–bestselling author of 6 Steps to 7 Figures
  email marketing law firms: The Lawyer's Guide to Marketing on the Internet Gregory H. Siskind, Deborah McMurray, Richard P. Klau, 2007 In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
  email marketing law firms: Law is a Buyer's Market Jordan Furlong, 2017 Law has become a buyer's market, and it's never going back. Re-envisioning the purpose of law firms and the role of lawyers, Jordan Furlong has designed a transformative client-first law firm that rethinks the business model, culture, service, competitiveness, growth strategies, diversity, and leadership of modern legal enterprises.
  email marketing law firms: The Lawyer's Guide to Marketing on the Internet Gregory H. Siskind, Deborah McMurray, Richard P. Klau, 2002 This book shows how to effectively, and efficiently, market a law practice on the Internet.
  email marketing law firms: Law Firm SEO Dan Verghese, Turn website traffic into real clients for your law practice. This comprehensive guide, Law Firm SEO: Convert Clicks to Caseload with Search Engine Optimization, teaches you how to boost visibility and attract more prospects online. Master core SEO concepts to climb the rankings for valuable keywords. Optimize your site's content, technical elements, reviews and citations to outperform the competition. Implement proven link-building and content marketing strategies to build authority. Measure progress with analytics and refine your approach over time. Packed with sector-specific tips, this complete playbook on SEO for law firms will help you: - Research the right keywords - Structure your website for higher rankings - Optimize for local SEO - Get more 5-star online reviews - Create compelling content to earn high-quality backlinks - Identify and fix technical issues - Continuously improve visibility and conversions. Includes access to downloadable templates to get you started: - Keyword Research Template - On-Page SEO Content Audit Template - Technical SEO Audit Template - Citations Tracker. Stop losing potential clients to firms outranking you. Follow the battle-tested tactics in Law Firm SEO to take the #1 spots for your practice areas. Dan Verghese has over twenty years of digital marketing experience. He has held senior agency and in-house roles managing SEO campaigns, strategies and teams.
  email marketing law firms: Solo by Choice Carolyn Elefant, 2011
  email marketing law firms: How to Perform the Ultimate Local Seo Audit Casey Meraz, 2014-11-17 Ranking in Google's local results can be a difficult task. There are a lot of best practices to follow. If you're not doing the best in every area then your competition has a better chance of beating you in the rankings. That is why I developed The Ultimate Local SEO Audit. This book is your blueprint of every line item you need to review and fix on your website, your local listing, and even off page ranking factors. This book was written with a simple easy to use format which will show you what problems you're addressing, the desired outcome, and how to do it. It's written in a step by step guide that also corresponds to a Google Doc spreadsheet which will allow you to easily hit the ground running with an audit. Instead of focusing on the pie in the sky this is a practical book and covers specifically the areas you have control over. See What People Are Saying About The BookAmazingly awesome, ultimately complete. Wow Casey, great work! I'm sure this will be used over and over again by many. - Linda Buquet, Owner of Local Search Forum Wow. Comprehensive resource. Great for business owners that do their own seo. Thanks for all of the hard work put in. - Evan Guthrie The 8 Phases We Cover in this BookPhase 1 Google My Business Page Optimization Phase 2: Website and landing page optimizationPhase 3: Citations auditPhase 4: Organic penalty analysis and link auditPhase 5: Reviews Analysis Phase 6: Social Audit Phase 7: Competition Analysis Phase 8: Developing an on-going strategy Which Results Will This Help You WithThis book is specifically geared towards Google local results (Previously known as Google Places, Google Plus Local, etc.). This book is based off Casey Meraz's Moz.com guide tilted the same.
  email marketing law firms: The Event Effect David Mitroff, David Mitroff Ph D, 2019-09-12 David Mitroff, Ph.D. knows how to leverage events to grow brands and generate new business opportunities. His level of expertise is exemplified by his own career path. David came from corporate America and left a good job to start his own successful consulting firm. In the process, he found his passion for events and also created Professional Connector (www.ProfessionalConnector.com) where he's amassed an email list in the tens of thousands, held over a thousand business events and attracted clients from all around the world. This book is designed to make an impact. Learn from author David Mitroff, Ph.D. whose company Professional Connector produces over 50 events (happy hours, business mixers, recruiting events, startup accelerators, pitch contests, expert panels, workshops and more) each year for the last 8 years and runs more than 25 successful San Francisco Bay Area networking and social media groups with a combined total membership of more than 100,000+ members. Events are at prestigious locations throughout the San Francisco Bay Area and beyond such as the W Hotel - San Francisco, SLS Hotel - Beverly Hills, The Nines Hotel - Portland, General Assembly, Google and Yelp Headquarters. The Event Effect is full of the best event marketing strategies that can be used to grow a business, along with step by step event production and promotion guidance based on the hundreds of events that Dr. Mitroff and his team have organized, hosted and promoted. How much easier would it be for your business to have a guide to follow to make the perfect event and create more brand awareness. In this book readers will find out how to create effective pre-event and post-event marketing strategies; tips to secure venues, sponsors, and speakers; ways to leverage technology for event promotion; and how to avoid common mistakes. David Mitroff, Ph.D. is the Founder and Chief Consultant at Piedmont Avenue Consulting, Inc. (www.PiedmontAve.com), an Oakland, California based award winning business consulting and marketing firm with a proven track record of producing results. David and his team advise clients on leveraging technology for creative initiatives from strategy through implementation. David's wealth of knowledge is transferred to clients leading to heightened sales, increased customer experiences and enhanced relationship building techniques. Dr. Mitroff has an extensive educational background, which includes a Doctorate in Clinical Psychology with coursework in Business Administration, Legal Studies, Marketing, Culinary Arts and professional sales training. This provides a foundation for excellent critical and analytical thinking, business strategy, relationship building and networking. David is a sought after speaker on a wide range of topics from digital leadership to the psychology behind decision making. He has spoken at events all over the world including in Korea, China, and Turkey for organizations and companies including Google, AT&T and at prestigious conferences including Restaurant Executive Summit, Western Food Service Conference, HardwareCon and the Association of Defense Counsel. He is a college instructor in Marketing and Entrepreneurship for the University of California at Berkeley and Google Mentor for the Google Developers Launchpad Accelerator. David has been featured as a business and media expert for NBC, ABC, Forbes, Entrepreneur, Inc., Washington Post, Chicago Tribune, The Meeting Professional, Hospitality Technology, California Lawyer and more. Born in San Francisco and raised in the surrounding cities provides an in-depth personal knowledge of the entire SF Bay Area and a comprehensive network of contacts. To better serve his clients and the community David serves on numerous advisory boards. He enjoys traveling both Domestically (49/50 states) and Internationally (over 40 countries) to share his experiences and bring the world closer to Silicon Valley.
  email marketing law firms: Beyond Se Habla Español Liel Levy, Natalie Fragkouli, 2021-06-22 The Hispanic community is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of cultural clichés, language barriers, and outdated technology. In fact, the Hispanic market consists of a vibrant, diverse group of people who encounter an equally diverse mix of legal issues in their daily lives. Like anyone else, they want to be represented by someone who will fight for them. If your law firm is looking to expand, your local Hispanic market offers significant opportunity, but only if you know how to reach it. Learn how to make your firm the best, most relevant choice for the Hispanic community. Discover the most effective digital strategies for reaching this target audience while avoiding your competitors' mistakes. Beyond Se Habla Español provides all the insights you need to build a cost-effective, revenue-generating, competitor-proof marketing strategy for the modern American law firm.
  email marketing law firms: Marketing for Attorneys and Law Firms William Winston, 2013-04-15 Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program.Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice.For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.
  email marketing law firms: Social PR Secrets Lisa Buyer, 2013-10-07 Whether it's media relations, social strategy, or internal communications, companies are looking for more efficient and effective ways to use emerging and established technologies. ... Social PR secrets [is] the communication professional's modern-day beginner's handbook. ... [The author] thoughtfully lays out some of the more common roles the PR person of today plays, from the editorial to managing online communities to reporting results. At the very least, the book provides you with a realistic view of the communications landscape and at the most, shares some of the most valuable information you can use.--Foreword, by Sarah Evans, p. [xii].
  email marketing law firms: The Modern Law Firm: How to Thrive in an Era of Rapid Technological Change Heinan Landa, 2020-04-12 Not all law firms will survive the tumult headed their way.Over the past three decades, the legal industry has been turned upside down. Increasingly rapid advances in technology have radically changed everything about the way law firms operate-from attracting and retaining clients, to researching relevant case law, collaborating with colleagues, and filing documents. With competition coming not just from other traditional law firms but also from online legal services, it's more important than ever to differentiate your firm in a crowded marketplace. Yet the majority of firms continue down the path of business as usual despite the whirlwind of change roaring outside their windows.Will your firm be blindsided by the threats at hand and pay the price in lost business, lost talent, and lost revenue? Or will you face these threats head-on and learn how to turn them to your advantage so you can not just survive, but thrive?If you'd prefer the latter, this book is your comprehensive, actionable roadmap for navigating this new landscape. Let's dive in!
  email marketing law firms: The Survey of College Offices of Institutional Advancement Or Fundraising , 2007-12 This report looks closely at the management and fundraising activities of college offices of institutional advancement or their equivalent. Survey participants rate the fundraising methods most useful to them, including brick campaigns, facility naming campaigns, telethons, auctions, and capital campaigns, among others.The report offers hard data on spending on direct mail, telephone solicitation and other fundraising methods, as well as benchmarking data on advancement office funding, personnel, office space, use of consultants and budgets. The study also offers data on spending on rewards for donors, donor outreach and other facets of college fundraising. Survey participants relate what they do on their own, what they outsource, how often they use campaign consultants, and what kind of consultants that they use - as well as revealing their future plans for use of them. Nearly 400 tables of data in this 140-page report are broken out by value of endowment, enrollment size, type of college and public/private status of the college.
  email marketing law firms: Digital Lawyering Emma Jones, Francine Ryan, Ann Thanaraj, Terry Wong, 2021-11-29 In today’s rapidly changing legal landscape, becoming a digital lawyer is vital to success within the legal profession. This textbook provides an accessible and thorough introduction to digital lawyering, present and future, and a toolkit for gaining the key attributes and skills required to utilise technology within legal practice effectively. Digital technologies have already begun a radical transformation of the legal profession and the justice system. Digital Lawyering introduces students to all key topics, from the role of blockchain to the use of digital evidence in courtrooms, supported by contemporary case studies and integrated, interactive activities. The book considers specific forms of technology, such as Big Data, analytics and artificial intelligence, but also broader issues including regulation, privacy and ethics. It encourages students to explore the impact of digital lawyering upon professional identity, and to consider the emerging skills and competencies employers now require. Using this textbook will allow students to identify, discuss and reflect on emerging issues and trends within digital lawyering in a critical and informed manner, drawing on both its theoretical basis and accounts of its use in legal practice. Digital Lawyering is ideal for use as a main textbook on modules focused on technology and law, and as a supplementary textbook on modules covering lawyering and legal skills more generally.
  email marketing law firms: Technology and Security for Lawyers and Other Professionals W. Kuan Hon, 2024-06-05 Technology proficiency is now a necessity for most professionals. In this very practical book, W. Kuan Hon presents a comprehensive foundational guide to technology and cybersecurity for lawyers and other non-technologists seeking a solid grounding in key tech topics. Adopting a multidisciplinary approach, elucidating the high-level basics then going a step beyond, Hon clearly explains core technical computing subjects: hardware/software, computing models/APIs, data storage/databases, programming, networking including Internet/web, email and mobile, and AI/machine learning including LLMs, detailing cybersecurity essentials and flagging various security/privacy-related issues throughout.
  email marketing law firms: The Quiet Revolution in Email Marketing Bill Nussey, 2004-09 A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success. Nussey's approach brings the customer focus back to email communications. His book delivers a solid foundation that will help marketers build effective communication strategies and take full advantage of email without risking the very relationships they're trying to build. -Matt Leonard, IBM, manages customer privacy and policy worldwide Email marketing has evolved into a very sophisticated media that requires the same level of expertise within an organization as other marketing or advertising functions like direct mail, media buying, or e-business. The Quiet Revolution will help good email marketers get better by offering a holistic view of the channel, introducing a fresh new perspective, and defining Email Brand Value as a new metric of success. -Chris Kneeland, The Home Depot, coordinates and leads all email marketing initiatives Bill Nussey's book masterfully presents best practices and tactical advice to help marketers transform their email programs from a broadcast medium driven by frequency, to a valuable relationship-marketing tool driven by the principles of Customer Communication Management. -David Daniels, JupiterResearch, Senior Analyst The definitive reference guide for email communications-a must have addition to your marketing library. -Adam M. Naide, EarthLink, Inc., Director of Customer Experience & Loyalty Visit the Official Web Site: www.quietrevolutioninemail.com
  email marketing law firms: Valuable Content Marketing Sonja Jefferson, Sharon Tanton, 2013-01-03 *Community Choice Winner of the 2014 Small Business Book Awards* Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to do things differently. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through more traditional methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.
  email marketing law firms: GDPR for Startups and Scaleups Ben Martin, 2023-11-03 This book presents a step-by-step guide on how to build an effective GDPR compliance programme for your business and covers the crucial elements that businesses need to address. With particular focus on startups and scaleups, experienced data protection lawyer, Ben Martin, walks the reader through the various data protection requirements that early-stage businesses need to consider, and explains how these will develop through their growth phase.
  email marketing law firms: Fame 101 Jay Jessup, Maggie Jessup, 2010 Create, expand, and monetize your own compelling personal brand. Fame 101 is your roadmap to rise above the clutter, get very visible, and cash in on the results--Cover, p. [4].
  email marketing law firms: Strategic Planning for Law Firms STERLING, 2018-11 A workable, real-world strategic planning process that can be used in any firm.
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