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| email copywriting vs email marketing: Holistic Email Marketing Kath Pay, 2020-11-13 Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. |
| email copywriting vs email marketing: Email Persuasion Ian Brodie, 2013-11-13 A results getting tour de force. This is simply the best book on email marketing I have ever read. Howard LothropEmail Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.Inside the book you'll discover: The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.6 surefire subject line models that will get your emails opened and read.The optin formula for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list). How to engage AND persuade with your emails so that you build a loyal 'fan base' ready to buy from you.The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong).We've seen a threefold increase in leads and we've won several new clients. Adrian Willmott Email Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients. No jargon. No fluff. Just practical, real-world strategies that deliver results. Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works! Tony Latimer Want to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19. How to get through spam filters, and greymail technology? Turn to page 43 for the most up to date advice. The best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective? Getting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109. Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today Anna Letitia Cook Packed full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you've ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email. If you want to get results fast from email marketing then you need Email Persuasion. Scroll up and grab a copy now. |
| email copywriting vs email marketing: The Email Alchemist Daniel Levis, 2016-05-09 The Email Alchemist is the ultimate guide to profitable email marketing. It also serves as a step-by-step road map for selling anything online. No Hollywood video crew or fancy-pants graphic designer required. |
| email copywriting vs email marketing: E-Mail Marketing For Dummies® John Arnold, 2007-12-11 E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to: Combine e-mail with other marketing media Develop a winning strategy, build a quality e-mail list, and find success Comply with anti-spam laws Set reasonable objectives Decide whether to use an e-mail service provider Brand your e-mails Build relationships with your customers Increase your “open” rate and find out who’s actually opening your e-mails Use e-mail to improve search engine optimization And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper. |
| email copywriting vs email marketing: The Email Lifeline Anik Singal, 2016-07-01 |
| email copywriting vs email marketing: The SaaS Email Marketing Playbook Étienne Garbugli, 2020-04-23 “A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.” – Andrus Purde, Founder & CEO, Outfunnel - - No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go? Email marketing is one of the highest leverage activities in a SaaS business. It can help: • increase onboarding and trial conversions; • reduce churn; and • grow monthly recurring revenue (MRR). By introducing a single campaign today, you could significantly increase your conversions, and get the benefits of that increase predictably and repeatedly, week after week. That’s the beauty of automation. It’s also how we created an upsell program at LANDR that was generating up to 42% of weekly subscription conversions. When I joined LANDR, we were only sending 3 automated emails (and only 1 of those was performing). By focusing on sending the right email to the right user at the right time, performance jumped up, with increases in: • product onboarding completion; • engagement; • sales; and • upgrades to annual subscriptions. We made a lot of mistakes along the way (including sending 85,000 emails to the wrong users). It took a lot of trial and error, long hours, and exhaustive internet searches, but the results were obvious. Email was more effective at generating revenue than: • Investing in more ads; • Building new features hoping they’ll drive engagement; • Redesigning at the cost of trial and error. You can learn SaaS email marketing the way we did (through hard work), or jump to the front of the line. The SaaS Email Marketing Playbook includes everything I would have loved to know about email before I got started at LANDR: • how and when to create new emails or In-App messages to influence your users’ behaviors and purchase decisions; • how to double, triple, or quadruple the performance of every single email you send; • how to stand out in an increasingly more crowded inbox; and • how to create processes and structure to systematically grow the performance of an email marketing program. The book also includes seven deep dives to help you implement your onboarding, upsell, retention, referral, and behavioral sequences, among others. You don’t need to be a master copywriter (or have one on your team) to send effective emails. You just need the right processes and knowledge to start growing your business with email. The SaaS Email Marketing Playbook contains everything you need to plan, build, and optimize your email marketing program. - - The SaaS Email Marketing Playbook was written for businesses with clear signs of Product-Market Fit, that are: • selling to consumers or businesses; • charging monthly or yearly subscription fees; • generating more than $2k MRR; and • adding at least 200 email signups per week. |
| email copywriting vs email marketing: How to Write Copy That Sells Ray Edwards, 2016-02-16 Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing |
| email copywriting vs email marketing: Email Marketing Rules Chad S. White, 2017-05-29 Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding deep metrics and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production |
| email copywriting vs email marketing: Make It Rain Chris Orzechowski, 2019-04-15 New Book Reveals A Simple Email Marketing System That Can Help You Make A Ton Of Sales From Your Email List If you have an email list and would like to start making more sales with your email marketing, then this book is for you. It used to be really easy to make money from email marketing because people used to love getting an email. They looked forward to all the cool messages in their inbox. And business owners could get away with being lazy and just blast out offers to their entire list... and get pretty good results. The thing is, the game has changed. Consumer behavior has evolved. In order to cut through the clutter and be that one brand people love buying from and develop a relationship with, you have to change your strategy. The best way to do that is with the strategies you'll find in this book. This book is a quick read - you'll probably finish it in one sitting. But it'll show you a new way to think about your email list, which can help you make a lot more sales and grow your business. If you'd like to learn more about Chris Orzechowski, join his email list at www.theemailcopywriter.com And if you'd like to hire Chris and his team to help you with your email marketing, go to www.orzymedia.com and fill out an application today. There's a big chance you're leaving a lot of money on the table with your current, ineffective email marketing strategy. So if you'd like to fix that problem, then buy this book today. |
| email copywriting vs email marketing: Danger & Play Mike Cernovich, 2016-10-21 THIS BOOK WAS BANNED FROM TELEVISION Mike Cernovich is considered one of the most controversial writers living today, as he tells the truth without fear of offending the politically correct or weak-minded. Cernovich has been attacked by Gawker, Newsweek, Washington Post, and other politically correct publications. MSNBC even had a guest on to discuss Cernovich's mean Tweets. Danger & Play, Cernovich's flagship website, has been read by millions of people worldwide and his later book Gorilla Mindset became an immediate best seller. In the Essays on Masculnity, you'll be exposed to what most consider a radical and outrageous way of living your life. Namely, you'll learn how to shed slave emotions like guilt and shame to begin - perhaps for the first time ever - living life on your terms. Be forewarned. While you will agree with one essay, you will disagree with another. No one agrees with everything Cernovich writes, which is a point of pride for him. Cernovich does not write for the slow or the weak. He writes for independent men (and even some women) who aren't afraid to have their ideas about the world challenged. Find out what millions of others have learned by reading Essays on Embracing Masculinity. |
| email copywriting vs email marketing: The New Email Revolution Robert W. Bly, 2018-06-19 Practices, strategies, and templates for optimizing your email use. The average business employee spends more than thirteen hours a week reading and responding to email. That’s 675 or more hours—over 28 days a year—spent on email. Wouldn’t it be nice to get some of that time back? In The New Email Revolution, Robert W. Bly Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will be able to quickly and easily: •Find templates you can use to create emails for dozens of different situations. •Know the right wording and optimal word length for email communication. •Get recipients to read and respond to your email messages. •Understand when it is legal and not legal to send email to a person you do not know. •Incorporate photos, graphics, sound, and video into your email messages. •Measure the deliverability, bounce rate, open rate, and response rate to every email you send. •Write clearer, more engaging, more persuasive email copy for every occasion. Get better results in less time with The New Email Revolution. |
| email copywriting vs email marketing: Scale While You Sleep Chris Orzechowski, 2020-08-27 One of the hardest parts of growing an Ecommerce business is scaling to the point where you have enough cash flow and profit margin. Some business owners think the only answer to their problem is to pump even MORE money into ads when really they should be focusing on their email marketing. This is where Chris Orzechowski and his book, Scale While You Sleep, can help. After working behind the scenes with dozens of Ecommerce brands, Chris has seen that most brands are leaving a lot of money on the table when it comes to email marketing. He wrote this book to help YOU make more money from your email marketing. In the book you will learn about his simple but hyper profitable system that can turn one-time buyers into loyal fans of your brand through the power of email automation. Reading this informative book is the first step to making MORE sales without paying expensive acquisition costs so you can have more cash flow, more money in your pocket and less stress in your life. |
| email copywriting vs email marketing: The Wealthy Freelancer Pete Savage, Steve Slaunwhite, 2010-03-02 Being your own boss can lead to incredible profts - here's how... Whether you call yourself a freelancer, consultant, independent contractor or solo professional of any kind, 'The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle', shows you how to get the clients, income, and lifestyle you deserve. So you can put more money in the bank, enjoy more time with your family and make a great living doing what you truly love to do, free from the burden of employment... Filled with proven ideas and real-world examples from dozens of successful freelancers, 'The Wealthy Freelancer' is essential reading for any solo professional who wants to enjoy a lifestyle that's 'wealthy' in every sense of the word. Here's a glimpse of what's waiting for you inside this book: * Why the typical one-size-fits-all marketing advice rarely works, and a fool-proof system for determining the optimal mix of marketing activities for your specific circumstances and goals. * How to get more prospects to say Yes! to the fees that you propose. * Why striving to be the best in your field almost never works, and what to do instead. * How to charge more - and earn more - by creating new income streams closely related to your core business. *How to have more time for the life you want and still have a great income. *How to test the waters and land freelance work now, even if you're already employed. * Why freelancing has moved beyond creative fields and into mainstream careers such as Engineering, Software Development, Bookkeeping, and more than 160 other professions. * Stories of real-life freelancers who destroy the myth that freelancers barely scrape by. * Dozens more proven tips and strategies to build a more profitable and fulfilling solo business. |
| email copywriting vs email marketing: Ultimate Guide to Email Marketing for Business Susan Gunelius, 2018-05-15 Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes—not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers. By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to: Use free content to encourage people to subscribe to your email list Develop conversion funnels that drive people to buy from you or sign up for your webinars Save time and keep subscribers engaged with your brand with email automation Boost conversions with list segmentation techniques designed to get the right message to the right people at the right time Test your messages and analyze your performance using key metrics to improve your results Win back customers with automation and personalization strategies designed to build a one-on-one relationship with your audience Understand the laws and deliverability rules you must follow and tools to help you along the way |
| email copywriting vs email marketing: Persuasive Online Copywriting Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis, 2003 Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you.Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.Bryan Eisenberg, Jeffery Eisenberg and Lisa T. Davis are Future Now, Inc., an agency Specializing in online conversion since 1998. In addition to offering seminars and workshops, the trio's publications include The Marketer's Commom Sense Guide to E-Metrics, an ROI Marketing column for ClickZ and GrokDotCom. |
| email copywriting vs email marketing: Email Marketing Jeanniey Mullen, David Daniels, 2011-03-10 If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks. |
| email copywriting vs email marketing: The Copywriting Grab Bag Ben Settle, 2007 The secrets in this book have put a LOT of money in my pocket. And they can do the same for you if you apply them to your own ads. - Michael Senoff Founder and CEO www.hardtofindseminars.com How to instantly increase your advertising response by 30% (or more) by making a few simple tweaks to your order form. Why using customer testimonials can actually hurt your sales. A secret way to make even crappy copy almost unbeatable. How to use an ordinary telephone to double your sales without doing any telemarketing. Why bad writing and lots of typos can make you more sales. How to create professionally produced video ads on a shoe-string budget. A sneaky (but 100% legal) way to use your competitor's customer testimonials... in YOUR advertising. How to skeptic-proof even your most outrageous claims and promises. A little-known way to get full page newspaper and magazine ads for pennies on the dollar. How to become a celebrity in your niche. The secret of banishing writers block forever. How to make it almost impossible for people to delete your email pitches. And much, much more. The Copywriting Grab Bag is packed with ways to multiply the profits of all your ads -- without needing a lot of money, experience or natural writing talent. Simply reach into this grab bag of copywriting and marketing instruction, pull out any one of the hundreds of gems you'll find, and immediately apply it to your unique situation. |
| email copywriting vs email marketing: Learn Ethical Hacking from Scratch Zaid Sabih, 2018-07-31 Learn how to hack systems like black hat hackers and secure them like security experts Key Features Understand how computer systems work and their vulnerabilities Exploit weaknesses and hack into machines to test their security Learn how to secure systems from hackers Book Description This book starts with the basics of ethical hacking, how to practice hacking safely and legally, and how to install and interact with Kali Linux and the Linux terminal. You will explore network hacking, where you will see how to test the security of wired and wireless networks. You’ll also learn how to crack the password for any Wi-Fi network (whether it uses WEP, WPA, or WPA2) and spy on the connected devices. Moving on, you will discover how to gain access to remote computer systems using client-side and server-side attacks. You will also get the hang of post-exploitation techniques, including remotely controlling and interacting with the systems that you compromised. Towards the end of the book, you will be able to pick up web application hacking techniques. You'll see how to discover, exploit, and prevent a number of website vulnerabilities, such as XSS and SQL injections. The attacks covered are practical techniques that work against real systems and are purely for educational purposes. At the end of each section, you will learn how to detect, prevent, and secure systems from these attacks. What you will learn Understand ethical hacking and the different fields and types of hackers Set up a penetration testing lab to practice safe and legal hacking Explore Linux basics, commands, and how to interact with the terminal Access password-protected networks and spy on connected clients Use server and client-side attacks to hack and control remote computers Control a hacked system remotely and use it to hack other systems Discover, exploit, and prevent a number of web application vulnerabilities such as XSS and SQL injections Who this book is for Learning Ethical Hacking from Scratch is for anyone interested in learning how to hack and test the security of systems like professional hackers and security experts. |
| email copywriting vs email marketing: Content Rules Ann Handley, C. C. Chapman, 2012-05-22 The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a voice, including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic voice and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules. |
| email copywriting vs email marketing: How to Win at B2B Email Marketing Adam Q. Holden-Bach, 2015-06-30 |
| email copywriting vs email marketing: Total E-mail Marketing Dave Chaffey, 2007 Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail. |
| email copywriting vs email marketing: The Brain Audit Sean D'Souza, 2009-08 How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics. |
| email copywriting vs email marketing: Atomic Habits James Clear, 2018-10-16 The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal. |
| email copywriting vs email marketing: ProBlogger Darren Rowse, Chris Garrett, 2010-04-23 A complete how-to from two of the world’s top bloggers Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career. Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Offers solid, step-by-step instruction on how bloggers make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, what a successful blog post should include, how to optimize advertising, and much more Written by two fulltime professional bloggers, the updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money. |
| email copywriting vs email marketing: Invisible Selling Machine Ryan Deiss, 2015-03-09 |
| email copywriting vs email marketing: Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Joe Pulizzi, 2015-09-04 “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written. -Jay Baer, New York Times bestselling author of Youtility The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves! -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy. -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling. -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model. -John Lee Dumas, Founder, EntrepreneurOnFire The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint. -Scott Stratten, bestselling author and President of UnMarketing Inc. Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort! -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners |
| email copywriting vs email marketing: Words Are Wealth Maria Lloyd, 2021-02-08 Words Are Wealth is a practical guide for businesses that are struggling to write profitable copy for email marketing and Facebook ads. With insights from seasoned email copywriter Maria A. Lloyd, you'll learn what to say and how to say it -- the key to turning words into wealth. |
| email copywriting vs email marketing: E-Telligence Kate Barrett, 2019-01-24 In this book, Kate will teach you to use email marketing more intelligently, with a roadmap through the five key stages to make a positive impact on your campaigns. 1.KNOW What You've Already Got 2.IMPROVE What You're Doing 3.FILL IN Your Gaps 4.GROW Your Audience 5.REACH Your Audience |
| email copywriting vs email marketing: The Boron Letters Gary Halbert, Bond Halbert, 2013-06-11 A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy boardroom advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles |
| email copywriting vs email marketing: The Storytelling Non-Profit Vanessa Chase Lockshin, 2016-04-29 The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience.--Back cover. |
| email copywriting vs email marketing: Internet Prophets Steve Olsher, 2012-06-01 WARNING: You’re About To Tap Into Internet Gold! For the first time ever, 25 hand-selected, world-renown internet legends, such as Yanik Silver, Mike Koenigs, Mike Filsaime, Dan Hollings, Leslie Rohde, Marc Ostrofsky, and many others come together to reveal their proven step-by-step process for making millions online. Internet Prophets pulls back the curtain and takes you behind the scenes with some of the most successful internet strategists on the planet who not only share their path and expertise, but also the specific actions you must implement to take full advantage of the internet’s massive reach and profit potential. Gain extremely rare access into the mindset of internet royalty as they teach you powerful, actionable trade secrets that are seldom revealed; exactly what you must do online now and precisely HOW to do it; the keys to not just having an internet presence, but dominating your field; how to establish position to capitalize on the internet’s next big opportunity; and multiple proven monetization techniques that generate ridiculous cash flow. From Mobile to SEO, Product Launches to Social Media, and whether you’re a solopreneur, start-up, small-business owner, internet virgin, or internet professional, Internet Prophets provides the answers you need to exponentially explode your business and PROFIT like never before. |
| email copywriting vs email marketing: Obvious Adams Robert R. Updegraff, 2007 Alone sat a man at a table by a window in the Dickens Room of the Tip Top Inn, Chicago. He has finished his dinner and was apparently waiting his black coffee to be served. Two men entered and were shown to a table near by. Presently one of them glanced at the man by the window. 'See that man over there?' he whispered to his companion. 'Yes, ' said the latter, looking disinterestedly in the direction indicated. 'Well, that is Obvious Adams.' 'Is that so?' And he almost turned in his chair this time to get a good look at the most-talked-of man in the advertising business. 'Ordinary-looking man, isn't he?'-So begins Robert R. Updegraff's Obvious Adams. |
| email copywriting vs email marketing: Permission to Prosper Ray Edwards, 2020-11-03 False beliefs about money so often rob us of our best opportunity to serve God, to love people, and to steward the wealth He gives us. Our cultural programming has embedded deep within us wrong ideas about wealth, money, and morality. These wrong ideas, and not greed or avarice, are the biggest source of poverty in the world. In Permission to Prosper, Ray Edwards offers three startling premises. First, God has promised you prosperity. Second, God has a purpose behind this prosperity (and it is not necessarily that you give all your money away). And third, the practice of prosperity is a spiritual activity. Not only do you have permission to prosper, but you also have a mandate to multiply. Permission to Prosper gives you the confidence and the keys to do just that. |
| email copywriting vs email marketing: Wellpreneur Amanda Cook, 2017-02-23 Why do some wellness entrepreneurs find freedom, flexibility and a healthy income online - while others get stuck spinning their wheels, never finding clients or making sales? It's not about who has the best website, or who spends more time on social media. The secret is in the system. Wellpreneurs who find clients online have a system in place that failing wellpreneurs don't. This system brings more of the right people to your website, and turns them into paying clients. It's this proven, step-by-step system you'll learn in this book. Wellpreneur is a guide to nailing your niche and finding more clients online, written just for wellness entrepreneurs. If you're a health coach, yoga teacher, personal trainer, nutritionist or other wellness professional, you'll: Get total clarity on your target market, so you know exactly who you're serving (and why). Learn the proven five-step Organic Growth System to attract ideal prospects to your website and turn them into paying clients. Peek inside the businesses of successful wellpreneurs, to learn how they grew profitable wellness businesses online. Streamline your online marketing, so you can spend less time marketing, and more time doing work you love! |
| email copywriting vs email marketing: The Golf Marketing Bible Andrew Wood, 2005 |
| email copywriting vs email marketing: How to Write Emails That Sell Matt Bacak, 2021-10-05 A Proven Email Structure By Email Writing Masters |
| email copywriting vs email marketing: Storynomics Robert Mckee, Thomas Gerace, 2018-03-20 Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer. |
| email copywriting vs email marketing: Ben Settle's Big Book of Business! Ben Settle, 2017-02-27 More than 600 Printed Pages of Greatness for the First Time ever in print! All of Ben Settle's business books on Amazon (published as of January, 2017) in one giant tome! Inside you get: - Blue Chip Email Secrets - How to Make Money at Will Almost Every Time You Send an Email to Your List - Selling from the Trenches - Newbie-Proof Traffic Secrets! - 9 Easy Ways to Drive All the Traffic You Can Eat to Your Websites - Negotiation Secrets of the World's Most Persuasive Men and Women - 12 Mish-Mash Joint Venture Secrets You Can Profit from in as Little as 60 Minutes or Less - How to Write, Produce, and Profit from Print Newsletters - How to Quickly Get More Business by Being a Local Celebrity - How to Get Clients in a Bad Economy - Secret Ways to Attract an Endless Flow of New Clients and Customers in 21 Days or Less... Even when the Economy Tanks - Crypto Copywriting Secrets - How to Create Profitable Sales Letters Fast Even if You Can't Write Your Own Way out of a Paper Bag Now! - Crackerjack Positioning - How to Control the Way People Think about You in the Marketplace - Christian Business Secrets - How to Use Ancient Biblical Laws to Build a Thriving, Godly Business in Today's Cut-Throat Marketplace - The Affiliate Trump Card - 10 Street-Smart Secrets of an Email Marketing Strategist Who Lives and Dies by His Results - Persuasion Secrets of the World's Most Charismatic & Influential Villains - How to Build an Instant Million-Dollar Swipe File! - Copywriter's Crib Sheet Ben's thrown everything but the kitchen sink into this book! (And the poor sink's beginning to look worried...) |
| email copywriting vs email marketing: Advertising Secrets of the Written Word Joseph Sugarman, 1998-01-01 Joseph Sugarman has been recognized worldwide for his ability to create persuasive advertising copy that turns a prospect into a customer. ADVERTISING SECRETS OF THE WRITTEN WORD is a comprehensive textbook that teaches you the step-by-step techniques you can follow to write advertising copy - the same lessons taught at his exclusive $3,000 seminars. The entertainingly illustrated book provides insights into the skills it takes to be a great copywriter & how to develop them. It then takes you into the thought process of ad creation, providing a very disciplined procedure that anybody can follow. A chapter reveals the psychological triggers & how they can be used effectively to cause prospects to exchange their hard-earned money for your product or service. The book also presents many personal stories, advertising examples & many of Sugarman's own ads along with the reasons for their success or failure. Ray Schultz, editor of Direct Magazine says, There is no better model for copywriters or magazine editors than Joe Sugarman. Quotes by Richard Thalheimer, President of The Sharper Image, Jack Canfield, co-author of Chicken Soup for the Soul & Vice President Albert Gore are shown on the back cover. |
| email copywriting vs email marketing: Successful Direct Marketing Methods Bob Stone, 1984 |
Microsoft Word - Email Copywriting Basics SR.docx
Email copywriting best practices for effective consumer email marketing Email copywriting can differ slightly when it comes to consumer marketing because consumers prefer a personal level …
Microsoft Word - Email Copywriting 101 eBook v1.docx
In this ebook, we’ll talk about how to avoid the three biggest mistakes in email copywriting, and how to write better emails so you can sell more stuff—and stand out from all the crap. Let’s get …
Email Copywriting Best Practices - The Nuclear IM Income …
good, motivational copywriting. Copywriting takes practice, testing, and some pre work but, it’s not difficult. Make sure that each email has a purpose, uses the words your audience understands, …
Email Copywriting Essentials - Content Sparks
That is also why the quality of your email copy is so critical to your marketing success. Handled properly, what you write in your emails and how you construct them can engage and satisfy …
EMAIL COPYWRITING - ExpertHypnosis.com Hypnosis, NLP …
In this eBook, we’re going to lay out the best principles of email copywriting.
Copywriting Master Class Lesson 14 - copywritematters.com
Writing effective email marketing is very much like writing direct mail, with one or two differences. Email is definitely one the hottest marketing tools around and writing an effective email …
Email Copywriting - Session 4 - freelancewritersden.com
Bootcamp Agenda Basics of email marketing. How to prepare for an email copywriting assignment. How to write emails that get results. How to promote your email copywriting …
Email Copywriting Dos and Don’ts - launchdigitalmarketing.com
Email Copywriting Dos and Don’ts Before you send out your next email, scan through our tried-and-true email copywriting best practices to ensure you get that high open rate.
CAPTURE ATTENTION SUSTAIN INTEREST COPYWRITING
A QUICK EMAIL COPY AUDIT how you can make your email copy work harde . The original copy wasn’t bad by any means. But by relooking at it from the reader’s perspective we made the …
E-mail Marketing: Advantages, Disadvantages and Improving …
One of tools regarding E-commerce is E-mail Marketing. E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising …
How to Push Send and Grow Your Business - Copyblogger
And the email in-box still happens to be the #1 preferred channel for permission-based marketing messages, by a wide margin. Email provides you the most direct line of communication for …
Email Copywriting Essentials – Summary Cheat Sheet
Increase sales and profits without ‘selling’ in your emails. Write powerful email subject lines that boost your open rates. Create compelling calls to action in your emails. Create an action plan …
Email marketing: Think inside the new inbox - McKinsey
Three steps are necessary for marketers to harness the full power of email: 1. Focus on the whole journey, not just the click. Marketers often obsess over every aspect of every message sent, …
Digital Marketing Course Outline 1. Introduction to Digital …
Email Copywriting Email Automation Tools Mailchimp, Constant Contact, etc. A/B Testing for Emails Metrics to Track in Email Marketing
An Introduction to Copywriting - vapartners.ca
WHAT IS COPYWRITING? ts of their products/services. It’s a tool to educate your audience and move th m toward completing an action. Copywriting is key to all marketing assets such as …
Email Copywriting Essentials - Content Sparks
That is also why the quality of your email copy is so critical to your marketing success. Handled properly, what you write in your emails and how you construct them can engage and satisfy …
THE DIGITAL MARKETING HANDBOOK - Bly
For an information marketing business, the funnel captures the name and email address to build the list, upsells to an inexpensive front-end product, and then cross-sells and upsells additional …
The Guide to Drip Email Marketing (And 4 Examples You Can …
Your email marketing is but one component of your larger go-to-market strategy, so leveraging user behavior and list segmentation across all of your marketing channels just plain makes …
Email Campaign Samples Mark Elmo Ellis ElmoCopy
Example of a Cold Outreach Email From the Email Copywriting Portfolio of Mark Ellis Hello John, Are you having a hard time creating a content marketing plan with your team and reaching …
Copywriting vs. Content Writing: Which One Does Your UK …
If your UK business is launching a new product or running a time-sensitive promotion, copywriting is the best choice. Sales pages, PPC ads, and email marketing campaigns are powerful tools …
Microsoft Word - Email Copywriting Basics SR.docx
Email copywriting best practices for effective consumer email marketing Email copywriting can differ slightly when it comes to consumer marketing because consumers prefer a personal …
Microsoft Word - Email Copywriting 101 eBook v1.docx
In this ebook, we’ll talk about how to avoid the three biggest mistakes in email copywriting, and how to write better emails so you can sell more stuff—and stand out from all the crap. Let’s get …
Email Copywriting Best Practices - The Nuclear IM Income …
good, motivational copywriting. Copywriting takes practice, testing, and some pre work but, it’s not difficult. Make sure that each email has a purpose, uses the words your audience …
Email Copywriting Essentials - Content Sparks
That is also why the quality of your email copy is so critical to your marketing success. Handled properly, what you write in your emails and how you construct them can engage and satisfy …
EMAIL COPYWRITING - ExpertHypnosis.com Hypnosis, NLP …
In this eBook, we’re going to lay out the best principles of email copywriting.
Copywriting Master Class Lesson 14 - copywritematters.com
Writing effective email marketing is very much like writing direct mail, with one or two differences. Email is definitely one the hottest marketing tools around and writing an effective email …
Email Copywriting - Session 4 - freelancewritersden.com
Bootcamp Agenda Basics of email marketing. How to prepare for an email copywriting assignment. How to write emails that get results. How to promote your email copywriting …
Email Copywriting Dos and Don’ts
Email Copywriting Dos and Don’ts Before you send out your next email, scan through our tried-and-true email copywriting best practices to ensure you get that high open rate.
CAPTURE ATTENTION SUSTAIN INTEREST COPYWRITING
A QUICK EMAIL COPY AUDIT how you can make your email copy work harde . The original copy wasn’t bad by any means. But by relooking at it from the reader’s perspective we made the …
E-mail Marketing: Advantages, Disadvantages and Improving …
One of tools regarding E-commerce is E-mail Marketing. E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund …
How to Push Send and Grow Your Business - Copyblogger
And the email in-box still happens to be the #1 preferred channel for permission-based marketing messages, by a wide margin. Email provides you the most direct line of communication for …
Email Copywriting Essentials – Summary Cheat Sheet
Increase sales and profits without ‘selling’ in your emails. Write powerful email subject lines that boost your open rates. Create compelling calls to action in your emails. Create an action plan …
Email marketing: Think inside the new inbox - McKinsey & …
Three steps are necessary for marketers to harness the full power of email: 1. Focus on the whole journey, not just the click. Marketers often obsess over every aspect of every message sent, …
Digital Marketing Course Outline 1. Introduction to Digital …
Email Copywriting Email Automation Tools Mailchimp, Constant Contact, etc. A/B Testing for Emails Metrics to Track in Email Marketing
An Introduction to Copywriting - vapartners.ca
WHAT IS COPYWRITING? ts of their products/services. It’s a tool to educate your audience and move th m toward completing an action. Copywriting is key to all marketing assets such as …
Email Copywriting Essentials - Content Sparks
That is also why the quality of your email copy is so critical to your marketing success. Handled properly, what you write in your emails and how you construct them can engage and satisfy …
THE DIGITAL MARKETING HANDBOOK - Bly
For an information marketing business, the funnel captures the name and email address to build the list, upsells to an inexpensive front-end product, and then cross-sells and upsells additional …
The Guide to Drip Email Marketing (And 4 Examples You Can …
Your email marketing is but one component of your larger go-to-market strategy, so leveraging user behavior and list segmentation across all of your marketing channels just plain makes …
Email Campaign Samples Mark Elmo Ellis ElmoCopy
Example of a Cold Outreach Email From the Email Copywriting Portfolio of Mark Ellis Hello John, Are you having a hard time creating a content marketing plan with your team and reaching …
Copywriting vs. Content Writing: Which One Does Your UK …
If your UK business is launching a new product or running a time-sensitive promotion, copywriting is the best choice. Sales pages, PPC ads, and email marketing campaigns are powerful tools …
