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| free google certificate for digital marketing: Digital Marketing Bull by Koushik Das Koushik Das, Jeevan Tiwari, Hanif Ahmed, Kunal Khubchandani, Muhammad Uwais, Lalit Patel, Northeast Headline, Lokesh Khatri, Ankit Dev Arpan, 2021-06-02 All about the Fundamentals of Digital Marketing in 2021. |
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| free google certificate for digital marketing: Spectrum Aug 2020 - Magazine by AglaSem aglasem.com, Spectrum is a movement to connect and empower a community of engaged stakeholders to share their work and ideas in the world of education and career, learn from each other, and foster innovation. |
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| free google certificate for digital marketing: Drive Sales With Digital Marketing Peter Dickinson, Charleh Dickinson, 2021-12-18 Digital marketing is an essential component for any modern business. If you are an SME looking for a way to get ahead and stand out from the competition, this book is your ticket. As an agency that delivers digital marketing for our clients, we understand that it's something that is constantly evolving. To be successful, you must be able to capture each stage of your customer journey and identify an approach that will allow you to gain traction in your market and take you from strength to strength as your business grows. This book includes background on why digital marketing is so important and a step-by-step guide on how to develop the right strategy and manage the key elements such as websites, social media, and email. |
| free google certificate for digital marketing: Learning Engineering for Online Education Chris Dede, John Richards, Bror Saxberg, 2018-10-12 Learning Engineering for Online Education is a comprehensive overview of the emerging field of learning engineering, a form of educational optimization driven by analytics, design-based research, and fast-paced, large-scale experimentation. Chapters written by instructional design and distance learning innovators explore the theoretical context of learning engineering and provide design-based examples from top educational institutions. Concluding with an agenda for future research, this volume is essential for those interested in using data and high-quality outcome evidence to improve student engagement, instructional efficacy, and results in online and blended settings. |
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| free google certificate for digital marketing: The SAGE Handbook of Marketing Ethics Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor, 2020-10-05 The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections |
| free google certificate for digital marketing: Tourism Marketing Alastair M. Morrison, 2022-03-29 Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students. |
| free google certificate for digital marketing: T-Byte Digital Customer Experience V Gupta, 2019-10-31 This document brings together a set of latest data points and publicly available information relevant for Digital Customer Experience. We are very excited to share this content and believe that readers will benefit immensely from this periodic publication immensely. |
| free google certificate for digital marketing: Advertising in the Digital Age Sevil Yesiloglu, Joyce Costello, 2024-04-09 Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries. |
| free google certificate for digital marketing: Public Relations Planning Edward T. Vieira, Jr., 2018-10-03 Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication. |
| free google certificate for digital marketing: NEVER KNEW I GOT IT IN ME Asser Elsadat, 2023-09-26 This memoir is about my body transformation, or that's what I thought of it for the longest time, but little did I know that the process of doing research and putting in the work to teach myself about nutrition and fitness would significantly change my perspective on life that some might categorize it under the self-help genre. However, It isn't only about teaching; It is also about crying while eating or doing push-ups using the bathroom door. It is a journey of exploration and some uncommon ups and downs to keep things interesting. I tried to convey everything I learned in the past 4 and a half years, that includes the difficulties I faced and also the good times I got to experience. I hope reading it helps you save the time I wasted just because I didn't know how to do it right. |
| free google certificate for digital marketing: Massive Open Online Courses (MOOCs) For Everyone Pethuraja.S, 2015-05-02 The Book Massive Open Online Courses (MOOCs) For Everyone, is the most comprehensive educational web resource book that will explore the most famous innovative educational paradigm MOOC, online learning platforms and world’s prestigious higher education institutions which are offering open online courses at free of cost. The book will also cover the short history about the term, potential benefits of participation in an open online course, and how MOOCs have been transforming/revolutionizing/disseminating the ecosystem of education using advanced technologies and innovative pedagogical techniques. This book will be useful for learners who are looking for free, open, online courses to learn the new things or would like to improve their level of knowledge on a particular subject. There are vast number of open online courses available in various topics through online learning platforms which are mentioned in this book. By participating in the free open online courses offered by various universities and institutions, learners can become expert in their favorite subject and improve the career in an efficient way. This book was written to benefit the students and lifelong learners to learn anything using free open online educational courses. Unleashing the most useful free open online course Resources: The book will explore the details of 90 online learning platforms and more than 275 higher education institutions and organizations which are participating the movement of MOOCs to offer free open online courses. The book was written to represent in-depth education web resources with 9 Chapters and 155 pages. |
| free google certificate for digital marketing: The Big Sourcebook of Free and Low-Cost Library Programming Ellyssa Kroski, 2024-03-11 There’s no need to spend hours trying to come up with creative programming ideas—bestselling library activity guru Kroski has already done all the hard work for you! Largely drawn from contributions by library workers across the country, this e-book is a cornucopia of ready-to-go activities, easily accessible resources, and adaptable tools for inspiring countless fun and engaging programs at your library. Best of all, these exciting low cost/no-cost library programs can be implemented using only free resources. Offering a broad selection of ideas for adults, tweens, and younger children that can be tailored to a variety of contexts, inside this sourcebook you’ll discover seniors and older adult programming resources on such topics as genealogy, financial literacy, lifelong learning, gardening, and health and wellness; career, ESL/literacy, and just for fun programs and book clubs perfect for adults; young adult programming resources such as the Book to Action toolkit, YALSA’s Teen Programming Guidelines, literacy and educational resources, computers and coding activities, live action roleplaying games (LARPS), and many more; free resources to teach financial responsibility to toddlers, lesson plans from NASA, resources to host an Earth Day event incorporating a “free trees for kids” program, StoryWalks and more ideas for children; makerspace, STEM, and art programming resources; Pinterest boards, idea lists, writing prompts, coloring pages, free books, and passive programming downloadables and printables; information about more than two dozen grant opportunities for funding programs; and planning templates, marketing tips, assessment resources, and tools for brainstorming and productivity. |
| free google certificate for digital marketing: How to Launch a Freelance Copywriting Business Jules Horne, 2018 Are you a journalist, creative writer or blogger with great writing skills? This practical business guide shows you how to start a copywriting business, find clients, set up a work pipeline, handle time and money, and survive and thrive on the freelance frontline. Jules Horne is an award-winning writer, copywriter and former associate lecturer with the Open University. Her copywriting business, Texthouse, has provided words for deep sea divers, heating engineers, housing associations, chocolatiers and many other amazing businesses. Here's what she's learned on the way! This book is for all writers who aspire to earn a living from their writing, and need business how-tos and inspiration for life as a freelance creative. |
| free google certificate for digital marketing: Digital Marketing Dave Chaffey, Fiona Ellis-Chadwick, 2019-02-05 Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. |
| free google certificate for digital marketing: Internet Marketing for Your Tourism Business Susan Sweeney, 2000 Proven techniques for Promoting Tourist-based Businesses Over the Internet. |
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