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| freelance content marketing writer: The Freelance Content Marketing Writer Jennifer Goforth Gregory, 2018-05-20 Earn six figures as a freelance content marketing writer with this comprehensive how-to-guide. Jennifer shares her proven ideas, step-by-step processes and templates for writers of all career stages. Hundreds of writers (including Jennifer, herself) have used these methods to find high-paying clients, increase their income and create businesses they truly love. |
| freelance content marketing writer: Summary of Jennifer Goforth Gregory's The Freelance Content Marketing Writer Everest Media,, 2022-06-21T22:59:00Z Please note: This is a companion version & not the original book. Sample Book Insights: #1 Content marketing is when a business provides information to its potential customers that helps solve their problems. It can be in the form of a blog post, video, iPhone app, whitepaper, or even a webinar or event. #2 Content marketing writers are hired by brands, PR firms, content companies, professionals, and associations and universities. The pay varies depending on the clients and the quality of the work, but you can make good money writing for these clients. #3 Nonprofits are the best way for them to raise money for their causes. Feature stories about the people they have helped are often literary in nature and can be written by freelance writers for nonprofit organizations. #4 There are many different types of deliverables that a content marketing writer can produce for a brand. Some of the most common are blogs, articles, case studies, whitepapers, and infographics. |
| freelance content marketing writer: The Well-Fed Writer (Third Edition) Peter Bowerman, 2021-04 Third edition of a detailed how-to guide to starting and growing your own lucrative commercial writing practice-writing for corporations and creative agencies, and for hourly rates of $50-125+. |
| freelance content marketing writer: Start Your Own Freelance Writing Business The Staff of Entrepreneur Media, Laura Briggs, 2019-07-19 Write Your Own Success Story Breaking into freelance writing has gotten much easier for word-savvy entrepreneurs like you. But even in the golden age of content creation, you still need to know what it takes to launch and consistently pitch your services so you can grow and scale your freelance writing side hustle into a full-fledged career you really love. Start Your Own Freelance Writing Business is an easy-to-understand, introductory, and nontechnical approach to the world of freelance writing. This book teaches you how to leverage the fast-changing pace of technology to grow a business that gives you the freedom and flexibility you want. You’ll learn how to: Assess your freelancing skillset Determine the best way to position your business to clients Research the most profitable freelance writing opportunities Create a series of pitches that convert to profitable client relationships Use freelance job sites to build a strong client base Master the art of time management so you don’t miss a single deadline Market your business in multiple channels to grow and scale your business You’ll also get an inside look at a freelance writing business and related tips and strategies from a multi-six figure online freelance writer. So what are you waiting for? The time is “write” to start today! About the Author Laura Pennington Briggs is a former middle school teacher turned freelance writer, project manager, and online course creator. She’s helped more than 8,000 students launch or optimize their freelance business since 2012. For more than 30 years, Entrepreneur Media, Inc. has set the course for success for millions of entrepreneurs and small business owners. We’ll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success. |
| freelance content marketing writer: Content Writing 101 Joice Carrera, 2020-09-11 Land profitable content writing jobs from home and establish a successful career in writing today. Are you scared, confused, and clueless about having a career from home? It's either: You don't know how to start; You think you don't have the skill; You believe online jobs are a scam; You feel that having a thriving business online is impossible; Or all of the above. ______________________________________________________________ Research reveals that freelancers are generally happier and more satisfied with work and leisure. It's not difficult to see why - the work flexibility, financial rewards, and creative control -- just a few perks that most freelancers who work from home take joy in. The freelancing industry has grown significantly over the past decade, and while there are tons of options for freelancers these days, the competition has gotten tougher, too. ______________________________________________________________ A freelance content writing career is one that seems to flourish all the more because of two things: Businesses need content, and Content sells. ______________________________________________________________ This book, Content Writing 101, guides you through the step by step process of building a content writing career from scratch - from finding your why to building your portfolio to landing lucrative online content writing jobs and working with your dream clients - even with ZERO experience. This book is written with you in mind if you are: Clueless about where and how to find online work; An aspiring website content writer who's looking at how to get better at writing and win more contracts; Struggling with content planning and coming up with content ideas; Looking to add SEO marketing as part of your website content writing service. SEO Content Specialist, Joice Carrera, walks you through the best practices in content writing and SEO marketing that will help you: Curate an impressive portfolio even without experience; Create a well-crafted written content that speaks to your ideal reader; Build a client network and carry out projects that interest you; Stand out among the sea of freelance content writers; Start getting paid to write for businesses; Embark on living the life that you want. ______________________________________________________________ Content Writing 101 is a practical guide to help you get started with working online as a content writer, build a business that you love, earn money while working from home, and enjoy time and financial freedom for you and your family. It comes with a content writing workbook that serves as a reflective and actionable guide to help you navigate the process of website content writing step-by-step. It's content writing made easy -- filled with useful and effective content writing practices and advice that could jumpstart your career as a writer. ______________________________________________________________ Pursue content writing online and start getting paid to write for businesses that you care about. Scroll up and hit that Buy Now button! |
| freelance content marketing writer: Practical Content Strategy & Marketing Julia McCoy, 2017-11-27 Finally: a real-life, practical industry guide on content strategy and marketing. Practical Content Strategy & Marketing is your go-to guide on a practical content strategy and marketing education, created by author Julia McCoy as a written accompaniment to her new course, the Content Strategy & Marketing Course (www.contentstrategycourse.com). If you run a business, or if you’re trying to break into a top-dollar content marketing career, you need to know the practical concepts involved in content strategy and marketing. The “how,” the “why,” the “where” of content. Content marketing itself involves so many platforms, formats, content types, strategies, tools—and to get the most ROI from your approach to content marketing and strategy, you have to know how to do the most important content marketing practices. Forget FOMO and trying to figure out too many things. This guide will teach you the most important foundations and skills you actually need in order to get far in our booming industry of content marketing. For the first time in the industry, Practical Content Strategy & Marketing lays the “hows” of content marketing and strategy out, in a step-by-step approach, book form. Each section has written exercises built to solidify what you’re reading and learning—you’ll be able to fill these out with a pen. Don’t be afraid to mark up this book! Why is this book different? You’re not going to find corporate, birds-eye, mumbo-jumbo fluff in this content marketing guide. Quite the opposite. The author, Julia McCoy, won her way to the top (awarded as the top 33rd content marketer in 2016) the hard-knocks way. She dropped out of college and built a content agency, Express Writers, on nothing but $75 and the tenacity to go and follow her dream and see it through. Five years later, Julia’s business has served over 5,000 clients and employs over 40 team members, and her content consistently ranks at the top of Google and among the highest-shared for guest publications. Her go-to marketing strategy? A practical, hands-on content marketing approach that has ended up bringing her 99% of the clients her agency currently works with. With Julia as your guide, learn the principles and physical “how-to” behind these six key cores of effective content marketing: Module 1: Core Foundations of an ROI-Based Content Strategy Module 2: Audience Persona Discovery, Sales Funnel Content Mapping, & Style Guidelines Module 3: Understanding Keywords, SEO Opportunities, & Creating Keyword Reports Module 4: How to Build Content Cores (Your Content House) for an Authority Presence Online Module 5: Practical Content Creation (Your Site & Guest Blogging) Module 6: Content Promotion, Setting a Budget, Preparing Your Editorial Calendar, & Maintenance Along the way, you’ll get to build a working content strategy from the ground up, using the Brand Strategy Exercises in each module. Have your pen and thinking cap ready—and a brand you want to build an entire working strategy for! Practical Content Strategy & Marketing is a field guide for the smartest content marketers who know that strategy is the key to thriving in our world of new marketing through content. Bonus: leading business marketing expert Mark Schaefer joins Julia to write the foreword, and guests Sujan Patel, Michele Linn, Steve Rayson and more appear in guest lessons throughout the book. |
| freelance content marketing writer: The Essential Guide to Freelance Writing Zachary Petit, 2015-11-16 Prime Your Freelance Writing Career for Success! So you want to be a freelance writer. Great! But now you're faced with a laundry list of questions: Should I freelance full time or part time? Should I write for magazines, newspapers, or online markets? How do I dream up the perfect article idea, and how do I pitch it successfully? How do I negotiate contracts, foster relationships with editors, and start getting steady work while avoiding financial panic attacks and unpleasant ulcers? The Essential Guide to Freelance Writing answers all of these questions--and much more. From breaking in to navigating the basics of the business, this book is your road map to a fruitful and rewarding freelance life. You'll learn how to: • Dig into various markets, including consumer magazines, trade journals, newspapers, and online venues. • Make your digital mark and build your writing platform. • Pitch like a pro and craft solid query letters that get responses. • Conduct professional interviews in person, by phone, or by e-mail. • Write and structure various types of articles, from front-of-the-book pieces to profiles and features. • Quit your lackluster day job, and live the life you've always wanted. Filled with insider secrets, candid advice, and Zachary Petit's trademark humor and blunt honesty, The Essential Guide to Freelance Writing won't just show you how to survive your freelancing writing career--it will teach you how to truly thrive. |
| freelance content marketing writer: Writer for Hire Kelly James-Enger, 2012-04-03 Awarded the Outstanding Book Award in the service/self-help category for 2013 from the ASJA (The American Society of Journalists and Authors)! There's no shortage of books on crafting book proposals, writing novels, overcoming writer's block, and getting in touch with one's muse. But what about a book for writers who simply want to earn a regular paycheck? Writer for Hire is just the wisdom full- and part-time freelancers need. Author Kelly James-Enger details: • 101 secrets to success, organized into five overarching strategies. You'll be able to implement what you learn immediately. • Invaluable advice on managing deadlines, querying effectively, working with clients, handling taxes, invoices, and more. • Strategies for getting more writing gigs, including networking (in-person and online), establishing yourself as an expert, working more efficiently under tight deadlines, and handling rejection with confidence James-Enger looks at the whole freelancer, addressing both the craft and business of freelancing. |
| freelance content marketing writer: Dear Debt Melanie Lockert, 2016-08-12 In her debut book Dear Debt, personal finance expert Melanie Lockert combines her endearing and humorous personal narrative with practical tools to help readers overcome the crippling effects of debt. Drawing from her personal experience of paying off eighty thousand dollars of student loan debt, Melanie provides a wealth of money-saving tips to help her community of debt fighters navigate the repayment process, increase current income, and ultimately become debt-free. By breaking down complex financial concepts into clear, manageable tools and step-by-step processes, Melanie has provided a venerable guide to overcoming debt fatigue and obtaining financial freedom. Inside Dear Debt you will learn to: • Find the debt repayment strategy most effective for your needs • Avoid spending temptations by knowing your triggers • Replace expensive habits with cheaper alternatives • Become a frugal friend without being rude • Start a side hustle to boost your current income • Negotiate your salary to maximize value • Develop a financial plan for life after debt |
| freelance content marketing writer: Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit Joe Pulizzi, Robert Rose, 2017-09-08 Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends. |
| freelance content marketing writer: The Dog Merchants Kim Kavin, 2016-05-03 In what promises to become an Omnivore's Dilemma for dog lovers—breed devotees and adoption advocates alike—The Dog Merchants is the first book to explain the complex and often surprisingly similar business practices that extend from the American Kennel Club to local shelters, from Westminster champions to dog auctions.Without judging dog lovers of any stripe, The Dog Merchants makes it clear that money spent among these dog merchants has real-world effects on people and canines. Kavin reveals how dog merchants create markets for dogs, often in defiance of the usual rules of supply and demand. She takes an investigative approach and meets breeders and rescuers at all levels, shedding much-needed light on an industry that most people don't even realize is an industry.Kavin’s goal is to advance the conversation about how all dogs are treated, from puppy mills to high-kill shelters. She shows that a great deal can be improved by understanding the business practices behind selling dogs of all kinds. Instead of pitting rescue and purebred people against each other, The Dog Merchants shows how all dog lovers can come together, with one voice as consumers, on behalf of all our beloved companions. |
| freelance content marketing writer: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less Joe Pulizzi, 2013-09-27 Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World. |
| freelance content marketing writer: Would I Lie to You? Judi Ketteler, 2019-12-31 “An interesting reported memoir about the power of honesty—not surprisingly, a surprisingly honest account.” —Gretchen Rubin, bestselling author of The Happiness Project “Some books change how you think. Some change how you act. Would I Lie to You? does both.” —KJ Dell’Antonia, editor New York Times Motherlode blog, and author of How to Be a Happier Parent Inspired by her popular New York Times article, “How Honesty Could Make You Happier,” award-winning journalist Judi Ketteler takes a deep dive into the hard truths about honesty, from the personal to the political . . . We’re incensed by politicians who lie and corporations that cheat, but when it comes to our own honesty choices, we often barely notice. So, what happens when we do notice? Judi Ketteler thought of herself as an honest person. And yet, she knew it wasn’t the whole story . . . How often was Judi engaging in the same dishonest behavior she was condemning in others? To answer that question, she started her “Honesty Journal,” and set out to confront her perennial fear of speaking the truth in a range of situations—including with friends, her kids, and even inside her complicated marriage. The result is a timely consideration of the joys and pains of truth in a world that seems committed to lying. “Great for generating discussion on the subject of authenticity and thinking through tough questions.” —Library Journal “Would I Lie to You? is filled with so many fresh insights and proactive solutions that it could pass for a masterclass on honesty.” —Camille Pagán, bestselling author of I’m Fine and Neither Are You “Candor, humor, and wry guidance for developing positive, forthright relationships with ourselves and others.” —Foreword Magazine |
| freelance content marketing writer: Start & Run a Copywriting Business Steve Slaunwhite, 2012-02-24 Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers subst |
| freelance content marketing writer: The Renegade Writer Linda Formichelli, Diana Burrell, 2003 This text teaches freelance writers how to break into previously attainable markets by eschewing the old way of doing things. It explains that freelancers can negotiate for more money and better terms, without risking their careers. |
| freelance content marketing writer: Longstreet Highroad Guide to the Vermont Mountains Rick Strimbeck, Nancy Bazilchuk, 1999-04-25 The indispensable guide to the best the Vermont mountains have to offer. |
| freelance content marketing writer: The Middle Finger Project Ash Ambirge, 2020-02-11 Fresh, funny, and fearless, The Middle Finger Project is a point-by-point primer on how to get unstuck, slay imposter syndrome, trust in your own worth and ability, and become a strong, capable, wonderful, weird, brilliant, ballsy, unfuckwithable YOU. Don't worry, this isn't a book about God, nor is it a book about Ryan Gosling (second in command). But it is a book about authority and becoming your own. --Ash Ambirge After a string of dead-end jobs and a death in the family, Ash Ambirge was down to her last $26 and sleeping in a Kmart parking lot when she faced the truth: No one was coming to her rescue. It was up to her to appoint herself. That night led to what eventually became a six-figure freelance career as a sought-after marketing and copywriting consultant, all while sipping coffee from her front porch in Costa Rica. She then launched The Middle Finger Project, a blog and online course hub, which has provided tens of thousands of young women who disobey with the tools and mindset to give everyone else's expectations the finger and get on your own path to happiness, wealth, independence, and adventure. In her first book, Ash draws on her unconventional personal story to offer a fun, bracing, and occasionally potty-mouthed manifesto for the transformative power of radical self-reliance. Employing the signature wit and wordsmithing she's used to build an avid following, she offers paradigm-shifting advice along the lines of: • The best feeling in the world is knowing who you are and what you're capable of doing. • Life circumstances are not life sentences. If a Scranton girl who grew up in a trailer park can make it, so can you. • What you believe about yourself will either murder your chances or save your life. So why not believe something good? • You don't need a high-ranking job title to be authorized to contribute. You just need to contribute. • Be your own authority. Authority only works as long as you trust that someone smarter than you is making the rules. • The way you become a force is by being the most radically real version of yourself that you can be. • You only have 12 fucks a day to give, so use them wisely. |
| freelance content marketing writer: The OutLaw Writer Jay Harrington, 2021-01-30 Practicing law can be a satisfying and rewarding career-but it's not for everyone. Many lawyers desire change but don't know what to do next or how to do it. In this book, Jay Harrington teaches how to make the leap from practicing lawyer to freelance writer.Want to learn what it takes to build a successful career writing for clients? Need a blueprint for marketing your writing services? Struggling with the mental hurdles that stop many lawyers from leaving the practicing law? Harrington shares the lessons he learned while running a successful writing business over the last decade. From personal branding to pricing, and marketing to mindset, Harrington shows you how to get your writing business off the ground so you can gain the freedom and flexibility that comes with being your own boss. |
| freelance content marketing writer: Parents Need to Eat Too Debbie Koenig, 2012-02-21 It is an undeniable truth: Parents Need to Eat Too! Food and parenting writer Debbie Koenig addresses the dilemma faced by so many parents coping with the demands of a new baby by offering simple, healthy, and delicious recipes for moms and dads who are too sleep-deprived, too frazzled, or simply too busy to cook nutritious meals for themselves. From dinners that can be eaten with one hand (while you hold baby in the other) to slow cooker culinary masterpieces and full courses to prepare while baby naps, Parents Need to Eat Too is filled with tasty, easy-to-make recipes, helpful kitchen tips, and real solutions to the problems faced by hungry parents. Parents Need to Eat Too has been named one of the Best Cookbooks of 2012 by Leite’s Culinaria, whose Editor-in-Chief Renee Schettler Rossi called it the “What to Expect After You’re Expecting” and said that the book “savvily and sassily helps you extend the efficiency of any time spent in the kitchen.” A must-read for new parents! |
| freelance content marketing writer: Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Joe Pulizzi, 2015-09-04 “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written. -Jay Baer, New York Times bestselling author of Youtility The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves! -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy. -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling. -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model. -John Lee Dumas, Founder, EntrepreneurOnFire The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint. -Scott Stratten, bestselling author and President of UnMarketing Inc. Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort! -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners |
| freelance content marketing writer: ProBlogger Darren Rowse, Chris Garrett, 2010-04-23 A complete how-to from two of the world’s top bloggers Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career. Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Offers solid, step-by-step instruction on how bloggers make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, what a successful blog post should include, how to optimize advertising, and much more Written by two fulltime professional bloggers, the updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money. |
| freelance content marketing writer: Everybody Writes Ann Handley, 2014-09-15 Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for adult-onset writers: How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. Things Marketers Write: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world. |
| freelance content marketing writer: The Pocket Small Business Owner's Guide to Starting Your Business on a Shoestring Carol Tice, 2013-07-09 Most businesses that close their doors have one thing in common: They ran out of money. Don’t let this happen to you. This indispensable book, part of Allworth’s popular Pocket Small Business Owner’s Guide series, will help you to save money on every aspect of your business, from advertising to overhead. With invaluable cost-cutting tips for all types of businesses, from e-commerce and home-based operations to services and retail, this guide will help you create a blueprint that will allow your business to survive and thrive. You’ll save on: Advertising Marketing Purchasing Transportation and shipping Labor Financing Facilities Operations Taxes And more! In today’s economy, small business owners must seize every opportunity to keep costs down, and every penny saved goes to your bottom line. Follow this street-smart advice to lay the foundation for a business that will be profitable for years to come. |
| freelance content marketing writer: Writing Irresistible Kidlit Mary Kole, 2012-12-04 Captivate the hearts and minds of young adult readers! Writing for young adult (YA) and middle grade (MG) audiences isn't just kid's stuff anymore--it's kidlit! The YA and MG book markets are healthier and more robust than ever, and that means the competition is fiercer, too. In Writing Irresistible Kidlit, literary agent Mary Kole shares her expertise on writing novels for young adult and middle grade readers and teaches you how to: • Recognize the differences between middle grade and young adult audiences and how it impacts your writing. • Tailor your manuscript's tone, length, and content to your readership. • Avoid common mistakes and cliches that are prevalent in YA and MG fiction, in respect to characters, story ideas, plot structure and more. • Develop themes and ideas in your novel that will strike emotional chords. Mary Kole's candid commentary and insightful observations, as well as a collection of book excerpts and personal insights from bestselling authors and editors who specialize in the children's book market, are invaluable tools for your kidlit career. If you want the skills, techniques, and know-how you need to craft memorable stories for teens and tweens, Writing Irresistible Kidlit can give them to you. |
| freelance content marketing writer: Understanding Digital Marketing Damian Ryan, Calvin Jones, 2012-03-03 Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go. |
| freelance content marketing writer: How to Write what You Want and Sell what You Write Skip Press, 1995 Not loaded with theory, Skip's invaluable book contains concise, easily understood and applied advice for both writing and marketing any kind of book, article, story, play, screen-play, report, proposal or anything else you can think of.How to Write What You Want and Sell What You Write is for every writer or wannabe who needs to sort out his or her desires, capabilities and strengths and, even more importantly, learn the particular formats for the kind of writing in which he or she is interested. |
| freelance content marketing writer: My Big, Dumb, Invisible Dragon Angie Lucas, 2019-07-23 An illustrated picture book for children dealing with grief, showing that although loss is hard and real, together we can move through it to find joy and hope again. When a young boy unexpectedly loses his mother, an invisible dragon swoops in and perches on top of his head. The boy wants the dragon to go away, but the dragon has plans of its own. It follows him to school, sleeps on his chest at night, and even crashes his birthday party. Yet as the boy comes to terms with his loss, his relationship with the dragon changes in surprising ways. My Big, Dumb, Invisible Dragon is an important book for children dealing with loss. Whether it is the death of a parent or loved one, divorce, a move, illness, or losing a friendship, this story shows children that loss is real and hard, but we can move through it. Young readers learn that healing takes time, and that it’s okay to experience a range of emotions when processing a really big loss. Filled with poignant yet playful illustrations and touches of humor, the book tackles a weighty subject in an easy and approachable way. For any child who’s lost someone they love, My Big, Dumb, Invisible Dragon is a tale of healing and hope. |
| freelance content marketing writer: Internet Prophets Steve Olsher, 2012-06-01 WARNING: You’re About To Tap Into Internet Gold! For the first time ever, 25 hand-selected, world-renown internet legends, such as Yanik Silver, Mike Koenigs, Mike Filsaime, Dan Hollings, Leslie Rohde, Marc Ostrofsky, and many others come together to reveal their proven step-by-step process for making millions online. Internet Prophets pulls back the curtain and takes you behind the scenes with some of the most successful internet strategists on the planet who not only share their path and expertise, but also the specific actions you must implement to take full advantage of the internet’s massive reach and profit potential. Gain extremely rare access into the mindset of internet royalty as they teach you powerful, actionable trade secrets that are seldom revealed; exactly what you must do online now and precisely HOW to do it; the keys to not just having an internet presence, but dominating your field; how to establish position to capitalize on the internet’s next big opportunity; and multiple proven monetization techniques that generate ridiculous cash flow. From Mobile to SEO, Product Launches to Social Media, and whether you’re a solopreneur, start-up, small-business owner, internet virgin, or internet professional, Internet Prophets provides the answers you need to exponentially explode your business and PROFIT like never before. |
| freelance content marketing writer: IT Through Experiential Learning Shreekant W Shiralkar, 2016-11-18 This concise book shows you how experiential learning can be used to overcome the challenges posed in applying and delivering information technology (IT) to your business needs through an innovative, game-based approach. Technology innovations and evolving business models are part of a rapid change that is forcing corporate and management professionals to learn, deploy, and adopt IT in new ways in order to maintain a competitive advantage. Many are doing this through experiential learning. You’ll begin by reviewing the basics of experiential learning and its relevance to IT, followed by six chapters that apply the hands-on concept through various scenarios. Make IT Through Experiential Learning one of your valued resources today. What You'll Learn: Innovative and proven IT-related application scenarios Generic management and leadership skill development Guidance for applying the learning methods for generating extraordinary results over conventional methods Who This Book Is For: IT professionals, higher education students, and those engaged in training and organizational development. |
| freelance content marketing writer: Words that Sell Richard Bayan, 1987 A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it. -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from snappy transitions to knocking the competition, from grabbers to clinchers. There are 62 ways to say exciting alone; 57 variations on reliable! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast. |
| freelance content marketing writer: The Longest Road Philip Caputo, 2013-07-16 Traces the author's 2011 road trip from the southernmost to the northernmost points of the United States to experience firsthand the country's diversity and political tensions in the face of a historic economic recession. |
| freelance content marketing writer: Ready, Fire, Aim Michael Masterson, 2008-01-07 Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment. |
| freelance content marketing writer: The Storytelling Edge Shane Snow, Joe Lazauskas, Contently, Inc., 2018-01-15 A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended! —Jay Baer, founder of Convince & Convert and author of Hug Your Haters Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable. —Brian Solis, experience architect, digital anthropologist, best-selling author Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise! —Rebecca Lieb, Analyst, Author & Advisor The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries. —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once. —Shawna Dennis, Senior Marketing Leader Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, speeding the reader through and leaving us wanting more. —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life. |
| freelance content marketing writer: The Seven Habits of Highly Effective People Stephen R. Covey, 1997 A revolutionary guidebook to achieving peace of mind by seeking the roots of human behavior in character and by learning principles rather than just practices. Covey's method is a pathway to wisdom and power. |
| freelance content marketing writer: Rosy Posy (the Values Series) Diana Rangaves, 2018-08-19 Rosy Posy, an adorable Papillion, learns how to make friends, share, and ask for help. Rosy Posy demonstrates what friendship is and how important it is to be a friend. Join Rosy Posy on a great friend adventure. |
| freelance content marketing writer: Net Words: Creating High-Impact Online Copy Nick Usborne, 2001-12-17 A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line voice and use it to forge lasting bonds with customers, increase market share, and close sales. |
| freelance content marketing writer: How to Get Started in Freelance Science Writing Sheeva Azma, 2021-03-24 Put your science expertise and writing skills to work for you and make money! In this book, Sheeva Azma, a freelance science writer since 2013, shares her best advice for how to transition from science to science writing. If you're interested in freelance science writing but not sure how to get started, this book is for you. Learn about the basics of freelancing and how you can use your valuable research and critical thinking skills gained from your science background.This book will teach you all the basics you need to pursue a side hustle or even a career in freelance science writing. While the book may be most helpful for freelance writers based in the United States, it was written for aspiring science freelancers everywhere.Anyone who wishes to put their science and writing skills to work for them will benefit from the sage advice provided in this book. |
| freelance content marketing writer: Human Resource Essentials Lin Grensing-Pophal, 2010 From staffing, training, and performance management to compensation and benefits, policy creation and review, and management reports, this thoroughly revised best-seller offers the information needed to design the HR function. It provides easy-to-follow instructions for designing a foundation for a reliable and productive employee relations strategy. |
| freelance content marketing writer: Cheers, Somebody Katie Lewis, 2017-09-05 From a former child star trying her best to raise a son with her TV mom as her only example, to an innocuous boy who points out Orion's Belt in the pockmarks on a girl's upper thighs, and calls them stars, in awe, Cheers, Somebody, a short story collection by Katie Lewis, travels as a houseguest to relationships in flux. The twenty stories in this collection examine how Middle Americans navigate interpersonal connections to learn more about others as well as the self. These interactions usher in deeper insight and reevaluate the meaning of community. |
| freelance content marketing writer: One Word at a Time Eric Vance Walton, 2014-10-20 We're in the middle of a publishing revolution. Publishing houses no longer hold all of the keys to success as a writer. The world is changing. Every writer has a chance to be part of the new publishing world. This book is not about publishing contracts and million dollar book deals. This book is about creating a life as a writer. One Word at a Time is a deeply personal guide to success as a writer. Eric Vance Walton shares his hard-won lessons about creating and sustaining the writer's life. If you want a practical and personal guide to success as a writer, this book is for you. |
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