Advertisement
| gartner magic quadrant multichannel marketing hubs: B2B Marketing Uwe G. Seebacher, 2021-05-03 This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come. |
| gartner magic quadrant multichannel marketing hubs: Marketing and Sales Automation Uwe Hannig, Uwe Seebacher, 2023-05-02 This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience. |
| gartner magic quadrant multichannel marketing hubs: Digitalisierung im Marketing Stefan Lacher, Philipp Tachkov, Rainer Völker, 2021-09-15 Soziale Netzwerke, moderne Informations- und Kommunikationstechnologien, neue und direktere Formate und die Digitalisierung der Marketingprozesse führen in der Praxis zu einem Umdenken: Das seit Jahren etablierte, klassische Marketing wird zugunsten neuer Ansätze verändert und modernisiert. In der Praxis entstehen damit neue Konzepte, die eine unmittelbare Kundenansprache ermöglichen und neue Chancen für die Bewerbung von Produkten und Dienstleistungen eröffnen. Mit dem vorliegenden Band, der unsere Transferreihe Praxiswissen Management beschließt, werden diese Entwicklungen benannt und erläutert, wobei einzelne Beiträge auch Best Practices darstellen, die von innovativen Unternehmen entwickelt bzw. angewendet werden und die eindrücklich die vielfältigen Möglichkeiten illustrieren. |
| gartner magic quadrant multichannel marketing hubs: Experiências que deixam marcas Alexandre Silveira, Ana Paula Macitelli, Andrea Calvino, Andréa Naccarati de Mello, Arthur Guitarrari, Carlos Alberto Bentim Pires, Christian Abramson, Dirceu Corrêa Jr., Eric Bacconi Gonçalves, Fábio Dias Monteiro, Felipe Mendes, Martha Terenzzo, Nilson Brito, Paulo Leal, Ricardo Souza Freitas, Sérgio Szpoganicz, Tania Zahar Miné, 2022-03-17 Trata-se de uma coleção sobre experiência do cliente (customer experience em inglês) que aborda os conteúdos mais relevantes do tema para profissionais se atualizarem, se aprofundarem, aprenderem e extraírem insights para aplicação prática nas suas empresas. |
| gartner magic quadrant multichannel marketing hubs: Content Marketing in der Praxis Claudia Hilker, 2017-04-07 Dieses Fachbuch zeigt konkret, wie die neue Kommunikationsform Content-Marketing erfolgreich im Unternehmen implementiert werden kann. Es werden die Voraussetzungen geklärt sowie ein praktikabler Leitfaden zur Umsetzung entwickelt. Best-Practice-Beispiele aus einer Vielzahl von Branchen veranschaulichen den Weg, wie dieser neuer Vermarktungs-Ansatz, der die Inhalte und Kompetenzen des Produktanbieters in den Vordergrund stellt, die Marketing- und Sales-Kommunikation erfolgreich beleben kann. |
| gartner magic quadrant multichannel marketing hubs: Youtility Jay Baer, 2013-06-27 The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: How can we help? Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. |
| gartner magic quadrant multichannel marketing hubs: Lessons from Mars Carlos Valdes-Dapena, 2018-10-26 Lessons from Mars challenges the prevailing orthodoxy of corporate team building and offers an alternative framework along with a set of tools and techniques. Based on the author's 20-plus years of experience working with teams and six years of research specifically on Mars teams, the book offers a unique view into this closely-held private company and how it has unlocked the power of collaboration. |
| gartner magic quadrant multichannel marketing hubs: The Definitive Guide to Social CRM Barton J. Goldenberg, 2015 Social CRM is already enabling innovative companies to engage customers through powerfully effective two-way dialogues, and to build customer-centric strategies that drive real value. In this book the field's leading expert offers a proven, four-step methodology for making Social CRM work in any organization: B2B, B2C, or B2B2C. Writing for both decision-makers and implementers, Barton Goldenberg shows how to integrate people, process and technology to optimize relationships with every customer, achieve seamless collaboration across customer-facing functions, and make the most of today's leading social platforms. Goldenberg shows how to: Systematically harvest information from Social Media conversations and communities: Facebook, Twitter, LinkedIn, Google+, and beyond Integrate this information into expanded customer profiles Use these profiles to personalize your customer service, marketing messages, and sales offers far more effectively Goldenberg assesses the changing impact of social media on customer relationships, identifies smarter ways to profitably integrate it throughout your business, guides you through Social CRM planning and implementation, and examines key challenges and opportunities in leveraging Social CRM after you've deployed it. You'll find practical advice on issues ranging from strategy to software selection, vendor negotiation to team development and day-to-day operations. Goldenberg concludes by previewing the future of Social CRM - and the fast-changing customer tomorrow's systems must serve. |
| gartner magic quadrant multichannel marketing hubs: Selling and Fulfillment Solutions Using WebSphere Commerce and IBM Sterling Order Management Charlton Lee, Yumman Chan, Feras Dawisha, Sankar Kalla, Brenda Lam, Bhavin M. Majithia, Craig Oakley, Pankajkumar H. Patel, IBM Redbooks, 2011-06-03 This IBM® Redbooks® publication brings together subject matter experts with experience using the leading IBM customer interaction platform for cross-channel and online commerce, IBM WebSphere® Commerce, with the powerful IBM Sterling Order Management, which coordinates order fulfillment from all channels and across the extended enterprise. An integrated solution was built in the lab that illustrates how these products can be integrated to benefit IBM customers. This publication focuses on the integration of the IBM high-volume commerce solution designed to address enterprise commerce needs by delivering a rich, robust multi-channel customer experience, with Sterling Order Management, designed to enable supplier collaboration with management and order fulfillment process optimization. By integrating WebSphere Commerce and Sterling Order Management with out-of-the-box components, we prove that customers are provided an end-to-end solution to address a complete opportunity for a fulfillment life cycle that is cost effective and easy to implement. This publication targets a technical audience for the documentation of the integration approach by explaining the solution architecture and the implementation details. However, this publication also contains introductory chapters that contain executive summary material and provides well-documented scenarios with use cases for business analysts whose domain would be these systems. |
| gartner magic quadrant multichannel marketing hubs: Customer Relationship Management Francis Buttle, 2009 This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims. |
| gartner magic quadrant multichannel marketing hubs: Management Information Systems Kenneth C. Laudon, Jane Price Laudon, 2004 Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases. |
| gartner magic quadrant multichannel marketing hubs: New Mega Trends S. Singh, 2012-09-28 YOUR GUIDE TO A FULFILLING BUSINESS AND PERSONAL FUTURE Based on research by one of the world's largest growth-consulting companies, New Mega Trends identifies the ten most important global trends that will define our future, including business models, smart technology, connectivity and convergence and radical social trends. New Mega Trends will give you the tools to not only identify and evaluate these game-changing trends, but also help you to translate them into market opportunities for your everyday business and personal life. How will we travel to work in the cities of the future? Will Zero be the new big thing? How will we stay connected in the Mega Trends World? Will our Wellness and Well-Being top business agenda? If you are a leader with a corporate vision, or a strategic planner within your organization, or just plain curious about your future, New Mega Trends will provide you with stimulating stories, startling facts and thought-provoking case studies that will not only inform your future but entertain you today. |
| gartner magic quadrant multichannel marketing hubs: The Predictive Retailer Andrew Pearson, 2017-10-23 The Predictive Retailer is a retail company that utilizes the latest technological developments to deliver an exceptional personalized experience to each and every customer. Today, technology such as AI, Machine Learning, Augmented Reality, IoT, Real-time stream processing, social media, and wearables are altering the Customer Experience (CX) landscape and retailers need to jump aboard this fast moving technology or run the risk of being left out in the cold. The Predictive Retailer reveals how these and other technologies can help shape the customer journey. The book details how the five types of analytics-descriptive, diagnostic, predictive, prescriptive, and edge analytics-affect not only the customer journey, but also just about every operating function of the retailer. An IoT connected retailer can make its operations smart. Connected devices can help with inventory optimization, supply chain management, labor management, waste management, as well as keep the retailer's data centers green and its energy use smart. Social media is no longer a vanity platform, but rather it is a place to both connect with current customers as well as court new ones. It is also a powerful branding channel that can be utilized to both understand a retailer's position in the market, as well as a place to benchmark its position against its competitors. Today, technology moves at break-neck speed and it can offer the potential of anticipatory capabilities, but it also comes with a confusing variety of technological terms--Big Data, Cognitive Computing, CX, Data Lakes, Hadoop, Kafka, Personalization, Spark, etc., etc. The Predictive Retailer will help make sense of it all, so that a retail executive can cut through the confusing technological jargon and understand why a Spark-based real-time stream processing data stream might be preferable to a TIBCO Streambase one, or an IBM Streaming Analytics one. This book will help retail executives break through the technological clutter so that they can deliver an unrivaled customer experience to each and every patron that comes through their doors. |
| gartner magic quadrant multichannel marketing hubs: Reinventing Lean Gerhard Plenert, 2010-07-26 Most books on Supply Chain Management simply focus on how to move materials and key resources throughout an industrial enterprise. Reinventing Lean shows how SCM can be made Lean, leading to much more reliable, cost-effective and competitive Supply Chain Management (SCM). In this book, the reader will find a collection of management tools that will help to implement Lean principles, and to understand the components of an integrated Supply Chain Management system. Moreover, the book will show that to make Lean SCM effective, both the functional management tools as well as an enterprise-wide cultural readiness are needed in order to lay the groundwork for a World Class Lean Supply Chain. Reinventing Lean will carefully lead engineers and manufacturing managers on how to adopt a cutting-edge Lean Supply Chain strategy. The book will lay out various proven approaches to incorporating Lean and SCM practices, by focusing on the ways in which SCM relates to materials, money, and information movement within the manufacturing environment. And because Reinventing Lean recognizes that a successful Lean SCM system cannot be achieved unless an organization supports team integration and the willingness to adapt to change, it provides not only the technical tools but also methods for changing company cultural factors that can make it all come together for a successful operation. - Industrial engineers and plant managers, with strong backgrounds in SCM, will learn how lean management principles can be utilized to make their organizations leaner, more efficient, and more competitive - Readers will find out how to lay out various approaches to incorporating Lean and SCM practices - Readers can learn how to customize a cutting-edge Lean Supply Chain strategy which will give a distinct advantage over the competition |
| gartner magic quadrant multichannel marketing hubs: Digital Analytics for Marketing A. Karim Feroz, Gohar F. Khan, Marshall Sponder, 2024-01-25 This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to connect the dots and humanize information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides. |
| gartner magic quadrant multichannel marketing hubs: Analytics, Data Science, and Artificial Intelligence Ramesh Sharda, Dursun Delen, Efraim Turban, 2020-03-06 For courses in decision support systems, computerized decision-making tools, and management support systems. Market-leading guide to modern analytics, for better business decisionsAnalytics, Data Science, & Artificial Intelligence: Systems for Decision Support is the most comprehensive introduction to technologies collectively called analytics (or business analytics) and the fundamental methods, techniques, and software used to design and develop these systems. Students gain inspiration from examples of organisations that have employed analytics to make decisions, while leveraging the resources of a companion website. With six new chapters, the 11th edition marks a major reorganisation reflecting a new focus -- analytics and its enabling technologies, including AI, machine-learning, robotics, chatbots, and IoT. |
| gartner magic quadrant multichannel marketing hubs: Machine Learning in Insurance Jens Perch Nielsen, Alexandru Asimit, Ioannis Kyriakou, 2020-12-02 Machine learning is a relatively new field, without a unanimous definition. In many ways, actuaries have been machine learners. In both pricing and reserving, but also more recently in capital modelling, actuaries have combined statistical methodology with a deep understanding of the problem at hand and how any solution may affect the company and its customers. One aspect that has, perhaps, not been so well developed among actuaries is validation. Discussions among actuaries’ “preferred methods” were often without solid scientific arguments, including validation of the case at hand. Through this collection, we aim to promote a good practice of machine learning in insurance, considering the following three key issues: a) who is the client, or sponsor, or otherwise interested real-life target of the study? b) The reason for working with a particular data set and a clarification of the available extra knowledge, that we also call prior knowledge, besides the data set alone. c) A mathematical statistical argument for the validation procedure. |
| gartner magic quadrant multichannel marketing hubs: Information Economy Report 2012 , 2012 The IER 2012 highlights the growing importance of the software industry for developing countries, building on earlier UNCTAD work on the promotion of the ICT sector in general and the software industry in particular. The report contains new data and features the new UNCTAD National Software System Index. It highlights the role of free and open source software for the development of a local software industry, reviews selected country case studies and presents policy options |
| gartner magic quadrant multichannel marketing hubs: Innovation and Entrepreneurship Charles H. Matthews, Ralph Brueggemann, 2015-03-12 This book presents a new model, the competency framework, for students, innovators, entrepreneurs, managers, and anyone who wants to better understand the dynamic world of innovation and entrepreneurship. Focused on both the individual and strategic organizational level, this book is about people and the competencies each person needs to learn to be successful in creating a more dynamic future. Matthews and Brueggemann’s framework for innovation and entrepreneurship competencies empowers individuals to excel at innovation and new venture creation. It provides a practical guide and clear and concise understanding of the knowledge, skills, attitudes, and experiences that are needed to increase imagination, creativity, innovation and new venture creation capability. Innovation and Entrepreneurship will be attractive for students of entrepreneurship, innovation, management and cross-disciplinary classes, such as design thinking. Presented in a modular format, Innovation & Entrepreneurship informs the future direction of people and technology, as well as the educational systems producing the next generation of innovators and entrepreneurs. Based on extensive academic research, this book is organized into two sections: Twelve innovation elements and twelve competency categories. The elements are the foundation and the competency categories are the building blocks that inform our path toward a more precise understanding of how innovation and entrepreneurship plays an important role in economic development and our daily lives. |
| gartner magic quadrant multichannel marketing hubs: Towards new e-Infrastructure and e-Services for Developing Countries Rafik Zitouni, Amreesh Phokeer, Josiah Chavula, Ahmed Elmokashfi, Assane Gueye, Nabil Benamar, 2021-03-03 This book constitutes the thoroughly refereed proceedings of the 12th International Conference on e-Infrastructure and e-Services for Developing Countries, AFRICOMM 2020, held in Ebène City, Mauritius, in December 2020. Due to COVID-19 pandemic the conference was held virtually. The 20 full papers were carefully selected from 90 submissions. The papers are organized in four thematic sections on dynamic spectrum access and mesh networks; wireless sensing and 5G networks; software-defined networking; Internet of Things; e-services and big data; DNS resilience and performance. |
| gartner magic quadrant multichannel marketing hubs: Can't Buy Me Like Bob Garfield, Doug Levy, 2013-03-07 Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where likes stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like. |
| gartner magic quadrant multichannel marketing hubs: Digitalization Cases Nils Urbach, Maximilian Röglinger, 2019 This book presents a rich compilation of real-world cases on digitalization, the goal being to share first-hand insights from respected organizations and to make digitalization more tangible. As virtually every economic and societal sector is now being challenged by emerging technologies, the digital economy is a highly volatile, uncertain, complex and ambiguous place - and one that holds substantial challenges and opportunities for established organizations. Against this backdrop, this book reports on best practices and lessons learned from organizations that have succeeded in overcoming the challenges and seizing the opportunities of the digital economy. It illustrates how twenty-one organizations have leveraged their capabilities to create disruptive innovations, to develop digital business models, and to digitally transform themselves. These cases stem from various industries (e.g. automotive, insurance, consulting, and public services) and countries, reflecting the many facets of digitalization. As all case descriptions follow a uniform schema, they are easily accessible, and provide insightful examples for practitioners as well as interesting cases for researchers, teachers and students. Digitalization is reshaping business on a global scale, and it is evident that organizations must transform to thrive in the digital economy. Digitalization Cases provides first-hand insights into the efforts of renowned companies. The presented actions, results, and lessons learned are a great inspiration for managers, students, and academics. Anna Kopp, Head of IT Germany, Microsoft Understanding digitalization in all its facets requires knowledge about its opportunities and challenges in different contexts. Providing 21 cases from different companies all around the world, Digitalization Cases makes an important contribution toward the comprehensibility of digitalization - from a practical and a scientific point of view. Dorothy Leidner, Ferguson Professor of Information Systems, Baylor University This book is a great source of inspiration and insight on how to drive digitalization. It shows easy to understand good practice examples which illustrate opportunities, and at the same time helps to learn what needs to be done to realize them. I consider this book a must-read for every practitioner who cares about digitalization. Martin Petry, Chief Information Officer and Head of Business Excellence, Hilti . |
| gartner magic quadrant multichannel marketing hubs: The Emerging Domain of Cooperating Objects Pedro José Marron, Stamatis Karnouskos, Daniel Minder, Aníbal Ollero, 2011-01-19 There are a number of different system concepts that have gained much relevance in the area of embedded systems over the past couple of years. First, there is the classic concept of embedded systems where the focus is on control systems for physical processes. Secondly, the notion of pervasive computing has evolved, where the vision foresees everyday objects having some form of computation capacity and, in most cases, sensing and communication facilities. Thirdly, the notion of wireless sensor networks has arisen, where small computing devices are able to sense their environment and cooperate in order to achieve a well-defined goal. These three types of quite diverse systems share a lot of commonalities on the one hand and, on the other hand, have some complementary aspects in common that make a combination of these systems into a coherent system vision promising. In particular, the important notions of control, heterogeneity, wireless communication, dynamic and ad-hoc nature and cost are prevalent to various degrees in each of these systems. A future system concept needs to combine the strong points of all three system concepts in at least these functional aspects. It has to provide support for the control of physical processes like today’s embedded systems do, have as good support for device heterogeneity and spontaneity of usage as required by pervasive and ubiquitous computing approaches, and has to be as cost efficient and wirelessly agile as wireless sensor networks are. These new systems consist, therefore, of individual entities or objects that jointly strive to reach a common goal, which will typically be a goal in sensing or control, and are dynamically and loosely federating themselves for cooperation, taking care not to overtax their available resources. This book presents a roadmap to these concepts which are summarized as cooperating objects. |
| gartner magic quadrant multichannel marketing hubs: Environmental Accounting and Reporting Maria-Gabriella Baldarelli, Mara Del Baldo, Ninel Nesheva-Kiosseva, 2017-04-05 This book discusses the foundations of social and environmental accounting and highlights local differences in countries like Italy and Bulgaria. It also describes the institutional environment, which affects the development and application of environmental accounting and reporting, as a basis for evaluating current achievements and the future steps that need to be taken to develop and spread environmental accounting. The book is unique in presenting exemplary cases from different emerging and developed countries. It is a valuable resource for theorists in the field, practitioners in companies, as well as investors and other stakeholders. Moreover, it provides students with the necessary theoretical constructs, empirical studies as well as practical and managerial tools to allow for a quick orientation in the methodology, techniques and selected practices used in environmental accounting and reporting. |
| gartner magic quadrant multichannel marketing hubs: Artificial Intelligence for Marketing Jim Sterne, 2017-08-14 A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the need-to-know aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve. |
| gartner magic quadrant multichannel marketing hubs: Building the Agile Business through Digital Transformation Neil Perkin, Peter Abraham, 2017-04-03 Building the Agile Business through Digital Transformation is an in-depth look at transforming businesses so they are fit for purpose in a digitally enabled world. It is a guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile. It addresses how to build organizational velocity and establish iterative working, remove unnecessary process, embed innovation, map strategy to motivation and develop talent to succeed. Building the Agile Business through Digital Transformation provides guidance on how to set the pace and frequency for change and shows how to break old habits and reform the behaviours of a workforce to embed digital transformation, achieve organizational agility and ensure high performance. Full of practical advice, examples and real-life insights from organizational development professionals at the leading edge of digital transformation, this book is an essential guide to building an agile business. |
| gartner magic quadrant multichannel marketing hubs: Information Technology for Management Efraim Turban, Carol Pollard, Gregory Wood, 2015-06-22 Information Technology for Management by Turban, Volonino, and Wood engages students with up-to-date coverage of the most important IT trends today. Over the years, this leading IT textbook had distinguished itself with an emphasis on illustrating the use of cutting edge business technologies for achieving managerial goals and objectives. The 10th Edition continues this tradition with coverage of emerging trends in Mobile Computing and Commerce, IT virtualization, Social Media, Cloud Computing and the Management and Analysis of Big Data along with advances in more established areas of Information Technology. |
| gartner magic quadrant multichannel marketing hubs: Advanced Web Services Athman Bouguettaya, Quan Z. Sheng, Florian Daniel, 2013-08-13 Web services and Service-Oriented Computing (SOC) have become thriving areas of academic research, joint university/industry research projects, and novel IT products on the market. SOC is the computing paradigm that uses Web services as building blocks for the engineering of composite, distributed applications out of the reusable application logic encapsulated by Web services. Web services could be considered the best-known and most standardized technology in use today for distributed computing over the Internet. This book is the second installment of a two-book collection covering the state-of-the-art of both theoretical and practical aspects of Web services and SOC research and deployments. Advanced Web Services specifically focuses on advanced topics of Web services and SOC and covers topics including Web services transactions, security and trust, Web service management, real-world case studies, and novel perspectives and future directions. The editors present foundational topics in the first book of the collection, Web Services Foundations (Springer, 2013). Together, both books comprise approximately 1400 pages and are the result of an enormous community effort that involved more than 100 authors, comprising the world’s leading experts in this field. |
| gartner magic quadrant multichannel marketing hubs: Enterprise Governance of Information Technology Steven De Haes, Wim Van Grembergen, 2015-03-04 Featuring numerous case examples from companies around the world, this second edition integrates theoretical advances and empirical data with practical applications, including in-depth discussion on the COBIT 5 framework which can be used to build, measure and audit enterprise governance of IT approaches. At the forefront of the field, the authors of this volume draw from years of research and advising corporate clients to present a comprehensive resource on enterprise governance of IT (EGIT). Information technology (IT) has become a crucial enabler in the support, sustainability and growth of enterprises. Given this pervasive role of IT, a specific focus on EGIT has arisen over the last two decades, as an integral part of corporate governance. Going well beyond the implementation of a superior IT infrastructure, enterprise governance of IT is about defining and embedding processes and structures throughout the organization that enable boards and business and IT people to execute their responsibilities in support of business/IT alignment and value creation from their IT-enabled investments. Featuring a variety of elements, including executive summaries and sidebars, extensive references and questions and activities (with additional materials available on-line), this book will be an essential resource for professionals, researchers and students alike |
| gartner magic quadrant multichannel marketing hubs: Digital Business Strategies in Blockchain Ecosystems Umit Hacioglu, 2019-11-09 This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Adopting an interdisciplinary approach, the contributions examine new developments that change the rules of traditional management. The chapters focus mainly on blockchain technologies and digital business in the Industry 4.0 context, covering such topics as accounting, digitalization and use of AI in business operations and cybercrime. Intended for academics, blockchain experts, students and practitioners, the book helps business strategists design a path for future opportunities. |
| gartner magic quadrant multichannel marketing hubs: Project Portfolio Management in Theory and Practice Jamal Moustafaev, 2016-10-04 Every CEO in the world, if questioned, will always complain that there are a lot of ideas to implement, but, unfortunately, insufficient resources to accomplish them. This book provides a solution to this dilemma by supplying techniques to assess the value of projects, prioritize projects, and decide which projects to implement and which to postpone. In addition, it describes various methods of balancing project portfolios and different strategic alignment models. The book provides thirty real-life project portfolio management case studies from pharmaceutical, product development, financial, energy, telecommunications, not-for-profit and professional services industries. |
| gartner magic quadrant multichannel marketing hubs: The Gartner Group Glossary of Information Technology Acronyms and Terms Ned Frey, 1997 |
| gartner magic quadrant multichannel marketing hubs: Digital Influence Joel Backaler, 2018-08-22 This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind. |
| gartner magic quadrant multichannel marketing hubs: Introduction to Electronic Commerce and Social Commerce Efraim Turban, Judy Whiteside, David King, Jon Outland, 2017-04-23 This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following= tutorials= are= not= related= to= any= specific= chapter.= they= cover= the= essentials= ec= technologies= and= provide= a= guide= relevant= resources.= p |
| gartner magic quadrant multichannel marketing hubs: Can Poetry Matter? Dana Gioia, 2002-09 Can Poetry Matter? is an important book, and anyone who professes to care about the state of American poetry will have to take it into account. --World Literature Today. |
| gartner magic quadrant multichannel marketing hubs: Social Media Metrics Secrets John Lovett, 2011-07-07 Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics. |
| gartner magic quadrant multichannel marketing hubs: Crm At The Speed Of Light 4E GREENBERG, 2010-04 The fourth edition of this bestseller brings the work up-to-date with now-critical examinations of how Web 2.0 technologies and social media tools are being woven into CRM strategies. The book identifies the new business models now being used by the most successful companies and provides valuable guidance on how other companies can and should adopt these innovations. CRM expert Paul Greenberg examines the companies that are providing the best tools, provides his recommendations, and interviews industry leaders. The book's companion website (MyCRMCareer.com) will foster a user community. |
| gartner magic quadrant multichannel marketing hubs: Information Management and Big Data Juan Antonio Lossio-Ventura, Denisse Muñante, Hugo Alatrista-Salas, 2019 This book constitutes the refereed proceedings of the 5th International Conference on Information Management and Big Data, SIMBig 2018, held in Lima, Peru, in September 2018. The 34 papers presented were carefully reviewed and selected from 101 submissions. The papers address issues such as data mining, artificial intelligence, Natural Language Processing, information retrieval, machine learning, web mining. |
| gartner magic quadrant multichannel marketing hubs: Advances in Artificial Intelligence, Software and Systems Engineering Tareq Ahram, 2020-07-03 This book addresses emerging issues concerning the integration of artificial intelligence systems in our daily lives. It focuses on the cognitive, visual, social and analytical aspects of computing and intelligent technologies, and highlights ways to improve the acceptance, effectiveness, and efficiency of said technologies. Topics such as responsibility, integration and training are discussed throughout. The book also reports on the latest advances in systems engineering, with a focus on societal challenges and next-generation systems and applications for meeting them. Based on the AHFE 2020 Virtual Conference on Software and Systems Engineering, and the AHFE 2020 Virtual Conference on Artificial Intelligence and Social Computing, held on July 16–20, 2020, it provides readers with extensive information on current research and future challenges in these fields, together with practical insights into the development of innovative services for various purposes. |
| gartner magic quadrant multichannel marketing hubs: The Digital Transformation of the Automotive Industry Uwe Winkelhake, 2017-12-15 Building on his decades of experience as a consultant and project manager in the automotive industry, the author develops comprehensive and pragmatic recommendations for action regarding the digital transformation of the automotive and supplier industries. At the heart is the transition from a vehicle-focused to a mobility-oriented business model. Based on the catalysts of the digital change, four digitisation fields are structured, and a roadmap for their transformation is presented. The topics of comprehensive change in corporate culture and an agile and efficient information technology are covered in detail as vital success factors. Selected practical examples of innovative digitisation projects provide additional ideas and impulses. An outlook on the automotive industry in the year 2040 completes the discourse. |
Magic Quadrant for Multichannel Marketing Hubs
Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. …
Adobe Recognized as a Leader in 2022 Gartner® Magic …
In the latest Gartner® Magic Quadrant for Multichannel Marketing Hubs, Adobe is positioned highest for the Ability to Execute for its product Adobe Journey Optimizer– an Adobe …
Preapproved Social Media Verbiage: ‘Voice of the Customer’
Gartner Peer Insights ‘Voice of the Customer’: [exact market name, e.g., Multichannel Marketing Hubs]. 2. [Vendor name as it is stated exactly in the report] was recognized by customers on …
Magic Quadrant for Digital Marketing Hubs
Multichannel Marketing Leader: Use unified cross-channel data and analytics to orchestrate and optimize multichannel customer journeys across silos and touchpoints.
Improve Outcomes with Personalized Healthcare Experiences
Redpoint®, recently positioned as a Leader in the 2022 Gartner Magic Quadrant for Multichannel Marketing Hubs and as a Leader in worldwide Customer Data Platform for front-office users in …
Gartner Magic Quadrant For Multichannel Marketing Hubs
research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also …
Future of Marketing
Of marketers in Gartner’s 2020 Martech Survey rate their stacks as highly or fully successful at executing on the four key tasks: data collection, audience segmentation, profile unification and …
SAS and EY at a Glance
• Magic Quadrant for Multichannel Marketing Hubs (July 2022) • SAS is the only vendor named a leader in the Magic Quadrant for Data Science and Machine Learning Platforms for all eight
Gartner Magic Quadrant For Multichannel Marketing Hubs
research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also …
Welcome! [www.gartner.com]
• Multichannel Marketing Hubs • Real-Time Transportation Visibility Platforms • Application Security Testing • Cloud Core Financial Management Suites for Midsize, Large and Global …
Gartner for Marketers Reframing Multichannel Marketing …
The 2023 Gartner Multichannel Marketing Survey reveals that performance measurement is a difficult exercise for most digital marketing leaders. Deeper analysis suggests that a less …
アドビ、ガートナーのマルチチャネル マーケティング ハブ …
トナーの調査レポート「Magic Quadrant for Multichannel Marketing Hubs（マルチチャネ ル マーケティング ハブ分野のマジッククアドラント）2020年版」において「リーダー」 に選ば …
Gartner Magic Quadrant For Multichannel Marketing Hubs
Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and …
Agenda Overview for Multichannel Marketing, 2015 - Gartner
Gartner's 2015 research will help you develop a comprehensive multichannel strategy to meet and engage with customers according to their preferences and permissions. Multichannel …
Magic Quadrant for CRM Multichannel Digital marketing is …
Multichannel campaign management (MCCM) processes enable companies to define, orchestrate and communicate offers to customer segments across multichannel environments, such as …
Magic Quadrant for Global Digital Marketing Agencies - Gartner
This Magic Quadrant focuses on digital marketing agencies that are strategically and creatively led. Change is sweeping through this sector as new competitors from the business and …
FEATURES, BENEFITS AND FREQUENTLY ASKED QUESTIONS
Magic Quadrant? A Gartner Magic Quadrant positions vendors in a market, while a Critical Capabilities provides a deeper dive into providers’ product and service offerings. The Magic …
Magic Quadrant for Global Marketing Agencies
23/04/2021 Gartner Reprint https://www.gartner.com/doc/reprints?id=1-25H9I474&ct=210318&st=sb 1/31 Market Definition/Description Gar tner defines global mark …
Quadrant™für B2B-Marketing-Automatisierungs
Agenda Overview for Data-Driven Marketing, 2015 - Gartner
Our 2015 research will describe the strategies, technologies and creativity you need to use data to drive digital marketing programs, whether you're a B2C or B2B company (or both). How can I …
Magic Quadrant for Multichannel Marketing …
Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company’s …
Adobe Recognized as a Leader in 2022 Gartner® …
In the latest Gartner® Magic Quadrant for Multichannel Marketing Hubs, Adobe is positioned highest for the …
Preapproved Social Media Verbiage: ‘Voice of the Cust…
Gartner Peer Insights ‘Voice of the Customer’: [exact market name, e.g., Multichannel Marketing Hubs]. 2. …
Magic Quadrant for Digital Marketing Hubs - landing.…
Multichannel Marketing Leader: Use unified cross-channel data and analytics to orchestrate and optimize …
Gartner Magic Quadrant For Multichannel Marketi…
research what one needs to know about marketing and sales automation, how to manage projects to …
