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| essentials of health care marketing: Essentials of Health Care Marketing Eric N. Berkowitz, 2006 Health Sciences & Professions |
| essentials of health care marketing: Essentials of Health Care Marketing Eric Berkowitz, 2011 Health Sciences & Professions |
| essentials of health care marketing: Essentials of Health Care Marketing Eric N. Berkowitz, 2021-03-22 Essentials of Health Care Marketing, Fifth Edition provides students with a foundational knowledge of the principles of marketing and their particular application in health care. Offering an engaging and accessible approach, the Fifth Edition of this highly current text offers new content on social media and digital marketing, a thorough consideration of ethics, and additional multimedia to add relevance and further engage students. New to the Fifth Edition: New chapter on social media and digital marketing to fully explore marketing for the modern college student who is constantly engaged by social media. New chapter on ethics that covers areas of topical interest and debate in health care marketing. Coverage of the most current, cutting-edge developments in the field including: invigorating discussions in marketing theory, the new concept of “Customer Empowerment,” wholly revised discussion of pricing in relation to trends in value-based payment, new pricing and payment models, |
| essentials of health care marketing: Essentials of Health Care Marketing, Fourth Edition Eric N. Berkowitz, 2016-08-15 New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. |
| essentials of health care marketing: Health Care Marketing John L. Fortenberry, 2010 Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time. |
| essentials of health care marketing: Essentials of Health Care Marketing with Nav Scenario for Marketing Eric N. Berkowitz, 2021-03-29 This bundle includes Essentials of Health Care Marketing, Fifth Edition with the Navigate Scenario for Marketing. |
| essentials of health care marketing: Cases in Health Care Marketing John L. Fortenberry, 2011 Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning. |
| essentials of health care marketing: Health Care Market Strategy Steven G. Hillestad, Eric N. Berkowitz, 2018-11-30 Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings. |
| essentials of health care marketing: Essentials of Managed Health Care Peter Reid Kongstvedt, 2003 |
| essentials of health care marketing: Health Services Marketing Richard K. Thomas, 2008 For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game: The health industry as seen from the marketing perspective. Healthcare products, and the consumers who need them. What marketing can (and can’t) do for a medical practice. Demographics and beyond: how social marketing works. Where your marketing dollar goes: staying on budget. Market positioning: knowing the competition, building the strategy. Evaluating a marketing plan’s effectiveness. Plus dozens of forms, checklists, and questionnaires to simplify the process. Useful to practitioners and administrators alike, and equally suited to the for-profit as to the non-profit organization, Health Services Marketing gives the reader valuable tools to reach out to consumers and build lasting relationships. |
| essentials of health care marketing: The Complete Guide to Hospital Marketing, Second Edition Patrick T. Buckley, 2009-09-10 A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away This unique guide also comes with a CD-ROM containing ready-to-use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing. |
| essentials of health care marketing: Marketing Health Services Richard K. Thomas, 2020 This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment-- |
| essentials of health care marketing: Essentials of Marketing Research Kenneth E. Clow, Karen E. James, 2013-01-09 Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing. |
| essentials of health care marketing: Essentials of Management for Healthcare Professionals Hari Singh, 2017-12-15 Medical care is an industry and private providers and hospitals are the major service providers. They operate on business principles. Hospitals are getting highly specialized and complex. The diagnostics and therapeutics are technology intensive. Private establishments have to compete with one another to remain in business. They strive to induct the best talent and latest technical know-how, resulting in ever-increasing costs to patients. Patients, who pay high charges, demand quality as a matter of right. To meet the challenge, hospitals are constrained to bring in professionalism in their systems and services. They appoint qualified professional managers to manage their clinics and hospitals with a view to sparing health professionals to focus on clinical care. Whether right or wrong, ‘management’ is often associated with authority and power. As a result, the medical professionals are reduced to secondary level in some organizations. To retain commanding positions in medical organizations, it has become necessary for the healthcare professionals to learn ‘management’, at least its basics. On the other hand, non-medical managers while managing healthcare services do not get the required cooperation from the medical professionals, as the latter are often secretive and not willing to share medical knowledge. If medical knowledge is demystified, non-medical managers can perform many functions in healthcare organizations proficiently. Both medical and non-medical managers can complement each other in providing quality healthcare services. The book aims to orient clinicians (including physicians and nurses) and other healthcare professionals on the essentials of business management and to familiarize them with management terms and jargon. They can learn to be effective managers besides being health professionals. Similarly, non- medical managers can get familiarized to nuances of clinical care and special managerial requirements of healthcare facilities. They all will be able to relate processes in healthcare settings with the concepts of business management. They can develop expertise on patient relationship management |
| essentials of health care marketing: Strategic Marketing For Health Care Organizations Philip Kotler, Robert J. Stevens, Joel I. Shalowitz, 2021-02-17 A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises. |
| essentials of health care marketing: Essentials of Health Care Marketing Berkowitz, Roger, 2010-09-10 |
| essentials of health care marketing: Essentials of Health Care Marketing Berkowitz, 2014-09-23 |
| essentials of health care marketing: Leading Healthcare IT Susan T. Snedaker, 2016-12-08 Healthcare IT is a complex and rapidly evolving field. Success in this arena requires the ability to create a vision, set a strategy, foster collaboration, develop a plan and execute flawlessly every day. This book provides a clear, concise roadmap for professionals who currently manage, direct or oversee healthcare IT. Through case studies and examples, the author includes highly relevant topics such as delivering and communicating HIT values, managing information security, and connectivity challenges, as well as organizational strategy, alignment and vision of HIT, risk management, performance management and process improvement using Lean methodologies. |
| essentials of health care marketing: Basics of the U.S. Health Care System Niles, 2016-12-14 Basics of the U.S. Health Care System, Third Edition provides students with a broad, fundamental introduction to the workings of the healthcare industry. Engaging and activities-oriented, the text offers an especially accessible overview of the major concepts of healthcare operations, the role of government, public and private financing, as well as ethical and legal issues. Each chapter features review exercises and Web resources that make studying this complex industry both enjoyable and easy. Students of various disciplines—including healthcare administration, business, nursing, public health, and others—will discover a practical guide that prepares them for professional opportunities in this rapidly growing sector. |
| essentials of health care marketing: Modern Health Care Marketing Gamini Gunawardane, 2020-06-05 This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry. |
| essentials of health care marketing: Healthcare Marketing Leigh Cellucci, 2013 |
| essentials of health care marketing: Essentials of Management and Leadership in Public Health Robert Burke, Leonard Friedman, 2011-01-28 This book covers the full spectrum of essential competencies required to manage public health organizations, from communication and cultural proficieny to leadership, relationship building, ethics, and program planning. --Book Jacket. |
| essentials of health care marketing: Essentials of Healthcare Management Leigh Cellucci, 2019 Revision of: Essential techniques for healthcare managers / Leigh W. Cellucci and Carla Wiggins. 2010. |
| essentials of health care marketing: Essentials of Strategic Planning in Healthcare Jeffrey Paul Harrison, 2010 Essentials of Strategic Planning in Healthcare introduces readers to the factors influencing the strategic planning process in hospitals and other health services institutions today. Structured around a comprehensive case study and accompanying end-of-chapter exercises, this text places readers in the planner's seat, asking them to apply what they have learned to lead the hospital in the case study to success. Topics covered include: The role leadership plays in strategic planning Organizational factors critical to strategic planning Completing a SWOT analysis Analytical tools that support strategic planning Key data sources available to planners Strategic opportunities presented by pay-for-performance initiatives Communicating the strategic plan to multiple stakeholders Linking the strategic plan to operating performance Physician involvement in strategic planning Strategic planning initiatives across the continuum of care Hospital-physician integration models Factors affecting strategic planning in the post-acute care industry Jeffrey P. Harrison, PhD, FACHE, is an associate professor of health administration at the University of North Florida. Previously, Dr. Harrison held a wide range of managerial positions, including chief operating officer of a hospital, director of a large medical group, and leader at the health system level. He is founder and president of Harrison Consulting Group, Inc., a healthcare consulting firm. |
| essentials of health care marketing: Essentials of Hospital Management & Administration D L Ramachandra, Many of the chapters in this book deals with the principles of management to be applied by the hospital managers and administrators to guide them and make them understand their responsibilities. This book is briefly explains the important and essential aspects of hospital planning, design, organization of outpatient and inpatient departments, management of hospital human resources, maintenance of medical record section, hospital waste management like collection, segregation, transport and disposal of hospital waste products, management of hospital infection control system, marketing of health service, public relations in hospitals, ethics in medical practice and other various aspects of hospital administration which is useful ready guide for hospital administrators. This book will certainly help many doctors, hospital administrators, nurses, paramedical staff, hospital management post graduate students and other medical fraternity. Dr. D. L. Ramachandra |
| essentials of health care marketing: Healthcare Marketing in the Digital Times Olivia Flaggert, 2018-02-20 Are you a physician looking to grow your new patient base through online marketing? If so, then this book is for you! Today, patients are going online to find their doctor, and it is more important than ever for healthcare providers to show up online when patients are searching. Learn how doctors can use SEO, social media marketing, PPC, and other online techniques to increase new patient appointments. Includes 30 Days of Facebook Post Ideas! |
| essentials of health care marketing: Essentials of Health Care Finance William Cleverley, James Cleverley, Paula Song, 2011 Essentials of Health Care Finance stands firmly in its place as the leading textbook on healthcare finance. No other text so completely blends the best of current finance theory with the tools needed in day-to-day practice. Useful for all course levels as well as a professional reference, this text offers a comprehensive introduction to the field. The Seventh Edition has been thoroughly revised to reflect the current economic environment in the healthcare industry, with thoughtful descriptions and ‘real-world’ examples. As the not-for-profit health care sector has increasingly come under attack by legislators seeking new sources of tax revenue, this edition also features a new chapter on assessing community benefits including an examination of the new Schedule H of the IRS 990 form. Ancillary instructor materials for the Seventh Edition have been significantly expanded and updated. PowerPoint lecture slides now include selected examples from the chapters. Electronic versions of many of the charts and tables in the chapters are provided to enable the instructor to re-create and modify existing examples. An expanded set of test questions with detailed answers will be provided for each chapter. New excel spreadsheets for selected chapters will be created to help both the students and the instructors perform a variety of financial analysis tasks with spreadsheet templates. The instructor’s manual has been revised to include key learning points, chapter overviews, and guidelines for class discussion. |
| essentials of health care marketing: RESULTS Scott Weintraub, R.J. Lewis, Joanne McHugh, Roger Zan, Brad Sitler, 2015 DISRUPTION CREATES OPPORTUNITY FOR THOSE WHO EMBRACE CHANGE. NEW WINNERS AND LOSERS WILL EMERGE. THIS BOOK WILL HELP YOU AND YOUR COMPANY THRIVE IN THE AGE OF DISRUPTION. The informational and technological revolutions have forever changed the practice of medicine. We analyze data in a flash and marketers deliver it with pinpoint accuracy at just the right moment. When patients put their trust in our brands and place their lives in our hands, marketers have to quickly analyze the data accessible to us so we can deliver the right information at the right time, all while navigating the complexities of industry regulations. Timely messaging through the patient journey provides marketers today with an unprecedented opportunity. We must capitalize on this opportunity in order to stay relevant and profitable in the changing landscape. Results shows you the biggest trends happening now so you can be heard above the noise, deliver meaningful value, and to build real brand loyalty to drive your pharmaceutical and healthcare marketing far into the future. This book is essential reading for developers, manufacturers, and marketers of pharmaceutical and healthcare companies as well as the agencies, partners, publishers, suppliers and other service providers that support them in their marketing efforts. Authors RJ Lewis, Scott Weintraub, Brad Sitler, Joanne McHugh, and Roger Zan each share key insights into the growing trends in healthcare that you need to understand in order to better market your products. Join them at the front line as they speak to over a dozen executives of global pharmaceutical manufacturing companies to hear the technology, regulation, and the ever-shifting marketing challenges they see in front of them that could spell big opportunities for your company. |
| essentials of health care marketing: Marketing Public Health: Strategies to Promote Social Change Michael Siegel, Lynne Doner Lotenberg, 2008-07-07 Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thorougly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns. Current themes in the social marketing world, such as the concept of branding, have also been incorporated into the book in both its narrative and its case studies and examples. |
| essentials of health care marketing: Introduction to Health Care Management Buchbinder, Nancy H. Shanks, 2016-03-28 This concise, reader-friendly, introductory healthcare management text covers a wide variety of healthcare settings, from hospitals to nursing homes and clinics. Filled with examples to engage the reader’s imagination, the important issues in healthcare management, such as ethics, cost management, strategic planning and marketing, information technology, and human resources, are all thoroughly covered. |
| essentials of health care marketing: Wound Care Essentials Sharon Baranoski, Elizabeth Ayello, 2015-07-29 Written by renowned wound care experts Sharon Baranoski and Elizabeth Ayello, in collaboration with an interdisciplinary team of experts, this handbook covers all aspects of wound assessment, treatment, and care. |
| essentials of health care marketing: Ethical Hospital Branding & Marketing Mohammed Ilias, 2021-03-26 Is Marketing a bad word in healthcare? I don't think so. Marketing has a Noble Responsibility! Governments spend billions of dollars on marketing health awareness to safeguard people against deadly diseases. It’s all about the rightful use of marketing that matters. why do they depend on marketing? Because they know only through the rightful use of marketing, these life-saving messages can reach the masses in no time and save them. If one can dig deeper and understand, it is not marketing, which is bad but human greed. The real nature of marketing is pure - it has all the essentials in making good, reach people faster. Then, where have we gone wrong - its the approach that matters. Hospitals using retail formats in marketing communication is not a welcome move; in fact, it degrades their brand when people start observing discounts, camps & master health checkups as baits, they lose faith in the hospital. Hospital Marketing is not to create hype but to genuinely help people. No one lives in this world without needing healthcare, but what has to be understood is how you build trust with your marketing communication so that they come to you when they are in need. This book aims to throw light on the true nature of hospital marketing, which is not revealed to hospital owners/ administrators/ marketers before in this format. |
| essentials of health care marketing: Essentials of Health Policy and Law Joel Bern Teitelbaum, 2013 Given the prominent role played by policy and law in the health of all Americans, the aim of this book is to help readers understand the broad context of health policy and law. The essential policy and legal issues impacting and flowing out of the health care and public health systems, and the way health policies and laws are formulated. Think of this textbook as an extended manual.introductory, concise, and straightforward.to the seminal issues in U.S. health policy and law, and thus as a jumping off point for discussion, reflection, research, and analysis. |
| essentials of health care marketing: Healthcare Marketing Leigh W. Cellucci, Carla Wiggins, Tracy J. Farnsworth, 2014 Experienced healthcare marketers know that the traditional four Ps of business marketing (product, price, placement, and promotion) don't always translate into the world of healthcare marketing. In this practical guide, the authors address the importance of a different set of Ps (physicians, patients, payers, public, and the presence of politics) for building a solid foundation in healthcare marketing. Topics include: the history of healthcare marketing practices; physician, patient, and hospital interactions; alignment of strategic marketing efforts to the mission, vision, and values of an organization; ethics of healthcare marketing; stakeholders' roles in healthcare marketing; conflict management techniques; and the basics of a healthcare marketing plan. -- |
| essentials of health care marketing: Essentials of Occupational Health Psychology Christopher J. L. Cunningham, Kristen Jennings Black, 2021-06-23 Essentials of Occupational Health Psychology provides a thorough overview of Occupational Health Psychology (OHP) with a focus on empowering readers to take appropriate and reasoned action to address a wide variety of worker health, safety, and well-being challenges that are present in working situations all over the world. Although relatively new as an area of specialization, OHP research and intervention efforts are already having major impacts on the way work is done around the world. Each of the twelve chapters in Essentials of Occupational Health Psychology addresses an essential aspect of OHP, with a consistent emphasis on putting what is known about that area into practice. Topics include essential background information regarding the history of OHP and major areas of OHP research and practice, such as work-related stress and recovery, psychological and physical demands and resources, interpersonal mistreatment, work and nonwork role dynamics, and safety. Each chapter features a discussion of why these topics are important to workers and organizations, as well as pertinent evaluation and/or intervention recommendations to help readers better understand what they can do to improve worker health, safety, and well-being, and how to convince others of the value of such efforts. Additional supplements within each chapter include a set of targeted learning objectives to help structure student reading and in-class discussion, focused discussion questions, pertinent media resources to provide current examples of these topics, and professional profiles based on interviews conducted by the authors with fourteen well-known and widely respected OHP researchers and practitioners. Essentials of Occupational Health Psychology is valuable to graduate and advanced undergraduate students as well as working professionals who are interested in learning how to manage work environments that support worker health, safety, and well-being. The chapters in this text could also provide supplemental reading for training and development workshops for professionals in related disciplines who could benefit from a better understanding of the psychology associated with work experiences. |
| essentials of health care marketing: Pharmacy Management, Leadership, Marketing, and Finance Marie A. Chisholm-Burns, Allison M. Vaillancourt, Marv Shepherd, 2014 |
| essentials of health care marketing: Essentials of Cost Accounting for Health Care Organizations Steven A. Finkler, David Marc Ward, 1999 Essentials of Cost Accounting for Health Care Organizations, Second Edition is a comprehensive text that applies the tools & techniques of cost accounting to the health services field. It's an essential tool for all professionals who need to deal with the challenges of managing health facilities in a difficult economic environment. The new edition has an increased emphasis on managed care as well as a new computer-based component. Instructor's manual available. |
| essentials of health care marketing: Clinical Epidemiology Robert Fletcher, Suzanne W. Fletcher, Suzanne W Fletcher, MD, Msc, 2013-01-08 Now in its Fifth Edition, Clinical Epidemiology: The Essentials is a comprehensive, concise, and clinically oriented introduction to the subject of epidemiology. Written by expert educators, this text introduces students to the principles of evidence-based medicine that will help them develop and apply methods of clinical observation in order to form accurate conclusions. The Fifth Edition includes more complete coverage of systematic reviews and knowledge management, as well as other key topics such as abnormality, diagnosis, frequency and risk, prognosis, treatment, prevention, chance, studying cases and cause. |
| essentials of health care marketing: Essentials of Public Health Management L. Fleming Fallon (Jr.), Eric Zgodzinski, 2009 In the wake of 9/11, effective management of public health departments has become vitally important, as these organizations and agencies will be in the front line of any bioterror or chemical attack. Written by practitioners for other practitioners and students who want to pursue public health careers, this book provides a practical, non-theoretical approach useful for the hands-on management of these complex organizations and their daily operations. With accessible writing and many real life applications, this concise new volume serves departments at all levels--federal, state, city and county. |
| essentials of health care marketing: Marketing Management Greg W. Marshall, Mark W. Johnston, 2022 No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. Owned by everybody in the firm to one degree or another-- |
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